Dissertation: Employee Motivation Impact on Uber Driver Performance

This dissertation investigates the crucial role of employee motivation in enhancing the performance of Uber drivers in London. It begins with an introduction outlining the rationale, significance, and objectives of the study, followed by a comprehensive literature review exploring the terminology and impact of employee motivation. The research employs a detailed methodology, including research philosophies, design, data collection, and analysis techniques, to address key research questions. Data analysis and interpretation are presented to evaluate the impact of motivational tools and strategies on driver performance. The study concludes with recommendations for Uber to improve employee motivation, ultimately aiming to enhance driver productivity and overall business success. The dissertation is structured to provide a clear understanding of the subject, offering valuable insights into employee engagement and performance within the context of the gig economy.

DISSERTATION

Table of Contents
INTRODUCTION...........................................................................................................................1
Rationale of the study.............................................................................................................2
Significance of the study........................................................................................................2
CHAPTER- 2 LITERATURE REVIEW.........................................................................................6
Introduction............................................................................................................................6
Terminology of employees motivation..................................................................................6
Significance of employees motivation on performance.........................................................7
Techniques of employees motivation within an organisation...............................................8
CHAPTER 3 RESEARCH METHODOLOGY...........................................................................14
Research Philosophies..........................................................................................................14
Research Design: .................................................................................................................15
Data collection......................................................................................................................16
Data analysis-.......................................................................................................................16
Sampling...............................................................................................................................17
Ethical consideration............................................................................................................18
Research Limitation .............................................................................................................18
Project schedule ............................................................................................................................19
CHAPTER 4 DATA ANALYSIS AND INTERPRETATION.....................................................21
CHAPTER 5 CONCLUSION AND RECOMMENDATION......................................................32
References......................................................................................................................................36
Books and Journals...............................................................................................................36

INTRODUCTION
In an organisation, employees are essential part through which all activities and functions
of every business can carried out for achieving the objective. In the absence of human resources,
corporation cannot carry out activities and functions in an effective manner (Yousaf and et.al.,
2014). They are the assets of the business enterprise through which business objective can be
effectually achieved. In every functional department like human resource, marketing,
administration, operations, etc., employees are required for carrying out the activities. Thus, it is
very important for company to motivate and encourage human resources in such a manner so
that they can hold within business organisation for long time. By help of employee’s motivation,
company can increase the quality and productivity of business operations.
With the help of employee’s motivation, company can realise the importance of
employees and provide them monetary and non-monetary benefits according to their
effectiveness and performance (Idowu, 2017). In simple words, it can be said that employee's
motivation is a process in which management and higher authority of company motivate,
encourage and appreciate employee’s performance and the appreciation considers in terms of
monetary and non-monetary rewards. While management appreciate and recognise employee’s
performance then they motivate for give effective contribution within the business and achieve
determined target within specified time. Employee’s motivation is one process by which
personnel can encourage and motivate for higher performance and productivity. Motivation can
be divided into two theories that is intrinsic and extrinsic. With help of monetary and non
monetary reward, employees can improve their motivation and encouragement at workplace.
In current research study, researcher has the major objective to analyse significance of
employee’s motivation on the performance of Uber drivers in London. This study will help in
developing a deep understanding related to motivational tools and techniques that can be used by
Uber for improving the performance of drivers. In the present study, researcher has used several
methods and techniques of research methodology through which research solution can be gained
in an easy manner.
Research Aim
To explore importance of employee motivation on the performance of Uber drivers in London.
Research Objectives
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 To understand the significance of employee motivation on the performance of Uber
drivers in London.
 To evaluate the impact of employees motivation tools on the performance of Uber drivers
in London. To recommend different strategies for motivating employees to enhance the performance
of Uber drivers in London.
Research Questions
 What is the significance of employee motivation on the performance of Uber drivers in
London.
 What are the impact of employees motivation on the performance of Uber drivers in
London. What are the strategies for motivating employees to enhance the performance of Uber
drivers in London.
Rationale of the study
Worker's motivation is considered as the most noteworthy viewpoint behind success of
company. It helps with enhancing the working criteria of employees and firm revenue. Without
viable employees's inspiration, organisation can't complete its smooth working. Accordingly, it is
essential for the organisation to utilize a few systems for worker's inspiration through which they
can improve their quality and proficiency of working in working environment (Eke, 2018). The
real purpose behind choosing this theme is that specialist have definite data about this subject. In
addition to this, examiner has curiosity and interest to find out about this specified viewpoint.
Besides, Uber is confronting the issues identified with employee's turnover so keeping in mind
the end goal to beat this issue, examiner has picked this theme as exposition subject. Researcher
desires to implement theoretical knowledge into practical subject that is why employees
motivation topic has been selected by him for this thesis.
