The Impact of Social Media in the Event Industry: Wonderland Event HR

This report examines the impact of social media on the event management industry, using Wonderland Event in the UK as a case study. It explores the role of social media in various HR functions, including recruitment, branding, and employee communication. The report delves into the advantages o...Read More

THE IMPACT OF SOCIAL MEDIA IN THE
EVENT INDUSTRY: A CASE STUDY OF
Wonderland event, in context of HR
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TABLE OF CONTENTS
CHAPTER 1: INTRODUCTION....................................................................................................3
Aim of research................................................................................................................................4
Introduction to chapters...................................................................................................................4
CHAPTER 2: LITERATURE REVIEW ........................................................................................5
CHAPTER 3:Research methodology..............................................................................................9
CHAPTER 4:Data analysis............................................................................................................11
DISCUSSION................................................................................................................................23
CHAPTER 5:CONCLUSION And RECOMMENDATION........................................................25
RECOMMENDATION.................................................................................................................27
REFLECTION ..............................................................................................................................27
REFERENCES..............................................................................................................................29
APPENDIX-QUESTIONNAIRE..................................................................................................30
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CHAPTER 1: INTRODUCTION
Marketing is the most important department of an organization which ensures long run
growth of the firm. The event management industry of UK is outperforming in the marketplace
because of series of events are performed each year. There are number of tools and techniques
which are applied by the corporation for marketing products and services. It proves to be
effective for increasing customer base which helps in increasing overall rate of return. The
current report is based upon Wonderland event of UK which offers quality services for clients. It
organizes several types’ of field festival in accordance with season and meet requirement of
clients effectively. It consists of number of festivals like Chilled in a Field which is a family-
friendly festival in south of London. Under this, corporation offers free activities with great
dance music and live bands. The company is operating its business at large scale in UK, London
and also uses variety of social media tools in context of HR department. The main reason behind
using such kind of technique is to integrate workforce together who are working on the particular
project. Not only this, but management of Wonderland Events put efforts to attract more and
more competent workforce by using effective social media strategies. This proves to be effective
to reduce expenses which are incurred for placing advertisement through print media. It aids to
save time as well as cost and complete the HR related activities of recruitment and selection in
relatively less time.
The HR department of any organization is important because it retains or selects the most
competent workforce in the corporation. The major responsibilities of HR consist of employee
relation, recruitment and selection as well as training and development. Along with that,
compensation and benefits are also included which facilitates the workforce to motivate to
achieve objectives of corporation. Owing to this, use of social media is important in current era
through which HR department of event the management corporation can easily attract more
workforces. It will be effective for the company to create competitive edge by reducing cost of
production by effectively using HR strategies on social media. However, in current era
competition is increased to a great extent where customers are switching from one to another
brand very frequently. Furthermore, HR department faces issues in manual training and
development for simple aspect which can be resolved easily by using social media. Owing to
this, current study is being conducted to assess the impact of social media on effective
3

implementation of different HRM practices in the corporation. These aspects tend to ensure
effective communication in team and better coordination can be determined.
AIM OF RESEARCH
The aim and objectives of research are mentioned as follows which will be helpful for the
researcher to collect large amount of information and draw valid outcome for study effectively. It
proves to be effective for selecting the right kind of methodologies and other related aspect of
study for drawing valid outcome-
Aim- To analyze the impact of social media in the event management industry of UK- A case
study of Wonderland event, London
Objectives
The objectives of the current study are presented as follows-
 To assess the significance of social media in context of HR department of Wonderland
event
 To examine different tools of social media which promote effective implementation of
HRM practices in Wonderland event
 To provide different alternatives associated with social media for growth of Wonderland
event
INTRODUCTION TO CHAPTERS
There are number of chapters included in the study which consists of background,
literature review, methodology and data analysis. Along with that discussion and conclusion are
the end chapters. It assists researcher to present the outcome of study effectively in order to reach
at valid outcome. In the first chapter of background information related to use of social media in
event management sector and aim and objectives of study are stated. This proves to be effective
most important chapter under which reader come to know about the purpose of study.
Furthermore, second chapter is of literature review which provides overview related to social
media in HR context. At this juncture, different themes are prepared by researcher in accordance
with research aim and objectives. This facilitates in saving entire time and collecting large
amount of secondary information for reaching at aim of the study. In addition to this, research
methodology is the third chapter under which all related tools and procedures are explained in
4

