Assessing Social Media's Influence on ALDI's Business Performance

This report investigates the impact of social media on business performance, using ALDI as a case study. The research explores the influence of digital technology and social media platforms on consumer behavior, aiming to determine the relationship between social media use and business outcomes. The methodology involves an interpretivism philosophy and an inductive approach, utilizing both quantitative and qualitative data collection methods. Key findings reveal the prominent role of Facebook in consumer purchasing decisions and the significant amount of time individuals spend on social media. The report analyzes consumer engagement with ALDI's social media presence and its impact on purchasing decisions. The study's references include research on social media as a marketing tool and the uses and gratifications perspective of social media engagement. Overall, this report provides valuable insights into leveraging social media for business growth.

Research skills

Background
Digital technology has played a huge role in the incessant growth and progress of human lives.
Digital technology has affected every industry be it financial, manufacturing, education,
agriculture and even education. Another by-product of digital technology has been social media.
The introduction of social media changed the way how people communicate and behave with
each other. Social media has played a key role when it comes to shaping business performance,
education, careers, culture, political campaigns and more

Aim And Objectives:
Aim: “To examine impact of social media on firm’s performance: A study on ALDI”
Objectives:
To identify the concept of digital technology and its impact on human lives.
To analyse the effectiveness of social media and its drawbacks.
To identify the relationship between use of social media and its impact on the performance of
business.

Research Methodology
This research is based on Interpretivism philosophy which can be used to determine the influence
of social on performance of a business.
In the present research, researcher has used inductive approach which involves learners detection
that helps in easy analysing of qualitative data that leads to reliable and significant findings.
For conducting this research, researcher has used both the methods of data collection so that
valid outcomes can be made and determine the impact of social media on performance of a
business.

Theme 1: Social media platform used by consumers
Theme 1: Social media platform used
by consumers Facebook Twitter Instagram YouTube
0
2
4
6
8
10
12
10
6
2 2
Chart Title

Theme 2: Number of hours spent on Social media in a week
4
6
8
2
Chart Title
Less than 2 hours Between 5-6 hours Between 6-10 hours More than 10 hours

Theme 3: Did ALDI company informed people about its products and
services through social media sites.
Strongly agree
agree
disagree
Strongly disagree
0 2 4 6 8 10 12
10
4
4
2
Chart Title

Theme 4: Does people's buying behaviour gets influenced by reviews
received on social media?
12
2
6
Chart Title
Yes Not Not sure

Theme 5: Is the conversation made through social sites satisfactory?
7
7
6
Chart Title
Yes No Not sure

Theme 6: Does ALDI company gives satisfactory response on the
questions raised
Yes No
0
2
4
6
8
10
12
14
16
14
6
Chart Title

Theme 7: Do you agree that comparison can be done through social
media sites
Strongly agree
agree
disagree
Strongly disagree
0 1 2 3 4 5 6 7 8 9
8
6
2
4
Chart Title

research findings
The above study has helped the researcher in finding out that social media does play an important
role when it comes to promoting a business or expanding it. The researcher successfully found
out that people use Facebook the most as a potential tool for purchasing goods and services.
Majority of the people spent 6 to 8 hours a week on social media which means that an average
person uses social media for an hour every single day. This is a good news for ALDI company as
they can be assured about the expansion of their business activities