Motivation and Employee Productivity within UK Hospitality Industry

This report investigates the impact of motivation on employee productivity within the UK hospitality industry, focusing on a case study of Hilton. It begins by defining motivation and its significance in organizational success, particularly within the hospitality sector, highlighting the importance of both intrinsic and extrinsic motivation. The literature review explores motivation theories, such as Maslow's Hierarchy of Needs and Herzberg's motivation theory, and their application within Hilton. The report assesses the positive impact of employee motivation on productivity, job retention, and overall performance, while also examining the challenges faced by Hilton in the absence of motivated employees, including unattained targets, high employee turnover, and increased workplace conflicts. The research aims to identify the impact of motivation on employee productivity through a systematic methodology, utilizing a positivism philosophy, deductive approach, and a combination of systematic literature review and survey strategies. Quantitative research methods are employed, with data collected through questionnaires from 30 managers at Hilton Hotel and analyzed using frequency distribution analysis. The study also addresses ethical considerations to ensure the well-being and privacy of the participants.

RESEARCH PROPOSAL
(Impact of motivation on employee productivity
within UK hospitality industry)

Table of Contents
1. TITLE..........................................................................................................................................3
2. BACKGROUND.........................................................................................................................3
3. LITERATURE REVIEW............................................................................................................3
4. RESEARCH AIM, OBJECTIVES, QUESTIONS AND PROBLEM STATEMENT OF THE
RESEARCH.....................................................................................................................................5
5. RESEARCH METHODOLOGY.................................................................................................6
6. TIMESCALE...............................................................................................................................8
7. REFERENCES............................................................................................................................9

1. TITLE
To identify the impact of motivation on employee productivity within UK hospitality
industry
2. BACKGROUND
Motivation refers to the process in an organisation which makes business successful,
creates productive & efficient workforce, ensures attainment of objectives and many more.
Motivation refers to the process which highlights the inducement or incitement to move or act. It
is the procedure to induce the employees of a company to attain objectives and goals of the
organisation (Bajrami and et. al., 2021). Employees are the most vital and essential resource in
the organisation because they are responsible for conducting business operations and functions
so that they can achieve their own targets as well as company's objectives. Thus, it becomes the
responsibility of the company to encourage, empower and motivate workforce in the workplace.
The procedure of motivation plays significant role in a company, non-profit or profit. The
managerial procedure of direction is created created mainly by the procedure of motivation. It is
generally created in the mind of employees the desire to operate in the direction identified by the
leaders and managers (Ozkeser, 2019). Thus, it shows that motivation in an organisation is very
important because it is directly linked with increasing productivity, ensuring organisational
efficiency, ensuring loyal workforce, facilitating direction and ensuring a reactive workforce
(Olusadum and Anulika, 2018). Thus, this report covers detailed information about the
motivation of employees within an organisation.
3. LITERATURE REVIEW
Explain basic understanding regarding the motivation along with its types used by UK
hospitality industry?
According to Manganelli and et. al., (2018), motivation refers to the term which
stimulates people to operate to the best of their capabilities, by giving them with great purposes,
which are generally based on their unfulfilled requirements and needs. Thus, in simpler words
motivation is procedure to stimulate people to work to attain their desired objectives and goals.
Motivation is known as psychological phenomenon which comes within an individual and it is
dependent upon requirements of an individual and it clearly shows that it behavioural concept.
When hospitality industry adopts motivation process for in the workplace then it increases the

