Report: Positive Impacts of Social Media on Business Environments

This report comprehensively examines the positive influences of social media on both the internal and external business environments. It begins with an introduction highlighting the widespread use of social media and its significant impact on consumer trends and business reach. Part 1 delves into how social media enhances internal communication among employees, facilitates knowledge sharing, and fosters a positive work environment, ultimately leading to increased productivity and employee satisfaction. The report also explores how social media marketing strategies, such as targeted advertising and social media analysis, expand a company's reach, enhance brand reputation, and drive profitability in the external environment. Part 2 offers a reflection on the research process, emphasizing the development of communication and research skills. The report concludes by summarizing the vital role of social media in modern business, emphasizing its necessity for growth, customer engagement, and overall success. References include a list of relevant books and journals supporting the analysis.

Social media has positive impact on
the internal and external business
environment

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
PART 1............................................................................................................................................3
Social media has positive impact on the internal and external business environment................3
PART 2............................................................................................................................................5
Reflection.....................................................................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Social media is used widely across all over the world. People use platform of it to get
connected with their families, relatives and friends. Also, they follow their favorite celebrities.
Social media has a great impact to change the trend followed by people. In same way many
businesses are using social media platform for increasing their reach to more people in the world.
This report contains the evaluation of Social media has positive impact on internal and external
business environment.
PART 1
Social media has positive impact on the internal and external business environment.
In today's era of technology, lots of people are engaged in their social media lives. It is a
vast platform which has place for everybody, anyone can use it with use of internet. People can
access there social media profile from anywhere in the world. It creates a huge impact on the
business world as well. They are using it for their own motives, from business perspective, for
creating a good reputation in outside environment. Business sectors are growing very fast in all
over the world, but it is not possible for every company to reach everywhere, so social media
platform help the companies to increase their reach towards more people.
In terms of business social media plays an important role nowadays. It influences the
internal and external environment of companies in many ways. Considering internal environment
people working in organization would use some social media applications like Facebook,
Instagram, Twitter, LinkedIn, etc. It connects employees within organization, in same branch, in
other branches or some other sites of same business. They can communicate, follows each others
profiles, share their views openly, share some suggestion, so it helps in knowing each other
easily. They organize parties in their workplace, shares pictures from there, share experiences
with others, also tells about their workplace experiences it helps others to know about company
better. More people will apply for jobs in the same organization because of cool environment,
major role of social media is to establish communication between people. In business sectors
they use upgraded versions of technology, so it affects the working in positive ways. Following
trend, direct the companies to another level of their growth, as everybody is using social media,
they share their review about everything about some products they use, the fashion brand they
like to wear, jewellery, accessories, households brands they use, either they are using local
products which they purchase from local markets(Shabbir, Ghazi and Mehmood, 2017). It gives

reviews about their products, their services, it is reached through many employees working in
same company. So it used to enhance their performance, their productivity, their prestige in
market.
Now come to external environment of business is also affected by social media
platforms. Its very important and interesting part of business. Information technology plays their
role to establish a great impact on people, so they are used to it. Social media helps many
companies to grow their reach to outside environment. People get to know about many brands
from social media applications. Like perfect use of it helps in enhancing the business would lead
to profitability of company. People would like to buy products of particular brand as they listen
or read about them. Today a term is using widely Social Media Marketing, as companies are
doing marketing on this platform, they named it well. It really helps many business industries to
grow. Like Social media marketing of stock, people get to know about stock online, and
companies use it for increases their market values(Moro, Rita and Vala, 2016). More people but
their shares. Social media marketing research is important in context to provide better products,
people get full information about company, brand, products etc. Blogging by companies, they
can share their activities, like offer they provide, launching of new products in markets etc.
Social media analyst, they analyse the facts and figure about business and share with people.
Analysis of company is really positive for company's sake, as they come to know about thoughts
of others. It affects business for example if people do not like a particular range of the company
they can discontinue the product line, it saves company from losses. As there are opinion leaders
present on the social media platforms, the business management teams use their following for
their sake like they pay them to influence people about their brands as it have positive impact on
the business.
Social media is helping out to solve many problems for business as well as people.
People come to know about products, services through it. It's a great approach for retaining in
industry for long term, chaining process would lead the company to stabilize in market. People
like to buy from online more than face to face, as it saves a lot of time. People go for it. Selling
products online on social media application gives a new way to youths, women as they can do it
as work from home jobs, while using social media platforms and earn more money. It creates
lots of sources with respect to be a leading company, for people to earn more. Business uses
these kinds of resources helps them to be in the latest trend, they modify their business strategies

