Analyzing the Impact of Olympics on Tourism, Hospitality, and Events

This report provides a detailed analysis of the multifaceted impact of the Olympics on the tourism, hospitality, and event industries. It explores the short-term and long-term effects on the hospitality sector, including revenue generation and employment opportunities, while also addressing the logistical challenges faced by host countries. The report examines the environmental perspective, focusing on carbon footprints, pollution, and sustainability measures. Furthermore, it delves into the social perspective, highlighting intangible benefits such as social cohesion, team building, and the entertainment value of the Olympics, as well as regeneration opportunities. The report uses examples from the London and Tokyo Olympics to illustrate key points. It concludes with recommendations for maximizing the positive impacts and mitigating the negative consequences of hosting such large-scale events.

ACADEMIC AND
PROFESSIONAL SKILLS

Table of Contents
Executive summary-........................................................................................................................3
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................5
Impact of Olympics on Tourism, Hospitality and Event Industries ...............................................5
Short term effects on hospitality sectors......................................................................................5
Logistics challenges of hosting the event ...................................................................................5
Longer term influence on country as tourism destination ..........................................................6
Environmental Perspective .............................................................................................................6
Carbon footprints, pollution and sustainability. ..........................................................................6
SOCIAL PERSPECTIVE ...............................................................................................................7
Intangible benefits& regeneration opportunities ........................................................................7
CONCLUSION................................................................................................................................8
RECOMMENDATIONS ................................................................................................................8
REFERENCES................................................................................................................................9

Executive summary-
The present report has addressed to how big events like Olympics impact and influence tourism/
hospitality industry which can be in terms of generating revenues, profitability by the customers
attracted. It has also addressed to environmental issues such as carbon footprints and pollution
caused in carrying out such kind of events. It lastly addressed how relationship in teams are build
and how these events serves as means of boosting morale and source of entertainment.

INTRODUCTION
Global events refers to events that is for limited duration and have a global reach. It
requires significant amount of public investment and have an impact on population and
environment. These events seek to ensure catalyst for local development, helps in long term
investments in infrastructure, boosting tourism and trade creating job opportunities and helps in
promoting community development. Global events are designed in manner to generate long term
benefits. These events have direct impact upon various communities and contributes to economic
growth and development. Government when bids for hosting such global events like Olympics
takes into consideration both positive and negative aspects which can be in terms of countries
who host these events attracts more tourism to countries, increase hospitality and increases
business of countries by generating more revenues from public which helps in boosting local
economies of that particular country hosting. Events like this also increases country's global trade
and stature where host countries tend to invite prestigious global economic organization where
they participate in investment in various aspects which help to build relationship stronger. These
events help in creating a sense of national pride as it invites various countries to participate and
outperform their talents. Negative aspects which can be considered by host countries in regard to
Olympics can be it results in financial drain as it require heavy amount of investment need to be
made which can be in terms of infrastructure, promotion, getting sponsorship, Scheduling and
arrangements of various equipments and various others which requires years of management
which also counters burden on residents of host country to facilitate same. Present report will
address to various perspective which are considered in carrying events and which has subsequent
impact on tourism, hospitality and event industries and also covers impact caused on social well
being and environment.
MAIN BODY
Impact of Olympics on Tourism, Hospitality and Event Industries
With the introduction of Olympics, helps hospitality industry to gain a lot from the events
as Hotels, bars and restaurants boost up there trade.

