A Study on Social Media's Impact on Young People in London

This report investigates the impact of social media on young people in London, exploring both its positive and negative consequences. The study examines various aspects, including internet addiction, cyberbullying, and mental health issues, while also highlighting the development of social skills and enhanced creativity. The research employs a literature review to provide a comprehensive overview of existing studies and identifies gaps in previous research. The methodology includes a study design and data collection methods to gather accurate information. The report aims to identify the extent of social media's influence, analyze the effects, and explore strategies for managing negative impacts, offering valuable insights into the challenges and opportunities presented by social media in the lives of London's youth.

Research Project

ABSTRACT
Social media introduces as a biggest concept that impact on young generation in positive
as well as negative manner. Main purpose of conducting this study, is to analysis effects of social
media on youngsters of London. Along with this, different number of research methods must be
used by researcher to collect accurate data or information about the effect of social-media on
people. For this, questionnaire must be more suitable method because it will help a researcher by
providing reliable and valid data about the study. Along with this, for identifying negative impact
of social media, questionnaire must be play vita role by giving accurate information as well as
solution of that issue.

Table of Contents

Research Title
“A study on evaluation of social media and its impact upon young people in London”.
CHAPTER 1: INTRODUCTION
1.1 Research project description
Overview of the research:
Social media refers as collective of online communications channels which dedicate to
content-sharing, community-based input and collaboration. It is a computer based technology
that helps the sharing of ideas, information, data and thoughts via the developing of virtual
networks and communities. In addition, social media introduces to all websites and application
that enable youth around the world to interconnect through the internet, chat, share information,
video call among different functionalities it offers to its users. Some of the popular and widely
used social media platforms includes Twitter, Snapchat, WhatsApp, Facebook and many among
others (Loader, Vromen and Xenos, 2014). All these are main platform that has positive and
negative impacts on young people in London. Positive impact of social media on youth is, it
bridge the gap or conflict between friends since an individual say in Africa can interact with her
or his friends in the London. Apart from this, spending maximum hours chatting in social media
platform decreases productivity amongst the youths, thus it negatively impact on young people in
London.
Rationale and importance of the research:
One of the main reason behind selecting the research or topic is to identify positive and
negative impact of social media sites on young people of London. It is a biggest issue that highly
effects on youth as well as community also by decreasing its productivity level. This topic will
help researcher in personal as well as professional context. In persona way, topic will help them
in improving its data analysis, data interpretation and literature review skill (Holt and et. al.,
2013). Along with this, through the concept of social media, researcher can easily gain its
importance and drawbacks on young generation of London. Thus, it will also assist in analysing
in number of people effected via the use of social media sites.
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1.2 Research Aims and Objectives
Research aims and objectives:
Research Aim: Main aim of doing the project is “To identify the impact of social media
on young people in London.
Research Questions:
 To what extent, issue of social media impact young generation of London?
 What are the positive and negative effects of social media on young people in London? What are the different strategies used for managing negative effects of social media on
Young people in London?
Research Objectives:
 To identify the issue of social media that impact young generation in London.
 To explore the positive and negative effects of social media on young people in London.
 To examine different strategies used for managing negative effects of social media on
Young people in London.
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CHAPTER 2: LITERATURE REVIEW
Literature review introduces as a comprehensive summary or detail of previous study on
a topic. It includes scholarly articles, books, magazines and many other relevant sources related
to the topic. In essence, literature review analysis, evaluates and combine the useful literature
within a specific field of study. In addition, in introduces to a accumulation of published
information or data on a specific field of research or topic (Best, Manktelow and Taylor, 2014).
Main purpose of literature review is to gain a proper understanding on the existing topic and
debates relevant to a specific area of research. It is also support an investigator to build their
knowledge in this field. Thus, it is more essential chapter of research which help a researcher to
identify gapes in previous research and overcome conflict in past studies. It is also essential for
investigator to address all research questions in more effective manner.
2.1. Critical review of key references
Issue of social media that impact young generation in London.
According to Harleena Singh, 2019, there are different issue of social media that impact
on young generation of London, including, spending more time on social media, getting addicted
