Research Report: Social Media and Small Business Performance

This research report examines the implications of social media tools on small business enterprises, focusing on customer relationships and market impact, with Softwire as a case study. The report begins with an introduction outlining the current competitive business environment and sets research aims and objectives. The objectives include assessing the effectiveness of social media tools in providing customer satisfaction, identifying the impact of digital technologies, and determining strategies for market positioning. Data analysis, based on survey responses, explores themes such as the purpose of implementing digital technology, benefits and drawbacks, the use of various digital media tools, and the influence of social media on customer behavior. The findings lead to conclusions emphasizing the essential role of digital technologies for business growth, along with recommendations for corrective designs and innovative methods to enhance performance and profitability. The report concludes with a list of references.

Research
Project

Table of cover content
 Introduction
 Research Aim
 Research Objectives
 Data analysis
 Conclusion and Recommendations
 References

Introduction
• As per the current situation of business environment, the
competition has gone very up as lots of companies have entered the
market and they are doing their doing their business activities in an
effective manner as well.

Research Aims
• Aims-“To identify the implications of social media tools in
developing good relationship with customers and ascertain its
impact on Small business enterprise. A case study on Softwire
organisation”

Research Objectives
• To ascertain the effectiveness of social-media tools in providing
satisfying in the current business environment.
• To identify the impact of digital technologies on the activities
conducted by small business enterprise.
• To determine the various measures which is being implemented by
the company to provide satisfaction to their customers.
• Recommendation of various ways through which Softwire can attain
effective position in the market.

Research Objectives
 How to ascertain the effectiveness of social-media tools in providing satisfying
in the current business environment ?
 How to identify the impact of digital technologies on the activities conducted
by small business enterprise ?
 What are the various measures which is being implemented by the company to
provide satisfaction to their customers ?
 Provide Recommendation regarding various ways through which Softwire can
attain effective position in the market

Data Analysis
• This research part is related with the interpretation of data collected
in order to design an effective conclusion and Recommendation.

Theme 1: Purpose for which company will implement
digital technology
Q.1) For what purpose will a
company implement digital
technology at workplace
Freque
ncy
Maximising sales 10
Improving performance 5
Protecting data 5
All of the above 10

Theme 2: Benefits to small company after implementing
digital technology
Q2) Will a small company be
benefited with implementation of
digital technology?
Frequency
Yes 25
No 5

Theme 3: Drawbacks which a company might face
while applying digital technologies
Q3) Are there any
drawbacks which a company
might face while applying
digital technologies?
Frequency
Complexities 10
High Cost 6
Time consuming 6
All of the above 2

Theme 4:Various digital media tools which can be
implemented by the company for conducting their
business activities in a proper manner
Q4) What are the various digital media tools
which can be implemented by the company for
conducting their business activities in a proper
manner?
Frequenc
y
 Cloud Technology 8
 Web applications 7
 Smart virtual assistant apps 6
 Social Media 9

Theme 5: Social media tool IS beneficial for the
company to achieve their growth and development
Q5) Does Social media tool can be proved as
a beneficial tool for the company to achieve
their growth and development?
Frequency
Yes 22
No 8