Impact of Mobile Technologies on Business: Virgin Media Analysis

This research project examines the impact of mobile technologies on business performance, with a specific focus on Virgin Media. The project begins with an introduction outlining the significance of digital technology in enhancing profitability and customer engagement. Chapter 2 provides a comprehensive literature review, synthesizing various authors' perspectives on the role of digital and mobile technologies in business growth, customer satisfaction, and competitive advantage. The research aims to evaluate the implications of mobile technology on organizational activities and profitability, identify effective digital marketing tools, and assess the impact of these technologies on customer satisfaction. The study also delves into the research methodology, emphasizing the importance of appropriate tools and techniques for organizing the research. The project explores the benefits of digital technologies, including improved coordination, enhanced productivity, effective communication, broadened customer bases, and cost reduction. The project highlights how mobile technologies contribute to business success and provides insights into the strategies employed by Virgin Media to leverage these technologies for improved performance and market share. The project further discusses the research methodology. The project concludes with the data collection and analysis, conclusion and recommendation and references.

Research Project

Table of Contents
CHAPTER 1: INTRODUCTION....................................................................................................1
CHAPTER 2: LITERATURE REVIEW.........................................................................................2
CHAPTER 3: RESEARCH METHODOLOGY ............................................................................5
RESEARCH 4: DATA COLLECTION AND ANALYSIS............................................................9
CHAPTER 5: CONCLUSION AND RECOMMEDATION .......................................................20
5.1 Conclusion...........................................................................................................................20
5.2 Recommendation.................................................................................................................20
REFERENCES..............................................................................................................................22
.......................................................................................................................................................23