Short term effects on hospitality sectors
Olympics helps hospitality sector to generate and increase the number of international
tourist arrivals which in turn helps to generate employment opportunities where competitors in
same industry attract talented individual who serves to be best and generate revenue and win in
competitive environment (Moss, Gruben, Moss, 2019). This industry is growing, due to explicit
amount of country,s investment in trying to increase percentage of tourist and creating a sense of
awareness. These events are the period where hospitality industry is most profitability as it
attracts large customer base where they can charge higher prices which tourist are willing to pay
which in turn helps them to generate more profits and serve them better. By this it subsequently
also increases the work load and builds pressure where its under high risks to serve its customer
needs as a result creates misunderstanding in business operations and certainly may lead to
conflicts in some conditions (Ferreira,2018). For example Olympics in tokyo lead to short term
effect where by it increases revenues from tourist and led to increase in hospitality industry by
attracting huge potential customer by generating profitability (Baade, Matheson, , 2016).
Logistics challenges of hosting the event
It is major challenge faced by hosting country in hosting an event like Olympics as it
requires lot of planning on end of Company who is taking care of it as they have to take into
consideration things like to reduce transportation cost which serves as major chunk of total
expenses, improving business processes on how guest, passengers, individual who are
participating and other in events will reach to there destination. Faces challenges of enhancing
customer service where they need to evaluate how to satisfy needs of its customers more
efficiently by removing obstacles which comes in there way (Zailani, 2017). Faces challenges
where there is shortage and unavailability of drivers to take customers to destination which
serves as point of serving conflict in process of how events are organised. For all this challenges
& others which comes in there way it is required on part who is looking for this all to make
planning timeline accordingly, assign team members to various logistics tasks and various other
strategy which ensures events are smoothly operating (Salam, Khan, 2020). For example
Olympics in London accounted to face of logistic challenges as there was huge population being
attracted and encounter to sush a humungous events where by the authority have developed
strategy to match up and not account to any misunderstanding (Moss, Gruben, Moss 2019).

Longer term influence on country as tourism destination
Olympics helps in longer term influence for tourism destination as tourist from different
places visit places in country which attract them and they like to explore which in turn help host
country to develop local economies where tourist are attracted if the destination serves out be
historical and of cultural significance where tourist will certainly like to visit places for seeing
forts, monuments, sculptures, painting and various other things which serves as point of
attracting them which in turn will increase tourism to that country which as a result will grow
hospitality industry of that country too(Vidishcheva, Bryukhanova,2017) . By the events like
Olympics organised by host country helps in promotion of places that attract visitors as they do
not come with mindset that they will only encounter to Olympics games but also with motive
that they travel to places for which the countries are known& for which they come for and also
recommend to there friends, families and others to visit which ensures to attract future tourism in
the host countries even if events like Olympics happens or not, Example of Tokyo olympics
where it increases long term influence in tourism destination as mass audience whoc came for
olympic games in tokyo also travelled and explored different tourism destination and suggessted
there friends and families to encounter to the same(Alexandrova,Aigina, Minenkova . 2019).
Environmental Perspective
Olympics takes into consideration various environmental perspective by ensuring that
operation are meet effectively and efficiently to attract more audience.
Carbon footprints, pollution and sustainability.
Carbon footprints
It refers to amount of total amount of green house gases emissions that comes from the
production, use and end of life of product or service which can be harmful for human being and
can have adverse effect on well beings of same. Hosting country ensures the proper measures
taken on there side to avoid this kind to reflect the functioning in proper way as there are various
facilities available in organizing these events which may give rise to such issues such as Stalls
facilities serving various kind of food items which are consumed by individual who visit and use
the same which can certainly give rise to above (Ma,He, 2016). Carbon footprints work has to be
initiated by hosting country in very early stage of planning as these events results in vast
majority of carbon emission for which country takes into consideration various measures to
control same by taking use of clean and sustainable energy, by ensuring less use of plastic, paper

which serves as major cause of these emissions, so it is required on part of the country hosting
that it follows proper guidelines which serves in their benefit and ensure that event is being
organised smoothly. This were being highly considered for example in London Olympics where
the top authorities have formulated strategy and maintained process to discourage us of plastics
and other and promote healthy environment (Babatunde, 2019)
Pollution
It also gives rise to pollution as it attracts large audience to country who travel especially
to address events and also to explore places that attracts them a lot. They travel by vehicle which
gives rise to air pollution which may certainly give rise to hazardous gases in environment as a
result may cause unstability in environment and degrading quality of air(Münzel, 2018). It also
gives rise to noise pollution as fans for each country come to support their own individuals and
cheer them which give rise to noise in environment. For example Olumpics in london was an
event which encounter to huge amount of air pollution whereby different vehicles were being
used to take audience reach to there destination and various individuls coming from different
regions to support there counries individuals which gave rise for cheering up and accounting to
noise pollution (Liu, 2018).
Sustainability-
There are various long term improvement measures which can be considered by hosting
countries to reduce carbon emission, which are discouraging the use of plastics, paper in entire
operations of events, encouraging use of products that are eco-friendly and in interest of
environment and encouraging by imbibing practices that serves as effective disposal of same to
ensures smooth flow. It can also be by creating environmental awareness in events on how to
maintain clean and fresh environment and educating public with the same. Countries can do this
by implementing high end technology in there vehicle which results in less air pollution and
generating awareness by educating public through posters, videos and various other means to
maintain and not to pollute the environment by any means.
For example olympics that happened in london accounted with sustainability to ensure it
dose not harm the environment and also ensuresd smooth functioning of olympic games
(Lauermann, 2020)

