The Impact of Physical Appearance in the Hospitality Industry

This report examines the impact of physical appearance within the hospitality industry, focusing on its influence on customer perception, job interviews, and overall business success. The introduction defines the hospitality industry and highlights the significance of employee presentation. The rationale emphasizes the importance of understanding physical appearance in attracting customers and maintaining a positive reputation. A literature review provides background on grooming standards, employee appearance, and their effect on customer experiences. The research methodology outlines a pragmatist research philosophy and a deductive approach. The report explores the impact of appearance on job interviews, the role of body modifications, and the significance of staff grooming and uniforms. The report underscores the importance of physical appearance in shaping customer impressions, attracting investors, and driving industry performance. The conclusion summarizes the key findings and emphasizes the need for hospitality businesses to prioritize employee appearance to enhance customer satisfaction and overall success.

Impact of physical appearance in
hospitality industry
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Table of Contents
Aim and Objectives..........................................................................................................................3
INTRODUCTION...........................................................................................................................3
RATIONALE...................................................................................................................................5
LITERATURE REVIEW................................................................................................................6
Impact of physical appearance in the hospitality industry.....................................................6
RESEARCH METHODOLOGY.....................................................................................................7
REFERNCES.................................................................................................................................10
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Aim and Objectives
Research aim, objectives and questions are the important step in the research. Research aim
shows the intention of the study, aim needs to be particular and should be achievable. Objectives
are the particular steps that researcher does to attain aim of the research. Questions are the issues
that an investigator wants to investigate. The objectives of research should be particular that
what researcher is going to perform and do, they should be measurable that what all evidences
are needed to reach goal, they must be achievable that should not be over ambitious, they should
be realistic like funds, skills and time must be available. Aim and objectives move project of the
research and answer questions of the research.
Aim
To study the impact of physical appearance in hospitality industry.
Objectives
 To study the impact of physical appearance in the hospitality industry.
 To study the impact of physical appearance on job interviews.
 To study the impact of body modifications in the hospitality industry.
Questions
 What is the impact of physical appearance in the hospitality industry?
 What is the impact of physical appearance on job interviews?
 What is the impact of body modifications in the hospitality industry?
INTRODUCTION
Hospitality industry is the type of service industry which has services like food and drink
service, planning of events, transportation, lodging and many more. Hospitality industry is
mainly known for restaurants, ecolodges, resorts, hotels and bars. Hospitality can be defined as
making individuals feel welcome with comfort and entertainment. So hospitality industry is a big
umbrella which has theme parks, restaurants and much more (Ionel, 2016). This industry gives
priority to the experiences of customers with hotels, ecolodges and restaurants and earns money
by serving and providing services globally as compared to goods. For more and clear
understanding of hospitality industry it includes the four big areas: beverage and food, tourism
and travel, recreation and lodging. The category of food and beverage has lounges and bars,
tourism and travel includes sector of aviation and agencies for travels. Lodging is defined as
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hotels whereas recreation generally means tasks like tennis, fishing and many more. All these
industries are made and came into existence to give experiences of enjoyment to all those people
who have participated (Ruel and Njoku, 2020). The atmosphere of these industries are very calm,
welcoming, warm and exotic due to their high quality services and offering services like valet
parking. The revenue and profitability of hospitality industry depend on the level of people
enjoying their services. The objective and aim of this industry is providing guests with an exotic
experiences. The enjoyment can be delicious meal, relaxing spa, good accommodation and so on.
In recent times hospitality industry has emerged as of the best services industry because their
main motive is to make their guests, tourist and customers comfortable with their services.
To make hospitality industry more attractive among people to attract maximum number
of customers, employees play an important role. Employees are the people who are engaged in
providing services to tourists and guests. So, presentation becomes significant to get success in
hospitality industry. The design and appearance of hotels are evaluated by people with the
uploaded reviews and photographs during booking of rooms. If these rooms of hotels look non
attractive, dirty or cramped then guests would make bad impression about them. The property of
hotel should look presentable, attractive and professional because they are very important. But as
much as appearance of these hotels are necessary, the appearance of workforce also important.
When it comes to hospitality industry, the appearance of staff, grooming habits, uniforms are
strictly followed because they are the face of hotels and lodges. These appearances can make the
good impression as well as break.