TITLE: To evaluate the impact of mobile technologies on business to enhance sales and
profit. A case study on Virgin Media.
CHAPTER 1: INTRODUCTION
Project Description
In today's modern era, digital technology is one of the important aspect which help in
enhancing the profitability level of the company at market place by influencing customers to
consume its services. As number of people use digital and mobile technologies within their life
for making more easier. In this, one of the main advantage of using mobile technologies is that it
define number of ways to execute as well as implement the business activities in most effective
manner. Along with this, it also includes various communication tools through which company
and its customers are easily connect with each other. With the help of this, firm influence as well
as encourage customers to consume company products and services. For attaining success in
market place, it is more important for company to use new and innovative technologies within
their activities which may enhance their productivity level at market place (Manda And et. al.,
2016). It also helps in manufacturing quality products and services and at the same time they also
invite large number of customers. Mainly, concept of digital technologies consider various
activities such as software, mobile applications, electronic systems. All these helps in making
right decision in which firm enhance their profitability level by delivering better services. In
addition of this, mobile and digital technology provide better support by determining new and
innovative ways to implement entire activities of the business with the purpose of attaining
desirable goals and objectives. By this, firm easily adopt changes and also determine the
customers needs and wants. This will contribute in establishing competitive position at market
place.
Research aims and objectives
Under this, the main aim of research is based on digital technologies through which firm
enhance their productivity level at market place. “To evaluate the impact of mobile technologies
on business to enhance sales and profit. A case study on Virgin Media.”
Objectives
 To evaluate the implication of mobile technology on organizational activities and its
profitability as well.
 To determine various tools of digital marketing for improving the operational activities.
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 To analysis the impact of digital technologies for attaining customers satisfaction.
Questions
 How to evaluate the implication of mobile technology on organizational activities and its
profitability as well ?
 What kind of tools of digital marketing for improving the operational activities?
 How to evaluate the impact of digital technologies for attaining customers satisfaction ?
CHAPTER 2: LITERATURE REVIEW
This is one of the important part of whole research in which various authors give their
views and opinion to collect relevant information towards the research topic. With the help of
this investigator easily understand the research topic to take right decision. By this they easily
draw valid and appropriate conclusion. Along with this, it also make better solution of the issues
that arise at the time of carry out the research. This section include research question to get
answers form different authors to determine the actual result of the study in appropriate way.
According to Moberg And et. al., (2014), digital technology is one of the important
activity for business organization to attain growth at market place by managing entire activities
of the company. As per modern scenario, every business organization use digital technologies for
making their process easy and smoother. By using this company easily determine customers
needs and provide them accordingly. With the help of this customers are satisfied by company
products and services. Furthermore, one of the main advantage of digital and mobile technology
is to grab customers attention by promoting their products and services in market place. In this
manager of the company undertake an effective research for evaluating market trends and
customers preferences which may aid in attaining competitive advantage in market for company
competitors. On the other side firm easily expand their business activities in new areas.
As per the point of view Moeller and Brady, (2014), in any kind of industry, concept of
digital technology contribute a lot as it my increase the chances of inviting large number of
people towards the company products. As it also define various tools for business to promote
their services and data of the products to as company easily enhance their productivity level at
market place. In this context, the main reason behind using digital technologies is create
customers base and positive brand as well. Under this, email, paid social media, customers
services affiliate marketing and so on. All these are major part of the digital technology in which
Virgin Media carry out effective promotional activities with the aim of providing satisfaction
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level to customers by providing quality services as per their demand. On the other side, mobile
technology also play vital role which also consider as a digital technology in which firm operate
their services and at the same time also connect with large number of people. By considering
advanced technologies firm make their process and activities more effective and also reduce the
chances of arising any kind of issues. It directly contribute in improving the operational activities
so that company easily promote their services in front of customers in single time. As mobile and
IT device also change the way of company to do the business. In this, they easily develop
innovative way to set their target to offer products to customers in order to achieve their
satisfaction. With the help mobile technology company make better connectivity among workers
and customers. It directly contribute in enhancing the chances of taking competitive place in
market place.
According to Nicholas and Steyn, (2017), technology also make effective process in
which company easily communicate with their target customers. This will help in easily
understanding issues and queries and also resolve effectively. It directly contribute in making
better coordination among all the activities and in order to enhance profitability level of the
company at market place. In this context, firm easily improve their performance by inviting
various customers towards its products and services. Context of digital technology define various
benefits through which firm enhance their positive brand image: Maintain coordination: Using technology within the business may helps in brining better
coordination among all the activities of the company by implementing appropriate
activities. It also helps in eliminating the ways which impact on operational activities in
negative manner. With assistance of this, workers easily manufacture as well as
coordinate all the functions. This will increase the chances of attaining better success at
market place. Enhance productivity: Digital technologies are beneficial for each and every business
organization as it define various opportunities in which firm and workers both are
execute their activities with the purpose of attaining positive outcomes. This will enhance
productivity level at workplace as they motivate and encourage to attain company goals
and objectives. On the other side, by communicating with customers to evaluating their
