This report examines the impact of social media marketing strategies on consumer buying behavior. It begins with an introduction outlining the aim, objectives, and background of the study, emphasizing the increasing use of social media platforms like Facebook, Instagram, and Twitter for marketing purposes. A comprehensive literature review explores the current trends in social media marketing, its influence on consumer purchasing decisions, and the challenges faced by businesses. The research methodology outlines the qualitative approach and the use of secondary data analysis. The findings highlight the positive impact of social media on consumer behavior while acknowledging the loss of customers who rely on traditional marketing methods. The conclusion emphasizes the need for a balanced approach between traditional and social media marketing channels. The report recommends strategies for companies to optimize their marketing efforts, considering both the advantages and disadvantages of social media marketing.