Research Report: Social Media and Small Business Performance

This research report examines the implications of social media tools on small business enterprises, focusing on customer relationships and market impact, with Softwire as a case study. The report begins with an introduction outlining the current competitive business environment and sets research aims and objectives. The objectives include assessing the effectiveness of social media tools in providing customer satisfaction, identifying the impact of digital technologies, and determining strategies for market positioning. Data analysis, based on survey responses, explores themes such as the purpose of implementing digital technology, benefits and drawbacks, the use of various digital media tools, and the influence of social media on customer behavior. The findings lead to conclusions emphasizing the essential role of digital technologies for business growth, along with recommendations for corrective designs and innovative methods to enhance performance and profitability. The report concludes with a list of references.

Research
Project

Table of cover content
 Introduction
 Research Aim
 Research Objectives
 Data analysis
 Conclusion and Recommendations
 References

Introduction
• As per the current situation of business environment, the
competition has gone very up as lots of companies have entered the
market and they are doing their doing their business activities in an
effective manner as well.

Research Aims
• Aims-“To identify the implications of social media tools in
developing good relationship with customers and ascertain its
impact on Small business enterprise. A case study on Softwire
organisation”

Research Objectives
• To ascertain the effectiveness of social-media tools in providing
satisfying in the current business environment.
• To identify the impact of digital technologies on the activities
conducted by small business enterprise.
• To determine the various measures which is being implemented by
the company to provide satisfaction to their customers.
• Recommendation of various ways through which Softwire can attain
effective position in the market.

Research Objectives
 How to ascertain the effectiveness of social-media tools in providing satisfying
in the current business environment ?
 How to identify the impact of digital technologies on the activities conducted
by small business enterprise ?
 What are the various measures which is being implemented by the company to
provide satisfaction to their customers ?
 Provide Recommendation regarding various ways through which Softwire can
attain effective position in the market

Data Analysis
• This research part is related with the interpretation of data collected
in order to design an effective conclusion and Recommendation.

Theme 1: Purpose for which company will implement
digital technology
Q.1) For what purpose will a
company implement digital
technology at workplace
Freque
ncy
Maximising sales 10
Improving performance 5
Protecting data 5
All of the above 10

Theme 2: Benefits to small company after implementing
digital technology
Q2) Will a small company be
benefited with implementation of
digital technology?
Frequency
Yes 25
No 5

Theme 3: Drawbacks which a company might face
while applying digital technologies
Q3) Are there any
drawbacks which a company
might face while applying
digital technologies?
Frequency
Complexities 10
High Cost 6
Time consuming 6
All of the above 2

Theme 4:Various digital media tools which can be
implemented by the company for conducting their
business activities in a proper manner
Q4) What are the various digital media tools
which can be implemented by the company for
conducting their business activities in a proper
manner?
Frequenc
y
 Cloud Technology 8
 Web applications 7
 Smart virtual assistant apps 6
 Social Media 9

Theme 5: Social media tool IS beneficial for the
company to achieve their growth and development
Q5) Does Social media tool can be proved as
a beneficial tool for the company to achieve
their growth and development?
Frequency
Yes 22
No 8

Theme 6: Effect on customers if the company will make
use of social media tool for achieving growth and
profitability.
Q6) Does the customers will be affected if the
company will make use of social media tool
for achieving growth and profitability?
Frequency
Agree 20
Disagree 10

Theme 7: Major importance of social media
instruments in accelerating development of Softwire
Q7) What are the major importance of social
media instruments in accelerating development of
Softwire ?
Frequency
 Boosting brand awareness 6
 Maximise Inbound Traffic 8
 Effective Customer Relationships 7
 Team Collaboration 9

Theme 8: Various kinds of benefits which is being
gained by the company after making proper use of
digital tools and techniques
Q8) What are the various kinds of
benefits which is being gained by the
company after making proper use of
digital tools and techniques?
Frequency
 Time saving 10
 Quick service 6
 Reduction in prices 8
 Satisfaction of customers 6

Theme 9: Ways through which social media tool can be
utilized by the company and the customers as well
Q9) What are the ways through which social media
tool can be utilised by the company and the
customers as well?
Frequency
Mobile applications 12
Website 7
Online Apps 6
Cloud computing 5

Theme 10: Social media tool influences the customers
towards the goods and services produced by the
company
Q10) Is social media tool useful in influencing the
customers towards the goods and services
produced by the company?
Frequency
Yes 24
No 6

CONCLUSION
 From the above prepared report, it can be concluded that it is very essential for
the company to apply various kinds of tools and technologies.
• By applying digital technologies, various new opportunities are also opened for
the company which they can make use of it for growing their business in the
market.
• With good support of company, they will be able to develop their level of
performance in the market and profitability as well.

RECOMMENDATION
 It can be recommended that corrective designs and structure can be used so that
they can conduct all of their activities in a proper manner and enhance the
profitability level of the company as well.
 Company is also required to make use of various kinds of innovative methods
while producing various kinds of goods and services

REFERENCES
• McGrath, S., 2012. Vocational education and training for development: A policy
in need of a theory?. International Journal of Educational Development. 32(5).
pp.623-631.
• Costen, W. M. and Salazar, J., 2011. The impact of training and development on
employee job satisfaction, loyalty, and intent to stay in the lodging industry.
Journal of Human Resources in Hospitality & Tourism. 10(3). pp.2 733- 284

Thank You