Investigating the Impact of Life Coaching on Business Performance

This report investigates the impact of life coaching programs on business performance, with a specific focus on Waitrose as a case study. The study delves into the conceptual framework of online life coaching, its significance in improving business performance, and its relationship with various business activities. The research aims to identify the measures that can be undertaken by online life coaching programs to enhance growth and competitive advantage. The report includes a detailed literature review, exploring the evolution of life coaching, its benefits, and the methodologies used in coaching programs. The methodology section outlines the research philosophy, approach, strategy, and design, along with data collection and analysis methods. The report also addresses ethical considerations and limitations, concluding with recommendations for implementing life coaching programs to improve business outcomes and employee development. The research emphasizes the role of life coaching in addressing employee weaknesses, setting clear objectives, and enhancing both personal and professional growth within an organization.

The impact of life coaching programs over
peoples success wellbeing

Table of Contents
INTRODUCTION.......................................................................................................................................4
Background of Research....................................................................................................................4
Rationale of Research........................................................................................................................6
Aim....................................................................................................................................................6
Research Objectives..........................................................................................................................7
LITERATURE REVIEW............................................................................................................................9
METHODOLOGY....................................................................................................................................16
Research philosophy........................................................................................................................16
Research approach...........................................................................................................................17
Research strategy.............................................................................................................................17
Research choice...............................................................................................................................17
Research Design..............................................................................................................................18
Time horizon...................................................................................................................................18
Analysis and data collection............................................................................................................18
Research instruments.......................................................................................................................19
Sampling.........................................................................................................................................19
Data Analysis..................................................................................................................................20
Reliability and validity of the study.................................................................................................20
Ethical consideration.......................................................................................................................20
Limitations of Research...................................................................................................................21
CONCLUSION AND RECOMMENDATIONS.......................................................................................38
Conclusion.......................................................................................................................................38
Recommendations...........................................................................................................................39
REFERENCES..........................................................................................................................................41

TOPIC: The impact of life coaching programs over the increasing performance of a
business.
INTRODUCTION
Background of Research
The project mainly aims to determine the influence of life coaching programs over the
increasing performance of the business; therefore, life coaching is a wider aspect which mainly
defined as the profession which is profoundly different from the aspect of consulting, counseling,
advice, monitoring, therapy and so on. The coaching is an effective process which mainly
addresses the specific individual projects, business successes, general conditions and transitions
which an individual’s personal life, interrelation and the profession through evaluating what is
going over a specific situation or currently what things are going on. However, it also
discovering what potential obstacles or challenges are arises and influences individuals learning
or selecting an appropriate course of action to create an individual’s life for which they dream
for. A life coach may help each person recognize and improve his or her strengths and define
professional and personal goals. Their job is to help the coaches in the whole process of change
(Aditya, 2019). Life coaching is an approach that has been very misunderstood, Therefore, many
of us recognizing this as a modern form of advice; some are seeking this as a costly aunt of pain
and many as a result of the mindset of the Americans to follow their proverbs. The reality
couldn't be any other. Life coaching has been a highly effective form of speech therapy to the
point that this has helped transform people live. In the context to business life coaching is
recognized as an effective approach which helps individual to break their negative belief patters,
act more decisively or set suitable objectives in relation to attaining what they wish for or what
they want to achieve. In the increasing growing world, the competition within the business sector
is increasingly high, as the businesses are mainly seeking for attaining higher growth and
success. For this, businesses and its management are concern over increasing the performance of
the employees, therefore, life coaching is recognized as an effective tool which is widely
implemented to addressing the weaknesses of individuals thoughts and provide them a clear path
to attain personal as well as professional objectives. A life coach results in someone who can
help define and build a workable strategy to achieve goals. Many people may feel like coaching
is a new approach, but you need the expertise, enthusiastic help, critical perspective and an

