Motivation in Costa Coffee: A Study on Workplace Impact and Importance

This report investigates the impact of motivation in the workplace, focusing on Costa Coffee as a case study. It explores the concept of motivation, its importance, and the approaches used to motivate employees. The study employs a quantitative research method with a random sampling approach to gather data from employees, stakeholders, and consumers. Ethical considerations, such as informed consent and data protection, are addressed. The results highlight the positive impact of motivation on employee productivity, performance, and overall organizational success, emphasizing the need for effective motivation techniques like incentives, bonuses, and appraisal systems. The research concludes that motivated employees contribute to improved efficiency, profitability, and a positive brand image for Costa Coffee.

Impact of motivation in
the workplace- A study
on Costa Coffee

Contents
INTRODUCTION....................................................................................................................................3
Literature Review........................................................................................................................................4
Research Methodology:...............................................................................................................................8
Questionnaire:..............................................................................................................................................9
Results:........................................................................................................................................................9
Conclusion...................................................................................................................................................9
REFERENCES..........................................................................................................................................11
APPENDIX...............................................................................................................................................12
Questionnaire:............................................................................................................................................12

INTRODUCTION
Background to the study: Motivation is the process of stimulating, inspiring and encouraging
the human resources of an organization so that they can do more hard work in order to achieve
the objectives as well as goals of the organization. With the process of motivation, an
organization can maintain employee retention and engagement within the workplace. The
respective process results in strong stability in the manpower of the company. It also provides
assistance in developing the level of confidence among the employees of the organization as well
as improves the performance of work along with securing their loyalty and reducing their
absenteeism and labor turnover (Bushi, 2021). Motivation facilitates in improving the brand
image of organization and ultimately, captures the competent personalities within the workplace.
Within this presentation, there will be an investigation on the impact of motivation in the
workplace with a particular reference to Costa Coffee.
Aim: A research into the impact of motivation within a workplace of Costa Coffee.
Objectives:
 To understand the concept of motivation in Costa Coffee.
 To determine the importance and impact of motivation in Costa Coffee.
 To identify the approaches and practices of motivating human resources within Costa
Coffee.
Rationale of the Study
The main reason behind choosing the topic of motivation is to give detailed information
regarding the respective topic as the process of motivation is becoming very popular and
effective in this modern era. It is because there are a lot of situations that occur within an
organization where the manpower of the company feels demotivated as well as restless. There
are sometimes situations that occur such as lower level of absenteeism, ineffective working
performance of the employees, ineffective customer service and many others (Jung-Gehling and
Strauss, 2018). Because of such situations, there is a need to motivate the workforce of an

organization so that they can work harder towards the attainment of objectives as well as goals of
the company.

Literature Review
Concept of motivation:
As per Shauna Kelley (2022), Motivation is described as a way in which the
administrators of an organization foster the level of productivity within their human resources. It
is considered as a driving force that impacts the selection of the alternatives in the behavior of a
person. It also helps in improving, stimulating as well as inducing the workforce that leads to
goal-oriented behavior. The concept of motivation is about the ways in which a business can
encourage its employees in order to give their best. The staff that gets motivated care about the
success of the organization as well as working better towards the attainment of the organizational
goals and objectives (Lares, Sosa-Fey and Worley, 2020). Motivation is the process that
facilitates in initiating, guiding as well as maintaining the goal-oriented behaviours. Motivation
theory is the study of gaining the understanding what drives an individual to perform its
functions towards a specific objective or goal. That is because a motivated manpower is more
productive and a more productive workforce is more effective as well as profitable. Motivation
will provide assistance to an individual in attaining its personal objectives as well as goals. In
case, if an individual gets motivated then it will have job satisfaction. The concept of motivation
will facilitate it in its personal development. A person would always gain by working in a
dynamic team and therefore will get motivated through developing self-confidence within itself
(de Burgh-Hirabe, 2019). Motivation is considered as a force that induces an individual for the
purpose of doing actions in such a way that it must ensure fulfillment of a specific requirements
or needs of a person at a time. The key objective of motivation is to create the conditions within
the workplace in which the people are willing to work with initiative, zeal, enthusiasm as well as
interest.

