Analyzing the Societal Effects of Social Media and Networking

This report provides an in-depth analysis of the multifaceted impact of social media on modern society and communication. It explores how platforms like Facebook, Twitter, and others have revolutionized how people connect, share information, and interact, emphasizing the role of smartphones, computers, and tablets in increasing accessibility. The report discusses both the positive aspects, such as enhanced communication and community building, and the negative consequences, including cyberbullying, mental health issues, and the weakening of verbal communication skills. It examines social media's influence on business, marketing, and public relations, highlighting its role in shaping online personalities and facilitating group interactions. The report also considers the evolution of social media, including the rise of video-sharing platforms like YouTube, and the increasing pressure on organizations to stay updated with world news. Ultimately, the report concludes that while social media has significantly improved communication, its negative impacts must be addressed to ensure its responsible use.

RUNNING HEAD: SOCIAL MEDIA 1
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Student Name
Institute Name

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Introduction
The role of social media is becoming
crucial day by day as people’s lives all
across the world revolve around it only.
There is a lot of debate around the positive
and negative impact of social media.
Communication through computer or
tablet or smartphone and interacting with a
cyber friend has become a trend now but it
is easily weakening the verbal
communication skill of an individual. The
report will discuss in detail on how social
media, as well as networking, is
strengthening or weakening the society
and the power of communication (Kaplan
and Haenlein, 2010).
Discussion
Impact of social media
The Internet has clearly helped in
increasing the accessibility and technology
is playing a very significant role in it since
smartphones, computers and tablets had
made it even easier to extract information
or connect with people closely. People are
also interacting on the routine basis with
the help of texting or e-mails (Duggan et
al., 2015). The main reason behind it is the
modern level explosion in use as well as in
the level of popularity, social media has
become new kind when people talk about
communication from large life events to
minute specifications like routine lives.
Also, social media has one of the major
influence on how people interact within
last ten years.
The internet has always a huge impact on
lives of the people than before. It is
important to understand here that it has
become a source of constant entertainment
via news, education or entertainment
channels for the consumers worldwide.
But the biggest innovation on social media
became a huge success just ten years ago.
Social media websites like Facebook,
Twitter and another same kind of services
have become the most visited websites in
no time. These inventions permit the
consumer to rapidly and comfortably share
any information personal or otherwise with
other consumers and further helping in
social level interaction (Kietzmann et al.,
2011). The services help via a combination
of simple, accessible and high-level
intuitive designs which encourage positive
social attitude by motivating
communication among the group of people
from different walks of life.
Planning
Social media successfully help in touching
almost all aspects of personal as well as
professional lives of people. In business, it
is not only for marketing or PR purposes
but also to encourage conversation and
form a community. Marketing and PR

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have become a very integral part of
organizational strategy since it touches all
department of a company (Gerbaudo,
2018).
Research
With a rise in the development of social
media, organizations are now turning into
a means of marketing or advertisements
since it helps the organization to touch the
lives of millions of the consumer on a
single platform. This can be done by
making company official pages on
Facebook and other social media platform
where the company get the opportunity to
directly interact with the consumer. This
also permits the business to comfortably
reach the consumers at the time of their
doubts or complaints.
Initiatives To Express Knowledge
It is very crucial to understand here that
social media websites consist of a realm of
the changes in communication at the
current time. Different advances in
technology further add to social media
transformation in a way that people now
can communicate with other people on the
daily basis since they are connected with
one another in so many ways (Asur and
Huberman, 2010). It has also made the
chain of communication rapid and more
effective. Social media websites like
Twitter and Facebook send a reminder on
the routine basis of important events like
birthdays. Despite picking up the phone
and make a phone call in a traditional
manner, people now instead go on
Facebook and with their friends on social
media platforms. This has completely
removed the requirement of a phone call or
send any greetings to near and dear one.
Types of social network
Websites like Twitter, Instagram and
Facebook have also motivated the users to
have an online personality. They then also
build a network of friends that help in
connecting with the worldwide
community. Data or information in the
current time is shared among various
platforms and the parties now interact on a
public domain or through a more discrete
message personally (Xiang and Gretzel,
2010).
Besides connecting to a network of
friends, a user can become the part of
groups or communities with a particular
motive or interest. On these platforms, a
subscriber also discusses so many cases
covering those interest. Usually, events are
developed where there is an existence of
physical meeting. There is a number of
groups that also motivate users to provide
advice on how people must run as well as
engage in a debate which can become a
good PR tool for them. They also help in
providing a social forum for so many

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people to communicate with one another
and with leaders of the communities
(Sunstein, 2018).
There are many other social media
websites as well like YouTube that provide
an opportunity or a platform to share as
well as upload videos. On this platform,
users can post or see videos and this
platform has become a great success
among musicians, film community and
invented profession life Influencers in
various fields like beauty or lifestyle.
There are other social media sites like
MySpace and many other that also
provided consumers with a platform to
post and share videos. These websites
easily access so many kinds of videos like
sports, music, movies and many more
(Lenhart et al., 2010).
The negative effect of social media
There are so many negative impacts of
social media as well. People especially
youngster are easily becoming a target of
cyberbullying and so much of unnecessary
exposure or attention. Young people are
also utilising the mode of mass
communication without even realizing the
results. There are cases where so many
young people who are getting a victim of
depression and the cases of suicides are
becoming common as an outcome of social
media pressure. The impact was so much
so that websites have to create a parental
control to make sure that no kind of wrong
happens to the specific age group of
people (Shirky, 2011). The use of social
media usually becomes an outlet for the
people where they can post hurtful things
as well.
With the growth of websites in the social
media industry, there are so many
advantages and disadvantages to the mode
of communication can be impacted. The
main question is whether the advantages
have completely surpassed the drawbacks.
It is important to note here that advantages
of social media are certainly very
beneficial for the world and has influenced
the way people communicate. There are
some very serious cultural changes in the
society where even the prisoners in so
many countries can have limited access to
social media which allow them to stay
updated. The television is also becoming
redundant concept since social media
websites providing news at a much faster
rate than the local news (Couldry, 2012).
This is also increasing the pressure on the
organization to stay more updated with
world news every second.
Conclusion
The social media certainly helped in
improving the communication by
continuous development of social media.
Everyone from all areas like temples to
school now uses social media for

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communication. Social media has also
evolved so much in last ten years and
every day reaching some completely new
heights. Comfort in access and
development make it more advantageous
to all people from laymen to top officials
(Couldry, 2012). Social media is
constantly evolving and so are people.
This is why there is a constant
improvement in communication which
helped in overcoming the negative impacts
of social media.
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