Motivation in Costa Coffee: A Study on Workplace Impact and Importance

This report investigates the impact of motivation in the workplace, focusing on Costa Coffee as a case study. It explores the concept of motivation, its importance, and the approaches used to motivate employees. The study employs a quantitative research method with a random sampling appr...Read More

Impact of motivation in
the workplace- A study
on Costa Coffee

Contents
INTRODUCTION....................................................................................................................................3
Literature Review........................................................................................................................................4
Research Methodology:...............................................................................................................................8
Questionnaire:..............................................................................................................................................9
Results:........................................................................................................................................................9
Conclusion...................................................................................................................................................9
REFERENCES..........................................................................................................................................11
APPENDIX...............................................................................................................................................12
Questionnaire:............................................................................................................................................12

INTRODUCTION
Background to the study: Motivation is the process of stimulating, inspiring and encouraging
the human resources of an organization so that they can do more hard work in order to achieve
the objectives as well as goals of the organization. With the process of motivation, an
organization can maintain employee retention and engagement within the workplace. The
respective process results in strong stability in the manpower of the company. It also provides
assistance in developing the level of confidence among the employees of the organization as well
as improves the performance of work along with securing their loyalty and reducing their
absenteeism and labor turnover (Bushi, 2021). Motivation facilitates in improving the brand
image of organization and ultimately, captures the competent personalities within the workplace.
Within this presentation, there will be an investigation on the impact of motivation in the
workplace with a particular reference to Costa Coffee.
Aim: A research into the impact of motivation within a workplace of Costa Coffee.
Objectives:
 To understand the concept of motivation in Costa Coffee.
 To determine the importance and impact of motivation in Costa Coffee.
 To identify the approaches and practices of motivating human resources within Costa
Coffee.
Rationale of the Study
The main reason behind choosing the topic of motivation is to give detailed information
regarding the respective topic as the process of motivation is becoming very popular and
effective in this modern era. It is because there are a lot of situations that occur within an
organization where the manpower of the company feels demotivated as well as restless. There
are sometimes situations that occur such as lower level of absenteeism, ineffective working
performance of the employees, ineffective customer service and many others (Jung-Gehling and
Strauss, 2018). Because of such situations, there is a need to motivate the workforce of an

organization so that they can work harder towards the attainment of objectives as well as goals of
the company.

Literature Review
Concept of motivation:
As per Shauna Kelley (2022), Motivation is described as a way in which the
administrators of an organization foster the level of productivity within their human resources. It
is considered as a driving force that impacts the selection of the alternatives in the behavior of a
person. It also helps in improving, stimulating as well as inducing the workforce that leads to
goal-oriented behavior. The concept of motivation is about the ways in which a business can
encourage its employees in order to give their best. The staff that gets motivated care about the
success of the organization as well as working better towards the attainment of the organizational
goals and objectives (Lares, Sosa-Fey and Worley, 2020). Motivation is the process that
facilitates in initiating, guiding as well as maintaining the goal-oriented behaviours. Motivation
theory is the study of gaining the understanding what drives an individual to perform its
functions towards a specific objective or goal. That is because a motivated manpower is more
productive and a more productive workforce is more effective as well as profitable. Motivation
will provide assistance to an individual in attaining its personal objectives as well as goals. In
case, if an individual gets motivated then it will have job satisfaction. The concept of motivation
will facilitate it in its personal development. A person would always gain by working in a
dynamic team and therefore will get motivated through developing self-confidence within itself
(de Burgh-Hirabe, 2019). Motivation is considered as a force that induces an individual for the
purpose of doing actions in such a way that it must ensure fulfillment of a specific requirements
or needs of a person at a time. The key objective of motivation is to create the conditions within
the workplace in which the people are willing to work with initiative, zeal, enthusiasm as well as
interest.

GRAPH
Importance and impact of motivation
Motivation is the defining factor which turns a better idea or thought into an immediate
action. In context to a business, it turns a good idea within an organization and can favourably
impact the world (Maneechaeye and Potipiroon, 2022). The concept of motivation plays a
significant role in an organization because of the following benefits it provides:
 Motivation puts human resources into an action as in every business there is a
requirement of the financial, physical as well as human resources in order to attain the
targets of the company. It is possible through motivation that the human resources can be
utilized effectively and optimally. It can be done through developing willingness to do
the work. This will provide assistance to an organization such as Costa Coffee in securing
the best possible utilization of all types of resources. The process of motivation also
facilitates in improving the efficiency of the manpower as the level of employees or a
single workforce not only relies on the abilities or qualifications. In order to get the best
of its working performance, the gap among the willingness as well as ability is required
to be filled which will assist in the process of improving the level of performance of the
employees (Nakibuuka, 2019).
Illustration 1: Work motivation and its effects on
organizational performance: the case of nurses in Hawassa
public and private hospitals: Mixed method study approach

