BUSN20016: Research on Motivation & Woolworths Performance

This research project examines the impact of employee motivation on organizational performance, using Woolworths Limited in Australia as a case study. The project addresses the problem of workforce motivation affecting company performance and aims to assess the influence of motivation on organizational outcomes. The research employs a mixed methodology, including literature reviews and data collection through surveys. The study aims to identify the impact of incentives and rewards, and recommend strategies to enhance workforce motivation. Secondary data sources, including journal articles and online resources, are utilized, alongside both qualitative and quantitative data analysis methods to transform the data into graphical representations. The study seeks to understand how employee motivation affects performance.

Running head: BUSINESS RESEARCH
Impact of motivation on the organizational performance: A case study of Woolworths,
Australia

BUSINESS RESEARCH 2
Table of Contents
1) Problem statement...................................................................................................................................3
2) Research aim...........................................................................................................................................4
3) Research objectives/questions.................................................................................................................4
4) Research methods....................................................................................................................................4
4.1 Literature Synopsis............................................................................................................................4
4.2 Data series & Surveys........................................................................................................................5
Qualitative strategy:.............................................................................................................................5
Quantitative strategy:...........................................................................................................................5
5) Data sources and references....................................................................................................................6

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1) Problem statement
In international times, keeping liaison with workforces is a challenging activity for the firm. In
addition, the company faces some concerns with respect to the allocation of accountability,
commitment, attaining needs, offering safety, and persuasion to workforces. It is addressed that
Woolworths is dealing with the concern that workforces are not motivated towards their work
within an organisation and it directly influences the performance related to the company. This
research proposal will emphasize the impact of motivation on organizational performance with
reference to Woolworths limited (Salehzadeh, Khazaei Pool, Tabaeeian, Amani, & Mortazavi,
2017).
In the existing scenario, it can be mandatory for developing a relationship to increase their
understanding of employee motivation and organizational performance. In addition, employee
motivation enables the company to create enthusiasm among staffs in the predetermined period.
It can prompt to acquiring a favourable outcome. Moreover, research is conducted to attain
organizational aim and objectives. In this way, employee motivation is an essential element of a
company as it affects the result of research (Jyoti, Kour, & Sharma, 2017).
Along with this, it is evaluated that employee motivation is a key dimension regarding initiative,
responsibility, and vitality in which, representatives of association conveys for their
performance. Furthermore, the economy is developing and contracting, implementing the
strategies of motivating the employees is administration concern. It is addressed that contending
moved with respect to pressuring both representative relations as well as, motivators (Türk,
2016).
Employee motivation is significant to acquire a positive outcome at less cost and time. It is also a
key factor that can be implemented for directly encouraging the workforces for the attainment of

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ideal aim in a predetermined time period. Workforce motivation can offer the instruction to
attain the targeted goals as well as, dealing with the targeted organizational objectives. In
addition, keeping the relationship can be basic for resolving the investigation concern. It is stated
that the company should significantly deal with the HR and should motivate them to acquire a
favourable outcome (Christina, Waterson, Dainty, & Daniels, 2015).
2) Research aim
The main aim of this investigation is to evaluate the impact of motivation on organizational
performance in case of Woolworths limited.
3) Research objectives/questions
• To assess the effect of motivation to enhance the organizational performance in Woolworths,
Australia
• To assess the factors such as incentives and rewards that could impact the motivation between
workforces
• To recommend the strategy that could be implemented through Woolworths to encourage the
workforces
4) Research methods
To feasibly analyze the employee motivation affecting the organizational performance within
Woolworths, Australia and to analyze this impact, this investigation will select mixed research
methodology.
4.1 Literature Synopsis
Secondary data sources will be used in this research as this source is related to previous practice
that has been performed on the effects of employee motivation on organizational performance.
The significance of employee motivation on organizational performance and what factors could

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affect and how efficiently a company can motivate the employees will be accessed into earlier
times. There is also radical transformation in practices implemented in the HRM field that would
be investigated by this source. The secondary sources would contain the journal articles,
interview, textbooks available through CQU Library (campus and online), Google scholar as
well as, other online sources (Norman and Kabwe, 2015).
4.2 Data series & Surveys
In order to assess the impact, data series would be gathered and surveys would be conducted
through the online source (survey monkey) to record the employees view with respect to the
impact of employee motivation on organizational performance. It is significant in human
resource management research for contrasting the new data with past information to understand
that efficient strategy is performing (Norman and Kabwe, 2015).
Qualitative strategy:
A set of the questionnaire would be intended for participants that would be allocated them via an
online survey. Furthermore, there would be discussion to an individual belongs to a human
resource background and are keen on sharing their opinion (Del Alonso-Almeida, Bagur-
Femenías, & Llach, 2015).
Quantitative strategy:
A data collection would be transformed into the graphical way such as graphs and charts that
state the impact of employee motivation on organizational performance in case of Woolworths
limited (Imna & Hassan, 2015).

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5) Data sources and references
Christina, S., Waterson, P., Dainty, A., & Daniels, K. (2015). A socio-technical approach to
improving retail energy efficiency behaviors. Applied Ergonomics, 47, 324-335.
del Alonso-Almeida, M. M., Bagur-Femenías, L., & Llach, J. (2015). The adoption of quality
management practices and their impact on business performance in small service companies: the
case of Spanish travel agencies. Service Business, 9(1), 57-75.
Imna, M., & Hassan, Z. (2015). Influence of human resource management practices on employee
retention in Maldives retail industry. International Journal of Accounting, Business, and
Management, 1(1), 1-28.
Jyoti, J., Kour, S., & Sharma, J. (2017). Impact of total quality services on financial
performance: role of service profit chain. Total Quality Management & Business
Excellence, 28(7-8), 897-929.
Norman, A. and Kabwe, C., 2015. An Investigation into the perceptions of employee
performance management in the UK retail industry. Journal of Research Studies in Business and
Management, 1(1), pp.210-235.
Salehzadeh, R., Khazaei Pool, J., Tabaeeian, R. A., Amani, M., & Mortazavi, M. (2017). The
impact of internal marketing and market orientation on performance: an empirical study in the
restaurant industry. Measuring Business Excellence, 21(4), 273-290.
Türk, K. (2016). Performance management of academic staff and its effectiveness in teaching
and research–Based on the example of Estonian universities. Trames, 20(1), 17-36.