This report investigates the influence of social media on market research, using Facebook Inc. as a case study. It begins with an introduction to social media's role in marketing, emphasizing its impact on traffic, leads, and sales. The report provides a literature review, exploring Facebook's function in connecting people and its advantages in targeted advertising. It outlines research topics, questions, aims, and objectives, including the analysis of social media platforms, techniques, and legal constraints. The methodology section details research philosophy (interpretivism), approach (inductive), design (descriptive), data collection methods (primary and secondary), sampling techniques, and data analysis. The conclusion highlights social media's role in brand loyalty, communication, and sales. The report also includes a project plan and Gantt chart for task management and deadlines. The report aims to provide a detailed overview of the impact of social media on market research, providing insights into the techniques used, legal considerations, and user preferences.