Impact of Social Media on Travel and Tourism: Thomas Cook Analysis

This research project investigates the impact of social media on the travel and tourism sector, focusing on Thomas Cook of the UK. The report explores the use of social media in the industry, examining its influence on customer service, marketing strategies, and overall business operations. The research aims to determine how social media affects customer satisfaction, purchase decisions, and the profitability and productivity of travel enterprises. It includes a literature review of relevant academic sources, outlines the research methodology, and proposes a research plan. The study employs a qualitative research approach, utilizing surveys to gather primary data from customers. The report also considers ethical considerations and discusses the feasibility of the project, including resource management and time constraints. The findings of this research will provide valuable insights into how social media can be leveraged to enhance the performance of travel and tourism businesses in the digital age.

RESEARCH
PROJECT

Table of Contents
TASK 1............................................................................................................................................1
INTRODUCTION...........................................................................................................................1
1.2 Rational......................................................................................................................................2
Scope and importance.................................................................................................................3
Feasibility- ..................................................................................................................................3
1.3 LITERATURE REVIEW .........................................................................................................3
1.4 RESEARCH METHODOLOGY...............................................................................................5
1.5 RESEARCH PLAN...................................................................................................................6
REFERENCE...................................................................................................................................7
APPENDIX......................................................................................................................................7
TASK 2 ...........................................................................................................................................8
2.1 Matching or resources efficiently to research questions.......................................................8
2.2 Undertaking of research proposed investigation.................................................................12
2.3 Recording and collection of relevant data. .........................................................................13
Interpretation.............................................................................................................................13
REFERENCES..............................................................................................................................19

TASK 1
TITLE- The impact of social media on travel and tourism enterprise. A study on Thomas cook
travel and tourism of UK.
INTRODUCTION
Travel and tourism is one of crucial sector and it is kind of activity and practice of
touring which works as to providing information, transportation and accommodation service to
the tourist. Social media is one of crucial element in order to analyse attitudes to tourist so that
services can be properly work. The travel and tourism is crucial component in order to run its
market operation effectively. With help of using of social media activities the travel enterprise
can promote its services (Simonov, Nosko and Rao, 2018). The enterprise which is engaged in
tourism sector has combine techniques of market and it is useful in order to process
communication mix strategy. The present report is based on the activities of Thomas cook
enterprise. Being the global leading enterprise in UK, they are able to deliver the quality services
to customers. Thus, technological advancement will influence the overall operation of travel and
tourism enterprise. The effective travel services will be helpful in order to attract large number of
customers. This will work as to have enhancement in profitability and productivity.
RESEARCH QUESTIONS
1. What is the use of social media travel and tourism sector?
2. What changes comes in terms to provide quality services to customers?
3. What is the impact of technological advancement as social media on satisfaction of
customers.
4. How social media technique influence the customers to choose its services?
AIM
To determine the impact of social media over travel and tourism. A study on Thomas cook travel
and tourism of UK.
OBJECTIVES
 To determine the concept of social media as per travel and tourism industry.
 To define the importance of social media activities in terms to improve the quality of
services.
 To Evaluate the impact of social media activities in terms to develop profitability and
productivity.
1

 To provide recommendation in terms to deliver best and effective services to customers,
1.2 Rational
The present report is based on the activities of Thomas cook travel enterprise and their
uses of social media activities. It is one of crucial element in order to have growth and
development in tourism activities. It will be helpful in terms to attract customers so that
enterprise can run its operations effectively. By taking feedback from customer they are able to
run its operational services effectively. The social media is useful in terms to attract the
customer's by aware about products and services. This kind of technological advancement Wil be
helpful in term to maintain the long term customer momentum (Turba and et.al., 2018). Thus, it
can be said that technological services of firm work as to influence the overall services of
business enterprise. In order to cope with present scenario it is essential to implement
technological advancement so that firm can able to process its business activities systematically.
The social media activities as are Facebook, advertisement and other application are useful in
order to promote effective services to enterprise. Under this it can be said social media
techniques are helpful in order to stimulate the growth of travel and tourism sector. With the
timely update the customer about the services of Thomas cook enterprise, the large amount
profitability and productivity can be generated.
Access to primary data- With help of primary data there can be possibility in terms to gathering
the correct information about the topic of research. In this, survey technique will be helpful in
order to access the depth information about it.
Structured- The present research topic is structured. Under this, the topic of research is to
determining the impact of social media activities on travel and tourism activities. It is helpful in
term to determining the depth knowledge about the social media activities.
Semi structured- This kind of method can be use at the time both early and late stages of
exploring the domain research. It is used to gather focused, qualitative and textual data.
Unstructured topics- It is the kind of non-directive interview and under this questions are not
pre-arranged. In this it can be said that central idea and topic is need to be chosen before
beginning of unstructured interview.
Interest- I have personal interest in this topic of research as it is helpful in terms to provide the
depth insights about the uses of social media activities. This kind of activities will be helpful in
order to provide the depth insights about the things.
2

