Social Media's Influence on Consumer Buying Decisions at TESCO
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AI Summary
This research project investigates the impact of social media on consumer buying decisions, focusing on the retail sector, specifically TESCO. The project explores the role of social media in marketing procedures, the factual concept of social media marketing, and the link between social media marketing and customer purchase decisions. The study examines the most widely used social media tools by TESCO and their impact on consumer behavior. The research utilizes a descriptive design and an inductive approach. It reviews relevant literature, including studies on social media's influence, brand recognition, and the use of platforms like Facebook and Twitter for marketing. The project analyzes how social media affects purchase decisions by providing product information, recommendations, and facilitating customer engagement. Ultimately, the project aims to recommend effective ways for social media marketing to positively influence consumer buying behavior and decision-making processes.

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TABLE OF CONTENT
PART 1............................................................................................................................................4
RESEARCH PROPOSAL...............................................................................................................4
Project Title.................................................................................................................................4
Aims and Objectives....................................................................................................................4
Relevance to Professional or Academic Field/Literature review................................................5
Role of social media in the marketing procedures of retail based organisations in UK..............5
Factual concept of social media marketing in retail based organisations of UK.........................6
Link between social media marketing and purchase decisions of customers in retail based
organisations of UK.....................................................................................................................6
Most widely used tool of social media by retail based organisations of UK to market their
offered products and services to the customers and its impact on their buying behaviour.........7
Research Approach or Methodology...........................................................................................8
Expected Outcomes Summarise the outcomes/personal development that you hope will result
from the project............................................................................................................................9
PART 2............................................................................................................................................9
2.1 Matching resources efficiently to the research question........................................................9
(A) Resources required to carry out the research........................................................................9
(B) Relationship between research resources and the research question...................................10
2.2 Undertaking the proposed research investigation................................................................10
2.3 Recording or collating the data............................................................................................11
TASK 3..........................................................................................................................................14
3.1 Appropriate research evaluation techniques........................................................................14
3.2 Interpretation and analysis of the results.............................................................................14
3.3 Recommendations................................................................................................................25
TASK 4..........................................................................................................................................26
Covered in PPT..........................................................................................................................26
REFERENCES..............................................................................................................................27
APPENDIX....................................................................................................................................29
PART 1............................................................................................................................................4
RESEARCH PROPOSAL...............................................................................................................4
Project Title.................................................................................................................................4
Aims and Objectives....................................................................................................................4
Relevance to Professional or Academic Field/Literature review................................................5
Role of social media in the marketing procedures of retail based organisations in UK..............5
Factual concept of social media marketing in retail based organisations of UK.........................6
Link between social media marketing and purchase decisions of customers in retail based
organisations of UK.....................................................................................................................6
Most widely used tool of social media by retail based organisations of UK to market their
offered products and services to the customers and its impact on their buying behaviour.........7
Research Approach or Methodology...........................................................................................8
Expected Outcomes Summarise the outcomes/personal development that you hope will result
from the project............................................................................................................................9
PART 2............................................................................................................................................9
2.1 Matching resources efficiently to the research question........................................................9
(A) Resources required to carry out the research........................................................................9
(B) Relationship between research resources and the research question...................................10
2.2 Undertaking the proposed research investigation................................................................10
2.3 Recording or collating the data............................................................................................11
TASK 3..........................................................................................................................................14
3.1 Appropriate research evaluation techniques........................................................................14
3.2 Interpretation and analysis of the results.............................................................................14
3.3 Recommendations................................................................................................................25
TASK 4..........................................................................................................................................26
Covered in PPT..........................................................................................................................26
REFERENCES..............................................................................................................................27
APPENDIX....................................................................................................................................29

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PART 1
RESEARCH PROPOSAL
Project Title
Research Theme- Consumer behaviour.
Topic of the research- Does social media affect consumer choices?
Title of the research- Impact of social media on the buying decisions of consumers.
