Managing a Successful Business Project: Tesco's New Product Launch

This report analyzes Tesco Plc's strategy for launching organic ice cream in France to expand its global presence. It covers the project's aim, objectives, and a comprehensive project management plan, including cost analysis, scope definition, time management, quality control, and risk assessment. The report includes a work breakdown structure and Gantt chart for project organization. It also details qualitative and quantitative research methods employed, including questionnaire design and data collection. The analysis evaluates the research findings to provide recommendations for Tesco's new product launch. Furthermore, the report reflects on the undertaking to achieve objectives and concludes with references and appendices, offering a detailed overview of the project's planning, execution, and evaluation.

Managing a Successful Business
Project

Table of Contents
INTRODUCTION ..........................................................................................................................1
TASK 1............................................................................................................................................1
P1: Project aim and objectives....................................................................................................1
P2: Project management plan with cost aspects, scope, time, quality and communication risk.2
P3: Work breakdown structure and Gantt chart..........................................................................4
TASK 2............................................................................................................................................6
P4: Small-scale research by implementation qualitative and quantitative research....................6
TASK 3............................................................................................................................................9
P5: Evaluating research and data using appropriate tools and techniques..................................9
P6: Appropriate recommendation as a result of data and research analysis.............................12
TASK 4..........................................................................................................................................12
P7: Reflection upon undertaking to attain objectives...............................................................12
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14
APPENDIX....................................................................................................................................15

INTRODUCTION
Globalization can be defined as the process which involves international strategies of an
organization to expand its business operations at global level. It is possible through talking
products to other nations either through merger with other established organization or through
acquisition. For this, management is held liable to develop new and innovative ideas to develop
their existing products or launch new products which can easily attract maximum number of
customers across worldwide. The present assignment is based on Tesco Plc which is operating at
global level engaging in providing multiple number of products such as clothing, electronics
toys, dairy products etc. The company has decided to launch its new dairy product i.e. organic
ice cream in seven different flavours which includes mixed berry, chocolate, vanilla, lavender
and salty caramel. It already achieved huge success in UK market thus the company trying to
launch such product in France as well to achieve customer base across worldwide. All other
aspects related with identifying the effectiveness of decision of launching new dairy product by
Tesco are discussed under this report.
TASK 1
A) Project aim and objectives
Tesco Plc is UK-based company operated at multiple number of nations through
providing wide range of products such as clothing, electronics, dairy products and many more. It
always try to expand its business operations through reaching their products into different
nations which directly increases their market presence. In the present report, Tesco Plc has
decided to launch its new dairy product i.e. organic ice creams in different seven flavours to
France due to achieving huge success in UK market (Adzic, 2011).
Topic: “Impact of new product development to support organisation in expanding business at
global level”
As per the current scenario, innovation is an essential need of every organisation who
wants to sustain at global market for longer period of time. It can be done either through
developing existing technologies, existing products and other strategies which assist organisation
to expand its business to different nations in more successful manner.
Aim: ““Impact of new product development to support organisation in expanding business at
global level””-A case study on Tesco Plc.
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The essential part of preparation of such report is to identify the effectiveness of decision
related with expansion of business into different nations through launching a new product.
Research Objectives:
Aim: ““Impact of new product development to support organisation in expanding business at
global level””-A case study on Tesco Plc.
 To identify the concept of new product development.
 To analysis the importance of new product development in expansion of business
operation at global level.
 To evaluate the requirement of new product development stages in context of business expansion of Tesco Plc.
Research Questions:
Q1: Does the business organisation aware about the concept of new product development?
Q2: What are the importance of new product development in expansion of business at global
level?
Q3): What are the requirement of new product development stages in context of business
expansion of Tesco Plc.