Scope and importance
This research study is based on determining the impact of social media activities in term
to bring the improvement in quality as per travel and experience. The main scope of this is to
determine the impact of social media activities over tourism and travel industry. The main object
behind implementation of social media activities is to aware the customers so that profitability
and productivity can be achieved (Simonov, Nosko and Rao, 2018). In the present scenario the
maximum of individual in market are dependent over social media as this are as Facebook,
Twitter and other will be helpful in term to attract the customer's.
The one of the main significance of technological advancement is that it will help to update the
customer. This kind of advancement will be beneficial in terms to maintain customer retention.
Feasibility-
 Resource- keeping in mind the end goal to develop the viable task administration design
it is fundamental to have three assets such are as time, back and human asset (Viglia,
Pelloia and Buhalis, 2018). This sort of assets assumes the fundamental part keeping in
mind the end goal to have viable arranging of the considerable number of things with the
goal that all exercises can be confined in remedial way.
 Time - In connection to develop the task administration design in the successful way.
Because of absence of time there can be awful outcome with exercises which should be
performed in the association to have the great outcome it is critical to influence the Gantt
to outline and system chart so every movement can have the particular due date in which
all assignment should be expert.
 Cost-With the assistance of appropriate spending design the computerized innovation can
be executed. To have compelling procedure it is basic to take examination, review and
every other action which will be useful with a specific end goal to direct the exercises of
business adequately.
1.3 LITERATURE REVIEW
Generic- In this, term it can be said that the social media has changed the procedure of various
companies in terms to coordinate with their demo-graphical target in market. As per this context,
the increment in the use of internet facilities and popularity of social channels is useful in terms
to affecting the travel marketing activities.
Application of technological advancement in travel and tourism sector-
3

According to this it can be said that people always prefers to share the photos and videos taken
on the social media sites. This is very useful in terms to gather the attraction about the use of
travel and tourism activities.
Influence of technology in travel and tourism-
In this, social media activities plays crucial role in terms to influence the purchase decision of
customer in order to have enhancement in travel marketing. It plays its activities as leaving the
main impact on the travel agency model. In this term it can be said that social media activities
plays essential role in order to promotions the brand in market.
Literature Review
The social media marketing plays the crucial role in terms to attract the customer's. This
will work as to aware the customer in market so that the profitability and productivity can be
enhanced. In this term it can be said that social media activities has changes the life of the each
individual in beyond to commercial use and it is helpful in order to communicate, share and learn
the things effectively.
Define social media-
As per states that internet based life apparatus which is taking activities as to upsetting
the promotion and business condition. The said that in McGrath and O'Toole,( 2012) showcase
there different number of factor are accessible which should be considered by the
accommodation business. The connection of the staff with the client help to enhance the
numerous boundaries which can hampered to the development of the business undertaking. To
keep up the great correspondence the firm can give better and viable administrations to the client.
This sort of exercises are useful to procure most extreme level of fulfilment.
Focus on Facebook
As per the view of Nambisan, (2017) it can be said that Facebook is the main term which
works as to influence the customer in order to make their purchase decision. This kind of
activities will be helpful in order to focus the customer who are generally relayed on social
media activities. The people who went on holidays are update their photos on this site and this
kind of activities will work as to gather the attention of others. In addition to this, Henderson,
Selwyn and Aston, (2017) Facebook, twitter and other kind of tools plays essential role in term
to maintain customer retention.
4

