Ritz Study: Impact of Motivational Strategies on Employee Performance

This report investigates the impact of motivational strategies on employee performance within the hospitality industry, focusing on a case study of Ritz. The study employs a mixed-methods approach, incorporating both qualitative and quantitative research techniques. The qualitative component involves interviews with Ritz employees, participant observation, and visual methodologies to understand their perspectives on motivation. The quantitative component utilizes a questionnaire and statistical analysis, including descriptive analysis and chi-square tests, to assess the relationship between motivational strategies and employee performance. The project proposal outlines the background, aim, objectives, rationale, and literature review supporting the research. Ethical considerations, such as maintaining confidentiality, are also addressed. The findings from both qualitative and quantitative data are analyzed using thematic analysis and SPSS software, respectively, to provide a comprehensive understanding of the effectiveness of various motivational strategies used by Ritz in enhancing employee performance and achieving organizational goals. This document is available on Desklib, a platform offering study tools and resources for students.

Service sector

TABLE OF CONTENTS
ASSESSMENT 1: QUALITATIVE........................................................................................1
Interview checklist.......................................................................................................................1
Participant observation................................................................................................................1
Visual methodologies practical....................................................................................................2
Coded interview transcript...........................................................................................................2
Project proposal...........................................................................................................................4
ASSESSMENT 2: QUANTITATIVE.............................................................................................9
Questionnaire...............................................................................................................................9
Descriptive analysis...................................................................................................................11
Chi-square test...........................................................................................................................13
REFERENCES..............................................................................................................................15

Topic: “To determine the impact of motivational strategies upon employee performance within hospitality industry: A study on Ritz”
ASSESSMENT 1: QUALITATIVE
Interview checklist
In order to conduct an interview, researcher choose 3 employees of Ritz as an interviewee that helps to identify their views
regarding motivational strategy. With the help of interview questions, company also identify the changes which need to be include that
helps to raise the performance.
Interview checklist
Interview checklist
Q1: What is the concept of motivation in workplace?
Q2: According to you, financial and non-financial strategies are more effective than other within Ritz?
Q3: What are different motivational strategy used by the company?
Q4: Is there is a positive relationship identified between employee performance and motivation?
Q5: Do you think there is a need to focused upon effective motivational strategy?
Participant observation
As per the selected research topic, I was check-in Ritz in order to observe the behaviour of employees and employers towards
their roles and responsibilities. During visit, I identified that staff working in a team and there is a positive working culture because all
the staff members support each other any anytime. Also, some of them were share their experience regarding policy of a company in
which being a scholar I identified that they satisfied with the motivation strategy of Ritz. This in turn reflect that there is a positive
environment where an employee can easily share the values and learn new things. One of them stated that there was a training session
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conducted in a premises that helps to enhance skills and learning ability. Thus, it reflected that company focused upon the personal
and professional opportunities which is another way of motivation.
However, I also observed that next day, company has its own reward ceremony in which they felicitate prizes either financial
and non-financial mode. This reflected that Ritz understand the responsibilities towards their employees and that is why, develop
different motivational strategy. Hence, through this method it has been reflected that quoted company build a positive working
environment and employees are motivated enough which helps to improve the performance and enhance productivity level as well.
Apart from this, I also analysed that majority of the employee influence towards a positive working culture and that is why, they all
work positively in order to attain the defined aim of a company.
Visual methodologies practical
Coded interview transcript
Theme 1: Concept of motivation
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Research
methodologies
Research type Research approach Research
philosophy Data collection Data analysis Sampling
Qualitative,
quantitative. Mixed
Inductive and
deductive
Positivism and
Interpretivism
Primary and
secondary
Thematic and
SPSS
Probability and
non-probability
Mixed research
chosen Adopt both type Both philosophies Both type
Thematic and
SPSS Simple random
sampling