Aims and Objectives
The current investigation has been carried to focus upon an undertaken theme of
consumer behaviour by together referring to the impact of social media on the choices made by
customers while buying commodities. This in turn has reflected a concentrated purpose of the
surveyor to conduct this study with some well-defined aims and objectives. It is with a
fundamental sense of providing a prompt guidance to the researcher for carrying out a precise
investigation with considerable outcomes at the end. It is thus with a similar consideration to it,
below are the stipulated aims and objectives of this research work.
Wherein, this study has intended “To critically analyse the impact of social media
marketing on the purchase behaviour of customers in retail based organisations of UK- A study
on TESCO.” This aim is further supported by some well-defined objectives that are as stated
below-
To assess the role of social media in the marketing procedures of retail based
organisations in UK.
To ascertain the factual concept of social media marketing in retail based organisations of
UK.
To evaluate the link between social media marketing and purchase decisions of customers
in TESCO.
To determine the widely used tool of social media by TESCO to market their offered
products and services to the customers and its impact on their buying behaviour.
To recommend effective ways in which the social media marketing can positively
influence the buying behaviour of customers to help them to take prompt decisions for
purchasing goods from TESCO.
RESEARCH PROPOSAL
Project Title
Research Theme- Consumer behaviour.
Topic of the research- Does social media affect consumer choices?
Title of the research- Impact of social media on the buying decisions of consumers.
Aims and Objectives
The current investigation has been carried to focus upon an undertaken theme of
consumer behaviour by together referring to the impact of social media on the choices made by
customers while buying commodities. This in turn has reflected a concentrated purpose of the
surveyor to conduct this study with some well-defined aims and objectives. It is with a
fundamental sense of providing a prompt guidance to the researcher for carrying out a precise
investigation with considerable outcomes at the end. It is thus with a similar consideration to it,
below are the stipulated aims and objectives of this research work.
Wherein, this study has intended “To critically analyse the impact of social media
marketing on the purchase behaviour of customers in retail based organisations of UK- A study
on TESCO.” This aim is further supported by some well-defined objectives that are as stated
below-
To assess the role of social media in the marketing procedures of retail based
organisations in UK.
To ascertain the factual concept of social media marketing in retail based organisations of
UK.
To evaluate the link between social media marketing and purchase decisions of customers
in TESCO.
To determine the widely used tool of social media by TESCO to market their offered
products and services to the customers and its impact on their buying behaviour.
To recommend effective ways in which the social media marketing can positively
influence the buying behaviour of customers to help them to take prompt decisions for
purchasing goods from TESCO.
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Both the above intended aims and objectives are apparent to support the researcher to a
great extent where these will frame a guiding context for the investigator to conduct a directional
study with justified outcomes at the end.
Research Questions
What is the role of social media in the marketing procedures of retail based organisations
in UK?
What is the factual concept of social media marketing in the retail based organisations of
UK?
How the social media marketing is linked with the purchase decisions of customers in
UK?
What are the most widely used tools of social media by TESCO to market their proposed
commodities to the consumers and its impact on their buying behaviour?
Relevance to Professional or Academic Field/Literature review
Role of social media in the marketing procedures of retail based organisations in UK
Social media has a treasure trove of benefits to help you grow your business as per the
given statement of Agnihotri and et. Al. (2016). Many brands and retailers have adopted social
media as a way to communicate with their fans, earn to promote products or themselves and also
act as a consumer tool. Many retailers use social media in a very effective ways and have
successfully incorporated social media as their marketing tool. There was a time when social
media was considered by few people but now as the time is evolving everyone is behind social
media to market themselves as well as their products. The social ads are an inexpensive way to
promote your business as well as the content. It offers powerful targeting options with which we
can reach the right audience.