1.4 RESEARCH METHODOLOGY
With a specific end goal to direct the successful research it is basic to cover the all sort of
strategies, approaches, procedures so all exercises can be kept running in orderly way. This all
are successful keeping in mind the end goal to direct the procedure viably. In this specific
circumstance, there are different of research philosophies as seem to be-
Research type-
It is exceptionally useful method to direct the entire research in successful way. It should
be possible with the assistance of two techniques are as subjective and quantitative. In this
exploration consider the subjective technique is to be received. In quantitative the thing's identity
in view of the numeric shape and factual apparatuses in way to break down the information.
Sampling-
Under this, there are two ways as are probabilistic and non-probabilistic. In addition to
this probabilistic method is based on the size of population. Non probabilistic method have no
role of population. In this manner there will be use of simple random technique. There is need to
take the sampling of 10 customers.
Data collection-
This is additionally useful strategy keeping in mind the end goal to gather the entire
information in efficient way (Simonov, Nosko and Rao, 2018). Under these, there are two sorts
of strategies as are essential and optional. This both of the strategy will be utilized by scientist
with a specific end goal to do the examination exercises adequately.
Data analysis-
After the social occasion of entire data, It is vital to make the correct investigation of
every action. Along these lines, topical investigation will be utilized as a part of request to
introduce the data as tables, chart and so forth.
Research approach-
This is useful keeping in mind the end goal to assemble the efficient data and process
every one of the exercises successfully. These are of two sorts as are inductive and deductive.
Also, inductive will centre over the building up the hypothesis and plans to the example with the
assistance of which information can be accumulated.
Ethical consideration-
5

With a specific end goal to complete the resect the additional care is should be taken
about the all members. Therefore, security and classification of all data is should be kept up.
Research design-
It is likewise useful to do the exploration in efficient mode. Along these lines, this are
three kind as are exploratory, test and clear. To do introduce task there will be utilization of
expressive research plan.
1.5 RESEARCH PLAN
Activities 1st
Week
2nd
Wee
k
3rd
Week
4th
Week
5th
Week
6th
Week
7th
Week
8th
Week
9th
Week
Research topic
Literature
Review
Research
methodology
Effective
Proposal
Draw question
of research
Carry out
Research
activities
Data Analysis
and its graphic
Conclusion and
recommendatio
n
Final Report
6

Editing and
Completion
7

REFERENCE
Henderson, M., Selwyn, N. and Aston, R., 2017. What works and why? Student perceptions of
‘useful’digital technology in university teaching and learning. Studies in Higher
Education. 42(8). pp.1567-1579.
Simonov, A., Nosko, C. and Rao, J.M., 2018. Competition and crowd-out for brand keywords in
sponsored search. Marketing Science. 37(2). pp.200-215.
Turban, E and et.al., 2018. Marketing and Advertising in E-Commerce. In Electronic Commerce
201. Springer, Cham.
Viglia, G., Pelloia, M. and Buhalis, D., 2018. Information Technology in Hospitality Education.
In Innovation in Hospitality Education. Springer, Cham.
McGrath, H. and O'Toole, T., 2012. Critical issues in research design in action research in an
SME development context. European Journal of Training and Development. 36(5).
pp.508–526.
Nambisan, S., 2017. Digital entrepreneurship: Toward a digital technology perspective of
entrepreneurship. Entrepreneurship Theory and Practice, 41(6). pp.1029-1055.
APPENDIX
1. Do you believe social media activities helps to fostering growth of enterprise.
 Yes
 No
 May be
2. Is getting customer retention is the main aim by having enhancement in the use of social
media techniques.
 Yes
 No
 May be
3. Do you think that use of social media activities will be helpful in terms to managing
operational efficiencies of Thomas Cook enterprise.
8

 Yes
 No
 May be
4. Do you believe that social media activities is cost effective.
 Yes
 No
 May be
5. Do you think social media activities is assistive in order to aware the customer about the
services of Thomas cook enterprise.
 Yes
 No
 May be
TASK 2
2.1 Matching or resources efficiently to research questions.
Theme 1 Yes, Use of social media activities will be helpful in fostering growth of enterprise.
1. Do you believe social
media activities helps to
fostering growth of
enterprise. No. Of respondents %
Yes 6 60.00%
No 2 20.00%
May be 2 20.00%
Total 10 100.00%
9

Theme 2 Yes, the customer retention is the main goal of Thomas cook enterprise.
2. Is getting customer
retention is the main aim
by having enhancement in
the use of social media
techniques. No. of respondents
yes 5 50.00%
No 3 30.00%
May be 2 20.00%
Total 10
10
60% 20%
20%
Yes
No
May be

Theme 3: The main is to managing operational efficiencies by implementing social media
activities.
3. Do you think that use of
social media activities will
be helpful in terms to
managing operational
efficiencies of Thomas
Cook enterprise. No. Of respondents %
Yes 7 70.00%
No 1 10.00%
May be 2 20.00%
Total 10
Theme 4: Yes, social media activities is cost effective.
11
7
1
2
Yes
No
May be

