Analyzing Health and Safety Policy's Impact on Brand Image: Tesco

This research report investigates the impact of health and safety policies on brand image, using Tesco as a case study. It explores the concept of health and safety in the workplace, evaluates Tesco's health and safety policies, and examines issues faced by the company in case of health and safety scandals. The report includes a literature review, research methodology, data analysis with frequency distribution tables, data presentation, and interpretation. It also provides recommendations and an action plan to improve health and safety measures. The study highlights the importance of effective health and safety policies in enhancing brand image, improving employee well-being, and reducing operational risks, ultimately contributing to Tesco's success and reputation.

RESEARCH
PROJECT
(The impact of health and safety policy on
the brand image)
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Student ID:
Name of supervisor
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Table of Contents
INTRODUCTION......................................................................................................................3
Overview of the topic.............................................................................................................3
Background of the company...................................................................................................3
Research aim and objective....................................................................................................3
Research question...................................................................................................................4
Research problem...................................................................................................................4
LITERATURE REVIEW...........................................................................................................5
What is the concept of health and safety in workplace?........................................................5
State the health and safety policy followed by Tesco?...........................................................6
Write down the issues faced by company in case of health and safety scandal?...................8
Conclusion of literature review:.............................................................................................9
RESEARCH METHODOLOGY.............................................................................................10
DATA ANALYSIS AND FINDING.......................................................................................13
Frequency distribution table.................................................................................................13
Data presentation..................................................................................................................14
Data interpretation and discussion........................................................................................19
RECOMMENDATION AND ACTION PLAN......................................................................22
CONCLUSION........................................................................................................................24
REFERENCES.........................................................................................................................25
APPENDIX..............................................................................................................................26
Questionnaire........................................................................................................................26

INTRODUCTION
Overview of the topic
Corporate governance is the business concept which is used by the organisation in
order to operate their business in smooth manner. It can be defined as the collection of
various processes, rules and laws, through which business operates, control and regulate their
functioning. The main purpose of corporate governance is to facilitate effective management
technique which helps the companies to gain long tern success as well as create their brand
image. It is very important for the companies to maintain a goad health and safety policy by
using corporate governance strategy in order to build a brand image (Ramos, Afonso and
Rodrigues, 2020). With the help of brand Image Company create a perception in the mind of
consumer. In the recent time very work are doing though machine and technology it is very
important to have a health and safety policy because it helps the company to create a
excellent reputation in the market which also aids in gaining market share. Thus, under this
report a detailed insight is made on the impact of health and safety policy on the image of
brand (Huang and Liu, 2018).
Background of the company
To conduct the investigation the chosen brand is Tesco. It is among the top leading
British multinational groceries stores. Tesco was founded in the year of 1919 by Jack Cohen.
Headquarter of Tesco was located at Welwyn garden city in England. In United Kingdom it is
at number one position in the list of retailers (Sigala, 2020). Tesco operates their business in
four other countries apart from UK which are Ireland, Hungary, Czech Republic and
Slovakia. Some of the well known brand of Tesco is Jack’s, F&F, Marko and many more.
The current company is choosing because it has a great brand image. So, in order to see the
impact in their image due to health and safety policy the company is being selected.
Research aim and objective
Research aim:
The aim of the research is to analyse the impact of health and safety on brand image
of a company using Tesco as a case study.
Research objective:

 To understand the concept of health and safety in workplace
 To evaluate the health and safety policy followed in Tesco
 To evaluate the issues faced by company in case of health and safety scandal
Research question
 What is the concept of health and safety in workplace?
 State the health and safety policy followed by Tesco?
 Write down the issues faced by company in case of health and safety scandal?
Research problem
The measure research problem that is encounter in the existing research is to identify
the appropriate health and safety policy as per the requirement of the job. For making a
policy an in-depth analysis need to be made as per the work. This will assist in building a
good brand image for the company (Lin, Lin and Wang, 2021). In the age of digitalisation it
is very important for the organisation to develop the policy which will provide health and
safety working environment for their staff. It is one of the essential parts of corporate
governance which will take care of employee and customers and enhance their reputation in
the market.