It also helps in generating leads as use of social media helps in converting sales and
consumer retention through regular interaction and customer services which is very effective as
asserted by Bolton and et. Al. (2013). In the past years, it was very difficult when it comes to
introducing any new product and to make the consumers aware about it. But now with the help
of social media reaching the target consumer have become a very easy and also in the shortest
possible time. With the help of social media the time taken to solve the queries of the people has
also become very easy and quick; it all goes with just a click which in turn provides the
great extent where these will frame a guiding context for the investigator to conduct a directional
study with justified outcomes at the end.
Research Questions
What is the role of social media in the marketing procedures of retail based organisations
in UK?
What is the factual concept of social media marketing in the retail based organisations of
UK?
How the social media marketing is linked with the purchase decisions of customers in
UK?
What are the most widely used tools of social media by TESCO to market their proposed
commodities to the consumers and its impact on their buying behaviour?
Relevance to Professional or Academic Field/Literature review
Role of social media in the marketing procedures of retail based organisations in UK
Social media has a treasure trove of benefits to help you grow your business as per the
given statement of Agnihotri and et. Al. (2016). Many brands and retailers have adopted social
media as a way to communicate with their fans, earn to promote products or themselves and also
act as a consumer tool. Many retailers use social media in a very effective ways and have
successfully incorporated social media as their marketing tool. There was a time when social
media was considered by few people but now as the time is evolving everyone is behind social
media to market themselves as well as their products. The social ads are an inexpensive way to
promote your business as well as the content. It offers powerful targeting options with which we
can reach the right audience.
It also helps in generating leads as use of social media helps in converting sales and
consumer retention through regular interaction and customer services which is very effective as
asserted by Bolton and et. Al. (2013). In the past years, it was very difficult when it comes to
introducing any new product and to make the consumers aware about it. But now with the help
of social media reaching the target consumer have become a very easy and also in the shortest
possible time. With the help of social media the time taken to solve the queries of the people has
also become very easy and quick; it all goes with just a click which in turn provides the

customers with the rich experiences. As every customer expects fast responses to their queries
and 24\7 support and availability.
Factual concept of social media marketing in retail based organisations of UK
Social media marketing is stated to be a marketing tool which utilizes social networking
websites in accordance to the bestowed standpoint of Habibi, Laroche and Richard (2016). This
provides companies a way to reach new customers and also engaging with the existing
customers. The sites are providing visitor's interaction which have helped to promote the
interaction and also for showcasing the power of viral content on the web. When talking of social
media we just don't refer to chatting. It has a much wider scope. When it comes to retail
organizations using social media is highly affordable and viable way to reach both the current
and prospective customers. For any retail organization the main task is to target the exact
customers which are solved by social media, in short it helps in targeting our customers in the
most refined form.
Hudson and Thal (2013) have hereby argued that any organization which is involved in
social media marketing has these basic three benefits which are: influence, increased brand
recognition and free advertising and marketing. Influencing the customers is the main task and
this is easily done through social media by proper advertising of products and highlighting the
features and also by the pictorial representation. The continuous popping up of ads catches
consumer's attention and helps to increase brand awareness. When it comes to making the
consumer aware about the product, keeping them updated is also very important. This is easily
done by just a click. This also helps in not loosing of the interest of the consumer's in the entity
and builds a positive image. Hence, marketers use a broad range of tactics and strategies to
promote the content.
Link between social media marketing and purchase decisions of customers in retail based
organisations of UK
It is in accord to the conferred standpoint of Ioanăs and Stoica (2014), social media
network to market a company's products and services. Whenever marketing is done properly it
helps in influencing the consumers to make a purchase decision. The buyers across the globe are
turning to social media networks for variety of things like viewing ads, staying up the current
fashion, writing reviews, comments and feedback. The social media support a lot of consumers
in making a purchase decision. Whenever consumers make the purchase decision it involves
and 24\7 support and availability.
