A Report on the Impact of Social Media Networking in The Olympic Games

This report provides a comprehensive analysis of the impact of social media networking on the promotion of the Olympic Games. It explores how social media platforms are utilized for advertising, fan engagement, and building brand value, contrasting these modern techniques with traditional marketing methods like television and radio. The report delves into the benefits of social media, such as real-time updates, direct interaction with fans, and the ability to target specific audiences. It also highlights the role of various social media platforms, including Facebook, Twitter, and Instagram, in disseminating information about events, sponsorships, and ticket sales. Furthermore, the report presents a comparison between traditional and social media marketing approaches, outlining the advantages and disadvantages of each, and concluding with insights into the evolving landscape of sports marketing in the digital age. Desklib offers this assignment for students seeking to understand the dynamic relationship between social media and the Olympics, along with other educational resources.

CRITICAL THINKING

Table of Contents
INTRODUCTION...........................................................................................................................1
Impact of Social media networking in The Olympic Games.................................................1
Compare and Contrast between the traditional method and social media method.................5
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Social media networking is the best platform which is used for promotions and also to
build a strong relation between people. Most of the peoples share their views, activities, personal
information and details regarding their career. This is the best platform for many organizations as
well for promoting their service and product. This report discusses about the impact of social
media on promotions of The Olympic Games. Further, it also covers comparison between
traditional method and social media networking platform.
Impact of Social media networking in The Olympic Games
Social media can be determined as an effective online platform that allows sharing ideas,
photo and other real world activities. These are helpful to create a symbiotic relationship
between social media and sports because it provides the information regarding sports which turns
into the promotions. Social media helps the Olympic Games to manage the promotion of
Olympics. Social media networking is the best approach to offer the benefits of games or athletes
(Ashley and Tuten, 2015). In this way, it is able to connect with people, friends and family
members which capturing all valuable memories. As per researcher, it concludes that the social
media networking is the main part of marketing and promoting athletes. This is an essential tool
to engage with the many fans to share the important details regarding the Olympic Games. Social
media is changing the entire system therefore they provide the live games, watching the sports
online, commentary etc. Social media is promoting the Olympic Games sponsorship.
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Most of the audience using social media networking so that it will be easily for marketer
to create the dynamic pages to give the advertisement regarding the games which is impactful for
increasing the number of visitors because many people using Facebook. It is the best medium to
promote their advertisement and providing information regarding the games, timing, city and
locations, etc. They provide many offers such discount on ticket, advance booking and voucher
so that many fans are attracted towards these pages. This is the best way to increase the number
of visitors for promotions (Chen and Hu, 2015). Instagram recently launched a new paid
partnership which is beneficial for Olympic Games to increase their brand value and advertising.
This feature is available for the celebrities, sports and national level games etc. Paid partnership
balance the post of advertisement. In this way, it will increase visibility of the advertisement.
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Illustration 1: Structure of Social Media
(Source: Social Media Networking, 2017)

This is the best medium to promote their services. This features makes it easier to identify the
authentic post and this is essential for making to purchase the decision.
Social Media is the best approach to analysis the communication and marketing at The
Olympic Games. There are different social media such as Facebook, Orkut and twitter etc. there
are important platforms for promoting the youth Olympic Games and the most attention platform
was twitter and Facebook because there are number of people visiting the site and post the
content. This is the best medium to directly interact with the fans to promote the Youth Olympic
Games (Gainsbury and et.al., 2016). This Olympic Games is sponsored by the Youth Olympic
Game. This will create strong relationship between the pages of social media and online
communication tools such as YouTube Channel and Blogs. The page of Olympic Games
Facebook is very popular and many fans are active on it. This is main part to promote the future
events and topic. Twitter page is used the Games organizing committee to identify the daily
competition level of Olympic (Kumar and et.al., 2016). It is useful for promoting the attraction
and city and also provide the information of event venue and ticket sales etc. This platform is
providing more opportunity to discussion, interact with public and retweet. The Level of twitter
is highly increase because most of the champions active on tit. According to survey, it is found
that there are maximum number of activity on Facebook and Twitter. The social media platform
and tool are useful for increasing the popularity and increase the number of people.
Global Statistics for various social media
Internet is the more socialised and there are various millions of people who uses the
internet in the worldwide, approximately 50%people use the social networking site.
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Facebook is very popular social site to provide information and they have specific
features which is useful for The Olympic Games to promote their events and dates. This map is
determining the number of people who uses the social networking websites. This Map is
discussed about the various number of people use them (Leung and Stahura, 2015). It is the
fastest growing social media networking to provide the information and details.
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Illi
Illustration 2: Social network usage
(Source: Social Network Usage, 2016)