to social media, update syndrome, dependence on online friends, cyberbullying, internet
addiction, wasting time on social media, reducing attention span, lack of focus and productivity,
wasting time playing games, seeking validation, disturbing privacy issues and many other health
issues. All these are main issues of social media which impact on young generation in London in
positive as well as negative manner. Some issues and its impact on young generation of London
are determine as under:
Internet Addiction: It is defined as uncontrollable and excess use of internet that outputs
in social dysfunction and excessive time consumption (Alloway and et. al., 2013). It has a similar
pathology to many other addictions, which output in interpersonal, social and family issues.
Internet addiction has been related to self-injurious behaviours, depression, increased alcohol and
tobacco use, sleep disturbances and obesity. Thus, all these are highly and negatively influence
on youths in London.
Sleep Deprivation: Higher rates of depression, obesity and suicidal ideation have been
indicated in sleep-deprived adolescents, mainly in those acquiring six hours or less of sleep every
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night. It impact on young people by increasing poor sleep quality in adolescents and also
increasing health issues amongst youth in London.
Positive and negative effects of social media on young people in London.
According to the Chhandita Chakravarty, 2019, today, social media has a large impact
on young people. There are some media such as television, video games, computers, social
networking sites etc. are hugely influence on life of youth of London. All these has positive as
well as negative impact on people which are determine as under:
Positive media impact on Young people:
Help to develop social skills: Many youngsters are socially awkward. Social media
provides possibility for them to groom their social skills or ability. It also give an effective
change for Young people to enlarge their social circle and create unique friendship.
Communication skills and confidence level have been enhancing via social media.
Enhance creativity: According to the Mohit Kumar, 2018, social media is promoting
different number of online services that enable the young people to connect with other people,
develop and share information. It encourages youngster to exercise creativity. It can also help a
youth in learning innovative things gaining independence and confidence in the ever-changing
world.
Negative media influence on Young people:
Making Violence Normal: On the other hand Kiran Batool, (2019), the large amount of
violence in movies and video games is scary for young generation of London. Teenagers or
youth spend maximum hours every day for watching these scenes of gore. Large number of
youngest are not able to distinguish between fantasy and reality. This creates violence normal for
young generation of London.
Impact on health: According to the Revecca Viner, (2018), facebook and many other
sites of social media have a negative influence on the brains of young people. Access use of
social media had negative impact on life of youngsters in different ways such as eye strain, lack
of sleep, stress or social withdrawal. Along with this, crime rate and harassment have been
increasing among young generation of London that used the internet.
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Different strategies used for managing negative effects of social media on Young people in
London.
According to the Michelle, (2018), main negative effects of social media in young people
of London, including Facebook depression and Cyber-Bullying. Along with this, Facebook
addiction disorder is real thing that effected youngsters often exhibit neglect of personal life,
escapism, mental preoccupation and mood modifying experiences. There are some effective
ways through which negative effects of social media can be overcome. Few are determine as
under:
 Youngsters should understand the forms of communication via social media is key to
helping them to create a positive online presence. It will also support them to create
critical thinking quality in knowing high versus low context communication.
 Young people of London should use the block or mute function on social-media or
messaging or gaming apps. They should try to turn off notifications and remove the usefulness apps from their
devices.
Secondary data
According to the Jonathan Glazzard, 2018, today people live in a technological society,
and while this opens up exciting chances for collaboration and knowledge-sharing. They must
understand and take gravely the related risks of online abuse. Along with this, Tackling online
bullying and investigating its effects on the mental health of young people and children is a more
essential area for the Carnegie Centre of Excellence for Mental Health in Schools.
According to the Jacqueline Howard, Among teens who follow social media the most,
more than five hours a day. According to the survey, 50% maximise in depressive evidence
among girls versus 35% among boys, when their evidence were compared with those who follow
social media for only 1 to 3 hours daily (This might be why depression is rising among teen girls.
2016). The new study included information on major depression treatment and depressive
episodes, from 2005 to 2014, between 172,495 adolescents and 178,755 young people across the
US. The teenaged were 12 to 17 years old and the young peoples were 18 to 25 years old when
the information were gathered. The information came from the National Surveys on Drug Use
and Health.
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Children and young people’s use social media and many other technology is evolving at a