the study in detail. However, selection of appropriate tools is given along with proper
justification. Moreover, data analysis chapter is also added under which entire collected primary
data are explained along with evidence. Accordingly, discussion chapter is completed and
recommendation are provided for selected organization.
CHAPTER 2: LITERATURE REVIEW
Literature review is the most important chapter of any study because it provide evidence
related to all collected information. Under this researcher uses number of sources for gathering
secondary information through which valid outcome can be extracted from the collected
information. Under the current study on impact of social media on event management sector,
literature review has been completed by making different themes. It has been done with the use
of number of secondary sources such as journals, books and online articles.
Theme 1: Social media and its impact on Human resource industry
With the advancement in technologies and social media, there has been negative and
positive impact on human resource department in the event management (Rapp and et.al, 2013).
Social media in today's world is not only assisting in formulating various job outlets for
recruitment process but it has it also helps in with various clients across the world, increasing the
brand image and reputation and monitoring the activities of the employees. According to Oh,
Agrawal and Rao, 2013 it has been stated that social media has made the recruitment process
easier because human resource manager can easily post different job with the help of several
social media sites. It is common to use different social networking sites such as Facebook,
Twitter, LinkedIn and YouTube. 88% of the total population of UK has access to internet which
helps in accessing various social networking sited easily.
When, company post various job openings on sites like Facebook, Twitter, LinkedIn and
YouTube then many individuals can access those sites and post back on the same site (Bolton
and et.al, 2013). It makes it easier for the company to check the availability of job postings and
can help in determining which candidate fits in the particular job opening. It can be critically
evaluated that visitors or applicants can directly raise their query by posting on social media. It
proves to be effective for HR department of corporation to resolve the issues which are being
faced by applicants. Accordingly, recruitment process become quite simple and easier.
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Furthermore, social media also facilitates to reduce cost of hr department because print media
will be less in use and in the same manner profitability can be enhanced. Hence, social media
plays an important role in recruiting different individuals for various job postings. Second
positive impact of social media on human resource department in event management is branding
of various products and items of the company.
Kavanaugh and et.al, 2012 has stated that when a company launches a new product in a
market it is necessary for the organization to do its branding in the market so that public becomes
aware about the new products. This can be successfully done with the help of social media. A
company can make accounts on different social networking sites which can help in advertising
new products which have been launched in the market. This will increase the branding and
publicity of the product and more and more people will become aware about the product in less
time (Leung and et.al, 2013). On other hand, social media can also be used in promoting or
enhancing the image of a product if it is not popular in the market or whose brand image has
been spoiled by different reasons.
Apart from this, social media is used by hr department for the promotion of company.
Here, human resources department of event management sector upload several kind of views and
pictures related to progress of the firm which in turn indirectly attract more applicants. Similarly,
event management sector relies upon skills and competency of workforce through which
company can deliver good quality of services to large number of buyers. Hence, this is one of the
most effective methods which can be employed to promote or increase the brand image of a
particular product in the market. In many cases, social media can also be used to monitor various
activities of the employees who are working in an organization. For example, in many companies
the use of personal social accounts is permitted so that they can enhance their business and
marketing activities (Salo, Lankinen and Mäntymäki, 2013). This also assists in being in touch
with the customers and clients of different organizations. But in many cases it has been noticed
that use of social media is restricted in the company. An employee is not permitted to use his/her
own social media accounts for the concerns of security and privacy.
One of the major reasons which do not allow the employees to use social media at work
is because different confidential information can be transferred to unauthorized source. This can
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cause major issues for the company (Castillo, Mendoza and Poblete, 2013). But in many cases,
the use of own social media account is permitted because it helps in reviewing opinions and
ideas of all the public who are linked to social networking sites. This can produce both negative
and positive impacts on reputation of the organization. Another impact of social media on
human resource department in event management industries in UK is that it helps in building
effective communication with employees and management team of the company. Generally, it
has been noticed that there is a huge difference between communication which is done face to
face and communication which is done through the social media (Rogers, 2013). In many cases,
employees are not able to share their working experience or problems which are faced by them at
the workplace directly with the higher authorities. In such cases, it becomes the responsibility of
higher authorities to make the workers feel comfortable. This can be done by adopting various
effective methodologies of communications such as social media. Human resource managers use
method of Facebook and Twitter to interact with their employees.
This helps an employee to share all views and information freely. This in turn corporation
can ensure highly level of integration among workforce through which they share information
am,pong each other. It proves to be effective to deliver higher level of satisfaction among end
users. Similarly, HR department ensure internal coordination with the use of social media
through which workforce can be in touch whether they are organizing acuity at different place or
same. Apart from this, On other hand, Google hangouts and Yahoo can also be adopted to plan
events between different members across the world. Apart from positive impacts, there are many
negative impacts of social media on event management industries which can be noticed (Rapp
and et.al, 2013). Broadly addressing, the companies which rely on building relationships through
media have to devote time and commitment towards social media so that they can build up
effective relationships. Moreover, staff members are not able to cope up with the rapidly
changing demands of the media in the world. It has also been noticed that there is an issue of
accuracy faced because a person cannot rely on whether certain information which is available
through social media is true or not. On a larger perspective, the organizations cannot ignore the
risk associated with social media (Oh, Agrawal and Rao, 2013). There are major challenges that
can be faced by human resource department when accessing social media for the different
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purpose. For example, they have to manage intellectual property, leakage and loss of confidential
data, criticism of management or certain behavior of employees that can damage the reputation
of the company. One of the major risks associated with social media is that there is lot of
information available on the network which can be used for social engineering attacks such as
hacking of various passwords. Monitoring the behavior of an employee outside the organization
also presents ethical considerations that can create dilemmas. Very often individuals may also
witness discrimination and violation during the recruitment process. Hence, it is necessary to
resolve all these issues because these problems associated with human resource department
cannot be overlooked (Bolton and et.al, 2013).
Theme 2: Different tools of social media for promoting event industry
Social media is one of the most common tools that can be used by all the web
applications so that different information can be shared to all the users (Kavanaugh and et.al,
2012). This also helps in developing better communication between different people so that ideas
can be shared on a broader perspective. Some common and most popular social media tools are
Facebook, Twitter, YouTube, LinkedIn, Pinterest and Foursquare. The use of social media is not
just limited to event promotion or management but it can also be used to accomplish various
marketing activities. To manage an event through social media, it is important to integrate all the
social channels so that an upcoming event can be promoted properly. Creating a hashtag helps in
categorizing messages so that they can be reviewed on the priority basis. For promoting an event,
it is necessary to create a suitable and relevant hashtag that suits the event so that people become
interested in showing up for the event (Leung and et.al, 2013).
There are many factors which will influence the management of event. For example, if
the event planner is using a long hashtag then it will certainly create confusion in the mind of
public hence, it is advisable to create a short and unique hashtag so that it is unified (Salo,
Lankinen and Mäntymäki, 2013). Apart from using Twitter social media tool, the planner or
event manager can also make use of Facebook for promoting the event successfully. To promote
an event on Facebook, it is necessary to create a nonprofit Facebook page so that users can like
them to have necessary information about the events. One of the major advantages of social
media is that if a RSVP'S attends the event in which he/she is tagged then it will automatically
8

