Research Project: Social Media's Influence on EasyJet Clients' Choices

This research project investigates the impact of social media on client behavior and decision-making, using EasyJet as a case study. The report outlines the research methodology, including the use of a qualitative research technique with questionnaires distributed to 20 customers to gather primary data on their perceptions of social media and its influence on their choices. The analysis section presents findings organized into themes such as customer demographics, frequency of EasyJet service usage, factors influencing purchasing decisions, awareness of social media marketing, EasyJet's use of social media, and the platforms used. The analysis reveals that advertisement and marketing significantly influence customer decisions, with the majority of respondents being aware of social media marketing and its various platforms. The report assesses the effectiveness of EasyJet's social media channels and explores how social media impacts customer reviews and feedback, ultimately affecting their decision-making process. The study also emphasizes the use of formative research evaluation techniques to analyze and assess information regarding the research subject.

RESEARCH
PROJECT- PART
2

Table of Contents

TITLE: “To determine implication of social media on client behavior and their judgment
making: A case study on Easy jet”.
TASK 2
2.1 Match resources effectively to research questions and hypothesis
For conducting a research investigation in more effective manner, it is very important to
focus on several resources to be used during investigation. With the help of sufficient and high
quality of resources, a scholar can easily conduct research and obtain effective outcomes. It is
very important for researcher to focus on effective resources for accomplishing investigation.
Time is one of the major sources in a research study through which study can be
accomplished in a systematic manner. In short duration , it is quite difficult to accomplish study
and achieve its target. There are several activities such as data collection, interpretation, analysis
etc through which all objectives can be addressed. For overcome negative impact of shortage of
time, Gantt chart is one of effective technique.
With the help of Gantt Chart Method, the researcher can easily divide tasks into activities
in specific time period and develop strategies to complete it. Gantt Chart Method and Work
Break down Structure assists to scholar in divide entire study in small targets. Another major
resource is cost and fund which helps researcher to initiate and perform various activities of
research study. In several activities such as transportation, printing stationary, internet etc
requires sufficient fund.
In the absence of finance, it is impossible to conduct investigation and achieve targets. Thus, it
can be said that cost is one of the major resources to lead examination. To beat the effect of
deficiency of back, scientist can utilize action based costing technique Another important
resource is human through which research can accomplish in systematic manner.
2.2 Endeavor the exploration proposition as per concurred detail and methodology
In order to conduct the investigation , researcher have collect information regarding the subject.
In this research, scholar have used qualitative research technique for investigate and analyze
information in effective and efficient manner( Chan, Ling and Guillet, 2011). For collect
primary information, investigator developed a effective study regarding to collect information
of social media and its impact on customer behavior and choice. Researcher have sent
questionnaire to 20 customer for take their views, perception about social media and its impact
1

on decision making. This is the best method for collect information as with it respondents can
freely share their view.
2.3 Information recording and analysis
Theme 1: Age
Age Frequency
20 to 30 year 5
35 to 45 year 10
45 To 50 year 3
50 year above 2
Theme 2: Customers uses the services of Easyjet Airline
From how many times you are purchasing and using the services of
Easyjet Frequency
I times in monthly 6
Two time in monthly 4
Three times in monthly basis 2
1 time in six month 5
One time in year 3
Theme 3: Factor mostly affect customers while buying commodity and administration from
Easy Jet
Which factor mostly affect customers while buying commodity
and administration from Easy Jet ? Frequency
Advertisement 12
Price component 3
Quality 2
other 3
Theme 4: Customer aware about social media marketing and its various platforms
Do you aware about web based marketing marketing and its
different platforms ? Frequency
2

Yes 15
No 5
Theme 5:Easy Jet company uses social media marketing for promote and advertise its services
Is Easy Jet company uses social media marketing for
promote and advertise its services ? Frequency
Satisfied 15
Neutral 2
Dissatisfied 3
Theme 6:Facebook Platform mostly using by Easyjet
Which platform mostly using of web based platform by
Easyjet ? Frequency
Facebook 10
Twitter 2
You Tube 6
Other 2
Theme 7:Easyjet using an effective channel of web based marketing
Do you agree that Easyjet using an effective channel of
social media ? Frequency
Strongly agree 10
Agree 5
Disagree 2
Strongly disagree 3
Theme 8:The major intention to utilise web based platform while buying commodity and
administration from Easyjet
What is your intention to use web based marketing at the time o
buying services from Easyjet ? Frequency
Acknowledge about product and services discounts and offers 7
3

