A Study on Leadership's Impact on Organizational Goals at Accenture

This report investigates the impact of leadership strategies on achieving organizational goals and productivity within Accenture. The research utilizes a positivism research philosophy and a deductive approach, employing both surveys and interviews to collect primary data from employees and managers. A descriptive research design is used to systematically collect and analyze data. The report explores leadership styles, their influence on employee motivation and organizational commitment, and the importance of delegation and empowerment in achieving objectives. The methodology includes quantitative analysis of survey data and qualitative analysis of interview responses. Ethical considerations, including data protection and confidentiality, are also addressed. The study examines how leadership shapes vision, encourages employee engagement, and contributes to overall organizational success. The report also includes a literature review that covers various leadership styles and their impact on organizational commitment and performance.

Research Poster Title: Impact of leadership in achieving organizational goals: A study based on Accenture
You need to present 2 closely related
sub questions.
1. What are the leadership strategies
taken by the leaders to meet the
organisation’s goals in Accenture?
2. What is the impact of leadership to
achieve organisational goals and
productivity?
Methodology
Research philosophy is about way to collect the
data and there are three major types of
research philosophy, realism, interpretivism and
positivism. The researcher will select the
positivism research philosophy as it adheres to
the factual data. Research philosophy goes
through the observation of the participants of
the research and it helps to collect data in
scientific way.
Research approach is about the process of
collecting data for the research. There are two
types of research approach, inductive approach
and deductive approach. The researcher will
select deductive research approach. There are
huge amount of data already present about
leadership and organisational goals. Deductive
approach will help to generate theories and
creating hypothesis. Observation will be made
and the researcher will confirm and reject the
concept.
Research design is about the collecting the data
in systematic way. The researcher will select
descriptive research design. In descriptive
research design, the researcher can study the
participants in descriptive way. The researcher
will collect the data in observational method to
view and record the participants’ point of view.
Sample Strategy
In order to collect the data through sampling, the sample
population will be the employees of Accenture. The sample
size will be 180. The researcher will use the sampling frame
as emails and soft copy. The researcher will send the
questionnaire through emails and will ask the employees to
revert within 15 days. Sampling technique will be Simple
Random Sampling as it helps to select the sample in
unbiased surveying where every object has the same
probability of being chosen.
In case of interview, the sample size will be 3. The
researcher will conduct interview to 3 managers of
Accenture. The sampling frame will be telephonic interview.
The sampling technique will be non-probability sampling.
Population in non-probability sampling gives the equal
chance to sample population of being selected.
Literature Discussion
Leadership styles and strategies can
influence to encourage and engage the
employees in order to meet the
organisational goals. Organisations run with
the help of the leaders in each departments
and each of the leaders direct the
employees in order to meet the
organisational goals. Leaders must possess
some of the leadership strategies. Leaders
can define and communicate the vision to
the subordinates. The leaders need to
encourage the employees and motivate
them in order to earn recognition. Motivation
of the employees helps the organisation to
meet the productivity and objectives.
Motivation provides employee satisfaction
and leaders can speak from the heart.
Organisational goals are objectives that an
organisation establishes to draw up the
expected outcomes. In order to meet the
organisational productivity, it is needed to
delegate and empower the employees that
help the employees to learn about
responsibility. Moreover, leadership helps
the employees to commit towards continued
education.
Sources:
Method
There are two types of data collection methods,
primary and secondary. In this research, the
researcher will collect primary data through
conducting survey and interview.
In order to conduct the survey, the researcher
will prepare 12 close-ended MCQ type
Ethics
This research will follow all the ethical norms of conducting
the research and human population are associated with this
research. In addition, the researcher will follow Data
Protection Act 1998 and the researcher will maintain the
confidentiality of the respondents.
Any kind of exchange of money will not be performed to

Lee, G., 2017. Leadership coaching: From
personal insight to organisational
performance. Kogan Page Publishers.
Mesu, J., Sanders, K. and Riemsdijk, M.V.,
2015. Transformational leadership and
organisational commitment in manufacturing
and service small to medium-sized
enterprises: The moderating effects of
directive and participative
leadership. Personnel Review, 44(6),
pp.970-990.
Katou, A.A., 2015. Transformational
leadership and organisational performance:
Three serially mediating
mechanisms. Employee Relations, 37(3),
pp.329-353.
questions. The questionnaire will contain
demographic and subjective questions to ask
the employees in Accenture.
In order to conduct the interviews, the
researcher will conduct telephonic interviews
with structured interview method. The
researcher will prepare 5 questions to ask the
managers in Accenture.
In order to collect the secondary data, the
researcher will collect the data from books,
journals, magazines, articles and organisational
websites.
The survey based data will be analysed through
quantitative data analysis strategy and interview
based data will be analysed through qualitative
data analysis strategy.
collect the data.
All the data will be destroyed once the research will be
done.
The data will be collected only for the research purpose.
The researcher will take permission before selecting the
individuals as sample.
Timescale
The research process will be finished within 3 months (12
weeks).
Activities Week 1 Week 3 Week 5 Week 7 Week 9 Week
11
Week
12
Selection of
research topic
✓
Conducting
literature review
✓
Selection of
research design
and methods
✓
Collection of
primary data
through survey
and interview
✓
Data findings and
analysis
✓
Conclusion and
recommendations
✓
Final submission ✓