LITERATURE REVIEW
Literature review is the most important section in the whole dissertation and also acts
as a catalyst for the researcher. Through this chapter researcher gain detailed knowledge
about the topic which will assist in doing the investigation in appropriate manner. Literature
review contain the past publish information about the topic. In this section information is
being gathers through various secondary sources such as books, online site, journal, articles
and many more. Literature review section answers the research question so that aim and
objectives can be attained accurately. This part also helps the researcher to know the gap
between the past publish research and the current investigation.
What is the concept of health and safety in workplace?
As per the view of Muflih and Juliana (2020), health and safety are the two important
elements of corporate governance. Organisation need to look out at these two factors in more
detailed manner in order to create a safe working space for their employee as well as
consumer. The companies not only have to build a safe environment for the employee and
consumer but also for other stakeholders which are directly or indirectly involve with the
operation of business. In recent time many of the organisations are shifting their focus on
developing an surrounding for their company which safeguard the interest of their employee
and build a better goodwill for their brand.
According to Akcay and et. al ( 2018), workplace health and safety is also known as
occupational health and safety. It is the right of every employee in whatever industry they are
working to have a safe working environment towards their job. There are so many different
laws which were developed by legislation to facilitate a good working surrounding to the
workers working in a company. The health and safety policy are being build in order to
minimise the risk related to accident, injuries and fatalities. It is the duty of the management
to assure that they are providing safe and healthy working space to their employee.
As per the world health organisation the definition of workplace health and safety is
“organisation should aim at developing and maintaining a high degree of physical, social and
mental well being t their workers in order to safeguard their feeling”. It is the duty of the top
management to adopt those policies and laws which will protect the health of their workforce
so that they can work with more dedication and efficiency (Das and Rangarajan, 2020). If a
safe working place is there then the productivity level of the employee were high because

they will work with more energy and enthusiasm. It is the capability of the workers to work
with more energy if a hygiene and safe working space is there.
In the United Kingdom the act related to health and safety at workplace will pass at
the year 1974. This act covers the laws related to developing a safer working space were
hazardous activity is not happened. This law also contained a detailed responsibility of
employee and employer in order to ensure a safe working environment. There are various
reasons behind passing this law by the legislation of the country. As they want that their
workers will not get injured nor has any health issue while working in an organisation.
Industries not put the workers on the risk while doing their business operation (Japutra and
Situmorang, 2021)
Workers have the moral right to work in safe workplace in which they do not get
harm or injured. If a company has poor health and safety at workplace then this will largely
impact their brand image and their overall performance will also be low. In current age were
gaining market share is important it is vital for the companies to build a good brand image. If
there will be poor safety than this will enhance their cost of production because they need to
pay legal fee or compensation damage which will add their working cost (Adeyeye, 2019)
There are certain advantages of workplace safety and health which will be enjoyed by the
companies such as
 Enhance brand image which will attract more buyers towards the company
 Increase the level of production which will help in competing with the rivalry in
strongest manner.
 Attract more new talent towards the company which will helps in reducing the cost
and working with more creativity.
 Fewer risk of accident which will boost employee wellness and also protect the
company for paying extra legal fee to cover damage.
State the health and safety policy followed by Tesco?
According to Yu and et. al (2019), to ensure health and safety at the workplace Tesco
follows follow the act passé by the legal authority in order to provide effect safety to their
stakeholder. Tesco is a retail store so there are numerous risk related to accident and injury so
to minimise this it is very important for following the health and safety policy. The company