Identify alternative substitutes 5
Assess services offers and discount 5
Read other customers view 3
Theme 9: Social media helps to collect relevant information about product and services
Do you agree that web based marketing aid to collect relevant
message about commodity and services ? Frequency
Strongly agree 10
Agree 7
Disagree 2
Strongly disagree 1
Theme 10: Social media attract and influence you while buy commodity and administration
from Easy Jet
Is web based attract and influence you while buy commodity and
administration from Easy Jet ? Frequency
Yes 17
No 3
Theme 11: Facebook and You tube provides you other customer reviews and feedbacks
regarding product and services
Do you agree that Facebook and You tube provides reviews and feedback
of other customer regarding product and services ? Frequency
Strongly agree 12
Agree 5
Disagree 2
4

Strongly disagree 1
Theme 12: Social media marketing affect decision making and choices of customers regarding
product and services in the Easyjet
Do you agree that social media marketing affect decision making and
choices of customers regarding product and services in the Easyjet ? Frequency
Strongly agree 13
Agree 5
Disagree 1
Strongly disagree 1
TASK 3
3.1 Investigation judgment technique
In order to conduct research study in an appropriate manner, it is very important for scholar to
apply research evaluation technique. It is one of the significant tools for analysis and interprets
information in a powerful way. With the assistance of this strategy, a scientist can without much
of a stretch judge activities and exercises as far as esteem, criteria and measures. There are
significant two sorts of research assessment methods that is developmental and summative.
Formative evaluation is used by the researcher during development and improvement of
program. On the other hand, summative evaluation technique helps to make judgment about the
efficacy of a program. In the current research study, researcher has main aims to study the
contact of social media on customer’s behavior and their decision making with respect to web
based technique on buyer of Easyjet. Thus, for address this objective, scholar has implemented
formative research evaluation technique by which they can effectively analyze and assess
message regarding research subject.
3.2 Analysis and interpretation of information
Theme 1: Age
5

Elucidation and investigation: This area expressed that in the review majority of people age is 35
to 45. By this gathered information it has been evaluated that in the review there are numerous
clients who are youthful. Lion's share of respondents age is 35 to 45 year old.
Theme 2: Customers uses the services of Easyjet Airline
6
20 to 30 year 35 to 45 year 45 To 50 year 50 year above
0
2
4
6
8
10
12
Frequency

Assessment: From this section in the investigation 20 regular customers of Easyjet then it has
been found that 6 respondents said that they are using services of Easyjet within one month. On
the other hand 4 customers said that they are using services of Easyjet in twice a month. In
addition to this, 2 respondents said that they are using Easyjet services within three months. On
the other hand 5 respondents said that they are using services of easy jet within Six months.
7
Once in a month
Twice in a month
Once in a three month
Once in a six month
Once in a year
0 1 2 3 4 5 6 7
Frequency

Thus, it can assessed by this information that there are several customers of Easyjet who have
effective experience of its services and commodities. Thus, it has assessed that respondents in the
survey have deep idea and information regarding services of Easyjet company. It has been also
assessed that information which have collected in the survey have sound knowledge of
respondents regarding service es o Easyjet because many of them have used cited venture
services.
Theme 3: Factor mostly affect buyers while buying services from Easy Jet
8
Advertisement
Price factor
Quality
other

Interpretation and analysis: While customer tking desicon of buying services and commodity by
Easyjet company, many of respondents are influenced due to advertisement and marketing.
While this question asked in the survey from 20 regular customers of Easyjet then 12
respondents said that at the time of purchasing product and services, advertisement and
marketing strategy of company mostly affect their purchasing decision. In addition to this, only 3
respondents said that price factor is the major factor that affect individuals while taking the
decision of purchasing administration and items from Easyjet company. From the 20 regular
customers, 2 respondents said that quality is major factor that affect purchasing decision of client
while they purchase services from Easy jet company. Thus, from this collected data it has been
assessed and analysed that advertisement and marketing is major component that affect decision
of customers within the Easyjet. As customer mostly influence by criteria of presenting and
promoting administration and items in the industry. Thus, it is precise essential for the company
to promote and advertise services by use of effective techniques of promotion like social media,
direct marketing etc through which they can effectively influence.
Theme 4: Customer aware about social media marketing and its various platforms
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Interpretation and analysis: By this segment it can broke down that in the overview a
significant number of respondents have sound information and mindfulness with respect to
online networking. While this inquiry in the study from 20 respondents then 15 clients said that
they have great learning and mindfulness with respect to online networking. Then again 5
respondents said no upon a similar explanation. Along these lines, from this gathered
information it has been examined that a considerable lot of the respondents have great learning
10
Yes No
0
2
4
6
8
10
12
14
16
Frequency