The Impact of Social Media on Businesses in Saudi Arabia

This report investigates the impact of social media on businesses in the Kingdom of Saudi Arabia (KSA). It explores how social media platforms such as Facebook, Instagram, and Twitter are used to enhance brand awareness, promote products, and engage with customers. The study examines the strategies of both large corporations like Saudi Telecom Company (STC) and Alhokair Group Company, as well as the challenges faced by businesses in KSA. The research addresses key questions about the benefits of social media for sales, the effectiveness of its use, and the challenges involved. It also provides recommendations for small businesses to leverage social media marketing effectively, offering insights into how they can adapt strategies from larger organizations. The report includes a literature review, research methodology, findings, and discussion, offering a comprehensive analysis of the subject.