overview of a mentor as a world-class competitor. Life coaching is indeed a major part of
collective shift towards job and life stability. In this present study, the analysis is based on
Waitrose, it is a large British supermarket, which sells grocery as a part of widest employee
owned retailer. The company is concern over implementing life coaching program as an effective
strategy which helps the business in developing the performance of employees at workplace, as it
aid in effectively monitoring the operations of the business and provide sort term goals to the
employees to attain advancement.
Background of Industry
In UK, life coaching isn't controlled and if an individual has the requisite qualifications
and attributes, everyone can operate as life coach. Increasingly, consumers continue to prefer
trainers with advanced credentials and membership. Life coaching is recognized as an effective
part of the broader self-improvement industry, which has developed exponentially in recent years
with more people discovering the ability to strengthen and handle their own lives. It is the way to
build skills. Life coaching started in the USA – it was the growth of management consulting and
corporate coaching. In this present project the entire evaluation of based on Waitrose, thus it is a
large British supermarket, which is operated via the largest number of employees. Therefore, the
company has established its operations as the largest grocery supermarket store. The company
was founded in the year of 1904 by the potential efforts of Wallace Waite, Arthur Rose and
David Taylor. The headquarter of the firm is in Bracknell, Berkshire, and Victoria, London,
United Kingdom. The company is operated in around 338 locations and deals in food products.
The company is operating with the staff range of 52590 employees, which are putting their
potential efforts in the growth and success operations of the business. The estimated profit of
Waitrose is around £5,400.4 million, which shows the growth of the business. the company is
working for the objective of increasing the performance and the p0rofitability of the business and
for this, the management of the business is concern over implementing the approach of life
coaching program, as it is imperative in overcoming the weaknesses of the employees and
provide them direction to set clear and concise objectives and achieve them effectively to
enhance the personal and professional growth. As people understood the value of business
coaching, they started to provide specific programs to support people navigate their own personal
lives. Prominence of life coaching and self-handling gurus has increased an industry's visibility

and allowed it to expand so rapidly. These were about 300,000 coaching staff in 2015, and it is
projected to rise to about 330 thousand through 2020. In life coach and mentoring industry
techniques like neuro-linguistic programming have been famous in recent years, although some
of an arguments made on these strategies are controversial (Allen, 2016)..
Rationale of Research
The rationale behind conducting this investigation over evaluating the impact of life
coaching programs over the increasing performance of a business. Therefore, it is a wide area of
study, which is effectively considered as the major aspect of business. Thus, businesses within
the modern era are facing the issue of business performance and the analysis over the aspect of
life coaching program helps the businesses in improvising the operations at wider level. The life
coaching is helpful in enhancing the knowledge and the personal development of an individual in
an effective manner. This present research is mainly conducted in order to fulfill the personal as
well as professional development. In context to personal way, researcher wants to gain the
understanding regarding the importance of the online life coaching full staff as this is beneficial
to the person in its career or future. Other than this, researcher conducts the investigation in
professional context as to enhance the analytical as well as research skills to perform this kind of
investigation. From it, research skills and competences of a learner are enhanced so that it can
able to conduct the similar kind of Investigation in future. Through performing the research,
investigator can able to conduct the investigation in future in a systematic manner and can able to
get the positive outcomes (Camiré and et. al., 2018).
Aim
The entire study activity depends primarily on the research objective. As an efficient and
most significant part of the analysis that aids a researcher in evaluating results of the test. Aim is
described as a predetermined statement, which includes a problem relevant to research as a
concisely or explicitly defined expression. It part of the study allows the researcher to correctly
direct entire project to potential outcomes. This can also be described as most important
dissertation section, because every activity is built on the study objective (Early and et. al.,
2017). This promotes research in the right direction and advice. The aim of this research is “To
investigate the impact of life coaching programs over the increasing performance of a business.
A case study on Waitrose.”