show in her profile and this will help in increasing the likelihood friends to follow it (Castillo,
Mendoza and Poblete, 2013). Similarly, it is easy to create a LinkedIn event page so that event
can be promoted. Prior to the event, it is essential to identify the pre-event activities because this
will help in managing the activities effectively. Developing a target audience assist in clearly
identifying what type of audience is needed so that event becomes more success. Before
planning or executing the program it is also necessary to communicate the entire activities of the
events so that people can become aware about the complete event which is to be organized.
Social media helps in organizing all these activities by promoting in a better way. Hence, this is
one of the most effective ways which can be employed to promote the events in UK (Rogers,
2013).
CHAPTER 3:RESEARCH METHODOLOGY
Research methodology is the most important part of study which consists of number of
tools and techniques for data collection and analysis. It is effective for researcher to access
appropriate source of information and draw valid outcome in the same direction. The current
report on “impact of social media in context of HR department in event management industry of
UK” consists of the following aspects- Research philosophy-The research philosophy is based on assumption, beliefs and views
of researcher through which strong basis can be developed for collecting large amount of
information. Generally, there are two kinds of research philosophy such as positivism and
interpretivism. Positivism philosophy is mostly used in quantitative type of investigation
where researcher presents the factual data. However, in interpretivism philosophy, a
single truth has multiple facets and scholar can accordingly provide his own views.
Owing to this, current study will be based up interpretivism philosophy in which the
researcher is free to provide his own views and assumption by referring sources of
information.
 Research design-Research design plays an important role in presenting outcome of the
study in the most effective manner. There are different types of research design used such
as descriptive, exploratory and explanatory which are applied by the researcher in
accordance with specific purpose. Here, exploratory kind of research is used in new
9

research where the problem is not defined yet. However, explanatory research is used in
which the scholar explores different approaches for gaining better understanding related
to topic under investigation. However, current study is based on in-depth analysis and
owing to this descriptive research design has been used (Franklin, 2012). It proves to be
effective to describe characteristics of people which are going to be taken in the study.
 Types of investigation-There are two types of research investigations such as qualitative
and quantitative and use of the same is based upon nature of the study. The quantitative
kind of study is used for assessing impact of one or more than variable on other. It
facilitates to collect data by using quantitative kind of techniques through which the valid
suggestions can be provided to the researchers (Howell, 2013). Furthermore, qualitative
type of investigation is used for in-depth analysis under which research applies
theoretical aspect. Therefore, qualitative kind of investigation has been applied for
assessing the impact of social media on event management industry of UK. Research approach- Research approach is the most important part of research
methodology under which the scholar follows the set pattern for collecting the
information. There are two types of research approaches used, such as deductive and
inductive. Here, deductive research approach proves to be effective in quantitative type of
investigation which aids to draw valid outcome for the study in an effectual manner
(Bhattacharyya, 2009). On the other hand, inductive approach is an effective method in
which top to bottom approach is followed. Here, the researcher at first collects general
information related to social media and its impact on corporations. Accordingly, specific
data are gathered in context of research under investigation (Howell, 2013). However,
under deductive approach, first of all specific information is referred and then in the same
manner valid outcome is drawn. Hence, current report applies inductive approach for
gathering valid information. For this study, inductive approach is perfect. Here, the
researcher gathers all detail information related to social media and accordingly its
importance in context of HR department of corporation has been assessed. Sampling-Sampling is the most important technique for completing the procedure of
primary data collection. It is because generally entire population cannot be referred for
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collecting the information. Owing to this, representative part of the same is taken into
consideration for gathering data (Grafton, Lillis and Mahama, 2011). There are two
different types of research design such as probabilistic and non-probabilistic. In the
current report on impact of social media, non-probabilistic sampling has been used for
gaining appropriate information from the respondents (Mok, Sparks and Kadampully,
2013). It consists of different designs such as simple random, quota, judgment and
snowball. Along with that, purposive sampling is also included which is in the form of
non-probabilistic sampling. Owing to this, present report applies purposive sampling for
approaching HR managers of Wonderland events. The main reason behind selecting this
approach is to gather appropriate data from respective parties. However, sample size is
kept as 5 so that important information can becollected.
 Data collections methods-There are two types of data collection methods; primary and
secondary. Secondary data are those which are already collected whereas secondary data
are gathered at first hand for specific purpose (Ihantola and Kihn, 2011). There are
different methods available for collecting primary data such as observation, questionnaire
and interview. In the current research, for collecting primary information questionnaire
method has been used in which list of questions related to research issue are presented.
Furthermore, secondary sources such as journals, books and online articles are applied for
collection of data. It facilitates to develop in-depth knowledge of research for producing
valid outcome. The main reason behind collecting both primary and secondary
information is gathering detail to impact of social media on Wonderland Event. It will be
effective for the corporation to attract more competent workforce and retain them for
longer time span. This is because collection of primary information will be effective for
accessing internal information of Wonderland that how effectively social media is
contributing in the growth of firm.
CHAPTER 4:DATA ANALYSIS
Data analysis is the most important chapter of report which consists of detail analysis of
collected primary and secondary information. It is effective for the readers to understand the
scenario effectively for the purpose of meeting objectives. The analysis of data can be refereed as
method of scrutinizing, transforming and modeling of data with the objective of finding the
11

