Assignment on the Role and Impact of Media in 21st Century

This essay delves into the evolving role and impact of media in the 21st century, highlighting its increasing influence through digitalization and technology. It explores the power dynamics within the media industry, encompassing various forms such as television, internet, and social media. The essay examines the positive aspects of media, such as providing access to information and facilitating communication, while also addressing negative impacts like cyberbullying and the spread of potentially harmful advertisements. It further discusses the role of social media in contemporary societal issues and the ongoing efforts to mitigate the negative effects of digital technology. The essay references different media tools used for research and analysis, emphasizing their importance in understanding the multifaceted nature of media's influence on individuals and society.

The role and impact of
media in our 21 st
Century world

Table of Contents
REFERENCES...........................................................................................................................5
Books and journals.................................................................................................................5

The role and impact of media in our 21st Century world
The role and impact of media in 21st century is continuously increasing ful star media
actors an important part to connect the social issues along with use of digitalisation
technology. In context of media, power act as major hand of organisations working within
media industry. What is stock generally then media refers to that tools which are used in mass
communication for staff in context of medium it consists television internet cinema
newspaper radio magazine facts and various other (Caena and Redecker, 2019). Media is
being an important part of individuals life where it provide easy means of communication to
the people where they are able to connect with families and friends from other side of the
world for stop this provide the power to the media as at the same time media like television
radio and internet in hands in knowledge of the individual to access different information
from all over the world. There are different types of news coverage that are covered under the
aspects of media where it provides a facility with the help of internet. This directly shoes the
power within media where newspaper has positive influence on the society (Graesser, 2020).
Newspaper only gives the information but they also provide latest information that can be
used to link the different parts. Along with this also that are used to convince the people
about the harmful for instance advertisement that are related to images of young people
enjoying fried chicken burger snack other provide a different aspect of the society along with
information that can be used.
In the other hand, the media will have a negative impact at times. Advertisements may
be made to persuade people to purchase or promote a certain product. Any tweets, in addition
to commercials, may have concealed agendas. Photos of young people eating fried chicken,
fries, cookies, and sweet drinks, for example, may appear in commercials. These image ads
have the potential to have a significant impact on the youth. The underlying messages in
these ads are intended to convince the millennial generation to purchase and consume these
foods (Gul and Bano, 2019). These videos, on the other hand, do not reveal or warn
audiences that these foods may be harmful to their health.
Social media act as an important part of media within the current environment for
staff as social network and the social media player a different role within the current societal
issue that are faced by the current generation. There are lots of social issues that are directly
related to the digital environment. The major social issue in context of digital media and

social media is related to improper allocation of resources as well as negative use of social
media (Jarmin, 2019). In context of the current time it is identified that there are a number of
tools and technologies that are used negatively by some screen with the society. This also
impact on the society along with the thinking ability of local individuals. It is also evaluated
that there are lots of tools within digitalization that are also used to minimize the impact of
negative use of digital technology. The uses of digital media to intimidate, annoy, or
humiliate a person or a group. Online bigotry, targeted attacks, harassment of team mates and
opposing players, coaches and teams, defamation of referees, managers, and administration,
or unsubstantiated allegations of drug-taking or favouritism are all examples of cyber
bullying in sport. Cyber bullying is a serious issue, and players must be made aware of the
risks of cyber harassment as well as how to behave properly online (Kim, Raza and Seidman,
2019). The Office of the eSafety Commissioner will assist when problems happen and a
young person under the age of 18 is the priority. To combat extreme cyber bullying, the
Office collaborates closely with social media partners. Image-based harassment, also known
as "revenge porn" or the non-consensual sharing of personal images is another negative
internet activity that can damage sporting clubs and their members. The Office of the eSafety
Commissioner will support individuals who have been subjected to image-based intimidation.
When I was performing in this material I use different kind of media tools that are
used to form in order to gain knowledge about different aspects. Some of these media tools
are books newspaper journal articles TV channels and various other that provide me
information about what I have to learn and how it I have to learn these media tools are also
useful for getting references. This helped me allot in improving my skills where I understand
different type of media tools and how to use them (Lee, 2021). People around the world have
been watching media for as long as there have been words and images. Increased use has
been fuelled by advancements in technology, such as the printing press. The camera obscura
was perfected around 1600. A moving picture was created by inverting light from the outside
into a small hole or lens and projecting it onto a surface or screen. In comparison to previous
media, this recent one had a negligible impact on culture. The invention of photography in
the mid-nineteenth century made such portraits permanent, lowering the cost of pictures
dramatically. Every day, millions of customers were exposed to fresh, professionally
produced photos by the turn of the century (Saleh, 2019). All of this clearly states that media
act as an essential part of an individual life as it help in improving different factors along with
it has separate power that make it essential for the individuals.

REFERENCES
Books and journals
Caena, F. and Redecker, C., 2019. Aligning teacher competence frameworks to 21st century
challenges: The case for the European Digital Competence Framework for Educators
(Digcompedu). European Journal of Education, 54(3), pp.356-369.
Graesser, A.C., 2020. Emotions are the experiential glue of learning environments in the 21st
century. Learning and Instruction, 70, p.101212.
Gul, S. and Bano, S., 2019. Smart libraries: an emerging and innovative technological habitat
of 21st century. The Electronic Library.
Jarmin, R.S., 2019. Evolving measurement for an evolving economy: thoughts on 21st
century US economic statistics. Journal of Economic Perspectives, 33(1), pp.165-84.
Kim, S., Raza, M. and Seidman, E., 2019. Improving 21st-century teaching skills: The key to
effective 21st-century learners. Research in Comparative and International
Education, 14(1), pp.99-117.
Lee, M.R., 2021. Leading virtual project teams: Adapting leadership theories and
communications techniques to 21st century organizations. CRC Press.
Saleh, S.E., 2019. Critical thinking as a 21st century skill: conceptions, implementation and
challenges in the EFL classroom. European Journal of Foreign Language Teaching.