Research Objectives
The research aim, objectives and the questions are regarded as an essential research
component which helps a researcher recognize both individual and organizational impacts and
issues. In order to recognize problems arising from the analysis, the research target is relevant
and significant. Usually, they are articulated in lay forms and contribute to both the staff and a
researcher. Section of the research can be linked to research questions and followed as
declaration of intent which has no hypotheses (Fontinha, Van Laar and Easton, 2018).
Therefore, the study objective is a descriptive, explicit and declarative statement that offers the
researcher.
 To develop basic understanding regarding the conceptual framework of online life
coaching in context of an organisation.
 To critically determine the significance of Online Life coaching programs in improvising
business performance.
 To identify the relationship between online coaching programs and business activities.
 To denote the measures that can be undertaken by online life coaching programs to gain
more growth and competitive edge for Waitrose within UK.
Research Questions
It is a strong and significant segment of research where the investigator needs to be more
precise in answering all the questions. This is a central and critical core of literature or studies.
The study project will be emphasis methodologies evaluated and study directed at whole stages,
feedback collection investigation carried out. This is a request to respond to a specific problem or
concern. The main goal of study is to provide more comprehensive and reliable guidelines and
centers (Fusco, O’Riordan and Palmer, 2016). This is also the conceptual point or part of the
start of natural research.
 What is the conceptual framework of online life coaching in context of an organisation?
 What are the significance of Online Life coaching programs in improvising business
performance?

 What is the relationship between online coaching programs and business activities?
 What measures can be undertaken by online life coaching programs to gain more growth
and competitive edge for Waitrose within UK?

LITERATURE REVIEW
The research also needs researchers to tackle all study goals and problems in a coordinated
manner. This aspect of research still applies. In addition, to systematically and extensively gather
information on the impact of life coaching programs over people’s success and wellbeing. An
exhaustive overview of past studies of a subject is a literature review. This part discusses
academic articles, books and other documents related to a particular research field. All previous
work should be mentioned, identified, summarized, analyzed and explained in an analytical
manner. The aim of review paper is to briefly examine recent developments in all specific fields.
The paper summarizes current awareness of the subject in general. When analyzing the results in
recent research papers this provides an awareness of the subject for the reader. The aim of
literature review is to understand current and specifically relevant research and discussions
subject or area of study, and in writing to present this knowledge. Learner will develop expertise
in field by performing literature review (Gabrielle, 2019). It is necessary to hear about main
principles, analysis and research methods used in profession can also hear how investigators can
understand.
Explanation regarding the conceptual framework of online life coaching in context of an
organisation?
As per opinion of Erin M. Lefdahl-Davis, Levi Huffman, Jackie Stancil and Alexandra J.
Alayan (2018) Life coaching is meant to help people reach their business or personal goals in
right direction much as a sports coach would do to a sportsman but the techniques used through
individual life coaches are somewhat different. This might seem like a lot of people will shy
from idea of turning to coach outside a sports sense but the more think about it, more know that
people have been turning for years on friends and family for assistance and guidance. Life
coaching is an extension of this assistance. Life coaching is aimed at assisting people in
overcoming their negative habits of thinking, in behaving more effectively, and in achieving
simple expectations on what life needs. Most coaches are highly educated and have a wide
background in ties, stress, self improvement, business, employment, motivation, innovation and
family etc. Life coaching concentrates on strategies in which a person attempts to attain the
desired results. This is not counseling as many inexperienced people would think about life

coaching. Counseling focuses mainly on the history of a person; it seeks to look for the reasons
for his or her loss and trauma. Coaching is more focused on today and future. Its aim is to partner
and take person from where they are in present to where want to be in future. The way to help
people overcome their issues and attain goals is through a series of personal sessions either over
the telephone or through email or face-to- face sessions like therapy. Although online life
coaching is often linked to the world of business, there are coaches that deal with people and
personal lives through helping them explore and discover routes for success. This more intimate
way of life is mostly practiced face to face (Gould and et. al., 2017). Life coaching is
professional activity that seeks to help people grow through their talents, work for goals and
well-being in all aspects of life. The existing mixed methods study examines some advantages,
including major increases in self-confidence, the satisfaction of choice of the major, the
awareness of values and alignment with decision-making, links to the aim of life and the setting
of individual objectives and achievement. In the context to business, life coaching plays an
imperative role in providing suitable direction to individual to implement their own objectives
within the small goals and achieve the targets to attain personal as well as professional
development. In the modern era, with the increasing competition, The organizations are mainly
concern over attaining higher competitive edge. Thus business in each size is concern over
developing the performance ability of the employees at workplace. However, the management of
the business are widely encompasses over providing life coaching programs to their old as well
as new employees for the intention to developing their working ability and improvise the
decision making among people. Thus this will aid the business in the direction to attain
advancement. Life coaching provides clear beneficial outcomes including greater knowledge and
perspective, improved health and better quality of life. It was found that life coaching is more
effective. Life coaching improved mental health and satisfaction with life in people, although
direct intention of life coaching process was not to improve mental health. Life coaching was
also found to help achieve the target and to affect one's absolute hope. Coaching can help people
understand and achieve job goals. The positive effects of online life coaching can impact the life
of a person for a long time and can enable him / her to maintain a better life quality if continued.
"It seems as if well-being that is a product of goal success and the satisfaction of psychological
needs will become a cognitive and emotional reinforce, which can contribute to more goal
improvements later.