needed and helpful information, suggesting recommendation and supporting decision making. It
can be also refereed as method of ascertaining and evaluating the data with the help of analytical
and logical reasoning to test each consistent of the provided information. In this respect, data can
be collected from different sources, reviewed and then analyzed to arrive at particular type of
conclusion. In the present section, thematic analysis has been done by considering different
research objectives and research questions. It is maximum used qualitative data analysis method.
It is way of ascertaining, analyzing and reporting patterns within data. It enable in developing of
themes which further showcase the main part of data with regards to the research question and
showcase some kind of patterned result or meaning with set of data.
Theme 1: Social media tools are used in Wonderland for HR department
1. What kind of social media
tools are used in Wonderland for
HR department?
Facebook 1
Twitter 2
Linkedin 2
All of the above 0
According to the collected information, it has been found that, 1 respondent stated that
Facebook is the effective social media used for Wonderland in HR department. However, 2
12
1
2
2 Facebook
Twitter
Linkedin
All of the above

participants reflected that Twitter is the most important tool for increasing participation of
competent workforce in event management organization. However, remaining 2 participants also
reflects that Liknedin is the effective site for approaching potential employees which are
competent enough to work in the organization like Wonderland. With the help of social media
like, Faebook, Twitter, company in increase interpersonal relationship with its employees. It is
important platform that help management in understanding employees in better way. Other than
this, HR department of company can keep track of the social life of the employee and use it for
the benefit of business. For example, individuals efficient in making friends on networking sites
can be offered customer relationship management jobs. The managers of Wonderland can use
social media as a too lead people by example and stimulate innovation so as to inspire
organizational members to give maximum contribution in the success of business. With the help
of work experience shared by individuals on social sites company can make significant changes
in business. Overall, social media tools can be used by HR department to target wide audience to
apply for the vacant job post in the provide time frame. It also help in improving communication
between employee and management. Other than this, management can take feedback from
employee regarding work, identify different issues and thus improve the retention rate. By taking
the acquired information in account, the HR department of Wonderland must emphasis more on
the use of twitter and Linkedin as result of their high popularity.
Theme 2: Agree that social media tools help to attracting more competent workforce
2. Do you agree that social
media tools help to attracting
more competent workforce?
Strongly agree 2
Agree 1
Neutral 0
Disagree 1
Strongly disagree 1
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The aforementioned diagram reflects that 2 hr personnel strongly agree with role of social
media in attracting more competent personnel. However, 1 respondents agree for the same stated
that number of workforce can be attracted. In addition to this, 1 respondent disagree whereas 1
participant strongly disagree with role of social media in attracting competent workforce.
Therefore, majority of participants shows that social media is helpful in Wonderland because HR
department can easily attract buyers for the purpose of meeting organizational requirement in an
effectual manner. Therefore, majority of respondents are happy with social media. It facilitates to
increase effectiveness of corporation in the marketplace. In the support this, it has been identified
from the study that social media is viable platform to find potential candidate. It also help
company to highlight the organizations distinct value proposition to potential employees.
Further, Wonderland can use social media as a base for improving communication between
present employees and prospective candidates where, individual can ask frequent questions and
get them answered in real time. Social media can be stated as effective platform for motivating,
engaging candidates to apply for the vacant job post. Therefore, information about present
openings can be provided to vast audience with the help of social media sites.
Theme 3: Satisfied that use of social media help in reducing cost of production
3. Are you satisfied that use of
social media help in reducing
14
2
1
1
1
Strongly agree
Agree
Neutral
Disagree
Strongly disagree

cost of production?
Highly satisfied 2
Satisfied 2
Neutral 0
Dissatisfied 1
Highly dissatisfied 0
According to the collected information, it has been found that 2 respondents are highly
satisfied that use of social media contribute towards reduction in employee turnover. It facilitates
corporation to retain workforce for longer time span. Furthermore, 2 workforce are also satisfied
that cost of production can be reduced with the help of social media at workplace in Wonderland
events. However, 1 participant is dissatisfied with the same and stated that social is helpful to
increase motivation of employees and accordingly attrition rate can be reduced to a great extent.
This proves to be effective that organizational issues related to employees turnover can easily
resolved with the help of social media. The cost of production can be reduced with use of social
media as its save company from huge expenditure done on hiring recruitment agency so as to fill
the vacant job position. Thereafter, Wonderland can be saved from the outlay incurred on the
advertisement of television, newspaper, magazine etc. In the views of respondents, social media
can be used to improve the communication between management and employees. In addition to
this aspect,employees can directly discuss their issues over social sites and get them resolved on
15
Highly satisfied
Satisfied
Neutral
Dissatisfied
Highly dissatisfied
0
0.5
1
1.5
2
2.5
2 2
0
1
0

