Woolworths: Impact of Motivation on Organizational Performance Study

This project outline investigates the impact of motivation on organizational performance, focusing on Woolworths, Australia. The research aims to assess how motivation enhances organizational performance, examining factors like incentives and rewards. The methodology will employ a mixed-methods approach, incorporating literature reviews from academic journals and online resources, as well as surveys to gather employee perspectives. The study aims to identify strategies Woolworths can implement to boost workforce motivation and improve overall business outcomes. The project follows the BUSN20016 assignment guidelines, including a problem statement, research aims, objectives, and a brief outline of the methodology, data sources, and analysis methods. The study references various sources to support the research and provides a foundation for a more comprehensive project proposal.

IMPACT OF MOTIVATION ON THE
ORGANIZATIONAL PERFORMANCE: A
CASE STUDY OF WOOLWORTHS,
AUSTRALIA
Scholar ID:

Problem statement
■ It is addressed that Woolworths is dealing with the
concern that workforces are not motivated towards
their work within an organisation and it directly
influences the performance related to the company.
■ This research proposal will emphasize the impact of
motivation on organizational performance with
reference to Woolworths limited (Salehzadeh,
Khazaei Pool, Tabaeeian, Amani, & Mortazavi,
2017).

Research aim
■The main aim of this
investigation is to evaluate the
impact of motivation on
organizational performance in
case of Woolworths limited.

Research objectives
■ To assess the effect of motivation to enhance the
organizational performance in Woolworths,
Australia
■ To assess the factors such as incentives and
rewards that could impact the motivation between
workforces
■ To recommend the strategy that could be
implemented through Woolworths to encourage the
workforces

Research methods
This investigation will select mixed research methodology.
Literature Synopsis
■ The secondary sources would collected through journal
articles, interview, textbooks available through CQU
Library (campus and online), Google scholar as well as,
other online sources (Norman and Kabwe, 2015).
Data series & Surveys
■ Data series would be gathered and surveys would be
conducted through the online source (survey monkey) to
record the employees view with respect to the impact of
employee motivation on organizational performance.

Data sources and
references
■ Christina, S., Waterson, P., Dainty, A., & Daniels, K. (2015). A socio-technical
approach to improving retail energy efficiency behaviors. Applied Ergonomics, 47,
324-335.
■ del Alonso-Almeida, M. M., Bagur-Femenías, L., & Llach, J. (2015). The adoption of
quality management practices and their impact on business performance in small
service companies: the case of Spanish travel agencies. Service Business, 9(1), 57-
75.
■ Imna, M., & Hassan, Z. (2015). Influence of human resource management practices
on employee retention in Maldives retail industry. International Journal of
Accounting, Business, and Management, 1(1), 1-28.
■ Norman, A. and Kabwe, C., 2015. An Investigation into the perceptions of employee
performance management in the UK retail industry. Journal of Research Studies in
Business and Management, 1(1), pp.210-235.
■ Salehzadeh, R., Khazaei Pool, J., Tabaeeian, R. A., Amani, M., & Mortazavi, M. (2017).
The impact of internal marketing and market orientation on performance: an
empirical study in the restaurant industry. Measuring Business Excellence, 21(4),
273-290.