SOCIAL PERSPECTIVE
Olympics games have grown subsequently in social and cultural aspect where it
determines audience entertainment level, boost up there morale and various other things
Intangible benefits& regeneration opportunities
INTANGIBLE BENEFIT
As Olympics is all about games it helps in defining and meeting intangible benefits which
can be terms of social cohesion that identify extend of connectedness and the relationship among
groups. This can be found in teams working to execute giant event such as Olympics as they
work day and night together for years which ultimately builds relationship between members and
establish bond or link with the same which derives sense of belongingness with each others . For
example this could be seen in Olympics at tokyo where it lead to effective functioning of team
which lead to huge success of olympic games at tokyo (Burgo, Cromartie, , 2018).
It also defines the high level of entertainment for audience who come to see and for the
audience who sits and watch from different countries as different participants from different
countries compete with each other for the ultimate title to make there country proud and which
helps in building relationship and entertainment which is derived when participant of various
countries compete neck to neck which build up excitement level and for which large audience
are attracted(Ribeiro, Correia,2020) . It helps in building peaceful & better world by educating
youth through sports without any discrimination of any kind in spirit of Olympics which helps in
boosting morale of individual/ participants to perform better and make its country feel proud. It
helps in symbolizing the unity of athletes from all over the world to compete at Olympic games
as they are filled of enthusiasm to make there best in all areas. This encompasses high morale as
it is not all about winning in Olympics but to take part in it. It serves as movement of
entertainment for audience as they are too focused in cheering and making there country wins as
from this they derive happiness and feel proud that they are part of that country who is superior
in certain areas.
REGENERATION OPPORRTUNITY
It also gives rise to regeneration opportunity where it boosts up morale from within
audience to take part in games which they feel they can prepare with hard work over the years
and can take participation and make it country feel proud as other are doing (Kim, 2018). It can
also be on side of existing participants who didn't make through to win in there respective to

regain the opporrtunity in coming years by working hard and evaluating areas where
improvements need to be made and coming up stronger enough to ensure winning next time.
For example London olympics gave rise to various regeneration opportunities where it
boosted up morale from within the audience to work hard and take participation in next olympic
game(de Ruyter2020).
CONCLUSION
From the above report it is understood that to organize global events it requires years of
planning and implementation in way that it ensures smooth functioning of operation. Hosting
countries need to take into consideration every possible measure to attract large number of
audience which will generate tourism of that country which in turn will generate revenue and
helps in building local economies by providing employment opportunities to its residents,
building high end infrastructure. It is also understood that countries takes into consideration
environment on serious note and take corrective measures to avoid giving rise of pollution of any
kind and use products that are eco-friendly and which can be disposed easily. It is also
understood that events like this contributes to social well being of individual where it leads to
build relationship among team members, helps in boosting morale and serves as entertainment
purpose for large number of audience as it generates there interest levels.
RECOMMENDATIONS
 Updation with the technology, proper infrastucture and well executed logistics plan-
Hosting countries for such big events needs to consider every measure which can affect
operation and can create misunderstanding while executing the same. The countries need
to highly upgrade with the technology to ensure that it continuously track on every aspect
of event and ensure that it is being organised in proper way (What impact will the
Olympics have on the hospitality industry,2015). Countries needs to plan and expected
new infrastructure and make investments efficiently and effectively. Take on steps where
needs of international tourists and local tourist are satisfied on primary basis. Countries
also needs to ensure that it has proper logistics planning where it has designed its projects
in way that it is self sufficient in terms of drivers and vehicles for its guest, passengers
and various other who can be taken to destination without any conflict.
 Steps to protect environment by taking various steps- It is also recommended on part of
hosting countries that it takes into consideration various measures to protect environment