demand towards the products.
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 Effectively communicate with their target customers: In order to increase sales of the
company, it is important for business to use effective way to communicate with their
target customers. This will aid in understanding their needs and wants. Along with this,
appropriate communication channel to interact with their customers and provide them
information and data of the products so that they easily influenced and consume its
quality products. This will contribute in enhancing the customers base which enhance the
productivity level of the company. On the other side, firm use TV, social media,
advertisement and various ways to communicate with customers to encourage them in
order to consume services for fulfilling their needs and wants. It directly contribute in
capturing larger market share form its rivals. Broaden customers bases: Technology help business to operate their business in new and
competitive market. As Virgin Media cover local and global areas to serve their internet
services with the aim of grabbing customers attention. This will aid in increasing the
profitability level of the company at market place. In this concept, the retail website also
a common and famous way in which business easily sell their products in various markets
at affordable cost. It build in better relationship with their customers in order to capture
larger market share form its rivals. Along with this, internet advertising also may help in
reaching large number of customers through web banners and ads. This will aid in
increasing the profitability level of the company at market as compare to its rivals.
 Reduce unnecessary cost: By using digital technologies company may cut down their
price by manufacturing quality products. As Virgin Media use mobile technologies
within their activities for maintaining record their day to day expenses so that they make
their process more effective which directly contribute in reducing the chances of
complexity. In addition of this, firm also make customers information confidential in
order to retain loyal customers for longer period of time.
Furthermore, concept of digital technology is must for business organization in recent
time as it define various ways to enhance productivity level of the company. As the major benefit
of technology is that it aid in expanding the business at global level for attaining higher success.
Thus, it is vital for manager of the company to analysis the impact of digital technologies within
the operational activities so that they easily understand the requirement at workplace. For
effective implementation of digital technology company should have adequate information
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towards the customers and market as it directly grab various opportunities to established their
positive and competitive brand image at global level.
According to Pearlson, Saunders and Galletta, (2016), digital technology provide
opportunities to marketing manager of the company as they helps in maintaining positive relation
with workers and employees as it helps in improving the performance level of the company at
market place. By using advanced technologies within their operational activities as they easily
manufacture quality services to its customers as per their needs and wants. This will help in
satisfying customers satisfaction. Along with this, IT helps in strong as well as collecting
relevant information towards the market trends and customers demand as well. In this context,
information data play vital role in maximizing the return by selling company internet services to
target customers. Along with this, concept of customers relationship management also evaluate
relation with their customers by understanding their needs and wants. In today's time,
information Technology highly used by the each and every business organization to make their
better process and at the same time also take right decision. With the help of this, firm attain
better success at market place and also take competitive place in market. This will directly
contribute in enhancing the productivity level of the firm as they easily capture larger market
share form its rivals.
CHAPTER 3: RESEARCH METHODOLOGY
Research methodology is an essential part of the project which need to understand and
consider in define course of manner while organising a study or research in define course of
manner. Methods are such tools and techniques which enable and support in organising the study
and research properly so that concern and appropriate targets would be accomplish by fulfilling
each and every objective and aim better. Thus, before working on any study, appropriate and
suitable tools and techniques need to assess and determine which enable in facilitating better
outcome. In a research, best suited methods and approaches need to assess and underpin for
concerning the study better which are related with qualitative and quantitative.
In quantitative research technique, specialist accumulate data regarding figures and
numerical terms and for break down these kind of data measurable strategies and recipe are use
by scientist (Rehman, Shrivastava and Shrivastava, 2014). This assistance scientist in make
important and legitimate determination. Research devices, for example, review and perception
and overview are for gather this sort of information. In the event of subjective research strategy,
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specialist dissect the elements that give detail data about research theme. Exhibit investigate
depends on subjective research strategy as this help analyst in reach legitimate inferences. Research philosophies: Research philosophy proclaim such aspect and consideration
through which study data used to gather, evaluated and determine properly so that better
hypothesis get created so that better indicative about the project get done and complete in
better course of frame and manner (Sadgrove, 2016). There are mainly two kind of
research philosophies get interpret which termed as: Positivism and Interpretivism whom
include in the project in better course of frame. Positivism research philosophy, provide
valid outcome in nature of frame which assist in drawing appropriate conclusion through
statistical data. Interpretivism research approach enable and define various consideration
better on the basis of differentiate course of frame on the basis of diverse options. Thus,
both these techniques are helpful in organising the study properly. Type of research study: Another aspect which need to understand and determine while
organising the study is related with research study. It is really important to determine the
type of research which use to define whole project in better course of manner so that
effective and supportive consideration get done. Thus, an investigator have to analyse and
identify all major associated kind of study properly so that determine course of outcome
suppose to get underpin in better and determine manner. Thus, following are the certain
types of study get evaluated which facilitate and support in defining the study in suitable
course of manner:
◦ Descriptive: This kind of study enable and support in define each and every course of
consideration properly. It is one of a reliable source of study through which each and
every aspect get evaluated and refine better and in supportive course of manner.
Descriptive study is helpful in make valid conclusion by proclaiming appropriate