efficiency of their employees, creates better image in the market, brings change, creates human
relations etc. Hence, this procedure holds great importance within hospitality industry.
Generally, motivation is categorised into types that are: extrinsic and intrinsic motivation. It is
the kind of motivation in which an individual is motivated with the purpose of being rewarded
internally. On the other hand, extrinsic motivation refers to the inducement induced by any type
of external drive. Therefore, motivation is essential in the workplace and it can be monetary
benefit, self-esteem, appraisal etc.
What are the motivation theories along with their application for Hilton?
As per the view of Gorenšek (2020), motivation is one of the concepts that hold great
significance in the organisation because productivity of employees get increased and improved.
Some of the significant motivation theories applied by Hilton in the workplace are:
Maslow's Hierarchy of Needs theory: It is one of the popular motivation theories within
Hilton because it helps in timely identification of the needs and requirements of employees
working in the hotel (Heyns and Kerr, 2018). This is applied by Hilton so that survival needs,
security needs, sense of belonging needs, self-actualisation needs etc. can be identified and
fulfilled. Through this theory employees are satisfied in the organisation and stay in the company
for longer duration.
Herzberg's motivation theory: The other significant theory applied by Hilton is
Herzberg's motivation theory. In this theory, employees are encouraged based on the influence
made by their leaders and they way they get job satisfaction. In this leaders create motivation
strategies in the workplace such as compensation, bonus, flexible working environment etc.
What is the impact of motivation on employee productivity within Hilton?
According to Mahmoud and et. al., (2020), motivation is one of the concepts in Hilton
that holds great importance because its success is directly dependent over motivation level of
employees. It is believed that there is strong impact of employee motivation over employee
productivity in the workplace. It is quite crucial in the organisation for increasing job retention
and satisfaction among employees. Employee motivation increases productivity and performance
of workers in the organisation. Great level of employee motivation positively impacts
productivity of the employees (Jarupathirun and De Gennaro, 2018). Motivation strategies
stimulate the creation of high and better quantity work. When employees are motivated and
empowered in the organisation, they put their best efforts to meet organisational objectives and

targets. Thus, there is positive implication of employee motivation on the productivity of
employees working in hotel.
What are the challenges that Hilton could be faced in the absence of motivated employees at
workplace?
According to Chinyamurindi and Tsvangirai (2019), an organisation adopts different
motivation strategies for empowering and encouraging workforce in the workplace. However,
employees do not get satisfied with the strategies of organisation. Thus, an organisation has to
face many challenges due to absence of effective motivation strategies in the workplace. Some of
the challenges are given below:
Unattained targets: One of the challenges is unattained targets and goals of the
organisation. When employees are not satisfied they do not put efforts on completing their
assigned roles, responsibilities and duties. Thus, this becomes barrier in the path of attaining
company's objectives.
High employee turnover: The other challenge faced by Hilton is high employee turnover.
When employees do not get satisfied in the workplace and their needs remain unfulfilled then
they make decision of switching to another company by leaving the current one (Hicklenton,
Hine and Loi, 2019).
More chaos and disputes: Due to lack of employee motivation in the organisation,
employees and managers clash due to burden of work. This creates more chances of chaos and
conflicts in the organisation as employees are not being praised for their hard work in the
workplace.
4. RESEARCH AIM, OBJECTIVES, QUESTIONS AND PROBLEM
STATEMENT OF THE RESEARCH
Research Aim
To identify the impact of motivation on employee productivity within UK hospitality
industry: A study on Hilton
Research Objectives
 To increase basic understanding regarding the motivation along with its types used by
UK hospitality industry
 To identify the motivation theories along with their application for Hilton
 To determine the impact of motivation on employee productivity within Hilton

 To examine the challenges that Hilton could be faced in the absence of motivated
employees at workplace
Research Questions
 Explain basic understanding regarding the motivation along with its types used by UK
hospitality industry?
 What are the motivation theories along with their application for Hilton?
 What is the impact of motivation on employee productivity within Hilton? What are the challenges that Hilton could be faced in the absence of motivated employees
at workplace?
Research Problem
The main problem determined in the present investigation is that employees are the most
significant asset in the organisation. However, these employees lack in motivation in the
workplace due to unavailability of competitive rewards & benefits, lack of flexible working
schedule and burden of excessive work. Eventually, this becomes barrier for hotel in achieving
their goals and targets (Holston-Okae and Mushi, 2018). Hotel has to face many challenges due
to absence of motivation and encouragement among their employees.
5. RESEARCH METHODOLOGY
It is the chapter that gives methods for the collection, analysis and evaluation of
information in a systematic way. Investigator will follow Saunders research onion framework
because it gives layers that help in the systematic collection and analysis of information. Some of
the research methods that will be considered by researcher for meeting research aim, objectives
and questions are:
Research Philosophy: It is topmost layer of the onion framework and it provides certain
set of principles and belief for the evaluation of information in a systematic way (Snyder, 2019).
This gives two major kinds that include: positivism and interpretivism philosophy. Researcher
will select positivism philosophy because it facilitates in the evaluation and examination of
quantitative piece of information a systematic manner. The main advantage which will be gained
by researcher through positivism philosophy is that it takes out relevancy of numerical data to
meet pre-defined research aim and objectives.
Research Approach: The other layer of Saunders research onion framework is research
approach. The approach gives detailed information about theories that assist in evaluating and