Factual concept of social media marketing in retail based organisations of UK
Social media marketing is stated to be a marketing tool which utilizes social networking
websites in accordance to the bestowed standpoint of Habibi, Laroche and Richard (2016). This
provides companies a way to reach new customers and also engaging with the existing
customers. The sites are providing visitor's interaction which have helped to promote the
interaction and also for showcasing the power of viral content on the web. When talking of social
media we just don't refer to chatting. It has a much wider scope. When it comes to retail
organizations using social media is highly affordable and viable way to reach both the current
and prospective customers. For any retail organization the main task is to target the exact
customers which are solved by social media, in short it helps in targeting our customers in the
most refined form.
Hudson and Thal (2013) have hereby argued that any organization which is involved in
social media marketing has these basic three benefits which are: influence, increased brand
recognition and free advertising and marketing. Influencing the customers is the main task and
this is easily done through social media by proper advertising of products and highlighting the
features and also by the pictorial representation. The continuous popping up of ads catches
consumer's attention and helps to increase brand awareness. When it comes to making the
consumer aware about the product, keeping them updated is also very important. This is easily
done by just a click. This also helps in not loosing of the interest of the consumer's in the entity
and builds a positive image. Hence, marketers use a broad range of tactics and strategies to
promote the content.
Link between social media marketing and purchase decisions of customers in retail based
organisations of UK
It is in accord to the conferred standpoint of Ioanăs and Stoica (2014), social media
network to market a company's products and services. Whenever marketing is done properly it
helps in influencing the consumers to make a purchase decision. The buyers across the globe are
turning to social media networks for variety of things like viewing ads, staying up the current
fashion, writing reviews, comments and feedback. The social media support a lot of consumers
in making a purchase decision. Whenever consumers make the purchase decision it involves
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many researches before actually buying. The information such as additional product information,
identification of the purchase location, product recommendations, and product research etc.
basically social media marketing provides answers to every question posed by the customers.
Social media allows customers to keep up with the trends as no person will ever want to be out-
dated.
Coming to the products, Maria Correia Loureiro, Miranda and Breazeale (2014) have
argued that social media helps the customers to learn more about it and also about the additional
services provided by the company. Common saying “A picture is worth a thousand words”
companies are doing tremendous efforts in convincing their fans which is now become easy by
publishing visuals, graphics and charts. Moreover, they are very easy to share. Customers find it
very easy and effective in making a purchase decision. As we know, all the people are attracted
to uniqueness. When organization engage in something which helps in standing out among
others this catches the eyes of customers and they will in turn look forward in trying something
new and spreading the same among their peer groups, friends and family.
Most widely used tool of social media by retail based organisations of UK to market their offered
products and services to the customers and its impact on their buying behaviour
Many brands and especially the retailers are using social media to a great extent these
days as they find it very effective way to reach their fans in the most effective manner as per the
presented views of Rapp and et. Al. (2013). And because of this they have now implemented this
in their marketing strategy itself. Talking about the leading brand of supermarkets in Britain, it is
using social media to a great extent. It is using social media as a channel to provide consumer
service and also engaging with their fans. The major marketing tool which is used by one of the
renowned retail organisation named TESCO is using Facebook as one of their social networking
tool. We can see this as TESCO has a substantial presence on the sites and using it the most in
interacting with the customers. TESCO does the marketing by posting per day.
The posts are not solely promotional but educational as well entertaining followers as
argued by Siamagka and et. Al. (2015). This is for instance, TESCO is been sharing some recipes
and blogs inclined towards healthier eating with all the ingredients available to buy from the
store. Apart from Facebook, TESCO also uses Twitter as their marketing tool by posting all the
offers available from the store. The account is used mainly as a channel to provide customer
service and also for replying to the tweets of its followers. The tweets are used as a way to
identification of the purchase location, product recommendations, and product research etc.
basically social media marketing provides answers to every question posed by the customers.
Social media allows customers to keep up with the trends as no person will ever want to be out-
dated.
