Research Project: Logistics Complexities in Globalisation - A/Z Garage

This report presents a comprehensive analysis of the impact of logistics complexities on the globalisation efforts of A/Z Garage Ltd, specifically focusing on its Barking, London branch. The study begins with a research proposal outlining the rationale, aims, and objectives, including the examination of market entry strategies and the identification of globalisation factors and ethical challenges. A literature review provides context, drawing on existing research to define globalisation and logistics, and to highlight the drivers and complexities within the automotive industry. The research employs an inductive approach, collecting data through both primary and secondary methods, including surveys and questionnaires, to analyze the challenges and opportunities. The report investigates various global entry strategies, ethical considerations, and factors affecting the business environment. The methodology includes an exploratory research design and qualitative data analysis. The conclusion summarizes key findings and offers recommendations for A/Z Garage Ltd to optimize its logistics and navigate the complexities of the global market.

Research Project: THE IMPACT OF
LOGISTICS COMPLEXITIES IN
GLOBALISATION - OF A/Z GARAGE LTD,
BARKING BRANCH LONDON.
.
1

Table of Contents
TASK 1- RESEARCH PROPOSAL ..............................................................................................3
TASK 2............................................................................................................................................6
Overview of Globalisation..........................................................................................................6
Definition of Globalisation.........................................................................................................6
Drivers of Globalisation..............................................................................................................6
Logistic Complexities.................................................................................................................7
Research methodology................................................................................................................7
Data analysis...............................................................................................................................9
Recommendation......................................................................................................................15
Reflective..................................................................................................................................15
CONCLUSION .............................................................................................................................16
REERENCES ................................................................................................................................17
APPENDIX....................................................................................................................................19
2

3

TASK 1- RESEARCH PROPOSAL
Project Overview
In modern era, new global economy of the 21st century has transformed the economic,
social, educational and political landscape in a profound and indelible manner. Nowadays,
globalisation is now becoming most common term and its common usage convey the impression
that it is potentially and actually possible for ordinary people and economic terms to get in touch
in long term. Present research has been chosen A/Z GARAGE LTD. It was established in
December 2010. The organisation is the leading and most popular automotive Company which
sales and maintains assorted brands of motor vehicles. With the help of globalisation, the A/Z
GARAGE LTD intends to establish branches across many countries of the world.
Rationale
The reason to conduct this study is to explore the different market entry strategies to enter
into the emerging market with the help of a well-designed and coordinated logistic network. The
importance of this study is to explore the positive and negative side of globalisation of business
for continuous growth and sustainability.
Aims: “To determine the different market entry strategies to enter into the emerging market
using effective logistic tools at company disposal for A/Z GARAGE LTD Barking London via a
Case Study.
Objectives
 To determine the different global entry strategies for the business in emerging market
 To identify the globalisation factors that affect the business environment.
 To investigate the ethical challenges that business facing while entering into emerging
market.
 To recommend the ways and strategies to get overcome from the issues.
Research Questions
Q. What are the different global entry strategies for the business in emerging market?
Q. What are the globalisation factors that affect the business environment?
Q. What are the ethical challenges that business facing while entering into emerging market?
Q. What are the ways and strategies to get overcome from the issues?
Literature Review
4

As per the Ang, Benischke and Doh, (2015) in present era there are huge number of ways
through company open the new operation into the new market. Basically, To expand the business
Toyota can adopt any of the market entry route which helps to get the high profit on the basis of
different growth scale.
However, Licensing, franchising, joint venture, partnership, are some routes through
company get open the new operation or sell their product or services easily.
Luo and Zhang, (2016) Globalisation is the term which describes how countries, people
and businesses around the world are becoming more interconnected as forces like technology,
transportation, media and global finance make it easier for goods, services and ideas and people
to cross traditional border and boundaries. As per the Ojala, (2015) globalisation offer both
benefits and challenges. It also provides the best tremendous opportunity for economic growth to
improve the quality of life for many people. In the contrast, globalisation also lead the challenges
with the welfare of workers, economies and the environment as businesses globalize and shift
their operations between countries to take advantage of lower costs of doing business in other
world regions.
According to De Villa, Rajwani and Lawton, (2015) there are different factors that would
affect the business organization such as social, economic, environmental and technological. All
such factors affect the Toyota to perform their business practices. As per the Gillespie and
Riddle, (2015) Technological factors is the prominent factor in automotive industry that
motivates to perform the new long-lasting goals and activity. Besides that, due to distinct
political and legal factors company might have been facing issues in different country. In other
words, national or international policies affect the business environment. Such challenging
factors are immigration and border, tariffs and trade, etc.
Research Methodology
Research Approach: Research approach is the distinctive point between deductive and
inductive approaches (Kumar, 2019). Deductive approach is based on the theories or the
assumptions. Moreover, inductive research based on the generation of new theories and results.
Present research will be uses Inductive Approach.
Data collection: Data collection is the systematic approach in order to gathered the
information from a variety of sources to get a complete and accurate the picture of collection
data into more effective manner. Data collection is of two types primary and secondary method.
5