It is said that books should not be judged by cover but hospitality industry is an
exception for this because here presentation matters the most. Events organised by hospitality
industry are examined on the basis of appearance of working staff. From teams of security to
catering, hostesses, bartenders, if these people are not well dressed or are untidy then guests
would make bad judgement about hotels instantly and affect negatively on the good health of
hospitality industry (Kalargyrou, Barber and Kuo, 2018). For hotels appearance of staff is as
significant as selecting the right location for events or providing facility to guests. Hospitality
industry follows strict rules and protocols where employees has to dress up in a neat and clean
uniform and look presentable. As they are the face in front of clients, customers and investors.
Employees are guided at initial stages about uniforms and other requirements so that they can be
aware about the importance of appearance.
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Guidelines are given to employees in the starting only related to the dress code,
accessories, hairstyles, footwear and many more (Roeffen and Scholl-Grissemann, 2016). The
physical appearance of workforce assists to maintain appearance of whole hotel industry but how
employees do activities also contribute in improving reputation.
Grooming and etiquettes are one of the important methods through which employees are
developed by their employers in this industry. Grooming vary in between female and male
employees but for both of them it is necessary to stay clean and presentable during they are
working. Employees are made to know about the importance of dress codes and give them
framework what all is expected. Females are given framework about their hairstyles and make
up and men and women both are advised to wear perfumes or deodorant. The physical
appearance of hotel workforce assists in maintaining overall reputation of hotels but the style
they perform also make contribution in the reputation of hotel. Workforce are motivated to report
before their shift timings and taught to treat guests with proper respect. A proper rule book is
made that is followed by employees. Hotelier constantly encourages their employees to perform
effectively and efficiently. Employees who receive maximum praises from customers or meet
expectations are rewarded with recognition and rewards.
RATIONALE
The motive behind carrying this research project is to understand the concept of
hospitality industry and the impact of physical appearance in hospitality industry because
physical appearance helps in attracting large number of customers for hotels and restaurants.
This research would help in understanding the importance of physical appearance in gaining
attention of guests and investors and in maintaining reputation. The another vital reason for
choosing this research topic is attaining two types of perspectives that are: personal and
professional perspective. In terms of the personal, this assist in determining the significance of
physical appearance in an individual. This also help me in applying techniques which would help
me in adopting ways through which I bring change in my physical personality. The next cause is
it will help in understanding the impact of physical appearance in increasing the performance of
hospitality industry. The physical appearance would help in attaining both kind of interest that is
professional and personal interest. In terms of professional perspective, the advantage from
research is selecting individual who have great physical personality which will help in making
good impression on guests and customers. This would also help me in my professional career as
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I would work in personality before joining the industry. It would help me in building great
professional career.
LITERATURE REVIEW
In simpler words it is a survey of books, journal, articles and magazines to carry out
information according to the objectives and questions of research. It is a type of work which is
done on the already existing information. It assists in surveying the selected part of study and
helps in analysing the gathered data collected by identification of differences in present
knowledge. It accommodates in presenting research in an organised manner.
Impact of physical appearance in the hospitality industry
According to hospitality industry is about serving services. Employees of this
industry provide service and guests experience this service. The employees have the
responsibility to represent hotels and restaurants and improve image of the brand. With skills and
knowledge of these employees, their personality and physical appearance also matter. The
opinions and views of guests are dependent on the service provided by the employees with their
personality. Companies working under hospitality industry develop employees through various
standards of grooming. The industry focuses on developing and creating aesthetic skills and
appearance of workforce. Hospitality industry uses the method of grooming and etiquette where
employees are trained and developed to provide good service. Employees and guests of hotels
have regular and constant interaction in a day to day activities. Physical appearance has positive
as well as negative impact in the hospitality industry because if the appearance of employees are
good then it helps in building good image of hotels, more number of tourists and guests are
attracted easily, employees are developed in their professional and personal lives but if physical
appearance of employees are not attractive then it makes bad impression among tourists, less
people would get attracted, lower investors would invest as it leads to downfall of industry and
think that hotels are not providing good quality service.
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RESEARCH METHODOLOGY
Research methodology refers to the chapter which assists in addressing the problem of
research systematically. It explains the different steps that are adopted by investigator in studying
the research issue and problem. It is significant for investigator to know about the different
methods or techniques with the methodology. Researcher understands the assumptions having
under different techniques and they know about all the criteria through which they decide the
particular procedures and techniques that is right for solving certain issues. In general words
research methodology helps researcher to understand what information has to be collected and
analysed. It explains what all methods are considered to conduct the research and the reason they
have chosen. The selected techniques and methods are apt for the objectives and aim of the
research and give reliable and right outcomes.
