Impact of Staff Motivation Strategies on Talent Retention: ASDA

This report investigates the impact of staff motivation strategies on employee retention within the UK retail sector, focusing on ASDA. It explores the concepts of staff motivation, employee retention, and talent management through a literature review and primary data analysis. The research identifies various motivation strategies used by ASDA, such as reward systems and creating a friendly work environment, and assesses their impact on employee performance. Challenges faced by ASDA in implementing these strategies, including determining motivation levels, choosing between monetary and non-monetary incentives, communication barriers, cultural differences, and ineffective training, are also examined. The report concludes with recommendations for ASDA to improve its staff motivation strategies and enhance employee retention, emphasizing the importance of tailored approaches and addressing communication issues. Desklib provides access to similar reports and solved assignments for students.

Unit 11: Research
project
(Impact of staff motivation strategies
in retaining talent employee within
UK retail sector)

Table of Contents
Table of Contents.......................................................................................................................2
Title: To identify the impact of staff motivation strategies in retaining talent employee within
UK retail sector..........................................................................................................................3
INTRODUCTION......................................................................................................................3
Overview of the topic.............................................................................................................3
Background of the organisation.............................................................................................3
Research aim and objective....................................................................................................3
Research question...................................................................................................................4
LITERATURE REVIEW...........................................................................................................5
What is the concept of staff motivation, employee retention and talent management?.........5
Which staff motivation strategies is used by ASDA in retaining and managing talent
employee?...............................................................................................................................6
What are the impact of staff motivation in improving the performance of employee in
ASDA?...................................................................................................................................6
What are the challenges faced by ASDA in implementing staff motivation strategy in
managing and retaining talented employee?..........................................................................7
PROJECT MANAGEMENT.....................................................................................................8
RESEARCH METHODOLOGY.............................................................................................10
DATA ANALYSIS..................................................................................................................12
Frequency distribution table.................................................................................................12
Data presentation and interpretation.....................................................................................14
RECOMMENDATIONS.........................................................................................................21
CONCLUSION........................................................................................................................22
REFELECTION.......................................................................................................................23
ALTERNATIVE RESEARCH METHODOLOGY................................................................23
REFERNCES...........................................................................................................................24

Books and Journal................................................................................................................24
Title: To identify the impact of staff motivation strategies in retaining talent employee
within UK retail sector
INTRODUCTION
Overview of the topic
Employee motivation relates to the passion, energy, and competition that employees
bring to an organization in community to enable them perform better. Staff motivation is
essential for managing and retaining outstanding people within the organization (Cappelli,
and Keller, 2017). Companies employ a variety of strategies to enhance employee morale,
allowing them to perform well and increase their degree of satisfaction.
Background of the organisation
The nominated group to undertake this research is ASDA. It is a worldwide grocery
chain based in the United Kingdom. Also this research is going to focus and consider
different kind of research methodologies to collect the information and data so that they can
analyse the best possible outcomes for the company to achieve the targeted goals and
objectives. Other than this, the researcher is going to give some recommendations also to the
company so that they can achieve their best outcomes in order to bring more opportunities.
Research aim and objective
Research aim
To identify the effect of staff motivation strategies in managing and retaining talent
employee: A study on ASDA.
Research objective
 To understand the concept of staff motivation, employee retention and talent
management.
 To identify the staff motivation strategies used by ASDA in retaining and managing
talent employee.
 To discern the impact of staff motivation in improving the performance of employee
in ASDA.
 To examine the challenges faced by ASDA in implementing staff motivation strategy
in managing and retaining talented employee.

Research question
 What is the concept of staff motivation, employee retention and talent management?
 Which staff motivation strategies is used by ASDA in retaining and managing talent
employee?
 What are the impact of staff motivation in improving the performance of employee in
ASDA?
 What are the challenges faced by ASDA in implementing staff motivation strategy in
managing and retaining talented employee?

LITERATURE REVIEW
It is that part that discussed previous collected data on the same topic by different authors and
researcher. Here secondary data is being used to know the perception of the authors on the
topic.
What is the concept of staff motivation, employee retention and talent management?
As per the view of (Taylor, 2018), staff motivation refers as enthusiasm, energy and
commitment that an employee brings in the company. Employee retention is the ability of the
organisation to possess the employee in the company only, for longer time duration. Talent
management is a step towards attracting, hiring, developing, retaining and managing the
excellent candidate inside the organisation. Staff motivation plays a vital role in employee
performance and productivity which helps company to retain and manage talents. The major
technique which is helpful in overall growth of the company by developing employee morale
is termed staff motivation. It holds the major role and responsibility of human resource
management of a company for develop ing the employee retention techniques which are
helpful in focused development and growth.
According to views of (Collings, Mellahi, and Cascio, 2017), employee retention includes
bringing back different employees who are involved in business practices. The talent
management is considered as a major way of managing capability of different employees.
Also it is considered as the major role of a company to manage talent of different employees
to increase their satisfaction and job development. The focus of major companies in the
international and the national market should be on analysing the employee's engagement, so
as to to promote the talent management. It is also one of the major role and responsibility of
top level and strategic management of a business to focus on employee retention to bring
back well experienced employees. In the recent times, it is crucial role and responsibility of
management of ASDA to focus on motivational development to increase mental strength of
employees. As stated by (Pandita, and Ray, 2018), it is also one of the major role of a
company to develop strategies according to employee motivation for focused growth and
expansion. It is also one of the crucial role of a company to analyse all the major objectives
which are set at the starting of financial year. The companies which are present in the global
and domestic marketplace should focus on development of HR based operations in order to
achieve targets related to employee motivation and retention.