Secondary data collection is the method where researcher collects data through internet, books,
journals or internet. On the other hand, primary data collection method in which researcher
collects data through survey questionnaire (Quinlan and et.al., 2019). Present study will be using
both the method to conduct the further study.
Data Analysis: Data analysis is the process under which information analysed to explain
in a brief manner. This divided into two methods qualitative and quantitative analysis.
Qualitative consists interviews, focus group, experiments etc (Mackey and Gass, 2015). besides,
quantitative research based on the analysis based on statistics, in mathematical term.
Ethical consideration: Ethical consideration is the tool or effective process that helps to
ensure the proper result oriented. Besides, also make sure the proper results and goals. Ethical
consideration is the best way to keep the research safe and secure.
6

TASK 2
Overview of Globalisation
This research project is set to examine the impact of logistics complexities on
globalisation; and use the crucial logistic tools available to expand its business operations in the
global market. Over the past twenty-plus years, the world has witnessed unprecedented rise in
the sale of various types of motor vehicles. The phenomenon is brought about by the increase in
trend for global growth in businesses to satisfy the demand for goods manufactured in different
parts of the world. The trend assumes the following sequence: an item is designed in one
country, produced/fabricated in a second country and sold in a 3rd country within the spate of one
day.
Definition of Globalisation
Globalisation is a term usually used to describe intercontinental economic, social and
political; integration through global networks of trade, capital flows, and spread of technology
and global media (Gary j. Wells et al 2001). Complexity is the state of having many different
parts interconnected or related to one another in very complicated manner
(Collinsdictionary.com, 2019). Due to the ever-increasing demand for growth of sustainable
business models, global strategies are locked in the network of complex dimensions to fit the
demand and supply trend in the world. But in other to achieve this, the prerequisites for
reasonable activity techniques are experiencing basic change because of the quickly expanding
multifaceted nature of the worldwide economy. A large number of the applied underpinnings of
financial arrangement causing must to be profoundly re-examined: from the worldview of
development to standard monetary models to neighbourhood and momentary impetus
frameworks to existing basic leadership structures. A practical worldwide financial model ought
to limit dangers, be versatile to emergencies, and give future ages the chance to have a satisfied
existence on our planet. Doing as such requests that we encourage innovative and well-
established thought due to the complexities of globalisation.
Drivers of Globalisation
Globalisation is the biggest concept at international market that define the essential
growth system. In order to deal at international market, new businesses should have to face such
drivers such as technological, Political, Market drivers, cost drivers, Competitive drivers etc. all
7

such drivers might affect business into direct or indirect manner. All these factors of
globalisation become more saturated in terms of limited goals.
Logistic Complexities
Logistics refers to “the systematic coordination of a series of convoluted arrangement
aimed for the successful movement of goods from the point of origin/manufacture to the point of
consumption so as to meet the satisfaction of customers and organisations” (Chan and Lee,
2005). In a nut-shell, the assets oversaw in coordinations may incorporate unmistakable
products, for example, materials, hardware, and supplies, just as sustenance and other
consumable things. The coordination of physical things as a rule includes the combination of
data stream, materials taking care of, generation, bundling, stock, transportation, warehousing,
and regularly security. A well established and efficient logistics network is the bed-rock of
organisation to take its share of the pie as a successful enterprise in the global market.
The A/Z GARAGE LTD in Barking Essex London is involved in the rat race of
globalisation. The company is involved in the sale of various brands of vehicles ranging from
cars for leisure, genuine and reliable cars components, MOT services as well as heavy duty
vehicles such as trucks which are used in the delivery of goods.
Due to saturation in the home market in the motor sales and service industry in the United
Kingdom, there is overriding need for A-Z Motor company to strive for survival in business;
therefore, the company endeavour to sustain its survival by going global and must consider the
best logistic option on the wheel of globalisation to succeed.
A survey carried out by the Mitta consortium in London revealed that in the last ten
years, the American market has increased its demand for the United Kingdom vehicles and
associated services and the BRIC block countries i.e. Brazil, Russia India and China have
increased their demand for made in the United Kingdom parts (Sturgeon et al 2009).
AIM OF THE RESEARCH
The aim of this research is to investigate how the A/Z GARAGE LTD will advance its growth by
using the most efficient logistics tools available to join the global family.
Research methodology
Research Approach: Research approaches has been divided into two different manner
deductive and inductive research approach. Deductive approach helps to take assumptions on the
8