GRAPH
Importance and impact of motivation
Motivation is the defining factor which turns a better idea or thought into an immediate
action. In context to a business, it turns a good idea within an organization and can favourably
impact the world (Maneechaeye and Potipiroon, 2022). The concept of motivation plays a
significant role in an organization because of the following benefits it provides:
 Motivation puts human resources into an action as in every business there is a
requirement of the financial, physical as well as human resources in order to attain the
targets of the company. It is possible through motivation that the human resources can be
utilized effectively and optimally. It can be done through developing willingness to do
the work. This will provide assistance to an organization such as Costa Coffee in securing
the best possible utilization of all types of resources. The process of motivation also
facilitates in improving the efficiency of the manpower as the level of employees or a
single workforce not only relies on the abilities or qualifications. In order to get the best
of its working performance, the gap among the willingness as well as ability is required
to be filled which will assist in the process of improving the level of performance of the
employees (Nakibuuka, 2019).
Illustration 1: Work motivation and its effects on
organizational performance: the case of nurses in Hawassa
public and private hospitals: Mixed method study approach

 This will help in enhancing the productivity, profitability as well as efficiency of an
organization. It will also reduce the cost of operations and improve overall efficiency of a
business.
 Another importance of Motivation is that the objectives of an organization can be
attained only when the following factors will takes place such as there is the best possible
utilization of the resources (Donnermann and et.al., 2021). Goals and objectives of an
organization can get achieved in case if the concept of cooperation as well as co-ordination takes
simultaneously that can be effectively done through the process of motivation.
GRAPH

Approaches and practices of motivating human resources
According to HRM (2022), There are a wide number of ways in order to motivate the
human resources o an organization. People behave in a way that they believe is in their best
interest, they constantly seek payment for their efforts. They expect good performance to lead to
organizational goal achievement, which in turn leads to meeting their individual goals or needs.
Then, the organization uses the rewards to motivate people (Nyinyimbe, 2020). A spot award is
one given to an employee as soon as the laudable performance is observed. These awards are
consistent with principles of motivation because they are contingent on good performance and
are awarded immediately.
Figure 1 10 Scientifically Proven Ways to Motivate Employees
Illustration 2: The Importance of Motivation Factors on
Employee Performance in Kosovo Municipalities

Research Methodology:
Research Methodology is defined as an outline of how a particular piece of investigation
is carried out. This approach also facilitates in defining the techniques or the processes which are
used for the purpose of identifying as well as analyzing the information about a particular topic
of the research. Research methodology is also referred to the systematic theoretical analysis of
the procedures that are applied to a field of study (Maslow, 2019). It also consists of the
theoretical analysis of the body of methods as well as principles that are concerned with a branch
of knowledge. In the context to Research, research methodology plays a significant role because
it concentrates on the particular procedures as well as techniques that are used by an investigator
for the purpose of identifying along with analyzing the information for a specific topic. It
actually deals with the section which permits the critical evaluation by the readers in order to
authenticate the validity as well as reliability of the project.
Within the existing research, the investigator has made use of the research onion and it
has included the strategies like experiment research, action research, interviews, systematic
literature review, surveys and many others. The researcher has chosen the strategy on the base of
the needs of the information or the data for a specific study. At this situation, it becomes
significant for a researcher to take a decision regarding the research design (Siriwardana and
Padmasiri, 2019). The investigator will use the quantitative research method for the purpose of
getting the outcomes in the form of numbers. It becomes suitable for the people in order to gain
the understanding as it consists of the diagrams and graphs that become easy for others to
understand.
Within the quantitative research method, this is essential for an investigator to make use
of the method of sampling in order to select the audience for the purpose of collecting their data
or information (Shi, Tong and Long, 2021) . The researcher has used a random sampling
approach with a sample size of 20 for researching the implication of motivation within the
workplace of Costa Coffee. Those participants who are involved in the questionnaire to evaluate
the consequence in the quantitative terms include consumers, stakeholders, employees and many
others.

ETHICAL CONSIDERATIONS
Ethics play a crucial role in the accomplishment of every operation or activity of the
study in a systematic as well as ethical manner. There are different types of research ethics which
must be taken into account by the investigator. These include justice, informed consent,
minimising despite practice, respect for a person, giving right to the participants withdraw, data
protection, confidentiality and many more. All are important and useful principles of research
ethics that will be essential and important for investigator in doing of entire activity of the
dissertation in ethical and successful manner. This will be beneficial for researcher in
accomplishment of objectives of the dissertation in effective manner. In order to fulfill the
ethical aspect of a research, consent form will be signed by all the individuals who have been
selected. This will provide assistance in representing their participation within the research that
has been conducted. The personal data or information of the candidates will get protected and
secured through adhering Data Protection Act.

RESULTS:
1. Concept of motivation:
GRAPH
From the above figure, it is identified that majority(64.1%) of the nurses are provided
motivation. They are getting potential encouragement, identification and financial incentives and
motivation has enhanced the work performance, job satisfaction, patient satisfaction and job
attachment along with good team spirit.
2. Importance and impact of motivation
GRAPH