Which staff motivation strategies is used by ASDA in retaining and managing talent
employee?
(Vaiman, Collings, and Scullion, 2017), Motivation in staff plays a crucial role in enhancing
the satisfaction level and employee retention. Motivation acts as a catalyst in improving the
performance and productive in an individual. ASDA use various staff motivation strategy to
retain and manage their talents. The foremost strategy that can be used by ASDA is reward
system. Rewarding employee on the basis of performance will boost the morale of the staff as
they feel that their work is being appreciated. Second strategy that is acquired by them is
creating friendly work environment. This will help employee as they can open share there
thought and ideas. The ASDA company focus on implementation of various theories and
models which are most appropriate for developing motivational strategies. As stated by
(Hasanpour, Abdollahi, and Memari, 2019), all major companies which are performing their
operations in the international marketplace should focus on analysing goals and objectives in
order to achieve them with help and support of strategies. The motivational strategies also
include application of content and process theories of motivation. In order to increase the
staff motivation, it is important for the company to implement motivational theory of
MASLO. The management of ASDA company should also focus on development of a crucial
planning framework which is includes strategic actions. Retention and management of
talented employees also includes application of major theories like human relationship
theory. The human relationship theory is helpful in management of systematic relations
between employees in order to increase their productivity. According to (Saddozai, Hui,
Akram, and Memon, 2017), all main companies should also hire trained and skilled HR
professionals who are competent enough to handle company's operations. This is also one of
the major role of top level management and board of directors of ASDA to promote retention
and talent management for focused growth of company. In the current competitive scenario,
it is very much crucial and necessary for a company to put emphasis on long term and short
term goals associated with retention and management of talent. This is major role of
employees also to follow all the strategic actions and plans developed by government for
focused business growth.
What are the impact of staff motivation in improving the performance of employee in
ASDA?
As per the view of (Muratbekova‐Touron, Kabalina, and Festing, 2018) high employee
motivation will have positive impact on employee performance. If ASDA can maximise the

motivation level of their workforce, then they can reduce the conflict which will assist in
working with a team in more productive manner. Another impact will be high employee
loyalty which will help them to gain competitive advantage from the rivalry. If the staff
motivation is performed in a precise and systematic manner then it develops various strategic
goals and objectives of the company. In the recent times, it is also one of the key duty of
management to set targets and achieve them with help of best motivation techniques.
According to (Lawler, 2017), the staff motivation increases morale and emotional
intelligence of employees in order to achieve best and optimum results. With the help of staff
motivation and efforts, a company also achieves its yearly targets on major basis. Major
companies which are present at the marketplace should manage performance of employees in
order to develop best motivation in them. The staff motivation also increases employee
output which contributes to overall success of the company. Major focus of a company
should be on achievement of policies and plans which are important for development of
whole business organisation. As per (Cascio, and Aguinis, 2018), with the help and support
of staff management techniques, a business can easily achieve different employee based
target which together contributes to organisational success. Companies which are functioning
in international marketplace should also focus on development of mental capability in order
to develop organisational task. It is also one of the major duties of human resource
management to focus on key functional areas of the business and develop motivation in
employees. The main impact of developing motivation includes focused growth and
expansion of a business which is effective in delivery of different values. The value
enhancement and increasing is also one of the major goals of an organisation which develops
ethics and desired value of the company.
What are the challenges faced by ASDA in implementing staff motivation strategy in
managing and retaining talented employee?
According to (Narayanan, Rajithakumar, and Menon, 2019), there are various challenges that
is faced by ASAD while implementing staff motivation strategy. The first challenge is
determining the level at which employee need motivation. This is the biggest challenge as
different staff need motivation at different level in a company. So design motivation strategy
according to that is the problem. Next problem is deciding the type of motivation that is
either monetary or non-monetary motivation. There are some employees who motivate with
monetary motivation whereas some employees motivate with non monetary motivation.
Managers of ASDA is facing problems related to selecting which types of motivation will