time thereby preventing further dissatisfaction. This save company from the cost of hiring new
candidate, training and developing it etc.
Theme 4:Social media facilitates to retain workforce for longer time span
4. Do you think that social
media facilitates to retain
workforce for longer time span?
Yes 4
No 1
Can't say 0
According to collected primary information, it has been found that 4 respondents agree
that that social media proves to be effective for retention of workforce for longer time span. This
is due to clear communication, higher level of motivation and effective practices the agree with
the effective of social media on retention of workforce. It reflects that corporation can use
strategies in accordance with social media which will be effective in context of increasing
customer base. It provide opportunity to management to know their employees apart from work.
This also help in identifying the hidden talent of employee which can be used to encourage
innovation in business. By promoting the skills and abilities of employee,company not only
provide them career opportunity but also recognize their competence and enhance their
satisfaction level. The social media facilities also help in improving the interaction of employee
and management which enable in sharing different ideas, suggestions, views and issues faced by
16
4
1
Yes
No
Can't say

them. This further develop a sense of belonging in employees as they are treated as part of
company and assuring they are not required only for formal purpose.
Theme 5: Social media is helpful in HR department of Wonderland event
5. In you opinion how social
media is helpful in HR
department of Wonderland
event?
Yes 4
No 1
The collected information reflects that 4 participants agree that social media is helpful for
HR department of Wonderland. Under this workforce work with integration for the purpose of
achieve set objectives of corporation set time span. On the other hand, only one participant stated
that social media is not helpful for HR department. This is because they have another effective
alternatives though which they are already attracting number of clients or workforce. With the
help of social media,cited company can develop corporate trust and respect. It will enable
company in developing effective staffing strategies that focus on the responsiveness,
transparency and responsibility to the physical and online community. Further, company can also
use social media as tool to keep track of the Hr strategy of its rivals. Such as company can check
the comments of employees of rival firm, new hires showing interest in job and salary offered by
them so that wonderland stay at the forefront of its industry. Thereafter, social media can be used
by HR department to push strategic content that encourage a companies features like, extensive
opportunities, rewards and distinct corporate culture.
Theme 6: It is necessary to use social media for HR department of Wonderland
17
4
1
Yes
No

6. Is it necessary to use social
media for HR department of
Wonderland?
Yes 3
No 1
Can't say 1
According to the collected information, it has been found that social media for the HR
department is necessary because of its role in attracting number of competent workforce. Not
only this, but workforce are motivated by having clear communication among them with the use
of social media. On the other hand, 1 respondent is not agree with with the same because they are
happy with other prevailing strategies used to contact workforce. In addition to this, remaining 1
respondent does not have any idea about necessity of social media in HR department of
Wonderland Event. However, majority of respondents shows that social media is very important
and necessary for organization like Wonderland through which requirement of HR department
can be met effectively. Social media is also effective as it help in trimming down the extra cost
related with traditional ways of finding and appointing candidates. Therefore, excess amount
incurred in inviting applications from candidate through marketing or traveling to job fairs,
screening candidates etc. will be eliminated with the use of social media and thus assist in
reducing the cost of company.
Theme 7. Satisfied that positive impact of social media on workforce motivation
7. Are you satisfied that positive
impact of social media on
workforce motivation?
18
31
1
Yes
No
Can't say

Highly satisfied 3
Satisfied 1
Neutral 0
Dissatisfied 0
Highly dissatisfied 1
The collected primary information reflects that 3 respondents are highly satisfied that
social media aid to give positive motivation among workforce. It facilitates them to achieve long
a well as short term objectives. This is because motivation workforce generally devote extensive
time for delivering good quality of services to large number of buyers. It encourage employees to
know their customers more by interacting them. However, 1 respondent is satisfied with positive
impact of social media. The social media platform help in increasing the engagement level of
employees by assuring their participation in business decision. Its inception that through social
sites, management of entity can ask the suggestion, idea of employees and consider them I taking
business decision. On the other hand, 1 participant is highly dissatisfied because of use of social
media. The reason for the same can be due to high time is involved in managing social media
profile along with the management of work. Moreover, social media has both positive and
negative aspect on performance of corporation. It shows that, social media not gives whole
positive benefit to firm because of association of higher cost.
Theme 8: Agree that social media tools facilitates in resolving issues of employees
8. Do you agree that social
media tools facilitates in
19
31
1
Highly satisfied
Satisfied
Neutral
Dissatisfied
Highly dissatisfied

resolving issues of employees?
Strongly agree 4
Agree 1
Neutral 0
Disagree 0
Strongly disagree 0
The collected primary information reflects that 4 strongly agree with role of social media
in resolving issues which are being faced by workforce. This shows that workforce get clear
communication with the use of effective social media tools like Facebook, Twitter and other
related aspect. It proves to be effective to enhance their motivation level and support them in
achieve long as well as short term objectives. In addition to this, 1 respondent also agree that
social media communication is helpful in order to resolve issues of employees and provide them
comfortable work environment. Hence, workforce get detail information with the use of social
media at workplace and outside of event management organization. The information also helps
in knowing that no one is disagreed from the statement that social media is helpful in resolving
issues. They all thought it is helpful This in turn company can create positive image of the same
in the marketplace and increase large number of clients. All thought that by social media they
can easily communicate their issues with friend and they help them in solving their issues. This
tool is also very helpful in making direct contact with the management and tell about the issues
which employee is facing in the company. The employees thought they that want to follow any
20
4
1
Strongly agree
Agree
Neutral
Disagree
Strongly disagree

