The Influence of Social Media on the Cannes Film Festival: A Report

This report examines the significant impact of social media on the Cannes Film Festival. It explores how the festival has leveraged digital platforms for promotion, audience engagement, and global reach. The analysis covers the shift from traditional marketing methods to online advertising, social media campaigns, and the use of advanced technologies. The report highlights how social media has increased awareness, reduced costs, and improved communication for the festival. Furthermore, it discusses the role of platforms like Instagram and Facebook in exciting audiences and connecting with new consumers, as well as the impact of digital thinking on the film industry. The report also references the advantages of online screenings, the involvement of various age groups, and the challenges associated with social media, while emphasizing the festival's ability to adapt and innovate in the digital age. The report concludes by underscoring the benefits of social media in achieving marketing goals and maintaining the festival's global prominence.

Introducing To Critical Thinking

Table of Contents
Introducing To Critical Thinking.....................................................................................................1
INTRODUCTION...........................................................................................................................1
IMPACTS OF SOCIAL MEDIA ON CANNES FILM FESTIVAL..............................................1
CONCLUSION ...............................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
The present report is in context to social media and its impact on a global event such as
Cannes Film Festival. Social media assist in achieving daily target and can increase its market
value. Nobody depends on traditional methods like printing in newspaper, and press etc. Social
media helps in increasing people's interest which makes promotion more cheap and by keeping
environment friendly. Social media is highly influencing methods of promotion nowadays. The
report will analyse the impact of social media promotion on Cannes film festival.
IMPACTS OF SOCIAL MEDIA ON CANNES FILM FESTIVAL
Cannes Film Festival is a festival organised at international level. Before it was known as
International Film Festival but now in English its called Cannes Film Festival. Its held in Cannes
and France. This festival focus on the advanced technology which takes place in the film world.
This festival was beyond its boundaries but due to social media this film festival has reached to
the top. It has been known worldwide(Girons and et.al., 2017). Social media includes advertising
on television, promoting on social sites, hanging banners on roadside and many more from which
the festival became more effective and brought awareness amongst people. Through internet and
advanced technology one can reach to its target and can create its own vision accordingly. Social
media has their different aspects and has the ability to connect with the new consumers. Through
the media, people are getting aware of new activities and new products. Having the strategy to
plan with social media, one should be confident about his product and must introduce interest
about the Cannes Festival to an individual's life(Choi, Seo and Yoon, 2017).The media helps in
improving the imagination of one's thought about this festival. In earlier years Cannes festival
was not much in market as it was using traditional methods to promote it. But now social media
has taken this festival to the top amongst other festivals. Before people were using newspapers,
posters, radio to promote Cannes festival, but since two years social media had a great impact on
this festival. This improvement in new technologies to promote festival has totally changed the
mind of public and has also improved marketing strategy for Cannes Festival. In addition to this,
media has helped in bringing this festival to the best of African theatres. The media also benefit
in consuming less time and less expensive. Technology has not only changed the overview of the
festival but has helped in communicating process of organizers(Lardo and et/al/, 2017).
From the previous research, the film makers used DVD's and VCD”s but now they uses
advanced products like pen drive and directly send the files to further parties. This has made the
1

process of film makers very easy and fast. Before the makers were in the boundary while making
Cannes festival, but now it has enlarged in such a way that film makers can connect to anyone,
anywhere and at anytime through e-mails, cellphones, etc. Digital thinking has taken place
through social media. Social media helps in achieving daily target and can increase its market
value. Nobody depends on traditional methods like printing in newspaper, on press etc. Social
media helps in increasing people's interest which makes promotion more cheap and by keeping
environment friendly. Festival got more promoted via Instagram, Facebook and people are now
more focused to this festival. Media helps in exciting people and creating friendly
atmosphere(Dong, Liang and He, 2017). Sometimes, social media is avoided but its fulltime
opportunity available to the people. Cannes Film Festival is more liked as the organiser always
stay connected to people through online by sending pictures, videos of the programme to the
viewers. Festival must share their every section in public which excites them more in the future.
There is no other option for public getting connected towards different programmes, events,
cinemas etc. To share something in today's world one needs to get connected through media
which creates more passion and enthusiasm in public. It is a time consuming process and creates
a new world for public who are interested in it. About Seven decades , the one who is in world of
film, and also the people who want to be in this film industry shifted to French for the event
named Cannes Film Festival. It involves the ramp work, meeting to higher parties, red carpet
which is the bunch of fashion world(Agnihotri and et.al., 2017).
Through advanced technology Cannes has become faster and flexible show. Compared to
before, the people in this year are more excited about new digital technologies to be carried on
which can analyse online screening programmes. Nowadays, 30,000 films are introduced and
people are getting aware of it. Through this media one can be more attracted to different criteria
and towards variety of the festivals. Cannes festival establish anything, anywhere at anytime by
updating its festival on internet. Once the festival becomes collective through social media
everyone can see its future bright, in sense they are attracted in promoting their own activities on
social media. Media also helps to think broader. Television is also a part of this which helps to
know about different films, countries atmosphere, natural calamities and many more to it. Media
has changed the concept of the Cannes festival by innovating new programmes in the film. It
targets in connecting with the people directly(Clark, Black and Judson, 2017). Similarly,
25%people heard about Cannes film through social media but only 3% knows about Cannes
2