fast pace, with implications for their wellbeing. In order to realize these changes there
requirements to be broad awareness of the form and application of social media. It highly
influence on wellbeing – plus the range of best practice and possibilities available. Highlighting
these can support caregivers, parents, service providers, policymakers, educators and many
other adults accurate identify and react to the situation and possibility of young people and
children's social media use (Social media’s impact on children and young people’s mental
health. 2018). From the age of five nearly all children on a regular basis access the internet and
by the period of time they become young are avid users of social network services forums and
instant messaging , chat rooms and online games. As they progressively go online through a
phone or mobile device their access has become much more frequent, personalised and possible
in a broad range of private and public spaces. Still, social media are different and their impacts
on the wellbeing of young people and children are an emerging emphasis for research, service
delivery and policy.
2.2. Rationale for conducting the review
Main reason behind conducting the review is to identify inconstancies like: conflict in
previous research, gaps in research etc. It is essential for researcher to analysis opinion or point
of view of authors about the impact of social media amongst young people of London. It will
also assist an investigator to identify areas of prior scholarship in order to prevent duplications
and provide credit to other researcher (Van Dijck and Poell, 2015). Thus, review is most
significant for analysing in-depth information about the research or topic.
CHAPTER 3: METHODOLOGY
Research methodology introduces as a useful part of study used by researcher to collect
proper information related to the topic (Henn and Foard, 2014). This section includes different
methods such as study design, sampling, data collection, questionnaire etc. All these are help an
investigator to accumulate accurate data about the study and gain better advantages for future
development.
3.1. Study design
The entire activity of research depends on study design which is executed by the
investigator for identifying impact or issue of research. There are mainly three form of research
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design which is experimental, exploratory and descriptive (McCreanor and et. al., 2013). In order
to identify impact of social media on young people of London, descriptive design is more
suitable and appropriate for deriving conclusion effectively. In order to conduct research
effectively, different kind of study are available such as review of literature, cross-sectional
survey etc. All these are essential and useful for researcher to complete research in more
effective and accurate manner.
3.2. Sampling
Sampling method: For choosing sample size from total population, there are mainly two
form of sampling, including, probability and non-probability (Allen and et. al., 2014). Both
sampling methods are important, but according to the topic or study, conveniences sampling as a
type of non-probability method will be used by researcher because it not require maximum cost,
time and resources of company.
Sampling Size: For collecting information about the impact of innovation on consumer
behaviour, 60 respondents will be taken into consideration.
Target Population: In order to collect data and information about the topic, customers
are targeted from the total population.
3.3. Data collection
There are different types of research instruments in secondary research such as case
study, survey, questionnaire, observation etc. all these are essential but according to the study
questionnaire will be applied by collect in-depth and accurate information from customers about
the impact of social media on young people of London (Greenhow and Lewin, 2016).
3.4. Ethical considerations
In case of primary research, research ethics were followed largely to ensure that the
outputs of research are considered to be accurate and robust. Principles of research ethics that
were used by researcher such as informed consent, confidentiality and anonymity (Gabriel,
2014). For anonymity, entire details of participants are not included and not connected to any of
primary research outputs. For informed consent, this involved for giving the accurate
understanding for respondent about the research objectives. At last, for confidentiality, outputs of
primary research are only communicated with those participants who have a stake in the part of
research (Skelton and Gough, 2013).
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CHAPTER 4: RESULTS: INTERPRET AND ANALYSE
4.1 Data Collection
For collecting reliable data about the study, there are basically two types of data
collection sources such as primary and secondary (Brown, Platt and Amos, 2014). Under primary
source, data will be collected with the use of questionnaire whereas, in case of secondary source,
books, magazines, journals and many other publication research is used by researcher. Thus,
both are useful sources of data collection, but according to this topic, questionnaire is prepared
for 40 respondents which are mention as below:
Questionnaire
Q1) Are you have knowledge about the concept of social media?
a) Yes
b) No
Q2) What social media sites do you use the most?
a) Facebook
b) Twitter
c) Instagram
d) Youtube
Q3) How do you prefer to see it?
a) Pictures
b) Videos
c) Blogs
d) Articles
Q4) From which platform do you generally access your social media accounts the most?
a) Desktop Computer
b) Laptop
c) Phone
d) Tablet
Q5) What are the extent issue of social media that impact young generation in London?
a) Internet Addiction
b) Sleep Deprivation
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