process in contacting with the top management they can easily contact by the use of social
media..
Theme 9:Twitter and Facebook helps for effective communication among workforce
9. Do you think that Twitter and
Facebook helps for effective
communication among
workforce?
Yes 4
No 1
Can't say 0
According to the collected primary information, it has been found that 4 respondents agree that
Facebook and Twitter are helpful for effective communication and only one respondent says are
disagreed that Facebook and twitter are helpful in effective communication. Apart from that no
one respondent that they cant say anything on this issue. On the other hand, on remaining
respondent stated that Facebook and Twitter might create issues in establishing clear flow of
communication due to network issues. This might has direct impact on personnel through which
overall activities implemented by HR department of Wonderland might get affected. In addition
to this, majority of respondents stated in favor of positive role of Twitter and Facebook for free
flow of communication personnel regarding their roles and responsibilities. The people also says
that by Facebook and twitter they can easily share the information with the workforce of the
company. If workforce is not present in the company they can easily share the information by the
post on the Facebook and twitter. All the workforce can also chat among each other on then
21
4
1
Yes
No
Can't say

company information and regarding any information which passes in the company. If company
has to give any kind of the detail to the comap0ny workforce that make the blog and post on
twitter on Facebook. The company thought they do not want the physical presence of the
employee for sharing any information and any communication they can do through use of the
social networking site.
Theme 10. Agree that HR department establish clear communication by using social media
tools
10. Do you agree that HR
department establish clear
communication by using social
media tools?
Strongly agree 3
Agree 2
Neutral 0
Disagree 0
Strongly disagree 0
The collected primary information reflects that 3 respondents strongly agree with role of
social media in ensuring clear communication of HR with employees. It reflects that workforce
come to know regarding their task on right while organizing any of the event. It serves as the
effective aspect for coordination among team so that work or target can be achieved on right
time. On the other hand, 2 respondents also do agree with contribution of social media in
effective communication among workforce or cross functional team of Wonderland event. From
the collected information we came to know that no one is disagreed and disagree by the
22
3
2
Strongly agree
Agree
Neutral
Disagree
Strongly
disagree

statement that by the use of the social media the HR makes the effective communication. HR
department of the company makes gives very clear information about all the things which they
organize in the company among employees and client of the organization. The HR post the event
which they going to organize in the company by the social media and all the employees of the
company knows about the event. By this tool the HR department of the company has do not want
to contact personally with each employee. All the employees let to know the information by the
use of social media. It is also very effective in creating any miscommunication by the Hr
department to the employees. All the things are correctly passed among each other.
DISCUSSION
The data collected primary information shows that respondents agree with role of social
media in increasing attention of workforce who working in Wonderland event. Here, HR
department of corporation play important role by focusing upon recruitment of highly competent
workforce. It has been already discussed in literature review that that social media has made the
recruitment process easier because human resource manager can easily post various job with the
assistance of several social media sites. Through the use of the social media the wonderland
makes the E- Recruitment in the company. It is also very helpful for the HR in creating the
branding among the candidate about the company. They can reach to the large number of the
applicant by the use of social media. Various international candidate which posses a high skill
are identified by the company which meets the requirement of the company. It also widens the
scope fir HR department in making the recruitment of the employees in the company. As
discussed in literature review, the company an take help of various social sites such as,
Facebook, Twitter, Linkedin etc. Through the use of social media the HR department makes the
personal relations with the candidate who is seeking for the job and by that they can easily attract
towards wonderland. However, HR department fulfill their responsibilities by using effective
tools of social media. This proves to be effective to gain competitive edge in the marketplace.
The analysis part is showing that potential workforce can directly contact to organization like
Wonderland Events. It is effective in term of cost as well as time so that accordingly entire HR
department of company put effective strategies for the purpose retention of workforce. This is
not only about retention but the initial stage of attraction of employees and their selection at
workplace by not incurring huge cost. It is effective for increasing value of company in the
23

marketplace because stakeholders associated with corporation like Wonderland can be satisfied.
Social media is also very helpful in retaining the workforce for the longer time because social
media is helpful in creating the motivation among the employee. By the social media large
number of the employees are impressed with the organization. They thought their all mental
stress are easily solved with the help of that. They can talk to their friends when the want to share
anything.
The data analysis chapter also reflects that workforce of company can ensure to have
clear communication by using social media.This facilitates business to provide guidelines among
workforce and also enable them to retain large number of personnel in an effectual manner. From
the data analysis chapter we can come to know that large number of the employees are satisfied
among the use of social media tool for all type of the communication among employees. In this
part very less number of the employees are disagreed with all the statement that social media act
as effective tool for all type of the communication among employees and within company. It has
also been noticed that social media plays a very important in increasing the motivation among
employees. The HR department of the wonderland do not want to use different kind of the
motivation technique in motivating the employee. They can easily motivate their workforce by
the social media because it the age of the technology. A data analysis chapter also draws a
reflection the large number of the workforce in the company wanted social media tool because
by this they can easily solve their issues with the friends, top management and colleagues. The
workforce of the company though that by the use of social media they can easily mental stress.
The HR department of the company also pays an important role in making the communication
with the employees by the use of social media.
By the social media all the work of the HR department becomes very easy. They
communicate easily with all the employees and workforce in the company. They can easily
communicate about all the types of the events which they want to organize in the wonderland.
They did not want to give notice for the event in physical or printed manner they can
communicate by making the post of the event on the Facebook and twitter. The chapter also
reflects that all the workforce in the company wanted twitter and Facebook as the social media
tool. They thought it is very effective tool in making communication with all the departments in
the company. The employees thought that by Facebook ans twitter they remain in the touch with
24