basis of theories. Besides, Inductive research approach spread or make the different theories and
concepts. Present research has been using inductive method to produce the outline about the
negative and positive impact of globalisation on the businesses.
Research Design: Research Design is the research framework which belongs to two
groups exploratory and conclusive. Exploratory research aims is to explore the research topic by
conducting the deep study. Conclusive research design is the structured and well-defined way to
perform the research and found the insight knowledge. Present study has been using Exploratory
research design to determine the benefits or drawbacks of globalisation.
Data collection: Primary or secondary are the two distinct method of data collection
which is the most significant for the study (Taylor, Bogdan and DeVault, 2015). Primary method
of data collection is to collect data from survey, questionnaire. In other words, primary
information can be measure by two methods either from qualitative & quantitative method.
Quantitative data collection method are basically analysed information in mathematical manner
or qualitative data method is conducted as per the thematic way. Secondary data collection
method where the data has been collected through internet, journal, books etc. which has already
been exit. Present research collects information on globalisation from both the techniques by
conducting questionnaire survey.
Data Analysis: Research information or data has analysed by two different techniques
qualitative and quantitative data analysis. Qualitative technique to analyse data does not involve
mathematical term and calculations this technique conduct data by thematic presentation. On the
contrary, Quantitative method conduct the whole information or data in mathematical manner to
disclose the exact fact and figures by using methods such as mean, median and mode. Present
study uses qualitative data analysis tool.
Sampling: Sampling is the significant term in research methods which decides to select
number of populations to be included in the study. There are two methods of sampling
probability and non-probability sampling. Probability sampling give chance to everyone to
participate in the research process (Flick, 2015). In which some following methods are include
such as simple, stratified systematic, multistage and cluster sampling methods. Besides, non-
probability sampling is another method in the study which different methods are includes such as
quota, purposive, snowball sampling methods. Present study uses simple random sampling by
taking 20 employees from Toyota (Alvessons and Sköldberg, 2017).
9

Ethical Consideration: Ethical consideration consists some norms and set standards that should
be followed by the researcher to differentiate what is wrong and what is right to do. Ethical
standards help researcher to prevent the research from unwanted restrictions.
Data analysis
Thematic Interpretation
Theme 1: Aware about the changing trend of globalization era
1 Are you aware about the changing trend of globalization era ? Frequency
Yes 15
No 3
May be 2
Interpretation : As per the above interpretation, researcher has found out that at what extend
company aware about the changing trend of globalisation era in present days. Moreover, as per
the 15 employees of the company it has been concluded that yes that company is well known
about the latest trend. As per the 3 employees they think no Toyota need more information about
the latest trend. Only two employees were suggesting that they are not sure. It has been observed
that highly number of employees would suggest positive sign.
Theme 2: Beneficial change for business with increasing globalization
2. What according to you is beneficial change for business with increasing Frequency
10
Yes No May be
0
2
4
6
8
10
12
14
16 15
3 2
Frequency

globalization ?
Emerging of global brand 10
Innovation 5
Market expansion 5
Interpretation : It has been found from this interpretation that how many people think that what
are the best factor is beneficial for the company. Per the 10 emerging of global brand is the
beneficial factor for the company. As per the 5 innovation is the beneficial change for the
company with increasing the globalisation. Besides, as per the rest of the employees has
suggesting market expansion is the beneficial change for the company. It has been concluded
that, higher number of employees thinks that emerging global brand is the most beneficial
change that helps company in higher growth.
Theme 3: Followed by Toyota for managing growth & development for globalization
3. What according to you can be followed by Toyota for managing growth &
development for globalization ? Frequency
Innovation 10
Market expansion 5
Product development 5
11
10
5
5
Emerging of global
brand
Innovation
Market expansion

Interpretation : On the basis of this interpretation process it had been analysed by researcher
that, by which company can benefit growth & development. As per the 10 respondents company
should need to more focus on innovation for growth & globalisation. Besides, as per the 5 market
expansion is the concern that should company requires to focus. Rest of the employees were
thinks that product development is more important for the company growth and development.
Theme 4: Best business entry route can be beneficial for the company
4. What according to you the best business entry route can be beneficial for
the company ? Frequency
Licensing 7
Franchising 8
Joint Venture 2
Partnership 3
12
Innovation
Market expansion
Product development
0 2 4 6 8 10 12
10
5
5
Frequency