picture of the project and whole study.
◦ Exploratory: This is another kind of study which reflect and define around a certain
and define issue or problem of the study (Scott, 2015). This study explore many
things which related with such issue or problem in determine course of manner
through which chances of drawing valid and effective outcome in course of manner
could become possible in tenure for long period of course.
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 Data sampling: Another essential and important part of the project is data sampling in
which data used to get divided among various stances better. It is really essential to draw
valid and ethical sample size whom can provide better outcome in nature of course. There
are various kind of sampling get identify which enable and support in defining the study
properly (Stimpson and Smith, 2015). Sampling also includes certain kind of aspects like
random sampling, cluster sampling etc. Out of all these random sampling will going to
utilise in order to gain response of various individuals whom do not have any kind of
interaction with each other. This method of sampling is helpful in order to draw valid and
effective outcome in course of frame. Along with this, it includes two types of sampling
method such as probability and non-probability sampling. Probability is a method in
which researcher select sample from a larger population as per random selection. On the
other side, non-probability is a sampling technique in which sample are selected on the
basis of subjective judgement rather than random selection. In this research, investigator
use random sampling method to select respondents. For this, researcher maker select 50
respondent by using random sampling method. Data collection: Along with all these techniques and tools, there are two major source of
data collection get interpret which enable and facilitate in gathering information and data
through various source of modem. Data collection process critically based on primary
data and secondary data where primary data is based on raw or new information which
gather and disseminate through questionnaire survey, personal interview etc. On the other
hand, secondary source of information reflect on utilising books, journals, articles etc. In
this project, literature review include about secondary source of data where as primary
source of data enable in utilising the questionnaire approach by defining the random
sampling approach in better course of frame of manner. Thus, such data collection
enables in defining and propounding each and every aspect better in nature. Ethical consideration: A research needs to be ethical in nature where all related aspects
and consideration have to fulfil better and in design course of manner. It is important to
include and determine certain values and ethics while organising the study and research
properly so that each and every related aspect would get completed properly. Hence,
ethical consideration of project like protecting and securing information of respondent as
well as include only reliable source of data. This will facilitate in managing and drawing
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better things so that each and every single requirement of project would get fulfil in
determine course of manner.
 Activities and timescales: For a study, there are various activities and practices getting
involve into it which need to assess and determine properly (Weinman, 2015). It is really
essential to estimate all related activities of the project in design course of frame so that
supportive and defining course of outcome could be impose. Thus, such activities need to
complete in define time duration so that effective and better assessment of activities get
done:
◦ Determine research topic
◦ Literature review
◦ Formulate questionnaire
◦ Collection of data
◦ Analysis of data
◦ Recommendation and conclusion Research strategy: In order to distinguish a superior arrangement of an investigating
issue it is mandatory for researcher to gather significant data about different components,
it is exceptionally basic for analyst to define or decide suitable activity design. It help
examiner in decide the store, time and different assets require to finish look into (West,
Ford and Ibrahim, 2015). This additionally feature the speculations require to examine
the different components of research. It is extremely huge for specialist to decide the
strategy that will be use to do the examination. In this context, some of strategies that can
be used by researcher are being comprehended beneath:
◦ Survey: This sort of tool is being properly known by business people in all over world
and it is famous for its authentic results. In order to investigate in this scientist take
help of different components and utilize different procedures with the reason for
gather data. This give a chance to director to gather assessments of different people.
One of the principle advantage of this examination strategy is that is guarantee
accumulation of information in moral and suitable way.
◦ Experiment: It has been located that this sort of approach is being utilised by an
investigator is being utilised which may aid in pulling out best results in much
effective and in appropriate sense.
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◦ Action research: Better outcomes can be developed with the help of this sort of
approach. Research approach: Under this, there are many approaches can be used by investigator
and these are given beneath:
◦ Inductive research: A brand new research is being developed under this sort of
method.
◦ Deductive research: This sort of approach stays filled with various elements and
these stays related to various approaches along with ample number of hypothesis
stays enclosed with this type of investigation (Different Research Methods, 2017).
It has been located that mostly, researcher uses inductive approach as this helps an
investigator in pulling out favourable outcomes right on time.
RESEARCH 4: DATA COLLECTION AND ANALYSIS
QUESTIONNAIRE
Name:
Age:
Contact no.:
Email id:
Q1) Is concept of digital technology helpful for company to attain competitive advantage? Yes No
Q2) What are the important tools which used by the company at the time of implementing the
technologies in business? Financial resources Employees Machineries
Q3) Is implementation of digital technology positively impact on operational activities of the
company? Yes No
Q4) Is Virgin Media enhance their products quality by using digital technologies?
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 Yes No
Q5) What are the challenges face by company while implementing concept of digitalization? High cost Lengthy process Chances of hacking data
Q6) What are the main benefit of digital technology for business organization to perform
commercial activities at market place? Saving both cost and time manufacturing quality product and services invite large number of customers
Q7) Does company able to implement the concept of digital technologies within their
activities? Yes No
Q8) Is digital technology help business organization in expanding business activities at global
level? Yes No
Q9) Is concept of digital technology improve the promotional activities of the company? Yes No
Q10) Recommendation for Virgin Media to implement the technologies?
Q1) Is concept of digital technology helpful
for company to attain competitive advantage?
Frequency
Yes 35
No 15
Q2) What are the important tools which used Frequency
10