Significance of the study
Employees motivation is one of significant aspects in the organisation by which
performance of business can easily be improved. If personnel is happy and motivated within
company then they can automatically perform excellent manner for achieve objective. By use of
this study, researcher can understand the importance of employees motivation within Uber
company (Ganta, 2014). By applying this study in every business enterprise, management can
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understand the significance of employees motivation and its impact upon the performance of
business. In this research study, several models, theories and approaches of employees
motivation have been also included thus it can be said that by this research investigator can gain
the detail knowledge of employees motivation and its role in the business performance. The
significance of the present research is that it will help analyst in building up the profound
understanding identified with part of workers inspirations. Further, employeess assume huge part
as it is critical for the organisation to comprehend their requirements and satisfy them with the
goal that they work viably for the firm. This exploration help in understanding distinctive sorts of
motivational and way it can be utilized by the supervisor for urging employeess to buckle down.
Problem statement
To finish the whole research, researcher put every one of its endeavors to do in a deliberate way.
Because of the less time and money related assets' analyst has not done very itemized
examination. However because of less time specialist has chosen test measure 20 that is nor low
neither high. Advance profoundly propelled devices and strategies were not utilized by the
researcher as a result of constraint of fiscal assets.
Chapter Structure
The whole dissertation is divided into several chapters that assists researcher in
addressing the actual objectives of study. Each chapter is very important to achieve the ngoal of
study. In the present study, researcher has included several chapters which are discussed as
below: Chapter 1: In presentation part review of the chose theme will be given the points and
goals. Alongside this the particular procedure which will shrouded in the paper will be
introduced. Toward the finish of the part motivation behind research with its potential
centrality will be secured.In the dissertation, introduction is an important chapter which
provides overview of the study. Research aim and objective is also designed in this
chapter. By the help of first chapter in study, researcher can easily discuss the actual
objective of study (Conrad, Ghosh and Isaacson, 2015). In the present study, researcher
have main aim is to analyse the role of employees motivation in the performance of
business within Uber company. Thus, in this present study, first chapter provides the
overview of the employee's motivation and its significance within the corporation.
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 Chapter 2: Once the introduction chapter accomplish in the dissertation then in the next
chapter, researcher frames several themes of the subject. In this literature review chapter,
researcher develop the themes of subject through which effective knowledge and
understanding can obtain. In the current research study, researcher have main aim is to
analyse the role of employees motivation in the performance of business within Uber
company. Thus, present literature review chapter provides the detail knowledge and
understanding about the employee's motivation and its various techniques within the
company. In this part optional data will be introduced and study will be done of various
creators data identified with select data. Alongside this, the effect of workers inspiration
on the execution of Uber drivers in London will be assessed. Chapter 3: Research methodology is also very important chapter in the research study
under which several techniques and methods are discussed. With help of various method
and tools, scholar can achieve the objective of study in more effective and efficient
manner (Lau and Roopnarain, 2014). These techniques help in understanding the
objective as well as resolve issue of research. Researcher have main aim is to analyse the
role of employees motivation in the performance of business within Uber company.
Hence, for achieve this objective, researcher have used several techniques and tools of
research methodology such as research approach, research design, research strategy, data
collection, data analysis etc. Various strategies and procedures which are required to be
utilized for do the examination will be clarified. It covers inquire about reasoning,
explore outline, information examination, information accumulation, and so forth. Chapter 4: In the data analysis and interpretation chapter researcher can collect, analyse
and interpret information about subject. It is very significance chapter that help in
obtaining the conclusion of study. Researcher have main aim is to analyse the role of
employees motivation in the performance of business within Uber company. In this
chapter, researcher collect the information from the survey about employees motivation
within Uber and interpret it for find out the best solution of the research issue. Data
examination: In information investigation part all the gathered data will be given its
outcomes.
 Chapter 5: This is the last chapter which provide summary and conclusion of study. This
chapter also provide recommendation to researcher through which scholar can resolve
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research issue. By help of this chapter, researcher can conclude and summarise the study.
Researcher has main aim is to analyse the role of employees motivation in the
performance of business within Uber company. Thus, on the basis of data analysis and
interpretation chapter, researcher can summarise and conclude the study. Discussion of
the discoveries: In this part talk of the discoveries will be done and it will be investigate
with the optional research. At last conclusion will be given based on gathered data. Aside
from this diverse procedures will be prescribed based on comes about.