the top management of the company. If they face any kind of the problem in the company they
can directly made contact with the top management and tell about the issues related to the
company. Facebook and twitter also helps the HR department in implementation of various kinds
of the activities among employee. They can also tell about the HRM practices which are adopted
in the company to various people. From overall analysis part it can be noticed that there are only
few employees in the organization they thought that social media is useless thing in the
company. They told that they never use social media for any purpose of the company. They
thought it is waste less thing.
CHAPTER 5:CONCLUSION AND RECOMMENDATION
Summing up the entire report, it can be concluded that, social media play important role
in the company. The Wonderland event is effectively providing recreational and other valuable
services to wide range of customers. The company use online platform for promoting its wide
range of services to vast audience. This help in boosting the sales of services and increasing the
revenue of firm. The social sites provide opportunity to company to know more about
customers so that better services can be provided to them in future. Such as prevailing trends,
changing customers needs and attitudes can be easily known from the use of social media sites.
With the help of social media tools human resource department can attract maximum number of
employees and stimulate them to apply for the vacant job position. In this respect, Wonderland
can use different number of sites such as, Facebook, twitter, linkedin, Zynga etc. The social
media is effective platform for crowd sourcing as it enable entity to attract, skilled, competent,
knowledgeable and deserving candidates to apply for the vacant job position. The social sites
also help in improving the interrelationship between management and employees by
strengthening communication between both the parties. With this aspect, management can also
identify the issues that are faced by employees and take appropriate actions to resolve them. The
employee engagement in firm can be improved with the help of social media sites. The
management can keep the employees informed about what is happening in the company, its
recent achievement, business decisions and news by using social sites.
The report highlights that there are both positive and negative consequences of the social
media on the HR development. The social media is effective technology that help employers to
develop a strong connection with present and prospective employees. It help in sharing
25

information and building open environment for the employee's where they can freely discuss
their issues, ideas and get them handled effectively by management. The executive can also
inspire employees through the learning from social sites. Further, organization can stimulate
employees to develop their thinking leadership skills through social media . This will further
help in building a own creative, loyal followings on such sites by verbalizing about subjects that
are directly linked with business. Further, Wonderland event can encourage employees to share
their positive work experience with the rest of the world on social sites. This will help in
increasing brand recognition and improved social media image in market. Along with this, HR
department can encourage employees to interact with potential candidates by personalizing the
interactions. This will motivate the potential candidate to apply for the available job post.
Thereafter, candidates can discuss the information about available job openings, nature of work,
qualification and skills required etc. However, for this aspect, it is important for company to
assure prompt response is provided to candidate. This is also necessary for maintaining the
interest of potential job applicant and thus keeping it engaged, interested and stimulated to apply
for the job. The creative and distinct value proposition for employees can be communicated with
the help of social sites. Such as, the Facebook page of Wonderland event showcase the volunteer
efforts of the employees, non-standard personnel in t he area and diversified human resource
inventory. It is identified from the report that many of the candidates are found out by
Wonderland event through use of social media. It is also ascertained from the report that,
LinkedIn and Twitter are the maximum preferred platform for the HR department. Other than
this, Facebook is also viable alternative that can be used for finding potential employees and
stimulating them to apply for the vacant job position. The social sites are also beneficial as they
help in reducing the extra cost that is incurred by company on attracting employees through
offline channels which not only costly but also time consuming. Therefore, cost incurred in
advertisement, screening etc. is waved off with the use of social media.
From the data analysis, it has been identified that maximum respondents agreed that
social media tools are more effective in attracting high caliber, skilled and creative workforce. It
also revealed that cost of production is reduced with use of social media. Thereafter, majority of
candidates agreed that social media facilities are effective in reducing employee turnover. The
major possible reason for the same is that, communication, employee engagement is improved
26

via social media. In addition to this aspect, motivation level of employees is also improved to
large extent with the help of social media. Other than this, management can resolve the issue
faced by employees by identifying their grievances and taking actions on time.
RECOMMENDATION
From the critical assessment of the report, it can be stated that there are various areas in
which company is required to improve to gain fruitful outcomes. In this respect, company can
encourage its present employees to follow the organization through social sites like Facebook,
twitter and linkedin and share its post. This will help in improving brand recognition and thus
support recruitment and selection process of company. Further, company can provide incentive
to employees if they refer new candidate or participate in the companies recruitment social media
activity. Therefore, by incentivising company will be able to maintain the interest of present
employee and reduce the usual cost of recruitment. Other than sharing job related information,
company can also share pictures of its employees, their favorable opinions. In addition to this,
discussion can be done regarding the rewards, incentives, healthy working conditions that are
provided to employees. All these aspect will help in inviting maximum application from
potential candidates by building positive image of company in market. Company can share
image of its present employees with their due permission this is because social media click and
engagement rates enhance with the use of image and videos. Thus by visualizing the company
can convert potential employees to actual one and thus add worth to business. Therefore,
company can reach the maximum candidates with the help of social sites.
REFLECTION
The entire study being carried out has supported me to enhance my level of knowledge
along with the skills. Further, I acquired knowledge in relation with the social media marketing
and how this tool has acted as development tool for the entire event industry. Moreover, no doubt
the entire industry is developing as faster pace but promotion along with other form of marketing
tools are necessary so that information at faster pace can be delivered to target market in every
possible manner. Before, undertaking this research I was not having proper knowledge in
relation with this tool and its applicability. Therefore, this study provided base to me in knowing
about the social media practices of different firms and how they are able to gain competitive
27

