Analyzing Social Media Marketing's Impact on H&M Sales During COVID-19

This literature review investigates the impact of social media marketing on H&M's sales performance during the COVID-19 pandemic. It aims to understand the concept of social media marketing within an organizational context, analyze the various social media strategies employed by H&M to market their products and increase sales during the pandemic, and ultimately identify the impact of these strategies on H&M's sales. The review references several studies highlighting the growing importance of social media marketing, the specific strategies used by H&M, and the positive correlation between social media marketing and increased sales during the challenging period of the COVID-19 pandemic.

Effects of Internet of things on sales
performance and organizational culture of
company

 Background of the project
 Project rational with justification
 Research aim
 Research objectives
 Research questions
 Literature review
 References

 The global crisis Covid 19 has crested various challenge for
the company to promote and advertise their brand product in
the market.
 The marketing strategy of the is largely disturb by the hit of
Covid 19 pandemic.
 The advertising activity of the organisation analysed so many
risk which affect the sale of the company in greater sense.

 The main motive of behind the current investigation is to carry
out a detailed knowledge about the impact of Covid 19 on
marketing and the role played by social media marketing in
increasing the sale of the company.
 The current topic is choosing by the researcher in order to
conduct the investigation in appropriate manner.

To identify the impact of social media marketing in increasing
the sale of UK fashion industry during Covid 19 pandemic: A
study on H&M.

 To understand the concept of social media marketing in
context of organisation
 To analysis the various social media marketing strategy used
by H&M to market their product and increase their sale during
Covid 19 pandemic
 To identify the impact of social media marketing in increasing
the sale of H&M during Covid 19 pandemic

 What is the concept of social media marketing in context of
organisation?
 What are the various social media marketing strategy used by
H&M to market their product and increase their sale during
Covid 19 pandemic?
 What is the impact of social media marketing in increasing the
sale of H&M during Covid 19 pandemic?

 As per the view of Dolega, Rowe and Branagan (2021), social;
media marketing is gaining more importance day by day.
 According to the view of Li, Larimo and Leonidou (2021), there are
various social media marketing strategy that is used by H&M to
market their goods and service in the time of Covid 19 pandemic.
 As per the view of Enyinda, and et. al (2020), there is a positive
impact of social media marketing in increasing the sale of H&M at
the time of Covid 19.

 Sharma, A. and Jhamb, D., 2020. Changing consumer behaviours towards online
shopping-an impact of Covid 19. Academy of Marketing Studies Journal. 24(3).
pp.1-10.
 Saleh, Y., 2020. ICT, social media and COVID-19: evidence from informal
home-based business community in Kuwait City. Journal of Enterprising
Communities: People and Places in the Global Economy.
 Dolega, L., Rowe, F. and Branagan, E., 2021. Going digital? The impact of
social media marketing on retail website traffic, orders and sales. Journal of
Retailing and Consumer Services. 60. p.102501.