analysing information (Newman and Gough, 2020). This is mainly categorised into two forms
that include: inductive and deductive approach. Investigator will use deductive approach because
researcher has limited time and this assists in using establishing theory for analysing the
information. The main benefit in relation to deductive approach is that it assists in analysing and
evaluating assembled numerical piece of information.
Research Strategy: It is the research method that helps researcher to collect information
with the assistance of several strategies. There are several strategies of research that include:
grounded theory, action research, case study, survey, interview, systematic literature review etc.
Investigator will two research strategies which are: systematic literature review and survey as the
research strategy (Cr, 2020). Researcher will be using survey as the research strategy because it
helps in accumulating numerical information in raw format. The main benefit of using the survey
is that it assists in getting outcome which could be easily measured and shown with graphical
presentation. Researcher will also use systematic literature review for the collection of secondary
piece of information. This includes second-hand data which are generally opinions and views of
different authors.
Research Choice: This is the method of research methodology that assists investigator to
identify right type of information need to be collected so that objectives could be met. This is of
two kinds that are: qualitative and quantitative research choice. Investigator will choose
quantitative research choice so that numerical piece of information can be assembled. The main
benefit of using quantitative research choice is that it collects insights, figures and facts which
are numerable in nature (Zangirolami-Raimundo, Echeimberg and Leone, 2018). With the
assistance of quantitative choice, researcher will easily show data in graphical form so that
reader can easily interpret the gathered data.
Data Collection: It is one of the significant method that accommodates in the collection
of appropriate and relevant information in a systematic manner. Majorly, this is categorised into
two forms which are: primary and secondary data collection. Researcher will select primary
method with the purpose of accumulating raw information. Raw information describes that this
kind of information has not carried out earlier in relation to the selected research topic.
Researcher will select questionnaire as an instrument because it includes close-ended questions
in a systematic manner. The main benefit of questionnaire is that information is directly recorded
from the source of data. On the other hand, secondary data collection method will be considered

to accumulate second-hand insights, figures and facts. Some of the secondary sources are: books,
newspapers, journals, publications, articles and so on.
Sampling: It is another significant research methods that accommodates in selecting right
type of human participants. Involvement of human participants in the investigation increases the
scope and relevancy of the proposed study. It is of two kinds that are: probability and non-
probability sampling. Investigator will select probability sampling so that large number of
representatives can be selected and data can be assembled from them. Researcher will be
selecting 30 managers from Hilton Hotel to accumulate information about impact of motivation
strategies on productivity of employees.
Data Analysis: It has two main kinds that are: thematic analysis and frequency
distribution analysis. Researcher will be using frequency distribution analysis so that numerable
data can be analysed and examined. MS-Excel will be used by researcher to make graphs of the
assembled data.
Ethical Consideration: There are certain ethical principles which will be followed by
investigator. Researcher will minimise the risk of harm for respondents, get informed consent,
maintain confidentiality etc.
6. TIMESCALE
Time refers to the element necessary for conducting any study. The current study will use
Gantt chart as time scheduling chart. This chart assists in assigning proper time to each activity
and task according to their nature so that pre-defined objectives and aim of the suds could be
attained. Thus, this chart includes two sections, one is assigned for all the activities and the other
one is appropriate time to complete each activity and task.

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