Coming to the products, Maria Correia Loureiro, Miranda and Breazeale (2014) have
argued that social media helps the customers to learn more about it and also about the additional
services provided by the company. Common saying “A picture is worth a thousand words”
companies are doing tremendous efforts in convincing their fans which is now become easy by
publishing visuals, graphics and charts. Moreover, they are very easy to share. Customers find it
very easy and effective in making a purchase decision. As we know, all the people are attracted
to uniqueness. When organization engage in something which helps in standing out among
others this catches the eyes of customers and they will in turn look forward in trying something
new and spreading the same among their peer groups, friends and family.
Most widely used tool of social media by retail based organisations of UK to market their offered
products and services to the customers and its impact on their buying behaviour
Many brands and especially the retailers are using social media to a great extent these
days as they find it very effective way to reach their fans in the most effective manner as per the
presented views of Rapp and et. Al. (2013). And because of this they have now implemented this
in their marketing strategy itself. Talking about the leading brand of supermarkets in Britain, it is
using social media to a great extent. It is using social media as a channel to provide consumer
service and also engaging with their fans. The major marketing tool which is used by one of the
renowned retail organisation named TESCO is using Facebook as one of their social networking
tool. We can see this as TESCO has a substantial presence on the sites and using it the most in
interacting with the customers. TESCO does the marketing by posting per day.
The posts are not solely promotional but educational as well entertaining followers as
argued by Siamagka and et. Al. (2015). This is for instance, TESCO is been sharing some recipes
and blogs inclined towards healthier eating with all the ingredients available to buy from the
store. Apart from Facebook, TESCO also uses Twitter as their marketing tool by posting all the
offers available from the store. The account is used mainly as a channel to provide customer
service and also for replying to the tweets of its followers. The tweets are used as a way to
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highlight specific products and services and to comment on to the relevant topics. These posts
are mainly comical. It is platform for the customers to solve their grievances immediately. These
techniques help a lot in convincing the consumers to buy the products.
Research Approach or Methodology
This is to define the techniques used by the researcher to carry out the investigation in a
directional manner where this in turn will together guide the surveyor as well as the readers to a
great extent (Valos and et. Al. 2016). It is by projecting understandable research to the readers
that can be easily interpreted by them. Beside this, the surveyor is also assisted to use the most
suitable measure for conducting this study where below are the applied tactics of research used
by the investigator over here- Research design- A descriptive design has been chosen to carry out the present research
work which is with a special context of carrying out an in depth investigation of the
chosen subject matter (Zhang and et. Al., 2017). It is mainly in accordance to the elected
research topic of this study where the other two alternatives namely explanatory and
exploratory are not supportive for the current research topic. Research approach- An inductive approach has been chosen by the investigator over here
as a way of broadening the overall scope of the study (Verma, Sharma and Sheth, 2016).
It is where this will initiate from a specific context by referring to the tact of social media
in marketing and will end on a general context. It is by analysing the impact of social
media marketing on the buying behaviour of consumers that duly tend to influence their
purchase related decisions. Data collection- Both primary and secondary data collection measures have been chosen
by the surveyor over here to gather a likely set of information. The primary data
collection will be done with the help of survey that will be conducted to specially
interrogate the targeted set of respondents and get a liable response from them
(Subramanian and et. Al., 2014). Apart from this, there together exists secondary data
collection that is done by referring to some previously carried out studies by several
academic scholars. It is however with a major contribution of authenticated books and
journals interpreted from genuine online sites, etc., to give an attested outlook to the
conducted investigation.
are mainly comical. It is platform for the customers to solve their grievances immediately. These
techniques help a lot in convincing the consumers to buy the products.
Research Approach or Methodology
This is to define the techniques used by the researcher to carry out the investigation in a
directional manner where this in turn will together guide the surveyor as well as the readers to a
great extent (Valos and et. Al. 2016). It is by projecting understandable research to the readers
that can be easily interpreted by them. Beside this, the surveyor is also assisted to use the most
suitable measure for conducting this study where below are the applied tactics of research used
by the investigator over here- Research design- A descriptive design has been chosen to carry out the present research
work which is with a special context of carrying out an in depth investigation of the
chosen subject matter (Zhang and et. Al., 2017). It is mainly in accordance to the elected
research topic of this study where the other two alternatives namely explanatory and
exploratory are not supportive for the current research topic. Research approach- An inductive approach has been chosen by the investigator over here
as a way of broadening the overall scope of the study (Verma, Sharma and Sheth, 2016).