through traditional concept. More of that, social media shares to know about how to post
different things on internet. One advantage of sharing on media is film festival can know how
many viewers are interested, how many likes' festival got and how the remaining people can be
attracted towards Cannes festival. If there are more viewers than more money can be earned from
it. This platform does not involve one time of age group but all people surrounded can take
advantage of the festival. Some part of festivals are also displayed online to protect people's
interest. This benefits to people that they can watch and enjoy festival online by sitting anywhere
in the world. Apart from this, sitting besides the film makers and watching film festival is more
accessible. It also involves an individual to post their own programmes online and can gain
practical, live experience which is worth it. Cannes also motivate people to watch the programme
and have its own experience so that they can also be confident in posting their own festivals in
the future. With the innovative technology in social media one can grow its business more easily
and rapidly(Itani, Agnihotri and Dingus, 2017).
Its only human who can help in promoting social media by sharing live experiences and
make the events more popular. One can watch Cannes festival by sitting anywhere in their
comfort area. This impact can also lack the people from attending events live. But going to the
place where programme is organised, its time consuming and also cost effective. Through media
Cannes has become world's largest festival in the glamour part(Van der, Wagen and White,
2018). This festival is 69 years old and now started in making innovative films. Recently, it has
moved in looking forward in opening boutiques. In 2016, Cannes opened with new film Cafe
Society. Cannes itself gives different innovative films day by day. It starts with huge budget in
films which is also extraordinary. And its been watched widely through social media. This
festival involves large number of people. And of course, there is press surrounding in Cannes
festival which promotes on social media. Every festival has their own strengths and weakness
too. Its competitor is Sundance festival. Cannes is also famous for its interested work,
intelligence and practical work. Cannes from its background widely in this global world by
inventing new films and bringing intelligent directors in the film festival. This creates beautiful
imagination in the lovers and viewers of film. Social media also affect other programmes by
showing Cannes stronger(Allcott and Gentzkow, 2017). Cannes is a part of folk stories of
cinema. It has its red carpet which reaches to the heaven. In addition to these, digital technology
has also reduced the complications in the festival. Social media also has its privacy and also
3

secure the programmes from different issues. Data access has also increased which helps
customers and sellers in managing their contracts and also helps in expanding the business
internationally(Tang and Cooper, 2018).Along with the issues in online still Cannes is
performing this year in the same way as before. Digital technology has also introduced new
network in which one can secure its screening in searching images, videos, etc. Different apps
are also performed under this to promote Cannes festival. In this the selling agent can also secure
all links concerned to it. Cannes strategies by different methods to involve more and more
people to it. This festival goals at managing people interests and increasing number of people to
it. But the festival should select the media which helps them in achieving their goals. It should
not only in improve your level but also improves your chances to achieve them in the future.
CONCLUSION
Social media helped Cannes in getting engaged with people through social sites and in
marketing their goals which can solve the largest Challenges in the festival. It increases the
awareness in people with higher quality of programme. Lastly, Cannes Film Festival became
more and more popular through social media by getting promoted on it.
4

REFERENCES
Books and Journals
Tang, T. and Cooper, R., 2018. The most social games: Predictors of social media uses during
the 2016 Rio Olympics.Communication & Sport, 6(3), pp.308-330.
Allcott, H. and Gentzkow, M., 2017. Social media and fake news in the 2016 election. Journal of
Economic Perspectives,31(2), pp.211-36.
Van der Wagen, L. and White, L., 2018. Event management: For tourism, cultural, business and
sporting events. Cengage AU.
Itani, O.S., Agnihotri, R. and Dingus, R., 2017. Social media use in B2b sales and its impact on
competitive intelligence collection and adaptive selling: Examining the role of learning
orientation as an enabler. Industrial Marketing Management,66, pp.64-79.
Clark, M., Black, H.G. and Judson, K., 2017. Brand community integration and satisfaction with
social media sites: a comparative study. Journal of Research in Interactive
Marketing, 11(1), pp.39-55.
Agnihotri, R., Trainor, K.J., Itani, O.S. and Rodriguez, M., 2017. Examining the role of sales-
based CRM technology and social media use on post-sale service behaviors in
India.Journal of Business Research, 81, pp.144-154.
Dong, T., Liang, C. and He, X., 2017. Social media and internet public events. Telematics and
Informatics, 34(3), pp.726-739.
Lardo, A., Dumay, J., Trequattrini, R. and Russo, G., 2017. Social media networks as drivers for
intellectual capital disclosure: Evidence from professional football clubs. Journal of
Intellectual Capital, 18(1), pp.63-80.
Choi, Y.K., Seo, Y. and Yoon, S., 2017. E-WOM messaging on social media: social ties,
temporal distance, and message concreteness. Internet Research, 27(3), pp.495-505.
Girons Lopez, M., Di Baldassarre, G. and Seibert, J., 2017. Impact of social preparedness on
flood early warning systems.Water Resources Research, 53(1), pp.522-534.
5