4. Do you believe that
social media activities is
cost effective. No. Of respondents %
Yes 6 60.00%
No 2 20.00%
May be 2 20.00%
10
Theme 5: The social media activities will be helpful in terms to aware the customer about
the services of enterprise.
6. Do you think social
media activities is assistive
in order to aware the
No. Of respondents %
12
Yes No May be
0
1
2
3
4
5
6
7
6
2 2
Column B

customer about the
services of Thomas cook
enterprise.
Yes 6 60.00%
No 2 20.00%
May be 2 20.00%
Total 10
2.2 Undertaking of research proposed investigation.
 In this one may state that to coordinate the one specific research it is astoundingly
essential that each one of the systems, methodology and philosophies should be
considered satisfactorily (Kirkby and et.al., 2018). Thus, there are some differed kind of
research methodologies as appear to be-
 Research Philosophies- It engages the firm to choose the best possible sources with the
help of which precise information can be collected. Under this there are two sorts of
13
Yes No May be
0
1
2
3
4
5
6
7
6
2 2
Column B

approach as are positivism and interpretivisim. Likewise, to make it legitimate the pro
will make the usage of mix.
 Research design- It is helpful in total the examination in effective way. It is of three sorts
as are preliminary, edifying and exploratory. In this all investigation will impact the
usage of realistic research to plan and it will moreover obliging in wording to choose the
speculations as per the examination point.
 Research approach-Under this there are two sorts of research approach as are inductive
and deductive. Inductive approach will be valuable in wording to working up the theory.
It is useful in wording to patter which is helpful in order to gathered the whole specific
data.
 Data collection There are two diverse courses as are fundamental and assistant strategy.
To lead this present research there will be use of the two procedures as are basic and
assistant. Basic technique will be driven with the help of overview and there is need to
take 10 specialists (Greene and te.al., 2018). The information is ought to be amassed with
the help of books, journals and destinations etc.
 Data analysis- To have information, it is required to coordinate the most ideal
examination (Muzellec and O'Raghallaigh, 2018). In this particular circumstance, the
things is ought to be done with the help of topical presentation and as tables, chart etc.
2.3 Recording and collection of relevant data.
Theme 1 Yes, Use of social media activities will be helpful in fostering growth of enterprise.
1. Do you believe social
media activities helps to
fostering growth of
enterprise. No. Of respondents %
Yes 6 60.00%
No 2 20.00%
May be 2 20.00%
Total 10 100.00%
14

Interpretation
From the above diagram it can be concluded that social media activities helpful in term to
foster the growth of enterprise. In this, there are total number of 10 respondents in which 6 are
agrees and 2 said no and 2 are not sure about it.
Theme 2 Yes, the customer retention is the main goal of Thomas cook enterprise.
2. Is getting customer
retention is the main aim
by having enhancement in
the use of social media
techniques. No. of respondents
yes 5 50.00%
15
60% 20%
20%
Yes
No
May be

No 3 30.00%
May be 2 20.00%
Total 10
Interpretation
Based on the above diagram it can be concluded that customer retention is the main goal
of Thomas cook enterprise. In this, there are total respondents 10 under which 5 said yes, 3 said
no and 2 are not sure about it.
Theme 3: The main is to managing operational efficiencies by implementing social media
activities.
3. Do you think that use of
social media activities will
be helpful in terms to
managing operational
efficiencies of Thomas
Cook enterprise. No. Of respondents %
Yes 7 70.00%
No 1 10.00%
May be 2 20.00%
Total 10
16

Interpretation
Based on this diagram it can be concluded that social media activities also helpful in order to
bring systematic operations. Thus, there are 20 respondents in which 7 were agreed and 2 said no
and 1 is not sure about it.
Theme 4: Yes, social media activities is cost effective.
4. Do you believe that
social media activities is
cost effective. No. Of respondents %
Yes 6 60.00%
No 2 20.00%
May be 2 20.00%
10
17
7
1
2
Yes
No
May be

Interpretation
From the above finding it can be concluded that the process of social media activities is
cost effective. There are total number of 10 respondents. In which 6 said yes, 2 said no and
remaining 2 are not sure about it.
Theme 5: The social media activities will be helpful in terms to aware the customer about
the services of enterprise.
6. Do you think social
media activities is assistive
in order to aware the
No. Of respondents %
18
Yes No May be
0
1
2
3
4
5
6
7
6
2 2
Column B

customer about the
services of Thomas cook
enterprise.
Yes 6 60.00%
No 2 20.00%
May be 2 20.00%
Total 10
Interpretation
Based on above diagram it can be concluded that social media activities are useful in terms to
aware the customer about it services. Thus, there are 10 number of respondents. In this 6 said
yes, 2 said no and remaining 2 are not sure about it.
19
Yes No May be
0
1
2
3
4
5
6
7
6
2 2
Column B