It is where this will initiate from a specific context by referring to the tact of social media
in marketing and will end on a general context. It is by analysing the impact of social
media marketing on the buying behaviour of consumers that duly tend to influence their
purchase related decisions. Data collection- Both primary and secondary data collection measures have been chosen
by the surveyor over here to gather a likely set of information. The primary data
collection will be done with the help of survey that will be conducted to specially
interrogate the targeted set of respondents and get a liable response from them
(Subramanian and et. Al., 2014). Apart from this, there together exists secondary data
collection that is done by referring to some previously carried out studies by several
academic scholars. It is however with a major contribution of authenticated books and
journals interpreted from genuine online sites, etc., to give an attested outlook to the
conducted investigation.

Sampling- Random sampling method has been chosen by the surveyor to carry out this
study where this is basically undertaken to interrogate non-selective participants to
contribute in the research work (Rowley, 2016). Herein, 50 unselected customers of
TESCO will be interrogated with the help of a designed set of questionnaire. However,
another measure called purposive sampling is not useful to conduct the present
investigation where it is usually done to make a selective distribution of the participants,
which is not required here.
Data Analysis- Lastly, this is reflected to be another most important methodology where
the above gathered information will be analysed by opting for the most appropriate
technique (McKenzie-Mohr, 2013). Qualitative analytical method has been chosen over
here to conduct a subjective evaluation of the obtained resultants at the end with the help
of thematic investigation. Another analytical method is not useful in the present study
where this means to use make an objective assessment of the resultants with varied
numerical tools such as mean, mode and medians, etc.
Expected Outcomes Summarise the outcomes/personal development that you hope will result
from the project
It is on summarizing the anticipated outcomes of this study where it has already reflected
a tremendous scope for the marketeers of retail based organisations like TESCO. It is where the
marketing personnel’s of TESCO can successfully acknowledge the existent state of their selling
procedures (Malthouse and et. Al., 2013). It is where a prompt use of social media tools is
referred to be a need base prospective of today's digitalized customers. As a result to which,
TESCO can hereby make a prospective use of this investigation to recognize any further
requisition of change in their adopted techniques of social media marketing.
PART 2
2.1 Matching resources efficiently to the research question
(A) Resources required to carry out the research
It is in context to the current undertaken study in which the investigator is referring to
evaluate the impact of social media marketing on the buying behaviour of consumers where this
aim is further accompanied by several numbers of objectives to carry out a well-defined survey.
It is however with a special context of a renowned retail based organisation in UK named
TESCO. However, it is together in support of some prompt resources that have been used by the
study where this is basically undertaken to interrogate non-selective participants to
contribute in the research work (Rowley, 2016). Herein, 50 unselected customers of
TESCO will be interrogated with the help of a designed set of questionnaire. However,
another measure called purposive sampling is not useful to conduct the present
investigation where it is usually done to make a selective distribution of the participants,
which is not required here.
Data Analysis- Lastly, this is reflected to be another most important methodology where
the above gathered information will be analysed by opting for the most appropriate
technique (McKenzie-Mohr, 2013). Qualitative analytical method has been chosen over
here to conduct a subjective evaluation of the obtained resultants at the end with the help
of thematic investigation. Another analytical method is not useful in the present study
where this means to use make an objective assessment of the resultants with varied
numerical tools such as mean, mode and medians, etc.
