The Impact of HR and Business Strategies on Organizational Performance

This presentation provides an overview of the strategic context of Human Resource Management (HRM) and its impact on organizational performance. It begins by defining HRM as a strategic approach to employment, development, and employee well-being. The presentation highlights best practice approaches in HRM, such as hiring the right candidates, creating favorable working conditions, providing competitive compensation and benefits, and offering training and development opportunities. It then discusses the business and HR strategies of Unilever PLC, focusing on market penetration as a primary business strategy and various HR strategies like recruitment, performance management, and succession planning. Finally, it analyzes the impact of these strategies on the company's performance and productivity, noting improvements in productivity, profitability, competitive advantage, conflict resolution, and employee retention. The presentation concludes that effective HRM practices are essential for managing and directing employee efforts towards organizational goals.

The Strategic Context of Human
Resource Management

Table of content
 Introduction
 Best practice approaches in HRM
 Business and HR strategies of company
 Impact of HR and business strategies over the performance and productivity of
company
 Conclusion
 References

Introduction
 Human resource management is the strategic approach that is related to the
employment, development as well as well-being of people who are working in
organisation.
 It involves various management decisions and actions that impacts on
relationship between organisation and its employees.

Best practice approaches in HRM
There are various human resource management practices and approached that
are undertake by organisation to lead work and efforts of employees in eight
direction.
 Hire right candidates: It is the best HRM approach that enables business
to find appropriate employees that add value in organisation and contribute
in attaining organisational goals and objectives
 Create favourable working conditions: Organisation develop effective
working environment and favourable working conditions that enhances
employees engagement and commitment towards working with
organisation.

Continue..
 Compensation and benefits: Compensation and benefits important HRM
practices. Unilever PLC provides fair compensation to employees as per their
performance
 Provide training and development opportunities: Hiring qualified as well as
experienced employees is not enough for organisation. So Marks & Spencer
organisation provides training to through coaching and guiding regarding working
process and techniques that are used in organisation.

Business and HR strategies of company
 Business strategies: Business strategy is defined as the set of different
competitive moves or actions that are taken by the organisation to
attract customers, strengthening the performance of business and
accomplish business goals and objectives in defined manner
 Unilever business strategy is to gain competitive advantages through
satisfying needs and demands of customers. Market penetration is the
primary strategy of organisation in which organisation increases the
volume of sales in existing market place with the objective of enhance
revenue of organisation.

Continue..
 HR strategies: Human resource strategies are defined as the
business overall planning that is related to managing
organisational employees with aligning them business activities.
 Unilever PLC uses various human resource strategies like
recruitment and selection, performance management, succession
planning and compensation and benefits. All these strategies
help organisation to find suitable and skilled employees and lead
them towards attaining organisational goals and objectives.

Impact of HR and business strategies over the
performance and productivity of company
In business various business strategies and human resource strategies are
implemented by the Unilever that lead business activities and employees actions in
right direction. These strategies and practices impacts business performance and
productivity in efficient manner. Impacts over business performance are mentioned
below:
 Increase productivity and profitability
 Provides competitive advantages
 Resolve conflicts
 Retain employees and motivated them

CONCLUSION
 As per above presentation, it can be concluded that human resource management
is most important approach that is adopted by the organisation to manage as well
as lead employees efforts in right direction. Business implements different
practices of HRM that helps business to maintain effective relation with
employees and retain them with organisation for longer period of time.

REFERENCES
 Mone, E.M. and London, M., 2018. Employee engagement through effective
performance management: A practical guide for managers. Routledge.

 Peltokorpi, V. and Vaara, E., 2017. Language policies and practices in wholly
owned foreign subsidiaries: A recontextualization perspective. In Language in
International Business (pp. 93-138). Palgrave Macmillan, Cham.
 Prasad, L.M., 2020. Principles and practice of management. Sultan Chand &
Sons.

Thank-you