What are the significance of Online Life coaching programs in improvising business
performance of Waitrose?
According to the Peláez, Coo and Salanova, (2019), online life coaching programs are
essential and important for business organisation in improvement of its business performance
successfully. There is some significance or importance of life coaching program that will assist
business organisation in enhancement of its performance level. This importance will be
explained as below:
Greater self-and contextual awareness: Life coaching programs helps an organisation to
increase awareness about this business among employees. For this, coaching is a best way or
option for improving understanding and knowledge about the business among employees. If
employees have proper knowledge regarding the business, they can perform all tasks or activities
in effective manner that turn to impact by improving business performance.
Enhanced ability to communicate: This is another significance of life coaching program that
support Waitrose by enhancing their business performance effectively (Yu and et. al., 2020). A
coach work with an organisation to analysis the ways to enhance how they communicate what is
important for to company. In this, company become able in communicating of all information
about the business in clear and systematic manner. This turn to impact by reducing the
possibilities of conflict or misunderstanding among workforce. This will helps in increment of
employee’s job satisfaction that turn to help Waitrose by improving its business performance in
successful and effective manner. Along with this, online life coaching assist the employees to
improve the professional and the personal lives. The life coaching programs is helpful in
improving life quality of clients. From the life coaching, client can strengthen its relationship
with the others, have peace in lives, understand, move business forwards and also meet with the
set objectives.
Provides proper Direction- This is a main role of business coach to provide accurate direction
to their employees. By getting proper direction, employees work with more effective manner that
turn to assist an organisation in enhancement of its business performance. An employee first
want life coach to understand who they are and what they want. Employees may know what
information they want in the life sometimes and sometimes may not have any idea other times

(Zuñiga-Collazos and et. al., 2020). A life coach will help if they feel a sense of disappointment
or unhappiness and can't quite name it. Clarity means that they understand who they are and that
we live a life that has meaning and purpose. This means knowing what really want, why want it,
and how can go about everything getting it.
Gaining clarity about what client want- This is a biggest advantage of life coaching program
for Waitrose. Get guidance on what clients want and how clients want it to be done. Make clear
who they want to be, what passion and purpose is and what you care most about. Many people
never take time to identify themselves and their lives and therefore never have a definite path and
strive to achieve mediocrity. By identifying the need and wants of clients about the product or
services, it will assist Waitrose in attraction of larger base of customers that output in improved
business performance (Cameron and et. al., 2019).
Helps with Goal Setting- It is not easy for an organisation to set personal objectives and it is
particularly challenging to imagine long-term objectives. Company can set targets in near term,
but it is highly important to set goals and consider where they want to be in future. Life coach
can help to understand immediate, future desires and requirement via the process of setting
goals. They will provide with leading questions which can help think about the life. It will also
help organize better and prepare to produce results.
Conveys experiential knowledge- Coaches with highest expectations of living, company has
tremendous skills. Life coaching is important for Waitrose in improving of its employee’s
performance and productivity. Higher knowledgeable and experienced coach will assist
employees to increase their understanding about the business activities or functions. This will
assist Waitrose by enhancing their performance level that result is improved brand image.
What are the relationship between online coaching programs and business activities of Waitrose?
As per the view presented by Dyrbye and et. al., (2019), online coaching programs helps
business organisation in improvement of its business activities. With the help of coaching
programs, Waitrose can easily communicate important information about their business to the
workforce. By getting proper information about the business, employees become able in
conducting of business activities in successful manner. It has been identified that online coaching
programs has positive relationship with the business activities of an organisation. There are