Interviewee 1: Motivation is all about enthusiasm, energy level and commitment that brings an individual towards an organization. I
also want to added that through motivational strategy, company is able to attain the defined aim. So, I can say that I am enough aware
with this concept.
Interviewee 2: Motivation is all about a key of an organization’s success like if employees are positive then it does not affect the
working environment and productivity. Thus, I must say through motivation company is able to run effectually.
Interviewee 3: Well!!!! Motivation is all about promote positive employee and encourage them to enhance productivity.
Theme 2: Financial and non-financial strategy are better than anything
Interviewee 1: I think financial motivation factor are far influencing because it is a basic need of each employee which helps to
improve performance and self-esteem.
Interviewee 2: I cannot choose because each of these have their own importance. Also, employers should provide the same by
considering the work performed by employees in order to make them happy.
Interviewee 3: According to me, financial strategy is beneficial because it helps to improve the working performance and money is
consider under basic need for a human being.
Theme 3: Different motivational strategy used by Ritz.
Interviewee 1: Ritz uses promotion, salary increases, reward and recognition, incentives and bonus as a key motivational strategy
opted by quoted firm in order to make the employees more productive towards a work.
Interviewee 2: According to me, financial, non-financial, intrinsic and extrinsic motivation strategies are used by the company. This
in turn assist to improve the performance and productivity of an employee effectively.
Interviewee 3: There are lots of motivational strategy used by Ritz such that promotion, rewards, bonus, appreciation that helps us to
raise the performance and this in turn enhance business performance as well.
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Theme 4: relationship identified between employee performance and motivation
Interviewee 1: I think there is a positive relationship between variable because if an employee is enough motivated then their
performance automatically raises. That is why, there is a positive relationship in which employees feel motivated then they are able to
meet the defined aim.
Interviewee 2: Both, positive and negative relationship shared between chosen variable like, sometimes motivation lead to make
employee overconfidence towards their work. This in turn cause adverse impact over the business performance.
Interviewee 3: According to me, I think there is only positive relationship shared in which motivation affected positively upon the
employee’s performance.
Theme 5: Suggestions
Interviewee 1: I would like to suggest to improve the policy regarding holidays and incentive, this helps to improve the working
performance and make employee more productive.
Interviewee 2: Conducting open session or on-to-one session assist to maintain the positive working environment and grab better
opportunities as well.
Interviewee 3: I suggest to use increment at half-yearly basis in which bonus and cash rewards can be included that assist top motivate
employees and improver the productivity.
Project proposal
Background
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In this competitive era, organizations are focused upon different strategies and encourage employees to improve their
performance. This in turn assist to attain the defined goals of a company. With regard to the same, motivational strategy plays a strong
role to encourage employees in order to generate the best outcomes (Mahmood Aziz and et.al., 2021). Further, during Covid-19, most
of the employees feel demotivated and that is why, there is a need to focus upon incentives, rewards and recognition that assist to
enhance productivity. Along with this, the entire proposal is based upon Ritz which is one of the top hotel deal in hospitality industry
and also improve the company’s brand image.
Aim: The aim of the study is to analyze the impact of motivational strategies upon employee performance of Ritz.
Objectives:
 To develop an understanding regarding the concept of motivation and factors that motivate employees
 To identify different motivational strategies used by hospitality industry.
 To ascertain the relationship between motivational strategy and employee performance.
 To recommend the best strategy used by Ritz in order to enhance employee's capability.
Rationale
The reason for choosing this particular topic is such that it helps to understand different motivational strategies which in turn
assist to improve the employee as well as company’s performance. This in turn recognized as an issue because with the changing
working culture, company changes its policies and strategies which need to be adhered by employees. As a result, they feel
demotivated. That is why, there is a need to focused upon motivational strategy which assist to raise performance and improve the
results of a company. Therefore, with the help of thematic and SPSS software present proposal will shed a light upon the effective
motivational strategy opted by Ritz in order to generate the best outcomes.
Literature review
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According to Saragih, Luturlean and Hadiyanto (2020) employee motivation can be defined as an enthusiasm, energy level,