Expected Outcomes Summarise the outcomes/personal development that you hope will result
from the project
It is on summarizing the anticipated outcomes of this study where it has already reflected
a tremendous scope for the marketeers of retail based organisations like TESCO. It is where the
marketing personnel’s of TESCO can successfully acknowledge the existent state of their selling
procedures (Malthouse and et. Al., 2013). It is where a prompt use of social media tools is
referred to be a need base prospective of today's digitalized customers. As a result to which,
TESCO can hereby make a prospective use of this investigation to recognize any further
requisition of change in their adopted techniques of social media marketing.
PART 2
2.1 Matching resources efficiently to the research question
(A) Resources required to carry out the research
It is in context to the current undertaken study in which the investigator is referring to
evaluate the impact of social media marketing on the buying behaviour of consumers where this
aim is further accompanied by several numbers of objectives to carry out a well-defined survey.
It is however with a special context of a renowned retail based organisation in UK named
TESCO. However, it is together in support of some prompt resources that have been used by the
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surveyor to carry out a guiding research work (Hutchinson and et. Al., 2015). These resources
are primary and secondary sources to collect a liable set of data for the investigation. The
primary sources have reflected a direct approach of the surveyor to interrogate some targeted
respondents of the study with the help of a framed set of questionnaire. A survey based method is
being adopted for this where the secondary sources depicted some pre-established data collected
from earlier studies from company reports and governmental records, etc. The surveyor in the
present study with a concentrated approach of analysing the impact of social media marketing on
the buying decision of customers has thus undertaken both these resources of data collection.
(B) Relationship between research resources and the research question
There exists a direct relationship between the research resources and the query where the
sources are apparent to assist the investigator to carry out a directional survey with an ultimate
achievement of its stipulated goals. Apart from this, both these are together referred to be
interlinked with one another with a prior role of the research question to further conduct the
study in a directional manner (Hristov and Reynolds, 2015). It is also with a prompt contribution
of the subject matter opted to carry out the investigation that in turn assists in framing a likely
question to conduct a directional work. After which, justifiable resources are being referred to
accomplish a timely investigation within its stipulated period and with pertinent output at the
end. It is however with a fundamental concern of attaining the targeted goals of the survey for
which, the researcher is duly required to opt from the most substantial resources.
2.2 Undertaking the proposed research investigation
This section is to undertake the projected study where a survey based method has been
adopted by the researcher to carry out the present investigation. Herein, a considerable
questionnaire is evident to support in direct attainment of the research aims and objectives. It is a
part of primary data collection and tends to provide a reliable set of information that is effortless
to complete for both the investigator and the study respondents (De Vries and Carlson, 2014). In
addition to this, secondary sources have together been considered by the surveyor to achieve the
accepted aims and objectives of this research work. This was done by referring to the company
reports documented by TESCO by together considering the governmental records that were
specifically designed on the basis of TESCO’s marketing activities that were conducted with the
help of distinct social media tools.
are primary and secondary sources to collect a liable set of data for the investigation. The
primary sources have reflected a direct approach of the surveyor to interrogate some targeted
respondents of the study with the help of a framed set of questionnaire. A survey based method is
being adopted for this where the secondary sources depicted some pre-established data collected
from earlier studies from company reports and governmental records, etc. The surveyor in the
present study with a concentrated approach of analysing the impact of social media marketing on
the buying decision of customers has thus undertaken both these resources of data collection.
(B) Relationship between research resources and the research question
There exists a direct relationship between the research resources and the query where the
sources are apparent to assist the investigator to carry out a directional survey with an ultimate
achievement of its stipulated goals. Apart from this, both these are together referred to be
interlinked with one another with a prior role of the research question to further conduct the
study in a directional manner (Hristov and Reynolds, 2015). It is also with a prompt contribution
of the subject matter opted to carry out the investigation that in turn assists in framing a likely
question to conduct a directional work. After which, justifiable resources are being referred to
accomplish a timely investigation within its stipulated period and with pertinent output at the
end. It is however with a fundamental concern of attaining the targeted goals of the survey for
which, the researcher is duly required to opt from the most substantial resources.