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CHAPTER- 2 LITERATURE REVIEW
Introduction
Literature review is one of the significant chapter in the entire research study under which
researcher develops several themes about the subject for understand the meaning of topic. In this
chapter, several authors provides their statement regarding subject through which effective
understanding can develop (Naile and Selesho, 2014). With assistance of this chapter, researcher
can gain the detail knowledge and understanding about the subject through which effective
understanding can develop about the subject. In the current study, the major objective is to
analyze the significance of the employee's motivation on the performance within the Uber
company. Thus, for achieve this objective, researcher have focused on the several themes which
are discussed below-
Terminology of employees motivation
According to the perspective of Jiang, Lepak, Hu and Baer, (2012) motivation is an inner
vitality among the employees which aid them in enhancing their execution and efficiency. With
help of motivation, employees can ready to step up with regards to the organisation for achieving
the abnormal state work. It is a level of vitality, duty and innovativeness that an organisation's
faculty convey to their activity. All around propelled workers are extremely basic piece of the
organisation which help in achieving the decided goal inside a day and age. Worker's is a factor
that makes a employee seek after work objective and target. As indicated by the perspective of
VanPatten and Williams, (2014), worker motivation is an element of HR. It helps in meeting due
dates and creating unimaginable input from clients. HR utilizes motivational strategies to lift the
spirits in office so a situation of motivation is felt. This work is a viewpoint to keep up a stream
of order through the progression of organisation. In a basic word one might say that employee's
motivation is a procedure under which higher specialist have drawn in with a few practices to
support work force's so as they can achieve their decided goal. It is exceptionally fundamental in
the organisation through which organisation can build up its upper hand and gainfulness. When
staff's have powerful working ability and they include in quality execution at that point
organisation general target can without much of a stretch accomplish.
According to the view of Pedersen, (2015) employees motivation is a technique and process
under which higher authority appreciate and recognize employees performance and provide them
monetary and non monetary reward according their productivity and efficiency. While
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management of business enterprise provides monetary and non monetary reward to employees
then they can motivate and encourage for higher productivity and performance. Thus, it can be
said that employees motivation have direct relationship with personnel's working performance
and quality workplace. Demotivated employees always gives poor outcome to business
enterprise by which whole growth and performance of business can negatively influence.
Significance of employees motivation on performance
According to the view of Pinder, (2014) in an organisation employees motivation assists
to the company in increasing the productivity as well as profitability in an effective manner.
While company motivate the employees then they give their best contribution within the
business enterprise for achieve objective. It is very important for management to understand the
actual requirement of personnel and provide them working environment accordingly. Working
effectiveness of employeess gets enhanced with the assistance of motivation. In addition, they
additionally enhance the working proficiency. At the point when specialists raised their
execution level, at that point it motivation influences the profitability and furthermore raises
creation. At the point when execution is enhanced, at that point it likewise gives the firm the
chance to influence their business to extend to new market. There are numerous business sectors
around the globe in which business can be consumed. It will raise their benefit and give better
administrations to their clients. Motivation support up the lesson of specialists and builds up
coordination's and along these lines they become acquainted with each other and this decreases
the rate of contention. Additionally, one gets the opportunity to help the firm in accomplishing
their objectives and goals. It likewise contends viably with different organisations that give their
clients comparable items and administrations. In the opinion of Njoroge and Yazdanifard, (2014)
employees motivation have direct relationship with performance of business and employees.
While management provide monetary and non monetary reward to employees then they will
motivate and encourage for higher performance and productivity. In order to get the monetary
and non monetary reward, employees perform well through which quality and productivity of
business unit can positively improve. According to the view of Lazaroiu, (2015) employees
motivation have main importance in order to overcome employees turnover within organisation.
While company provide monetary and non monetary reward to personnel then their issue and
conflict can automatically overcome. Motivation is a critical apparatus keeping in mind the end
goal to keep up coordination and to create amicability among administration and laborers.
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Furthermore, it likewise helps in diminishing question and misconstruing among workers and
administration. Further, when there is straightforwardness for all the inward issues, at that point
it animates the perform of work among employeess. At the point when staff build up their
insight, at that point they can distinguish more about the kind of administrations that they need to
perform. Firm growth and profitability is directly connected with employees motivation and
performance within an organisation. Employee motivation is very necessary to increase the
productivity of an employee which in turn increases the productivity of an organisation.
Motivating an employee can change the negative attitude to the positive one which facilitate
their performance to the maximum level and complete use of the resources. organisation's goal
can be achieved by motivating the employees which increase their level of efficiency and at the
same time improves it. So, every employee performs their best without wastage of time and even
the resources also. When the employee is motivated, the relation of employer and employee gets
improved and it leads to a supportive work environment which is beneficial for all. With the
effective motivation, changes in the organisation can be easily introduced in accordance to the
change in the business environment by the manager. As the motivation level of an employee
increases the more motivated the employee will be which in turn reduces the employees turnover
ratio .It also creates a strong sense of commitment towards the work in employees, they become
more dedicated and yields a great output by putting the best efforts. Motivating employees can
also lead to accomplishing the employee's personal goals which leads to their development in
personal areas. For coordination, Motivation is vital for individuals inside the firm. Employeess
who are propelled can grow better comprehension for the work they perform and for different
individuals in the organisation (Calabrese, Costa and Menichini, 2013). Every one of the issues
that emerge among specialists are settled. With this regard, workers will put on their endeavors
so they will have the capacity to conquer the hindrances that is halting them to play out their
activity. In any case, contrast among approaches comes because of absence of organisation and
coordination. Through inspiration, coordination is enhanced and they can influence employeess
to work with shared objective. Coordination create state of mind of camaraderie and they all join
their endeavors towards comparative point and destinations thus organisation raise gets profited.