by the company at the time of implementing
the technologies in business?
Financial resources 20
Employees 17
Machineries 13
Q3) Is implementation of digital technology
positively impact on operational activities of
the company?
Frequency
Yes 40
No 10
Q4) Is Virgin Media enhance their products
quality by using digital technologies?
Frequency
Yes 45
No 5
Q5) What are the challenges face by company
while implementing concept of digitalization?
Frequency
High cost 30
Lengthy process 10
Chances of hacking data 10
Q6) What are the main benefit of digital
technology for business organization to
perform commercial activities at market
place?
Frequency
Saving both cost and time 20
Manufacturing quality product and services 15
Invite large number of customers 15
11

Q7) Does company able to implement the
concept of digital technologies within their
activities?
Frequency
Yes 35
No 15
Q8) Is digital technology help business
organization in expanding business activities
at global level?
Frequency
Yes 45
No 10
Q9) Is concept of digital technology improve
the promotional activities of the company?
Frequency
Yes 40
No 10
Theme 1: Digitalisation helps in attaining competitive edge.
Q1) Is concept of digital technology helpful for company to attain
competitive advantage?
Frequency
 Yes 35
 No 15
12

Interpretation: Digital technology may help organisation to achieve goals and objectives
in limited period of time appropriately. Management of the company has develop strategies to
implemented digital action at work place thus help to enhance employees skills and capabilities
through this they are produce higher quality product and services. Thus help to get higher
customer's satisfaction in long run. In this report select 30 respondent to analysis the impact of
digitalisation on organisation. Out of 30, 35 are says yes, through digital technology firm are
achieve competitive benefits inn long run, remaining 15 are disagree with the same.
Theme: 2 Tools used by the company for implementing digital technologies.
Q2) What are the important tools which used by the company at the time of
implementing the technologies in business?
Frequency
 Financial resources 20
 Employees 17
 Machineries 13
13
Yes No
0
5
10
15
20
25
30
35
35
15
Column B

Interpretation: In order to execute or implemented last technology at work place, firm
are required lot of resources thus help them to use applied science effectively. In this report
select 30 respondent to identify the important tools which are help to implemented technology at
work place. Out of 30, 20 are agree with funds they think finance help to purchase technology.
17 are says employees those run it and reaming 13 are agree with machineries.
Theme 3: Concept of digitalisation positively impact on company.
Q3) Is implementation of digital technology positively impact on operational
activities of the company?
Frequency
 Yes 30
 No 20
14
Financial resources Employees Machineries
0
2
4
6
8
10
12
14
16
18
20
Column B

Interpretation: With an organisation has implemented operational activities and its
directly effected by digital technology. Through this, firm are able to achieve goals and aim in
limited period of time. In this assignment choose 50 respondent and out of 50, 30 are agree they
says through digitalisation firm improve their operations activities effectively. Remaining 20 are
disagree with the same.
Theme 4: Digital technology helps in enhancing the quality of the products.
Q4) Is Virgin Media enhance their products
quality by using digital technologies?
Frequency
Yes 45
No 5
15
Yes No
0
5
10
15
20
25
30
35
35
15
Column B
Yes No
0
5
10
15
20
25
30
35
40
45
45
5
Column B

Interpretation: As per above graph, it is summarised that about 45 respondents from 50
prefer to use appropriate tools and technologies Virgin Media to enhance characteristics and
quality of services. It is essential that modern techniques are implemented in system to conduct
activities in effective manner. Along this, management is even able to organise tasks
systematically and provide creative and innovative items to people in respect to their demands.
Digitalisation is technique which improve company's image and grab attention of large number
of people. 5 respondents are against this tactic which defines that business operations are
complex and influence capability of individuals to deliver adequate things and services to
customers.
Theme 5: Challenges face by the company.
Q5) What are the challenges face by company
while implementing concept of digitalization?
Frequency
High cost 30
Lengthy process 10
Chances of hacking data 10
16

Interpretation: From the give graph, it is comprehended that about 30 respondents thinks
that digitalisation concept involves high cost and impacts on business activities. Advanced tools
require that individual have appropriate skills and abilities to conduct activities effectively. For
this, organisation need to conduct training and development programs to enhance their skills and
make them capable to work with techniques and technologies. Besides this, 10 individuals think
that digitalisation is lengthy process and another 10 has opinion that there are large hacking
chances that define that data is insecure; thereby require to be safeguarded by superiors.
Theme 6: Benefits of digital technology for company to attain better results.
Q6) What are the main benefit of digital
technology for business organization to
perform commercial activities at market
place?
Frequency
Saving both cost and time 20
Manufacturing quality product and services 15
Invite large number of customers 15
17
High cost Lengthy process Chances of hacking data
0
5
10
15
20
25
30
Column B

Interpretation: From the above mentioned graph, it has be evaluated that 20 respondents are said
that by using digital technology company save cost and time which may leads them in attaining
desirable goals and objectives. On the other side 15 respondents are said that digital technology
help in producing quality products and services to invite larger number of customers. This will
contribute in enhancing the profitability level of the company.
Theme 7: Virgin Media able to implement concept of digital technologies.
Q7) Does company able to implement the
concept of digital technologies within their
activities?
Frequency
Yes 35
No 15
18
Saving both cost and time
Manufacturing quality product and services
Invite large number of customers
0
2
4
6
8
10
12
14
16
18
20
Column B