Compare and Contrast between the traditional method and social media method
Few years ago, there was no social media network, internet and television therefore, the
Olympic Games are available in the television and radios. These are traditional method used for
promotions which is beneficial to number of viewer increases.
Traditional Marketing- Traditional marketing is a type of promotion and advertising the
news regarding the services. Traditional methods can be including such as advertisement,
newspaper and flyer, poster etc. (Moreno and et.al., 2018). this is another method includes such
as traditional marketing like commercial and television and radio etc. For Example- Most of the
organization using the different tools such as posters, radio, commercials and various brochures
etc. Few years’ age, The national Games is promoting their commentary with the help of this
method.
Social media networking- Social media networking is online platform to share the
information of Olympic Games. Most of the people are going for online to check the information
so that it is very helpful for promotions to increase the number of visitors. Nowadays, the people
should be used different platform to gain the news and information. Social media is the best
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Il
lustration 3: Social Networks
(Source: Social Networks, 2017)

platform because maximum people using this media to finding the correct details and
informations (Tuten and Solomon, 2017).
Comparison between social media networking and traditional method-
There are different between the social media networking and traditional media. Social
media networking is different from the traditional method and the directly impact on the social
media. Social media networking is damage the image of traditional method and campaign.
Traditional Media Social Media
 Traditional method is based on the one
to many because the news should be
published in the same day and the
report will be telecast on next day. This
no role playing in the dissemination
and creation.
 Social media networking is working on
the basis of many to many. This post is
individual create the content and share
the information. In this way, it is easily
creation of content process are
democratic.
 The traditional method is based on the
new media which is performing
different function for collecting the
information in the form of news and
continue so on (Moreno-Munoz and
et,al., 2016).
 Social media is the best medium to
interact with people, family members
and relatives etc. It is not based on the
news and it is small part to creation and
dissemination of the news.
 The traditional media is tightly
monitored. The communication is one-
way approach from leaders and editors.
There is no guarantee to how many
letters will be edited. This process is
less effective as compare to the Social
Media networking.
 Social Media is the best approach to
allow user to give the suggestion or
comment on the content that is created
by the relatives, family member and
friends etc. All the comments are real
time (Ricklefs and et.al., 2016). They
always Publish the content and
customers are share to their own view.
 Traditional method is working as an
only one format such as television,
 Social media is the best convergent
form to publish their videos,
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radio and printer. They do not have
convergence in this method.
photographs, text and audio etc.
 Traditional Media is taking so much
time foe disseminate the information.
This process is not match to the social
media.
 The speed of social media is very high
because it is easily to publish the report
on the social media site and access.
 This method is applicable for small cost
on the newspaper advertisement,
television and radios
 Social media is the best platform to
allow to posting the content and article.
It is free for posting the information
regarding the Olympic Games. Anyone
can used them to publish the article on
the social media.
 Traditional media is limited number of
people reading the article on newspaper
and viewer the channel.
 Social media networking is a staggering
(Scott, 2015). It is connected with the
billion year of people to share the
information effectively and efficiently.
CONCLUSION
This report is discussed about the social media marketing which is helping to promote
their services in marketplace. It is also comparison between the social media networking and
traditional media.
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REFERENCES
Books and Journals:
Ashley, C. and Tuten, T., 2015. Creative strategies in social media marketing: An exploratory
study of branded social content and consumer engagement. Psychology & Marketing,
32(1), pp.15-27.
Chen, H., De, P. and Hu, Y.J., 2015. IT-enabled broadcasting in social media: An empirical
study of artists’ activities and music sales. Information Systems Research, 26(3), pp.513-
531.
Gainsbury and et.al., 2016. An exploratory study of gambling operators’ uses of social media
and the latent messages conveyed. Journal of Gambling Studies, 32(1), pp.125-141.
Kumar, A and et.al., 2016. From social to sale: The effects of firm-generated content in social
media on customer behavior. Journal of Marketing, 80(1), pp.7-25.
Leung, X.Y., Bai, B. and Stahura, K.A., 2015. The marketing effectiveness of social media in
the hotel industry: A comparison of Facebook and Twitter. Journal of Hospitality &
Tourism Research, 39(2), pp.147-169.
Moreno and et.al., 2018. Marijuana promotions on social media: adolescents’ views on
prevention strategies. Substance abuse treatment, prevention, and policy, 13(1), p.23.
Moreno-Munoz and et,al., 2016. Mobile social media for smart grids customer engagement:
Emerging trends and challenges. Renewable and Sustainable Energy Reviews, 53,
pp.1611-1616.
Ricklefs and et.al., 2016. Indoor tanning promotions on social media in six US cities#
UVTanning# tanning. Translational behavioral medicine, 6(2), pp.260-270.
Scott, D.M., 2015. The new rules of marketing and PR: How to use social media, online video,
mobile applications, blogs, news releases, and viral marketing to reach buyers directly.
John Wiley & Sons.
Tuten, T.L. and Solomon, M.R., 2017. Social media marketing. Sage.
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Social Networks, 2017. Social Networks Available through:
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