2.2 Undertaking the proposed research investigation
This section is to undertake the projected study where a survey based method has been
adopted by the researcher to carry out the present investigation. Herein, a considerable
questionnaire is evident to support in direct attainment of the research aims and objectives. It is a
part of primary data collection and tends to provide a reliable set of information that is effortless
to complete for both the investigator and the study respondents (De Vries and Carlson, 2014). In
addition to this, secondary sources have together been considered by the surveyor to achieve the
accepted aims and objectives of this research work. This was done by referring to the company
reports documented by TESCO by together considering the governmental records that were
specifically designed on the basis of TESCO’s marketing activities that were conducted with the
help of distinct social media tools.
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2.3 Recording or collating the data
Theme 1- Most of the respondents are of middle age range.
Age- Frequency
18 to 22 years 8
23 to 29 years 12
30 to 35 years 17
Above 35 years 13
Theme 2- Social media networking is referred to be the main intent of most of the respondents
behind using internet.
What is the main purpose of using internet for you? Frequency
Social media networking 20
Educational purpose 5
E-mail, news or banking related work 10
Entertainment or surfing, etc. 15
Theme 3- A majority of respondents are buying products from TESCO on weekly basis.
How often do you refer to purchase goods from TESCO? Frequency
Almost daily 2
Weekly basis 20
Biweekly 18
Monthly 10
Theme 4- Online ordering of goods and services is mostly preferred by almost all the
respondents.
What is the most preferred medium for you to shop from TESCO? Frequency
Online ordering 35
Theme 1- Most of the respondents are of middle age range.
Age- Frequency
18 to 22 years 8
23 to 29 years 12
30 to 35 years 17
Above 35 years 13
Theme 2- Social media networking is referred to be the main intent of most of the respondents
behind using internet.
What is the main purpose of using internet for you? Frequency
Social media networking 20
Educational purpose 5
E-mail, news or banking related work 10
Entertainment or surfing, etc. 15
Theme 3- A majority of respondents are buying products from TESCO on weekly basis.
How often do you refer to purchase goods from TESCO? Frequency
Almost daily 2
Weekly basis 20
Biweekly 18
Monthly 10
Theme 4- Online ordering of goods and services is mostly preferred by almost all the
respondents.
What is the most preferred medium for you to shop from TESCO? Frequency
Online ordering 35

Offline by visiting their retail outlets 15
Theme 5- A majority of the respondents are in approval of surfing internet for determining
any newly offered proposal's by TESCO.
I mostly surf on internet to discover any new offer's proposed by TESCO. Frequency
Strongly agreed 25
Agreed 15
Neutral 8
Disagreed 2
Strongly disagreed 0
Theme 6- Facebook is the widely used tool by a large number of participants.
What is the most preferred social media site that is often being used by you? Frequency
Facebook 21
Twitter 15
LinkedIn 9
Pinterest 5
Themes 7- A majority of respondents are satisfied from the marketing tactics of TESCO.
How would you rate your satisfaction level on referring to the marketing
activities of TESCO that benefits you in certain way? Frequency
Highly satisfied 12
Satisfied 25
Neutral 10
Dissatisfied 2
Highly dissatisfied 1
Theme 5- A majority of the respondents are in approval of surfing internet for determining
any newly offered proposal's by TESCO.
I mostly surf on internet to discover any new offer's proposed by TESCO. Frequency
Strongly agreed 25
Agreed 15
Neutral 8
Disagreed 2
Strongly disagreed 0
Theme 6- Facebook is the widely used tool by a large number of participants.
What is the most preferred social media site that is often being used by you? Frequency
Facebook 21
Twitter 15
LinkedIn 9
Pinterest 5
Themes 7- A majority of respondents are satisfied from the marketing tactics of TESCO.
How would you rate your satisfaction level on referring to the marketing
activities of TESCO that benefits you in certain way? Frequency
Highly satisfied 12
Satisfied 25
Neutral 10
Dissatisfied 2
Highly dissatisfied 1
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