Analyzing Social Media Advertising Impact on Amoy Food Customers

This report investigates the impact of social media advertising on the customer perception of Amoy Food. The research incorporates both primary and secondary data, including a questionnaire administered to 10 participants, who are deputed managers of Amoy Food. The study examines the effectiveness of social media marketing techniques and their influence on consumer behavior. The questionnaire explores the participants' views on the benefits of social media advertising, the most effective platforms, and the potential drawbacks. The research provides valuable insights into how Amoy Food can leverage social media to enhance brand awareness, improve marketing strategies, and boost sales. The study also suggests improvements to Amoy Food's current social media advertising approaches. Desklib offers similar resources, including past papers and solved assignments for students to aid in their academic endeavors.

1. Collecting data about the effects of social media advertising on customers' perception
This is on considering the present research work, carried out to assess the impact of social
media advertising on the perception of Amoy food’s customers in Hong Kong. For this purpose,
both primary and secondary resources of data were used to identify various aspects of social
media advertising. The secondary collection of data involved the use of existing researches to
scrutinize the facts related to it. It was followed by primary data collection to evaluate the impact
of social media advertising in spreading awareness in consumers. On whose basis, some
pertinent suggestions were made to Amoy to improve their adopted social media advertising
strategies.
2. Question list for use in the questionnaire
Below is the questionnaire used to conduct a survey with 10 participants who represented the
deputed managers of Amoy food’s.
Questionnaire
Name-
Age-
Gender-
1. Do you believe marketing helps the firm in creating awareness among consumers?
 Yes
 No
 May be
2. Do you believe that marketing techniques of Amoy Food limited are effective?
 Yes
 No
 May be
3. According to you what marketing techniques are beneficial for the company?
 Public relation
 Social media
 Television
 Newspapers Articles
4. Do you believe social media advertising is a marketing tool?
 Yes
1

 No
 May be
5. Do you agree implementing social media marketing in Amoy food limited will be beneficial
for impacting consumer perception?
 Agree
 Neural
 Disagree
6. What social media channel is most effective for marketing and promotion?
 Facebook
 Twitter
 Instagram
 YouTube
7. According to you what social media channel is most trafficked with consumers across the
globe?
 Facebook
 Twitter
 Instagram
 YouTube
8. For what purpose Amoy food limited should implement the use of social media advertising?
 Promotion
 Creating awareness among customers
 Increasing sales
 Competitive advantage
 To offer promotional items
9. What according to you can be done to attain success over social media platforms?
 Posting video
 Posting limited content
 Posting image of product with brief detail
10. How many times social media advertising assisted Amoy food limited?
 4
 3
2

 2
 1
11. What according to you is the major drawback of social media advertising and marketing?
 Lack of control
 Costly
 Time consuming
12. Do you all have access to social media channels?
 Yes
 No
 May be
13. For what purpose you use social media?
 Work or business
 Connecting with people
 Promotion
 Advertisement
14.What according to you is the major benefit of implementing use of social media advertising
in marketing?
 Engagement with clients
 Cost effective
 Time saving process of promoting
 Analysis of competition
15. What according to you is the most effective marketing strategy offered by social media
platforms?
 Networking events
 Campaigning advertisement
 Internet marketing
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