Research Proposal: Analyzing Hotel Whitbread's UK & Germany Expansion

This document presents a comprehensive research proposal focused on analyzing the impact of business expansion on the profits of Hotel Whitbread, specifically examining its ventures in the UK and Germany. The proposal outlines the research objectives, which include understanding the concept of international business expansion, assessing influencing factors, and determining the relationship between profits and globalization. The methodology involves a deductive research approach utilizing primary and secondary sources, including relevant articles on global marketing strategies and business expansion. The proposal details the research approach, sampling methods, and ethical considerations, including informed consent and data security. Additionally, the document includes a research ethics approval form and a questionnaire designed to gather data on the subject. The research aims to provide recommendations for corrective actions to improve profits and revenues, offering valuable insights into the challenges and opportunities associated with international business expansion for the Hotel Whitbread.

RESEARCH
PROPOSAL FORM
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Research Proposal Form
Student Name: ______________________ Student ID:
____________
Centre Name: _____________________
Tutor: ________________ Date:
___________________
Unit: ____________________
Proposed Title: ______________________________________________
Section One: Title, objective, responsibilities
Title or working title of the research project (in the form of a question,
objective or hypothesis)
Title: “To analyse the impact on profits of organisation with business
expansion in UK and Germany.” A case study on Hotel Whitbread.
Research objectives (e.g what is the question you want to answer? What do
you want to learn how to do? What do you want to find out?):
Research objectives
 To understand the concept of business expansion at international level.
 To access the factors which influence in expanding business in UK and Germany.
 To determine the relationship between profits and globalisation of business.
 To recommend organisation for taking corrective actions which ease in expansion of business and
improving profits and revenues of organisation.
Research questions
 Do you understand the concept of business expansion in more than one country?
 What are the factors which helps in expanding business in UK and Germany?
 What type of relationship between profits and globalisation of Hotel Whitbread?
 What are the recommendations to be taken as corrective measures to get ease in expansion of
business and improving profits and revenues of Hotel Whitbread?
Section Two: Reasons for choosing this research project
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Reasons for choosing the project (e.g links to other subjects you are
studying, personal interest, future plans, knowledge/skills you want to
improve, why the topic is important):
This research is conducted to analyse impact of expansion of business on profits of organisation. As
managers of Hotel Whitbread are expanding their business in Germany by the name of Premier Inn.
Hence in this research, impact of expansion on profits and business growth is analysed.
Section Three: Literature sources searched
Use of key literature sources to support your research question, objective
or hypothesis:
13 Businesses With Brilliant Global Marketing Strategies
With this article it is easy to analyse successful business in industry. There is
discussion about change marketing strategies which helps organisation to get
growth at international market. With this it is easy to analyse knowledge about
change in market techniques. So this helps to get positive impact on
organisational growth and development. Hence this provides a guidance to
researcher which is able to understand changes which are taking place in external
market.
https://blog.hubspot.com/marketing/global-marketing-and-international-business
Going Global: How to Expand Your Business Internationally
From the above discussion it is clear that there is use of different aspects
which is relevant for making changes in operations which helps to get aid in
expansion of business. There is use of different aspects which helps to get positive
impact on change in business operations. With this article article, researcher is
able to analyse barriers which affects business growth and hence in this case it is
easy to get positive impact on business growth and development.
https://www.businessnewsdaily.com/8211-expand-business-internationally.html
 http://www.attractcapital.com/business-expansion.html
 http://www.sigmanow.com/newsletters/how-do-you-define-business-growth/
 http://hub.n2growth.com/the-impact-of-globalization-on-business/
In this research, there is use of different approaches such as research approach, design, method,
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source, sampling, time scale, etc. which helps to get appropriate outcome in the form of achieving aims
and objectives within specified time.
Section Four: Activities and timescales
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Activities to be carried out during the research project
(e.g research, development and analysis of ideas,
writing, data collection, numerical analysis, tutor
meetings, production of final outcome, evaluation,
writing the report):
How long this
will take:
Milestone one: ________Research proposal submission_________
Target date (set by tutor): __________21/03/2019__________
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Milestone two: ____________Research proposal approval___________
Target date (set by tutor): ________8/4/2019______________
Gantt Chart
Section Five: Research approach and methodologies
What type of research approach and methodologies are you likely to use
and why? What your areas of research will cover:
Research approach: There are two methods of research approach i.e. deductive and inductive
research approach. In this research deductive approach is used because this is most authentic and relevant
method used to provide views on research. Deductive approach suits with philosophy as well and provide
complete and authentic view to deal with it.
Primary and secondary source: Main source of collecting and interpreting data is primary
and secondary sources. Secondary data is collected from internet sources which covers prospect of larger
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number of people.
Sampling: Sampling is the method to collect some number of respondents from whole population.
