This essay delves into the multifaceted impact of social media on academic learning within higher education, particularly at the university level. It begins by defining learning and social media, highlighting their interconnectedness in the modern educational landscape. The essay then explores various social media platforms used by students, such as blogs, wikis, social bookmarking sites, and social networking sites like Facebook and Twitter, and discusses how these tools are utilized in the learning process. It further analyzes the impact of social media on students' academic lives, emphasizing its role in project completion and assignment. The essay provides a critical analysis of the positive and negative aspects of social media's influence on higher education, including enhanced access to information, improved collaboration, and potential distractions. It concludes by referencing academic sources that support these arguments.