advantage through its adoption. Moreover, adoption of social media within HR department has
also increased where with the help of this tool it becomes easy to attract more workforce. Apart
from this, I gained knowledge regarding the process through which aim and objective in the
research can be framed in better manner. The overall information acquired by me with the help
of literature review sources was also beneficial. Apart from the knowledge my skills were also
developed by undertaking this research. I was able to work on my research skills where I
accessed information from the various authentic sources and this in turn produced favorable
results for my entire research. On the other hand before undertaking this research I was totally
unaware about the research methodological. In short, this study provided me a base to apply
different type of tools on the basis of which I was able to gain expected findings.
The main barrier which was faced involves lack of methodological tools and due to this reason it
was not possible for me to apply different tools in the research. I gained knowledge in relation
with research philosophy, design, approach, sampling, data collection etc. So, the overall
knowledge gained will be beneficial for me in near future also where its applicability has
enhanced my confidence level. I can easily undertake different type of studies in near future also.
Apart from this, the implementation of research methodological tool was also effective for me
and it has supported in my personal development. Further, for data collection I designed
questionnaire and interacted with various individuals and this supported me in enhancing my
communication skills. Moreover, I can easily interact with different individuals and can collect
data from them in proper manner. Further, I undertook the data analysis part where different
themes were formed on the basis of information collected. This also supported me in conducting
the entire research in proper manner. I gained knowledge in relation with the appropriate tools
with the help of which data analysis can be undertaken and this assisted me in gaining expected
findings where were relevant for the research. On the other hand, while conducting the entire
research I focused on various areas where I am not able to perform better so that I can easily
undertake other studies in near future also.
28

REFERENCES
Journals and books
Bhattacharyya, K. D., 2009. Research Methodology. Excel Books India.
Bolton, R.N. and et.al., 2013. Understanding Generation Y and their use of social media: a
review and research agenda. Journal of Service Management. 24(3). pp.245-267.
Castillo, C., Mendoza, M. and Poblete, B., 2013. Predicting information credibility in time-
sensitive social media. Internet Research. 23(5). pp.560-588.
Franklin, M. I., 2012. Understanding Research: Coping with the Quantitative-Qualitative
Divide. London and New York: Routledge.
Grafton, J., Lillis, M. A. and Mahama, H., 2011. Mixed methods research in accounting.
Qualitative Research in Accounting & Management. 8(1). pp.5–21.
Howell, K. E., 2013. Introduction to the Philosophy of Methodology. London: Sage
Publications.
Howell, K. E., 2013. Introduction to the Philosophy of Methodology. London: Sage
Publications.
Ihantola, E. and Kihn, L., 2011. Threats to validity and reliability in mixed methods accounting
research. Qualitative Research in Accounting & Management. 8(1). pp.39–58.
Kavanaugh, A.L. and et.al., 2012. Social media use by government: From the routine to the
critical. Government Information Quarterly. 29(4). pp.480-491.
Leung, D. and et.al., 2013. Social media in tourism and hospitality: A literature review. Journal
of Travel & Tourism Marketing 30(1-2). pp.3-22.
Mok, C., Sparks, B. and Kadampully, J., 2013. Service Quality Management in Hospitality
Tourism and Leisure. Routledge.
Oh, O., Agrawal, M. and Rao, H.R., 2013. Community intelligence and social media services: A
rumor theoretic analysis of tweets during social crises. Mis Quarterly. 37(2). pp.407-426.
Rapp, A. and et.al., 2013. Understanding social media effects across seller, retailer, and
consumer interactions. Journal of the Academy of Marketing Science. 41(5). pp.547-566.
Rogers, T., 2013. Conferences and Conventions 3rd edition: A Global Industry. Routledge.
Salo, J., Lankinen, M. and Mäntymäki, M., 2013. The use of social media for artist marketing:
Music industry perspectives and consumer motivations. International Journal on Media
Management. 15(1). pp.23-41.
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APPENDIX-QUESTIONNAIRE
Name__________________________
Age
 18-25 Years
 26-30 Years
 31-35 Years
 36 and above
1. What kind of social media tools are used in Wonderland for HR department?
 Facebook
 Twitter
 Linkedin
 All of the above
2. Do you agree that social media tools help to attracting more competent workforce?
 Strongly agree
 Agree
 Neutral
 Disagree
 Strongly disagree
3. Are you satisfied that use of social media help in reducing cost of production?
 Highly satisfied
 Satisfied
 Neutral
 Dissatisfied
 Highly dissatisfied
4. Do you think that social media facilitates to retain workforce for longer time span?
 Yes
 No
 Can't say
5. In you opinion how social media is helpful in HR department of Wonderland event?
 Yes
30

 No
6. Is it necessary to use social media for HR department of Wonderland?
 Yes
 No
 Can't say
7. Are you satisfied that positive impact of social media on workforce motivation?
 Highly satisfied
 Satisfied
 Neutral
 Dissatisfied
 Highly dissatisfied
8. Do you agree that social media tools facilitates in resolving issues of employees?
 Strongly agree
 Agree
 Neutral
 Disagree
 Strongly disagree
9. Do you think that Twitter and Facebook helps for information communication among
workforce?
 Yes
 No
 Can't say
10. Do you agree that HR department establish clear communication by using social media
tools?
 Strongly agree
 Agree
 Neutral
 Disagree
 Strongly disagree
31