These are the people who have possibilities of being adopted. In this research, random sampling method
is used.
Comments and agreement from tutor
Comments (optional):
I confirm that the project is not work which has been or will be submitted
for another qualification and is appropriate.
Agreed: ________________ (name)_______________ Date ______________
Comments and agreement form project proposal checker( IV sampling)
Comments (Optional):
I confirm that the project is appropriate.
Agreed /Disagree: (Name of the IV)
Date
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Research Ethics approval form
All students conducting research activity that involves human participants
or the use of data collected form human participants are required to gain
ethical approval before commencing their research. Please answer all
relevant questions and note that your form may be returned if incomplete.
For further support and guidance please see your respective Unit Tutor:
Before completing this form, we advise that you discuss your proposed
research fully with your unit tutor. Please complete this form in good time
before your research project is due to commence.
Section 1: Basic details:
Project title:
“To analyse the impact on profits of organisation with business expansion in
UK and Germany.” A case study on Hotel Whitbread.
Student name:
Student ID number:
Programme:
College Name:
Intended research start date:
Intended research end date:
Section 2 Project summary
Please select all research methods that you plan to use as a part of your project:
 Interviews Yes No
 Questionnaires Yes No
 Observations Yes No
 Use of personal records Yes No
 Data Analysis Yes No
 Action Research Yes No
 Focus Groups Yes No
 Others (Please specify) :
Section 3: Participants
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Please answer the following questions, giving full details where necessary.
Will your research involve human participants?
Who are the participants? Tick all that apply:
Ages 12-16: Young people aged: 17-18 Adults
How will participants be recruited (identified an approached)?
Respondents are selected with non random sampling.
Describe the processes you will use to inform participants about what you are
doing:
Different communication .
How will you obtain consent from participants? Will this be written? How will it be
made clear to participants that they may withdraw consent to participate at any
time?
In order to obtain consent official forms are used and this is in written form.
Studies involving questionnaires: will participants be given the option of omitting
questions that do not wish to answer?
Yes No
If no please explain why below and ensure that you cover any ethical issues
arising from this
Studies involving observation: Confirm whether participants will be asked for
their informed consent to be observed.
Yes No
Will you debrief participants at the end of their participation (i.e give them a brief
explanation of the study)?
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Yes No
Will participants be given information about the findings of your study?(This could
be a brief summary of your findings in general)
Yes No
Section 4: Data Storage and Security
Confirm that all personal data will be stored and processed in compliance with the
Data Protection Act (1998)
Yes No
Who will have access to the data and personal information?
Researcher analyse and access data personally and in detail to collect data
systematically.
During the research:
Researcher
Where will the data be stored?
Data will be stored in computerised form.
Will mobile devices such as USB storage and laptops be used
Yes No
If Yes, please provide further details:
After the research:
Where will the data be stored?
How long will the data and records be kept for and in what format?
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Will data be kept for use by other researchers? Yes No
Section 5 : Ethical Issues
Are there any particular features of your proposed work, which may raise ethical
concerns? If so, please outline how you will deal with these:
It is important that you demonstrate your awareness of potential risks that may
arise because of your research. Please consider/address all issues that may apply.
Ethical concerns may include, but are not limited to the following :
 Informed consent.
 Potentially vulnerable participants.
 Sensitive topics
 Risk to participants and /or researchers
 Confidentiality/anonymity
 Disclosures/ limits to confidentiality
 Data storage and security, both during and after the research (including
transfer, sharing, encryption, protection).
 Reporting
 Dissemination and use of your findings.
Section 6: Declaration
I have read, understood and will abide by the institution’s Research and
Ethics Policy: Yes No
I have discussed the ethical issues relating to my research with my Unit
Tutor:
Yes No
I confirm that to the best of my knowledge:
The above information is correct, and this is a full description of the
ethical issues that may arise in the course of my research
Name: Date:
Please submit your completed form to your supervisor and also attach to
the Research Proposal when submitting to Turnitin.
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Questionnaire
Q1. Do you understand the concept of expansion of business at international level?
Yes
No
Q2. Are you satisfied with working style of Hotel Whitbread?
Yes
No
Q3. What type of relationship between profits and globalisation of Hotel Whitbread at
Germany and UK?
Positive
Negative
Q4. Does expansion at Germany and UK results in good profits and revenue of Hotel
Whitbread?
Yes
No
Q5. What are the factors which helps in expanding business in UK and Germany?
Innovation in services
Good quality of services and products
Regular analysis of market
Employees participation
Q6. What are the major factors which affects business expansion in negative manner?
Competitive environment
Change in consumer demand
Lack of adaptability
Q7. What are the advantages which organisation can attain with more expansion of
business?
Increase in profits and revenues
Increase in customer base
Achieving economies of scale
Q8. List issues which faced by Hotel Whitbread in expanding business in UK and
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