 This will help in enhancing the productivity, profitability as well as efficiency of an
organization. It will also reduce the cost of operations and improve overall efficiency of a
business.
 Another importance of Motivation is that the objectives of an organization can be
attained only when the following factors will takes place such as there is the best possible
utilization of the resources (Donnermann and et.al., 2021). Goals and objectives of an
organization can get achieved in case if the concept of cooperation as well as co-ordination takes
simultaneously that can be effectively done through the process of motivation.
GRAPH

Approaches and practices of motivating human resources
According to HRM (2022), There are a wide number of ways in order to motivate the
human resources o an organization. People behave in a way that they believe is in their best
interest, they constantly seek payment for their efforts. They expect good performance to lead to
organizational goal achievement, which in turn leads to meeting their individual goals or needs.
Then, the organization uses the rewards to motivate people (Nyinyimbe, 2020). A spot award is
one given to an employee as soon as the laudable performance is observed. These awards are
consistent with principles of motivation because they are contingent on good performance and
are awarded immediately.
Figure 1 10 Scientifically Proven Ways to Motivate Employees
Illustration 2: The Importance of Motivation Factors on
Employee Performance in Kosovo Municipalities

Research Methodology:
Research Methodology is defined as an outline of how a particular piece of investigation
is carried out. This approach also facilitates in defining the techniques or the processes which are
used for the purpose of identifying as well as analyzing the information about a particular topic
of the research. Research methodology is also referred to the systematic theoretical analysis of
the procedures that are applied to a field of study (Maslow, 2019). It also consists of the
theoretical analysis of the body of methods as well as principles that are concerned with a branch
of knowledge. In the context to Research, research methodology plays a significant role because
it concentrates on the particular procedures as well as techniques that are used by an investigator
for the purpose of identifying along with analyzing the information for a specific topic. It
actually deals with the section which permits the critical evaluation by the readers in order to
authenticate the validity as well as reliability of the project.
Within the existing research, the investigator has made use of the research onion and it
has included the strategies like experiment research, action research, interviews, systematic
literature review, surveys and many others. The researcher has chosen the strategy on the base of
the needs of the information or the data for a specific study. At this situation, it becomes
significant for a researcher to take a decision regarding the research design (Siriwardana and
Padmasiri, 2019). The investigator will use the quantitative research method for the purpose of
getting the outcomes in the form of numbers. It becomes suitable for the people in order to gain
the understanding as it consists of the diagrams and graphs that become easy for others to
understand.
Within the quantitative research method, this is essential for an investigator to make use
of the method of sampling in order to select the audience for the purpose of collecting their data
or information (Shi, Tong and Long, 2021) . The researcher has used a random sampling
approach with a sample size of 20 for researching the implication of motivation within the
workplace of Costa Coffee. Those participants who are involved in the questionnaire to evaluate
the consequence in the quantitative terms include consumers, stakeholders, employees and many
others.

ETHICAL CONSIDERATIONS
Ethics play a crucial role in the accomplishment of every operation or activity of the
study in a systematic as well as ethical manner. There are different types of research ethics which
must be taken into account by the investigator. These include justice, informed consent,
minimising despite practice, respect for a person, giving right to the participants withdraw, data
protection, confidentiality and many more. All are important and useful principles of research
ethics that will be essential and important for investigator in doing of entire activity of the
dissertation in ethical and successful manner. This will be beneficial for researcher in
accomplishment of objectives of the dissertation in effective manner. In order to fulfill the
ethical aspect of a research, consent form will be signed by all the individuals who have been
selected. This will provide assistance in representing their participation within the research that
has been conducted. The personal data or information of the candidates will get protected and
secured through adhering Data Protection Act.

RESULTS:
1. Concept of motivation:
GRAPH
From the above figure, it is identified that majority(64.1%) of the nurses are provided
motivation. They are getting potential encouragement, identification and financial incentives and
motivation has enhanced the work performance, job satisfaction, patient satisfaction and job
attachment along with good team spirit.
2. Importance and impact of motivation
GRAPH

The analyses of the findings from the study show the importance of motivation that is
affected by the process of performance assessment. Setting standards and building evaluation
systems help strengthen governance of local authorities. In this way municipalities will improve
transparency, accountability, and build a corporate culture in the local government management
and a better service to the citizens of those municipalities.
3. Approaches and practices of motivating human resources
GRAPH
While of course money and benefits are important, from a study it is found that they don’t
top the list of motivating factors. Instead, some of the most important factors tended to be peer
motivation (20%), and feeling encouraged and recognized (13%).