Techniques of employees motivation within an organisation
According to the view of Ristic, Selakovic and Qureshi, (2017) monetary reward are one
of the best technique for motivate and encourage employees within an organisation. Monetary
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reward is a financial reward which provide financial motivation to employees. In this reward
includes incentive, fringe benefits, compensation, attractive pay out, bonus etc. It is a money
based reward which provide financial motivation to employees. While company provides
monetary reward then employees can more motivate an encourage for achieve higher financial
benefit because it helps in improving their living standard as well as fulfill their basis needs. On
the contradicting view of Shahzadi And et.al.,(2014) employees can motivate by recognition and
achievement within an organisation. While company provides higher responsibility, growth
opportunity, and higher status to employees at workplace then their motivation level can more
enhance. Company should provide the higher responsibility, growth opportunity and higher
status to employees through which they can more motivate and encourage. Minhas, (2017) stated
that effective business policies and practice is also very essential technique for employees
motivation. By help of this technique, company can improve employees motivation because
while company set effective strategy, practices and business policy then employees can carry out
their work in smooth manner. Thus, it can be said that in order to motivate and encourage
employees performance, company's working practices and policy is very important. If business
unit sets the policies that is not suitable to personnel's they can nor work comfortably within
company and this thing can directly affect productivity and quality of business. In the opinion of
Hassan, (2010) employees motivation can improve within the workplace by effective working
environment. While company set the healthy and effective working environment then employees
can carry out their work in systematic and effective manner. Thus, it can be said that effective
working environment can help to company in increasing employee's motivation. They can work
in more effective and efficient manner while they have healthy working environment at
workplace. On the repudiating view Paharia, (2013) training and development is the best system
to enhance employee's inspiration. In this way, organisation sort out the session for learning
viable strategies for work, information, capacity for employees. With help of preparing and
improvement, organisation can give a chance to upgrade the information, quality, aptitude and
ability of employees regarding work. Faculty's can without much of a stretch take in some
inventive thought, information and ability about the working in the organisation via preparing
and advancement. This instrument helps employees in enhancing their quality execution and
profitability. By thus, employee's inspiration level can consequently enhance which aid
achievement of organisation objective.
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In the view of Hassan, (2010) staff welfare program is a standout amongst other system
to enhance employees's inspiration. In this program organisation sort )out such occasion and
exercises through which human asset can get advantage with respect to their own and expert life.
This program helps with upgrading the worker's inspiration level on the grounds that by this
program staff's can enhance proficient level. Employees welfare program likewise help with
lessening the feeling of anxiety among the specialists. Some organisation composes the heath
exercises and heath occasion for human asset by which faculty's can take some unwinding by
their high workload.
Theories of employees motivation
According to the opinion of Eke, (2018) Maslows and Herzberg theory are major two
theories of employees motivation by which employees motivation can understand within an
organisation. Maslow's theories its mainly describing what basic needs of humans life. How they
fulfill all needs in life. There are five basic needs humans life. First is “Physiological needs”
physiological needs are the physical requirements like food, air, water, sleep, cloths, shelter etc.
This is the first and basic needs without them the other need cannot follow up., the second is
“safety need” like personal security, financial security, health and well-being and safety needs
against accidents, once a person full-fill own physiological needs they think about safety needs,
family safety, natural disaster, family voilance etc., third is “Social belonging” after the
physiological and safety needs are full-fill the human needs social belonging needs like
friendships. Intimacy, family and partners etc. People needs friends group ,where they enjoying
life, they need love in life where they can share personal talks. Forth is “Esteem” esteem needs
are ego, status, importance, respect from others. All humans have needs to feel respected. People
need high status, fame, publicity to everyone knows them. The fifth is “Self-actualization” after
the esteem need self-actualization like thinking, learning, decision making, fulfillment. “What a
man can be he must be” what people can do self is the best. Those are five stages in humans life
they need to full-fill in own life. They all are the basic needs everyone wants in life. Herzberg's
theories are two factors theories first is “Motivators” and seconds is “Hygiene factors”.
According to the herzberg's there are some job factors that result in satisfaction or no-
satisfaction and according to the herzberg's the opposite of “Dissatisfaction” or No-
Dissatisfaction” and the Hygiene factors are included:
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