B) Project management plan with cost aspects, scope, time, quality and communication risk
Management play an important role in executing project activities as they are more
skilled and capable to make an effective decisions and suitable plans to make project more
successful. The management of Tesco is decided to launch a new and developed dairy product
i.e. organic ice-cream in France which requires an effective project management plan consists of
different aspects such as cost, time, quality, scope, communication etc. These all aspects are
required to properly examine by the management while formulating project management plan. It
can be briefly described as under:
Scope: Before launching a new product in France, the management need to determine the
scope that whether the developed dairy product can achieve success in France market. Bringing
organic ice-cream product by Tesco can easily attract people of all age group as it can be
consumed by every individual due to their high preferences of healthy products. As it is clearly
identified that the France has generated approx. 1,495 million dollars in the year 2018 as revenue
by ice-cream products. The average per capital consumption of ice-cream products stands at
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5.6kg in 2018 (Market Revenue in France, 2018). Therefore, launching organic ice-cream
product has wider scope in France market.
Cost: It refers to the amount of value which is given up or sacrificed to gain something.
To execute project activities in more effective and efficient manner, funds are considered as an
important aspect which is required to invest in execution of different project activities in
launching a new dairy product such as hiring experts, remuneration to employees, adopting
marketing tools and techniques etc. For example, advertising new products in France through TV
advertisement, pamphlets, hiring celebrities etc. requires huge amount of cost. For this,
management should be more capable to prepare budget whose sample are given as under:
Total forecasted budget
Particular 2017-18(£)
Implementing technology cost 170000
Promotional expense 70000
Advertisement expense 55000
Catalogues 18000
Training charges 75000
Total cost 388000
Time: Setting time frame for completion of desired project activities ensures company in
achieving competitive advantage among their rivals existing in new market. It motivates and
bind employees to work hard in execution of desired project activities within allotted time frame.
Therefore, the management of Tesco Plc is required to prepare and follow critical path in order
to direct their employees to perform in order to launch new ice-cream product in France Market
within 8 weeks of time frame (Brady and Davies, 2014).
Quality: It is an important aspect which should be undertaken by the management while
making decision regarding developing products and services. As the people in France prefer
more quality instead of price due to giving more preferences to their health. Therefore, quality
make easy for Tesco to attract maximum number of people in France through offering them
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quality organic ice-cream products. Quality not only relates with product but also related with
work done by employees in execution of business activities. For example, allotting roles and
responsibilities to employees having more skilled and knowledge do perform better as compared
to low-skilled workers. Therefore, quality of work also help company in reducing minimising
cost, time and resources while doing business activities which in results achieving huge
profitability.
Risk: It is another effective aspect which need to be undertaken by management as it can
affect the desired outcome of company. For this, manager is held liable to forecast risk before
introducing new product in new market and accordingly make plans to tackle in an effective and
efficient manner. Risk may be related with rivals competitive products, lack of funds, inadequate
support from employees etc. which are required to deal through analysing them effectively in
advance so that activities of launching new product in France can be done more successfully
(Fisher, 2011).
Communication: It is an important aspect which can help management in maintaining
healthy relationship with the customers, suppliers, and other interested parties to an organisation.
The management of Tesco Plc are required to create an effective communication channel so as to
communicate with their staff regarding performing roles and responsibilities, targeted people
regarding benefits of new products, suppliers regarding supply of ingredients used in producing
ice-cream products. For example, using social media platform to communicate targeted people.
Work breakdown structure and Gantt chart
The major obligation of a management department is to implement all the business
operations in systematic manner in order to completion of the work within desired period of
time. In a project management plan management and supervisor plays vast role in assigning right
task to right person in respect to attain better outcome and results. There are two different ways,
that are effective on managing the business operations in effective manner, are described as
below:
Work Breakdown structure
Work breakdown structure is refers as the key project deliverable which assists the team's
work into manageable manner. It is a viable process which helps in categorizing the activities
and operation in small segments as to completion of the work in well planned and systematic
manner. WBS is a hierarchical structure which outline the project and breaks it down in small
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and manageable portions. As a large business organization Tesco Plc is concern on applying the
procedure of WBS in respect to categorizing the organizational activities in systematic manner.
This also create value in expanding business operations through managing appropriate
functioning of organizational operations.