best suited to their employees. For this, they needs to adopt monetary motivation for some
work whereas non monetary motivation for other work. Another problem faced by companies
is lack of communication. It is one of important components that allow business to ensure
flow of information among different members of company. In order to implement motivation
strategy in organisation for retaining talent employees, organisation needs to ensure free flow
of communication that allow them to problems faced by employees. Culture differences is
also creating problem for an organisation. ASDA is an international organisation which is
hiring employees from different countries. Due to this, culture differences occur in their
organisation. In this situation, there are some things which are right in one culture cannot be
right in another culture. As stated by (Crane, and Hartwell, 2019), these culture create
different problems for managers as they needs to adopt different ways for implementing
strategic related to staff motivation among employees. Ineffective training and development
is another reason due to which managers of ASDA is facing problems. Training and
development opportunity will engage skills and capabilities of employees and increasing
engagement of them that is essential in order to retain them for longer period. It allow them to
work with company and also contribute towards attainment of goals and objectives of
company.
PROJECT MANAGEMENT
It is the process which helps them to keep the procedure in an appropriate way by
which they can be capable to achieve the targeted goals. The various kind of activities which
will be focused are, quality, cost, communication etc.
Gantt Chart: it is the strategy which helps the investigator to divide the task in small parts by
which the investigator can give the responsibilities according to the interest level of the
individual so that they can effectively achieve their goals.

RESEARCH METHODOLOGY
This is an important part for a company in order to collect relevant information. It is
critical for attaining the aims and objectives in the most effective way possible. The
methodical process of identifying, analysing, and interpreting data is referred to as research
methodology. The researcher employs a variety of philosophical and methodological
techniques in order to collect and assess information in a timely and accurate manner in
accordance with the chosen topic (Vaiman, Sparrow, and Collings, 2018). It is broken down
into several parts, each of which is detailed below.
Research Philosophy: It is composed of two parts, positivism and interpretivism, in terms of
research philosophy. According to the chosen issue, the investigator will use positivist
philosophy to find and collect quantitative data. This is because it gather and analyse
objective data which helps in understanding the social world perception about the topic in
numerical way.
Research Approach: To test a theory, there are two research methods: deductive and
inductive. In this investigation, the examiner uses the deductive approach. The main purpose
for this is research problem is addressed using logical technique where existing hypothesis is
being tested approprialtely.
Research Strategy: There are several other types of research strategies, including surveys,
comprehensive literature reviews, case studies, and so on. In this study, the examiner will use
a survey research approach to collect data in numerical form. Using survey data can be
collected from large pool of applicants in lesser time as well in low cost.
Research Choice: Research methods are the two options for study. They are even further
categorized into three parts: mono method, multi method, and mixed method. The Mono
technique will be used to obtain quantitative data in this study. The major reason for this is it
gather and analyse single type of data for the study.
Time horizon: A time structure with two horizons, cross sectional and longitudinal, is
referred to as a time horizon. Researchers will use a cross-sectional time horizon to collect
data in a smaller duration of time. The data for the study is also gathered for single time that
show more valid picture for the investigation.

Data collection: It is the process of acquiring information from a participant. The information
gathering sources are primary and secondary. In the present investigation primary data
collection source is being used to gather information for the study (Maurya and Agarwal,
2018). That because data will be obtained directly from the respondents and fresh information
is gathered for the study. The data collection tool for collecting primary data is questionnaire,
where closed ended question are being framed in order to get relevant information.
Data analysis: It is the technique which is used to inspect and evaluate collected raw data for
the study. Using this tool useful information is being obtained in order to acquire quality
outcome for the study. The data analysis tool which is used for the present investigation is
frequency distribution method. the reason is it evaluate numerical data in smoother way. Aslo
data using this is presented in tabular and graphical format.
Sampling: There are two methods for choosing respondents. The two sampling techniques are
probability and non-probability. In the current investigation, investigator has opted for
probability sampling method. In that also simple random sampling method is used so that
participants are selected in fair and transparent manner. The sample group will be 30 ASDA
employees.

DATA ANALYSIS
Frequency distribution table
Q1) Does the data about the importance of motivation needed in the
ASDA company is presented by you
Frequency
a) Yes 15
b) No 15
Q 2) Is it true that notion of motivation support a company to achieve
their?
Frequency
a) Yes 20
b) No 10
Motivating the employees helps the company to achieve their goals ?? Frequency
a) Agree 14
b) Disagree 16
Q 4). What benefits do we get by using motivation strategies in the
ASDA?
Frequency
a) growth 10
b) achieving the appropriate goals 10
c) Healthy environment to perform the work 10
Q 5). " Motivation strategies execution and practices will help ASDA in
increasing its performance" is this statement valid?
Frequency
a) Yes 13