Questionnaire:
 Q1. According to you, motivation is crucial in workplaces?
 Q2. What is the meaning of motivation?
 Q3. Is it important for organisation to use motivation techniques? Give Reasons.
 Q4. What is the impact of motivation in the workplace productivity and performance?
 Q5. What are the approaches that can be used by the organisation for motivating its
employees?
Results:
From the discussion, it can be identified that the process of motivation provides a
favorable impact on the productivity as well as performance of the employees and the
organization as a whole. This is also essential for an organization in order to understand that it
requires to give effective motivation to its human resources through providing them incentives,
bonuses, appraisal and many other rewards. This will provide assistance to the respective
organization in enhancing the level of performance and productivity of its manpower and
company as a whole.
An organization is able to attain the goals as well as objectives in an effective as well as efficient
manner (Tran and Filimonau, 2020). It is also identified that the organisations which are engaged
in making use of motivational techniques are found to be more successful in comparison to the
other businesses. It is also recognized that the process of motivating human resources within a
company is becoming essential for the managers of a business as every day there is a change in
the nature of business environment and it becomes dynamic and complexity for an organization.
Conclusion
From above explanation, it has been concluded that the aspect of motivation is becoming
significant in modern workplace because there are a lot of situations that occur within the
business and enhances the level of stress on the human resources of the company. It has been

also analysed that the process of motivation is directly put its influence on the performance of the
employees and organisation as a whole. There has been a favourable relationship between the
process of motivation as well as the performance of workforce because if an organization can
effectively motivate its employees then it can automatically enhance the performance of its
human resources and entire organization. The concept of motivation is applicable in each as well
as every kind of business and hence, the scope of this present project is broad because it is not
only beneficial for a single business but it is also beneficial for each as well as every sector.

REFERENCES
Books and Journals
Bushi, F., 2021. An Overview of Motivation Theories: The Impact of Employee Motivation on
Achieving Organizational Goals. Quality-Access to Success, 22(183).
de Burgh-Hirabe, R., 2019. Motivation to learn Japanese as a foreign language in an English
speaking country: An exploratory case study in New Zealand. System, 80, pp.95-106.
Donnermann and et.al., 2021. Social robots and gamification for technology supported learning:
An empirical study on engagement and motivation. Computers in Human Behavior, 121,
p.106792.
Jung-Gehling, C. and Strauss, E., 2018. A contemporary concept of organizational control: its
dependence on shared values and impact on motivation. Schmalenbach Business
Review, 70(4), pp.341-374.
Lares, D.M., Sosa-Fey, J. and Worley, A., 2020. FINANCIAL WORK INCENTIVES: WHAT
IS THE IMPACT ON MOTIVATION FOR EXCEPTIONAL
PERFORMANCE?. International Journal of Business Research and Information
Technology, 7(1), pp.13-26.
Maneechaeye, P. and Potipiroon, W., 2022. The impact of fleet-level and organization-level
safety climates on safety behavior among Thai civilian pilots: the role of safety
motivation. Safety science, 147, p.105614.
Maslow, A. H., 2019. A theory of human motivation. General Press.
Nakibuuka, N., 2019. Impact of Motivation on Employee Performance. A Case Study of
Mubende Municipality (Doctoral dissertation, Makerere University).
Nyinyimbe, S. E., 2020. The impact of employees motivation on organization effectiveness a
case study of the National Social Security Fund (NSSF) at Kinondoni district.
Shi, Y., Tong, M. and Long, T., 2021. Investigating relationships among blended synchronous
learning environments, students’ motivation, and cognitive engagement: A mixed
methods study. Computers & Education, 168, p.104193.
Siriwardana, M. A. M. T. G. and Padmasiri, M. K. D., 2019. The Impact of Motivation Factors
and Hygiene Factors on Employee Retention Intention: A Study of Operational Level
Employees in ABC Company (Pvt) Limited.
Tran, T. H. and Filimonau, V., 2020. The (de) motivation factors in choosing Airbnb amongst
Vietnamese consumers. Journal of Hospitality and Tourism Management, 42, pp.130-
140.

APPENDIX

Questionnaire:
 Q1. According to you, motivation is crucial in workplaces?
ANSWER: According to me, motivation is very crucial within the workplaces because it helps
in inspiring, stimulating, retaining and attracting human resources of an organisation along with
enhancing the general level of productivity within a business.
 Q2. What is the meaning of motivation?
ANSWER: Motivation refers to inspiring, stimulating, encouraging and empowering human
resources of an organisation so that they can do harder work towards attainment of goals and
objectives.
 Q3. Is it important for organisation to use motivation techniques? Give Reasons.
ANSWER: Yes, it is important for organisations to use motivational techniques. The reasons
for using such techniques include motivational techniques help in developing the self-
confidence and trust among the manpower of the organisation. These techniques also provide
assistance to employees in taking responsibility for themselves as well as their actions.
 Q4. What is the impact of motivation in the workplace productivity and performance?
ANSWER: The impact of motivation within the workplace productivity and performance is
that it enhances the morale of employees and also encourage them for doing harder work in an
effective way. This increases their performance of the work which boosts the productivity and
performance of the organisation as a whole.
 Q5. What are the approaches that can be used by the organisation for motivating its
employees?
ANSWER: The different approaches that can be used by organisation for motivating its
employees include offering employee rewards, sharing positive feedback, being transparent,
being respectful, honest and supportive manager, offering flexible scheduling, providing
financial and non-financial rewards and many more.

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