A Case Study: Impact of Motivation on Employee Performance at NAB

This report analyzes the impact of employee motivation on employee performance within the National Australia Bank (NAB). It highlights how NAB utilizes various motivational strategies, including equitable treatment, competitive compensation, bonuses, recognition, and opportunities for advancement, to boost productivity and foster growth. The report delves into how these strategies contribute to high-quality banking services, successful bank promotion activities, and improved employee retention. It also explores the role of employee commitment, which is enhanced by welfare policies, leading to reduced monitoring costs and increased profitability. The study emphasizes the importance of a motivated workforce in achieving organizational goals and maintaining a strong position within the competitive banking industry. The report references key academic sources that support the findings.

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Impact of motivation of employee performances; a case study in National Australia Bank
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Overview
For the National Australia Bank (NAB) to run smoothly, the employees must cooperate among
themselves and maintain good contacts with top management. NAB operates under different
departments that range from sales and marketing, human resource management and finance
among others. Each department is run by a team of employees, whose motivation is vital to their
performance and productivity. NAB motivates its workforce through equity and fairness, better
pay perks, bonuses, recognition, job promotion, and overtime payments among many other
strategies. This employee motivation has made NAB boost its productivity and growth. This
essay explains the impact of motivation of employees’ performances in the National Bank of
Australia.
High quality banking services
The human resource management team of NAB engages in employee recruitment, training and
development, coaching, and other workforce related activities (Raziq and Maulabakhsh, 2015, P.
720). Training and employee development together with coaching motivates employees. Due to
this, the bank workers gain the required knowledge and skills of offering banking services to
customers. Today, NAB is among the leading banks in Australia due to its first class banking
services offered by the work team. High quality works and bank services have improved the
yields of the NBA. Thus, employee motivation contributes to high quality banking services in the
market.
Bank promotion

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Bank promotion activities are done by the sales and marketing team. A motivated team of sales
and marketing employees feels recognized and thus encouraged to promote banking activities to
the target market. NAB offers a wide range of banking products such as loans, mortgages, and
other categories. More sales get realized if the team is motivated. As a result, NAB’s banking
products have been promoted in Australia and thus making the bank position itself strongly in
the industry (Skudiene and Auruskeviciene, 2012, p. 60). Such motivation activities used by
NAB to its employees include free transport, lunch, and others. Today, the products offered by
the bank are promoted in the market.
Employee retention
Employee attraction and retention at NAB has been successful due to the bank’s ability to
properly coordinate the accounting and finance department together with the HRM. The finance
department forecasts the bank’s profits, and coordinates with the HRM to offer bonuses and
overtime pays to the employees. These activities motivate the employees. No employee can
leave NAB due to its ability to pay workers high salaries ((Brilmayer, 2010, P. 655). This means
that employee motivation mechanisms of NAB have led to workers attraction and retention- an
advantage that cannot go unnoticed. This has made the bank to reduce costs for recruitment of
employees and training of new employees.
Commitment of employees
The human resource management of NAB believes that the company policies of employee
welfare play a major role in employee commitment. Motivation improves the ability of workers
in an organization, the workers become more serious of the work they do making them to take
less time, improve quality and quantity and also increase the productivity of the Bank (Lazaroiu,

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2015, P. 97). Commitment of the employees lowers the monitoring in the organization thus
reducing the costs incurred during the work time. Committed employees make the work to be
done more easily and in a simple manner thus profitability of the firm increases.

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Bibliography
Brilmayer, L., 2010. The New Extraterritoriality: Morrison v. National Australia Bank,
Legislative Supremacy, and the Presumption Against Extraterritorial Application of American
Law. Sw. L. REv., 40, p.655.
Lazaroiu, G., 2015. Employee motivation and job performance. Linguistic and Philosophical
Investigations, 14, p.97.
Raziq, A. and Maulabakhsh, R., 2015. Impact of working environment on job
satisfaction. Procedia Economics and Finance, 23, pp.717-725.
Skudiene, V. and Auruskeviciene, V., 2012. The contribution of corporate social responsibility to
internal employee motivation. Baltic journal of management, 7(1), pp.49-67.