Interpretation: From the above mentioned graph, it has been summarised that 35 people
are give their views that Virgin Media is able to implement digital technologies in appropriate
manner. For this, company should keep adequate fund and time so that workers easily use new
technologies with the purpose of attaining positive results.
Theme 8: Concept of digital technology helps in expanding business activities at global
level.
Q8) Is digital technology help business
organization in expanding business activities
at global level?
Frequency
Yes 45
No 5
19
Yes No
0
5
10
15
20
25
30
35
35
15 Column B

Interpretation: As per the given graph, it can be concluded that 45 respondents are agree
with this statement is digital technology provide better support to the company for expanding
their business activities in new and wide areas with the purpose of enhancing positive brand
image at global level. Along with this, the main advantage and benefit of implementing digital
technologies is that it provide number of tools which helps in collecting relevant information
towards the company products and services. This will aid in increasing the profitability level of
the company. In addition of this, manager of the company also define various commercial
activities in order to increase the chances of grabbing customers attention. On the other side, 5
respondents are not agree with this statement because it directly increase the overall cost of the
company.
Theme 9: Digital technology improve overall performance of the company.
20
Yes No
0
5
10
15
20
25
30
35
40
45
45
10
Column B
Yes No
0
5
10
15
20
25
30
35
40
40
10
Column B

Q9) Is concept of digital technology improve
the promotional activities of the company?
Frequency
Yes 40
No 10
Interpretation: From the above mentioned graph, it can be summarised that 40 people are
said that digital technology is one of the important and effective procedure for business
organization to increase the effectiveness of promotional activities. It also includes various
communication tools through which company communicate with their customers and provide
them entire information towards the products and services. With the help of this company easily
enhance their sale and profitability level at market place. Reset of people said that digitalisation
does not enhance the promotional activities because it increase both time and cost of the
company. This will create issues at workplace.
CHAPTER 5: CONCLUSION AND RECOMMEDATION
5.1 Conclusion
From the above report it has been concluded that, technology is a prime factor for every
company whether organisation is running its business in small, medium or large scale.
Technologies helps a firm in manufacturing and performing entire task in an effective manner.
Therefore, for grabbing opportunity it is essential that company incorporates all the latest tools
and technologies which can give them proper results. The biggest benefit of applying technology
is that it helps firm in accomplishing the task in speculated time frame and with best quality.
Along with this, it assist an organisation in communicating with customers, stakeholders, etc.,
most of the companies are using this for resolving problems that are faced by customers. For
conducting the process in a better manner, managers of a firm provides training programmes to
its employees so as to enhance the existing skills and knowledge of workers. Company is
spending ample amount of money on implementing technologies and machineries further, they
are getting appropriate results and outcomes. Therefore, it is assisting an organisation in
expanding their business in a proper manner. In terms of controlling and monitoring activities
technologies plays an important role this enable superiors to have an eyes on the activities that
21

are performed by employees. Through this, managers will have an overview about what kind of
activities will provided them maximum benefits.
5.2 Recommendation
As per the mentioned research project, it is recommended that digital technology us
beneficial for business organization as firm easily expand their activities and also enhance their
productivity level at market place. Thus, it is vital for firm to effectively use technologies so that
they easily enhance their productivity level at market place. Along with this, technologies helps
in evaluating various tools through which firm communicate with their customers and provide
them information. With the help of this business easily influence their target customers to
consume its products and services. It aid in increasing the profitability level. In addition of this,
manager have to formulate plan to ensure that all the activities are done in systematic way.
Proper training should be provide by manager to workers so that they easily implement entire
activities. With the help of this company easily attention long term benefits and at the same time
also grab customers attention by delivering quality products to fulfil their needs. This will helps
Virgin Media to attain success at market place and take competitive place in market.
Alternative method
Research includes various method to undertake entire activities in effective manner.
Along with this, research is based on the issues in which researcher is responsible for addressing
by following an effective structure that provide an appropriate guidance to complete the research
project. In this research methodology is a combination of different applications that used by the
researcher maker with the aim of gathering relevant data and information towards the research
topic. For this research, researcher gather information by fulfilling questionnaire from different
respondents who are having enough knowledge and idea towards the research topic. In addition
of this, interview is an alternative method through which investigator ask questions from
respondent's to understand their views and opinion about the research topic. With the assistance
of this, researcher easily gather relevant information and take right decision to attain positive
outcomes.
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