by affecting with social media applications(Jones, Borgman and Ulusoy, 2015). Employees are
more free to do their work as they get enjoyment, they feel fresh, and more motivated, it can also
use for motivational speeches given by motivational speakers on YouTube, it enhances their
quality of performance, as they feel motivated at their workplaces. So it is true fact about social
media it is very necessary at workplaces in every business line.
PART 2
Reflection
As working on this project I really feel good because it helps me to understand the topic
about social media positive impact on business. When I have gone through a research about the
topic, I came to know that social media is how much helpful for everybody and in every field. I
Also noticed that how can I use it for my betterment. It improves my communication skills as I
was just a learner, I don't talk much about the topics I did not communicate with others.. When I
started interaction with people to discuss impacts of social media I get to know how they are
using it, it enhances my skills of communicating, learning things. I grab a lot from these
discussions, because there more topics to be discussed, as I give my views, suggestions to other
people. Also, I took suggestions, advice from people how to write about the project points. It
improves the interpersonal skills in me, as I think of the things surrounded by me, I went through
these things daily, but I never noticed them. It gives my the eye to observe the things as they are,
what is happening around me. I came to know that Social media is not just a platform for
enjoyment, it is used in many ways it's a great and positive impact on our society to become
modernized and change their philosophies. I get to know what is right and what is wrong going
on in our society. It helps in spreading more awareness in the communities to become well
organized. It puts a great effort for many things to be known general to the people.
As I have developed my research skill while doing this project, I learned to use the sites
available on internet in right way. As research is necessary for any project so that I should not
write anything useless about it, I understand this point and, make my conclusion that knowing
the facts and figure and analyse the real scenario to put on the paper is needed. Presentation of
everything should be perfect otherwise it leads to confusions for others, people would not
understand your views, so presentation should be clear. Use of appropriate words are more
beneficial in sense to make other understand it clearly. But I think I should work on my technical
skills, because it is lack in me, my technical skills will help me to analyse the things deeper and

clear in context to achieve the motive of doing task. I think its wonderful to improve and work
on personal skills, it helps in achieving my goals and I will be more accurate. If my knowledge is
good and clear, I can use it to help others in many ways like direct them to right things, or correct
them as per my knowledge. Working on this project leads me to grow up in many things like
have more aware of using these social media applications and suggest others to use it in effective
way, it provides return to them either in monetary terms or non-monetary terms like respect and
trust form other.
CONCLUSION
As this report contains the impact of social media on internal and external business
environments. It leads to the conclusion that social media is very necessary at internal and
external levels of business. It provides great help to expand their business and spreading
awareness among the people about their products. As it establish good communication between
employees of same organization it leads to strong bond within them and their working
performance would increase. Company will be able to know their customers segments. So they
can rationalize their product lines according to the feedback and reviews. Social media is helping
people to be more connected from outer world.

REFERENCES
Books and Journals
Georgescu, M. and Popescul, D., 2015. Social Media–the new paradigm of collaboration and
communication for business environment. Procedia Economics and Finance. 20. pp.277-
282.
Jones, N., Borgman, R. and Ulusoy, E., 2015. Impact of social media on small businesses.
Journal of Small Business and Enterprise Development. 22(4). pp.611-632.
McCann, M. and Barlow, A., 2015. Use and measurement of social media for SMEs. Journal of
Small Business and Enterprise Development. 22(2).pp.273-287.
Moro, S., Rita, P. and Vala, B., 2016. Predicting social media performance metrics and
evaluation of the impact on brand building: A data mining approach. Journal of Business
Research. 69(9).pp.3341-3351.
Shabbir, M.S., Ghazi, M.S. and Mehmood, A.R., 2017. Impact of social media applications on
small business entrepreneurs. Manag Econ Res J,2(2016). p.605.