follow Management of health and safety work regulation 1999 which was developed by the
Health and safety work act 1974. Some of the policy that they adopted is as follow:
Slip and Trips policy: In a retail sector slip and Trips are the most common accident by
Tesco uses this policy in order to minimise the slip and trips of the employee. They keep a
house keeping staff so that they can minimise the risk an employee face (Fan and Zhou,
2018). Some of the duty they perform are as:
 They keep the inventory room in neat and tidy manner which helps them to feel free
from the risk of Trip hazards.
 Another safety approach they use is dispose of waste material in appropriate manner.
 They also clean the floor surface, parking space, slopes and many more in good
condition so that employee as well as customer cannot slip while walking.
 Tesco also use accurate safety signage or barrier in order to restrict the unsafe areas.
Cleaning policy: Another health and safety policy that is adopted by the Tesco is
Cleaning policy. In this Tesco put the correct product so that they can use the in right manner.
They place the cleaning product in right shelf they also put the manufacturing instruction so
that safety precaution can be made. They also provide gloves and caps to their employee so
that they can create a healthy working place to their customers (Marriott, Schilling and
Gravani, 2018). One of the most important policies they use is providing effective training to
their staff so that proper direction about cleaning products can be given.
Handling and moving stock policy: In most of the retail sector injuries are caused due to
inappropriate handling of inventory. Tesco to minimise the risk related to stock has use the
policy of moving stock. They provide correct measures and tool through which they can
handle their inventory in appropriate manner (Wei, 2019). They also provide training which
is essential while handling the stock with technological devices. To safe guard there
employee and consumer the elements which they cover in this policy are as follow:
 Creating and developing a safer delivery of good and also to collect material.
 Training and developing their workforces so that they can lift and handle the
techniques and machinery in safer manner.
 Purchasing the right equipment for their employee which would assist them to lift the
stock.

 Also ensuring the tools and equipment are used by the authorised personnel so that
accident cannot happen.
 Store the heavy item in the lower shelf so that employee or customer cannot slip while
taking the item.
Working condition policy: One of the most effect policies they use is working condition.
In this Tesco make sure to provide hygiene and clean work place to their employee. This
helps them to safeguard the health of their employee (Kasperson, 2019). By this they reduce
the risk of illness among the staff. This will also helps in enhancing the productivity level of
the brand.
Tesco make sure that their entire employee follows the health and safety standards in utmost
manner. They also formulate the policy after analysing all the areas and interest of
stakeholder which will helps them to build a strong brand image.
Write down the issues faced by company in case of health and safety scandal?
As per the view of Garrido-Moreno, Garcia-Morales and Martin-Rojas, 2021, there is
a negative impact of poor health and safety policy on organisational image. The company
faces lot of challenges when there is absence of health and safety working environment in a
business. The market image of the company also depend upon the way they protect their
employee and buyers well being. It i very important for the company to design an appropriate
health standard according to the industry they are working because this will help them to safe
themselves from the hazardous accident or activity. In case of poor safety norms companies
are not able to fulfil the corporate responsibility that is attached by the organisation. Some of
the issue that company faces in case of health and safety scandal are as follow:
 Negative public opinion: the foremost problem that will be encounter by the
organisation is negative image of the company in consumer mind. If there is not
proper safety measures that are being adopted by the company and due to which
accident take place in large number. Then this wills create a poor public opinion
which will affect their business (Friend and Kohn, 2018). A bad public image will
badly effect the growth and success of the company and they brand will not able to
sale their goods and service in the market. This is the worst issue which they can face
and it impacts the overall business in greater sense.
 Fines and legal fees: one of the vital challenges that are encounter by the
organisation due to health and safety scandal is compensation fee and legal fine.

Paying the amount as compensation to the damage happen in absence of safety
working place will increase the cost of production of the company. The brands need
to pay extra cost due to the hazardous activity taken place (Sharma and et. al, 2020). It
is the moral right of both employee and consumer to charge compensation amount in
case of damage happen while producing the product or by using it for final
consumption. The fines and legal fees are mostly in large amount in case of poor
health and safety standards. Apart from the fines a legal case can be filled against the
company which will affect their brand image in poor manner. As per the workplace
safety Act, a right is grated to the person who caught with an accident o injury to sue
the company due to improper health and safety scandal (Reese, 2018).
 Enhance the risk of employee injury and accident: Another problem that company
will face is increasing the risk of accident within the workplace. Employee can caught
with the injury anytime due to poor health and safety working space. If employees are
not rained properly with the tool and equipment they are working then the chance of
accident increase (Barnes and Sax, 2020). Employee accident also increases the
expenses of the company which will indirectly impact the profit margin of the
company. Infact the major problem that will face by the company with the increase in
accident is competitive advantage loss.
Conclusion of literature review:
From the above gathered secondary data for literature review, it is concluded that in
order to fulfil the corporate governance responsibility it is very crucial for the organisation to
manage a healthy and safety working space. Adopting the right safety standard will assists
the company in building a strong brand image for the organisation. In recent time it is very
important to create a strong image of the company in consumer mind because it will aids
them to gain competitive advantage from the rivalry. In the time of digitalisation were
advanced technology is being used by the organisation; it is the duty of the mangers to train
their employee because t will reduce the risk related to the health and safety of the employee.
Due to improper health and safety Scandal Company faces lot of challenges which will
reduce the market reputation. Thus, it is very crucial for the company to adopt the right health
and safety policy for their stakeholder in order to run their business in smooth manner.

