Impact of Macro Environment on Events

This report analyzes the impact of the macro environment on global events, specifically focusing on the Cricket World Cup 2019. It discusses various external factors using PESTLE and SWOT analyses, highlighting both positive and negative influences on decision-making and organizational behavior. The report concludes that understanding these factors is crucial for successful event planning and execution.

Developing Destination-
Specific Events

TABLE OF CONTENT
 Introduction
 Positive and negative impact of macro environment on global events and their
influence on decision-making and organisation behaviour
 SWOT analysis
 Conclusion
 References

INTRODUCTION
 Macro environment refers to external environment that impact event such as political,
social, economical, technology and environmental.
 Pestle and SWOT model are used in order to understand several factors that impact or
influenced global industry.
 The presentation has included contained related to impact of macro environment on
global industry and their influence on organisation behaviour, decision-making.

Positive and negative impact of macro environment on global events
and their influence on decision-making and organisation behaviour
Pestle is model that is used to understand the way external factors has influenced
on one of the global event named as cricket world cup 2019.
 Pestle analysis: It is model that is used to understand that way political,
social, technological and other factors that influence particular events.
 Political factor: There are numerous policies of government that have
positive and negative impact on the global event that is cricket world cup
2019.

Cont..
 Economic factor: Different country have different economic condition such as UK has
positive impact on economy that is it helped in generating around £350 million of
revenue and cumulative audiences around 1.6 billion. While it can be stated that it has
negative impact on economic is that there are limited amount of resources.
 Social factor: People taste and preferences has changes over time, therefore craze of
cricket world cup 2019 has lead in development of events and enhancing number of
audience in future circumstances. On the other hand it has negative impact on local
residents of UK as they have limited resources to satisfied their needs.

Cont..
 Technology factor: Development of technology has contributed in improving services
that are given in world cup 2019 as people can easily make online payment and
booking to have enjoyment. On the other hand, It has lead to increased in overall cost
of event.
 Legal factor: Legal factor is among the major external factor influence the operations
of the Cricket World Cup 2019. Management of the ICICI needs to cope up with the
laws like equality act, anti discrimination law, minimum wage payment and many such
laws that can contribute in the operations of the cricket world cup 2019.

SWOT analysis
It is model that is used to examine key success criteria that are used for
successful planning of events as it helps in identifying strength, weakness,
threat and opportunities of event.
Strength
 It has a huge popularity in all the cricket lowers.
 Immense brand value is a major strength part of world cup.
 Positive goodwill will contribute in overall success of the cricket world
cup.
 Resources are available with the ICICI that also a strength in world cup.

Cont..
Opportunity
 Social media marketing.
 Digital promotions is a opportunity.
 Improved broadcasting networks.
 Improved popularity is a huge opportunity.
Weakness
 Time was limited in the world cup.
 Reduced level of quality bowling in the entire world cup.
 Major number of injury issues were also reported during world cup.

CONCLUSION
 It can be conclude from above study that macro and micro environment has
both negative and positive impact on cricket world cup 2019.
 At last it can be stated that by making necessary improvements end goals can
be achieved in best possible manner.

REFERENCES
 Sirunyan, A. M. and et.al , 2017. Particle-flow reconstruction and global event
description with the CMS detector.Journal of Instrumentation, p.86.
 Maqsood, H. and et.al, 2020. A local and global event sentiment based efficient stock
exchange forecasting using deep learning.International Journal of Information
Management. 50. pp. 432-451.
 Nissenbaum, A. and Shifman, L., 2020. Laughing alone, together: local user-generated
satirical responses to a global event.Information, Communication & Society. pp. 1-18.