ACX703: Social Media's Impact on Organizational Effectiveness

This report investigates the impact of social media on organizational effectiveness, focusing on a case study of Wesfarmers. It explores how social media influences sales revenue, customer relationships, and overall productivity. The research employs both primary and secondary data collection methods, including questionnaires and literature reviews, to analyze the significance of social media in generating customer engagement and enhancing organizational efficiency. The report reviews existing literature on the topic, examines the interrelationship between social media and organizational efficiency, and proposes a research methodology. Ethical considerations are addressed, ensuring data privacy and academic integrity. The study aims to provide recommendations for improving promotional activities on social media platforms, contributing to a better understanding of the strategic importance of social media in today's business environment.

Running Head: IMPACT OF SOCIAL MEDIA IN ORGANIZATION
Impact of Social media In Organizational
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Topic: Impact of social media on organizational effectiveness: A case study of Wesfermers
Introduction
In the 21st century, the changing marketing trend has got highly dependent on the social media
platforms. Social media has brought huge impact on the generating the positive performance in
the organization (Felix, Rauschnabel and Hinsch 2017). In the competitive business
environment, through different social media platforms, brand visibility has got increased in the
market that has contributed in generating growth.
Background of the research
In the current business scenario, social media has become has become an important platform for
promoting the products and services in the market. The research paper will shed light on the
contribution of social media for generating high sales revenue. The paper will be developed for
analyzing the current marketing trend and contribution of social media that can influence the
enhancement of customer relation as well as organizational performance.
Problem statement
In the competitive business environment social media has become an important contributor that
can bring positive performance in the workplace. Being a popular brand, enhancing the
popularity as well as enhancing customer relations, ensuring the social media presence has
become necessary for the company. Recently the company is facing challenges to promote its

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portfolio, which has impacted on its productivity (Parveen, Jaafar and Ainin 2016). By
continuing this, it can also be said that the in order to sustain in the competitive business
environment, developing customer relationship through the social media platforms has become
an important strategic move for the company. The research project will be developed for
critically analyzing the significance of social media in case of generating the customer
relationship as well as positive organizational performance.
Research objectives
 To critically analyze the significance of social media in generating sales revenue
 To examine how the social media presence ensures increasing productivity and customer
relationship
 To analyze the Impact of social media in generating organizational efficiency
 To provide recommendations for improving the promotional activities in social media
platforms.
Literature Review
Impact of social media in generating organizational effectiveness
According to the author (Ngai et al 2015), it is considered to be a stated part that, several
functional aspects that are associated with the system of social media has enhanced a
demonstrative growth in the market where this has created a strong impact under the effective
functioning of the organization as a whole. The respective process has helped the business under
the area of maintaining and developing strong communication system with the public and

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customers on a direct basis. It also has played a major role in several platforms that are
associated with the system of marketing operations.
The author gives a clear statement that, though there is rapid increase in the innovation
process related to the system of social media, absence of understanding the benefits of the
respective platform has created a negative impact under the organizational functioning both in
the external and internal environment of the market operations. Therefore in order to make the
organization well aware about the beneficial features that are related to the social media process
several techniques based on mixed method is implemented in order to understand and evaluate
the positive impact of social media within the internal environment of the organization under all
terms. Under this respective part, as per the author framework based on TOE model was
considered to be the best part to conduct the study related to social media functioning and its
impact in the organization.

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Interrelationship between social media and organizational efficiency
According to the author (Parveen Jaafar and Ainin 2016), it is stated that several
operational part that is associated with the system of social media have created a strong positive
impact under the organizational functioning under the area of maintaining advanced mode of
customer relations, cost reduction process and also has enhanced a better mode of information
accessibility. The author gives a clear statement that, several functional prospective that is
associated with the system of social media within the organization is generally categorized under
three major heads. The first part basically involves usage of social media for marketing, second
part is based on certain usage of social media for building strong customer relationships. The
third major part is related to the usage of social media under the area of information search.
Several studies were conducted within the internal and external environment of the
organization which was related to the process of conducting surveys, data collection and many
others. The key objective of the process were to bring understanding among the managers
regarding certain positive outcomes that are related to the operational prospective of social media
within the organization. As per the author the key part of study was performed to analyze, how
the operational part of social media can help in bringing positive outcome to the business and its
operations along with identifying how the respective system can help in upholding the functional
aspects of stakeholders related to the respective organization in the market.
Proposed research Methodology
Research methodology can be considered as the significant part in a research paper. In this
research paper data will be collected from both the primary and secondary sources. The research
paper will be developed using the deductive research approach. Using exploratory research

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design the interrelationship between the research variables will be developed. In order to collect
the primary data pilot testing will be conducted where 30 people will be selected and their
responds will be collected by using questionnaire. On the other hand, using the secondary
sources such as books and journals, the information will be collected.
Ethical consideration
The strict data protection Act 1998 will be followed for avoiding the unethical practices during
the research project. In this research paper the participants will not be forced. While collecting
the information from the secondary sources, only the peer reviewed articles will be selected for
maintaining the authenticity of the research paper. The research project will only be used for the
academic purpose.

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References
Bharati, P., Zhang, W. and Chaudhury, A., 2015. Better knowledge with social media? Exploring
the roles of social capital and organizational knowledge management. Journal of Knowledge
Management, 19(3), pp.456-475.
Effing, R. and Spil, T.A., 2016. The social strategy cone: Towards a framework for evaluating
social media strategies. International journal of information management, 36(1), pp.1-8.
Eisenberg, E.M., Johnson, Z. and Pieterson, W., 2015. Leveraging social networks for strategic
success. International Journal of Business Communication, 52(1), pp.143-154.
Felix, R., Rauschnabel, P.A. and Hinsch, C., 2017. Elements of strategic social media marketing:
A holistic framework. Journal of Business Research, 70, pp.118-126.
Hassan, S., Nadzim, S.Z.A. and Shiratuddin, N., 2015. Strategic use of social media for small
business based on the AIDA model. Procedia-Social and Behavioral Sciences, 172, pp.262-269.
Ngai, E.W., Moon, K.L.K., Lam, S.S., Chin, E.S. and Tao, S.S., 2015. Social media models,
technologies, and applications: an academic review and case study. Industrial Management &
Data Systems, 115(5), pp.769-802.
Ngai, E.W., Tao, S.S. and Moon, K.K., 2015. Social media research: Theories, constructs, and
conceptual frameworks. International journal of information management, 35(1), pp.33-44.
Parveen, F., Jaafar, N.I. and Ainin, S., 2016. Social media’s impact on organizational
performance and entrepreneurial orientation in organizations. Management Decision, 54(9),
pp.2208-2234.

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