Gantt Chart
It refers as a graphical representation which helps in establishing all business activities in
most appropriate way as it is effective in scheduling the operations of the project in effective and
efficient manner. It is a kind of tool which is used by business firms as to measuring different
aspects of project management plans like, time, risk and cost that are needed in a project for
effectively completion of work in desired period of time. This is widely applied tool, because it
helps in identifying the beginning and finishing time of each task that are involved in whole
project work. As a large business firm Tesco Plc is concerned on using Gantt chart in order to
providing most significant direction for performing all functional activities in the most efficient
manner so that potential growth can be attained by the firm in effective way.
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TASK 2
C) Small-scale research by implementation qualitative and quantitative research
Qualitative and quantitative are the two main methods of conducting an effective research
which are further discussed in brief:
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Qualitative research: In order to carry out an effective research, the researcher should
prefer reliable and accurate information which enhances the effectiveness of decision taken by
management. Using such method to conduct research, it assists researcher to identify the
thoughts, opinions, behaviour etc. of respondents through using different methods such as
interviews, questionnaire, focus groups etc. For this, sample size has been selected consisting of
small number of respondents representing the perception and views of overall population. In the
present report, 40 respondents are taken as sample size (Kowalkowski, Kindström and Brehmer,
2011).
Quantitative research: It refers to such research method which assist researcher to
quantify the decision by way of generating numerical data which can be further transformed into
usable statistics. It is more structured than qualitative data. Using such method, the data collected
are less accurate and difficult to interpret.
Primary data: It is mostly adopted by research due to high accuracy and reliability of
information collected from different sources such as interviews, questionnaire etc. It is also
known as first-hand information which increases the effectiveness of decision taken by the
management regarding launching a new product into France.
Secondary data: It includes second hand information collected by researcher through
using various sources such as books, newspapers, journals etc. Such data are less accurate and
reliable due to which identifying the effectiveness of decisions may be difficult for management.
It is usually adopted if the research has lack of funds, time and resources (Morris and Geraldi,
2011).
In the present research report, researcher has conducted qualitative method and using primary
data in order to help management of Tesco Plc to reach to an effective and profitable decision.
For this purpose, questionnaire has been formed by researcher which are given as under:
Questionnaire
Name
Gender
Age
Q1: Does people get easily attracted towards new product offered by multinational
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organisation?
a) Yes
b) No
Q2: What are the importance of new product development in expansion of business at global
level?
a) New value for customers
b) Improved society
c) Continued existence of the company
Q3) What will be the positive outcome received by Tesco Plc after Launching organic ice-
cream in France ?
a) Enhancing profitability
b) Capturing huge market share
b) Increasing Brand image
Q4) Is there any need of providing training and learning programs for employees to launch a
new product at new market in more successful manner?
a) Yes
b) No
Q5) How often customers consume ice-cream products in France?
a) Once a day
b) Once a week
c) Once a month
Q6) What are the main challenges that can be faced by Tesco Plc while entering into new
market with new product?
a) Customer behaviour
b) Rivalry competition
Q7). Is Digitalisation play a vital role in communicating targeted people of France regarding the
launching of new product?
a) Yes
b) No
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Q8). Do you think that decision of launching successful product of Tesco in France will bring
profitable outcome in future?
a) Yes
b) No
Q9. Who are the targeted people of Tesco Plc behind launching organic ice-cream product in
France?
a) Children
b) Teenagers
Q10. Provide own recommendation to deal with challenges after implementing social media
tools?
TASK 3
D) Evaluating research and data using appropriate tools and techniques
Researcher should carefully evaluate the research in order to draw a valid conclusion so
that it assist management of Tesco Plc to decide whether to launch their new product in France
or should re-think about this once again. Below is the proper evaluation of data collected through
research:
Data collection: For collecting accurate amount of information, there are two types of
method such as primary and secondary. Under primary source, researcher prepare questionnaire
which will be essential in collecting accurate information from the respondents. In the case of
secondary source, investigator needs to use books, journals and many other. All these also help
in accumulating accurate data from the respondents.
Research philosophy: Interpretivism philosophy is applied in the report which support in
evaluating information effectively which will further effect in arriving at the accurate conclusion.
On the other hand, there is Positivism philosophy which is not appropriate for carrying out
research.
Data analysis: It will be done with the assist of thematic analysis. In this case, different
number of patterns and themes will be created which will support in executing research
effectively.
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