commitment that an employee can brings towards an organization that helps to improve the performance. However, there are many
factors that assist to encourage the employees to be motivated which include rewards and recognition, salary increase, leadership,
promotion, development etc. Lindawati and Parwoto (2021) also supported that encouraging employees to perform work by offering
incentive, appreciation that helps to raise the employee performance. Paais and PATTIRUHU (2020) also argued that due to changing
working environment, it become challenging for employers to sustain employees within a workplace. That is why, there is a need to
manage the working performance and also promote casual collusion that enhance creativity.
Khuong and Linh (2020) investigated in their study that hospitality industry uses different and range of motivational strategy
that helps to promote the workers towards their working environment. This include intrinsic motivation like promotion, incentive,
small treat etc. Whereas, it has been also examined by Habanik, Martosova and Letkova (2020) financial and non-financial are
another motivational strategy that helps to encourage employees in order to perform work. This includes rewards and recognition,
appraisal, increments, bonus, holidays and cash etc. Further, it can be also stated that motivational strategy helps an employee to
create a sense of togetherness and belongingness with company. Therefore, it is a level of commitment that bring an individual’s role
in more performance manner.
Ali and Anwar (2021) emphasized that there is a positive relationship identified between employee performance and
motivational strategy. Such that employee who are recognized as a high level of motivation also shows a higher work along with life
satisfaction. This in turn makes employee more valuable and decreases negativity within a company. That is why, it can be stated that
a motivated employee leads to increase productivity and also allow an organization to attain higher level of oiutput.
Research methodologies
Methodologies Chosen method
Research type There are three main types of research which include qualitative, quantitative and mixed. As per the
defined aim, mixed research type will be chosen in which both qualitative and quantitative research
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type used in order to determine the theoretical and conceptual framework of motivational strategy.
Research Approach It can be divided into two forms and both will be used by the research i.e. deductive and inductive.
Such that in order to analyze the qualitative study, inductive approach will be used whereas for
quantitative, deductive research approach used (Nayak and Singh, 2021).
Research philosophy It can be also divided into two forms and investigator will used both positivism and interpretivism.
Such that with the help of positivism, scholar can prove the hypothesis and also generate the valid
results. Whereas, interpretivism assist to interpret the qualitative aspects of a motivational strategy
within Ritz.
Data collection Both primary and secondary data collection will be used where survey through the means of
questionnaire will be used for quantitative and interview checklist for qualitative. Also, different
books, article pertaining to motivational strategy will be used to develop brief thesis (Wohlin and
Runeson, 2021).
Sampling 15 employees of Ritz will be selected through random sampling method.
Data analysis Thematic as well as SPSS software will be used in order to present the findings in an effective manner
so that effective results will be generated.
Ethical consideration Confidentiality should be maintained in order to protect the data from third party, also reference list
will be attached at the end of a report which entails that the work has not copied from anywhere else.
Time line
Particulars Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8
Selection of
topic
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Developing
aim and
objectives
Secondary
sources for
brief thesis
Research
methodologies
Primary data
collection
Data analysis
(qualitative
and
quantitative)
Formatting
and
Submission
Waiting for
feedback
Modification
and
submission
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ASSESSMENT 2: QUANTITATIVE
Questionnaire
It is a set of questions used to conduct a survey, that is conducted by gathering, sampling, analysing and interpreting the data
from a group of people. Similarly, in the context of present study, scholar also design questions based upon the research objectives
that helps to meet the set aim.
Demographic information
Name:
Age:
 25 to 35
 36 to 45
 46 to 55
 56 to 65
Gender:
 Male
 Female
Experience:
 Less than 1 year
 Between 1 and 2 years
 Between 2 and 3 years
 More than 3 years
1. Do you think Ritz uses any motivational strategy?
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 Yes
 No
 Don't know
2. Are you satisfied with the motivational strategy applied by the company?
 Strongly satisfied
 Satisfied
 Neutral
 Dissatisfied
 Strongly Dissatisfied
4. Which of the following factors motivates you the most?
 Salary increase
 Promotion
 Leaves
 Rewards and recognition
5. Which of the following motivational strategy used by Ritz?
 Extrinsic
 Intrinsic
 Financial
 Non-financial
6. What are the benefits of using motivation strategies?
 Improve skills and learning
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