Research Philosophy: Research philosophy is defined as principles concerning the stance
according to which investigation is done. In simpler words they are the set of values which are
related to the nature of research that needs to be investigated. In this assumptions are formed
which give right justification about the way in which a investigation is taken out. There are three
types of research philosophies which are: pragmatism, interpretivism and positivism. It is
significant aspect of investigation that assists researcher to carry out in a systematic manner. By
the help of these philosophies researcher gets reliable and relevant information to get a right
conclusion. Researcher chooses pragmatist research philosophy because it helps in getting
qualitative and quantitative data according to the research topic. By this investigator
conveniently gather and analyse information in attaining objectives in an effective manner.
Research Approach: Research approach defined as plan which is taken by investigator to do
investigator in a effective way. For conducting research in a systematic way, it is vital for
investigator to choose accurate approaches of research. There are two kinds of research
approaches are available: inductive and deductive. In respect of achieving objective of current
investigation, researcher undertakes deductive approach because it clearly supports the goals and
objectives and make coordination with philosophies of research. The another purpose of
choosing deductive approach is that it has basis of testing quantitative information. It also assists
in doing research findings effectively.
Research Choice: It is identified as type of information on which investigator wants to start
their research in order to attain the desired aims and objectives. It is necessary and significant for
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researcher to choose best choices of research because it is useful in attaining objectives of the
investigation. Research choice has two types generally called as quantitative and qualitative. But
for this research quantitative research choice is chosen because it deals with measurable and
number forms. It takes use of proper way and manner for investigating data or information.
Research is valuable when the collected data is accurate, reliable and valid. It means the
quantitative information is logical, impartial, free of mistakes and errors, with appropriate right
time and which supports the objectives of research. By the help of quantitative research choice,
researcher fulfils the objectives with more accurate and reliable outcomes. With this method
investigator gets the reliable information within the allocated period of time. The another
advantage of choosing quantitative research choice is great presentation of gathered facts in a
attractive way. This is also helpful in gathering data from larger sample size in a very short
period of time.
Research Strategy:
Data Collection: Data collection is defined as strategy which is taken by investigator for
gathering and identifying information connected to the topic of research. For researcher it is
significant for investigator to select most accurate method and cycle because outcomes are
dependent upon them. Data collection has two types primary and secondary. As per the
requirement of present research, investigator take primary as well as secondary data collection.
In respect of primary data collection, investigator selects respondents
Time Horizon: Time horizon is defined as needed time frame for conducting investigation.
Generally time horizons are of two kinds which are called cross-sectional and longitudinal. This
assists researcher in conducting and meeting the objectives in a less period of time. In this
research, investigator chooses cross-sectional time horizon because it is appropriate according to
the requirement of research. With this researcher makes goal to complete investigation in a
minimum period of time. It provides the framework to do activities like gathering and analysing
information in a particular period of time. It is identified from the above explanation that
activities are allocated in given time without any problems.
Sampling: Sampling refers to the process in which small sample is considered from the available
whole population. It is not an easy process to analyse whole available population so it becomes
necessary for researcher to choose small size of sample from large population. Sampling has two
types which are probability and non probability sampling. For achieving objectives of research,
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investigator selects probability sampling because it does not require any particular requirement.
For this employees are selected as participants because they have direct link to the organisation.
With this different opinions and views of employees are understood and known.
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REFERNCES
Books and Journals
Ionel, M., 2016. Hospitality industry. Ovidius University Annals: Economic Sciences
Series. 1(1). pp.187-191.
Ruel, H. and Njoku, E., 2020. AI redefining the hospitality industry. Journal of Tourism Futures.
Baum, T., 2019. Does the hospitality industry need or deserve talent?. International Journal of
Contemporary Hospitality Management.
Park, J. and Min, H. K., 2020. Turnover intention in the hospitality industry: a meta-
analysis. International Journal of Hospitality Management. 90. p.102599.
Ann, S. and Blum, S. C., 2020. Motivating senior employees in the hospitality
industry. International Journal of Contemporary Hospitality Management.
Kalargyrou, V., Barber, N. A. and Kuo, P. J., 2018. The impact of disability on guests’
perceptions of service quality delivery in the hospitality industry. International Journal
of Contemporary Hospitality Management.
Roeffen, D. and Scholl-Grissemann, U., 2016. The importance of customer co-creation of value
for the tourism and hospitality industry. In Open Tourism (pp. 35-46). Springer, Berlin,
Heidelberg.
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