as it is clear that events like this attract large audience which are major reason to generate
environment unstability. It can be done by forming teams who will educate how to
dispose of plastic, paper and various other products and promote use of eco-friendly
products by video campaigns, posters all across and various other mean which in turn
will help in maximising benefits and minimising challenges of that country in respective
areas (The Economics of Hosting the Olympic Games,2019)
 Building up of relationship at various levels-It is also recommended that teams formed
should be efficient enough to achieve what is being desired, to build relationship and
bonds between team members in different projects so that they can coordinate in more
efficient manner and achieve desired result in terms of executing and implementing of
events in way to form its success . and can avoid future contingencies and which can
helps in boosting up there morale and making fun working environment where they can
enhance and use there skills in more productive way. It can lead with friendly
environment where its promotes harmony as a result increases and boost up the
productivity to derive result at the time of execution of events which can be when the
relationship and bond between the teams is strong enough.

REFERENCES
Books and Journals
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Games on Sochi Tourism Life Cycle. Journal of Environmental Management &
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for the Assessment of the Carbon Emissions in Hotel Industry. In Energy Footprints of
the Bio-refinery, Hotel, and Building Sectors (pp. 83-128). Springer, Singapore.
Burgo, E. and Cromartie, F.J., 2018. The benefits of bidding and hosting the Olympic Games are
difficult to justify due to the overall costs. The Sport Journal, 20.
de Ruyter, A., and et.al ., 2020. Brexit, Birmingham and the 2022 Commonwealth Games: an
opportunity for regeneration and rejuvenation?. Managing Sport and Leisure, pp.1-16.
Ferreira, L.B., and et.al., 2018. Economic and image impacts of Summer Olympic Games in
tourist destinations: a review of the literature. Tourism & Management Studies.14(3).
pp.52-63.
Kim, S., 2018. Social Legacy of the Olympic Games from a Social Innovation Perspective.
Lauermann, J., 2020. Visualising sustainability at the Olympics. Urban Studies. 57(11). pp.2339-
2356.
Liu, R., and et.al, 2018. Risks of airborne pollution accidents in a major conurbation: case study
of Zhangjiakou, a host city for the 2022 Winter Olympics. Stochastic Environmental
Research and Risk Assessment.32(11). pp.3257-3272.
Ma, H. and He, G., 2016. Effects of the post-olympics driving restrictions on air quality in
Beijing. Sustainability 8(9) p.902.
Moss, S.E., Gruben, K.H. and Moss, J., 2019. An empirical test of the Olympic tourism
legacy. Journal of Policy Research in Tourism, Leisure and Events,.11(1). pp.16-34.
Moss, S.E., Gruben, K.H. and Moss, J., 2019. An empirical test of the Olympic tourism
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Münzel, T., and et.al., 2018. The adverse effects of environmental noise exposure on oxidative
stress and cardiovascular risk. Antioxidants & redox signaling. 28(9) pp.873-908.
Ribeiro, T. and Correia, A., 2020. The relationship between organisational issues and social
impacts of Rio Olympic Games: a volunteer’s perspective. Journal of Policy Research
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Salam, M.A. and Khan, S.A., 2020. Lessons from the humanitarian disaster logistics
management. Benchmarking: An International Journal.
Vidishcheva, E.V. and Bryukhanova, G.D., 2017. Analyses of the Sustainable Tourism
Development Factors: The Example of Sochi-City. J. Advocacy Res. Educ. 4. pp.172-
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Zailani, S., and et.al., 2017. Halal logistics opportunities and challenges. Journal of Islamic
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Online
What impact will the Olympics have on the hospitality industry?.2015[Online]. Available
through<https://www.berkeley-scott.co.uk/what-impact-will-the-olympics-have-on-the-
hospitality-industry/>
The Economics of Hosting the Olympic Games.2019[Online]. Available
through<https://www.cfr.org/backgrounder/economics-hosting-olympic-games>