RESEARCH METHODOLOGY
Research methodology is one of the vital chapters in the overall research because in
this section researcher gets to know about the type of data which is needed to collect in order
to attain the aim and objective. It can be defined as the systematic process which is used to
identify, analyse and interpret the data accurately. This section also helps the researcher to
attain the overall research in more valuable manner. The reader also use the data gathers in
this section to evaluate the validity and reliability of the research (Mukherjee, 2019). In this
section various philosophies, approaches and strategy are used in order to collect and evaluate
information. There are various components in the methodology which is discussed below
with the help of Saunders research onion framework and the components are discussed
below:
Research philosophy: It is set of principle which tells about the type of data needed
for the current research topic. There are two types of research philosophies which are
positivism and interpretivism. Positivism gathers objective data and interpretivism collected
subjective data. As per the present research, researcher has used positivism research
philosophy (Bairagi and Munot, 2019). The reason behind this is quantitative data is collected
and analysed in more generalised manner. Another reason for choosing this philosophy it will
help the researcher to collect and analyse the data as per the current trend and pattern. It also
assists in gathering data in more freedom and valuable way.
Research approach: It can be defined as process which is used to test the theories
and hypothesis in more accurate manner. Research approach is used in order to attain the aim
and objective in right way as per the tested theories. It is being divided into two parts which
are deductive and inductive approach. Deductive approach test the theories on the basis of
quantitative information whereas in inductive hypothesises are evaluated on qualitative data
(Ledford and Gast, 2018). In the current investigation, deductive approach is used to test the
theories. The major benefit of this is it analysis the existing hypothesis rather than laying
stress on building new theories. The other reason is it helps in showing the relationship
between the two variables.
Research choice: Research choice is made by the researcher in order to know the type
of data needed in the study. There are two research choices which are quantitative and
qualitative. Quantitative research collects and analyse numerical data. On the other hand,
qualitative research gathers and evaluates non numerical information (Säfsten and

Gustavsson, 2020). As per the existing investigation, investigator has selected mixed method
to gather both types of data that is quantitative and qualitative. The reason behind selecting
this approach is to gathers in depth knowledge of the topic in greater sense. This will also
helps in attaining the aim in more accurate manner.
Research strategy: It is a step by step plan which helps in gathering data as per the
idea and thoughts of the researcher. There are various types of research strategy some of them
are survey, action research, case study, systematic literature review, focused group and many
more (Eisend and Kuss, 2019). In the present research, researcher has selected survey
research strategy to gathers quantitative data. The major advantage of this is it scalability, this
approach can gathered data from mass population at single time and can reach with large
audience.
Time horizon: It is the time framework which is used by the researcher to know the
investing time for completing the research. Cross sectional and longitudinal are the two time
frameworks (Daniel, Kumar and Omar, 2018). As per the existing research cross sectional
time horizon is used. The main benefit of this is it takes less time to gather data as well as one
of the cost effective approach. Another reason is it can observe multiple variables at single
time which helps in gathering various information in shorter time duration.
Data collection: Data collection is the process of gathering data from various sources
as per the requirement. It is classified into two forms which are primary and secondary data
collection technique. Primary data collects first hand information. On the other hand,
secondary data gathers second hand data. As pr the research, both the data is used for
completing the information (Lai, 2018). In primary data fresh data will be gathers directly
from the respondent and in secondary data existing data collected by any other person is
being used. Some of the primary data source is questionnaire, interview etc., and secondary
source are books, online sites and many others (Davidavičienė, 2018).
Research instrument for primary data is questionnaire and secondary data is systematic
literature review.
Data analysis: Frequency distribution and thematic are the two data analysis
technique. Frequency distribution inspects quantitative data and thematic analysis qualitative
data. In current research frequency distribution method will be used to inspect and clean