This industry research project investigates the impact of social media on consumer buying behavior, specifically focusing on Woolworths Limited in Australia. The research aims to address declining consumer retention and turnover rates due to ineffective marketing strategies by analyzing how social media influences consumer purchasing decisions. The study includes a literature review of relevant articles, research questions exploring the conceptual understanding, the impact of social media, and potential strategies for improving consumer behavior. The research also incorporates a company letter from Woolworths, confirming the student's authorization to conduct surveys and interviews. The project's objectives include analyzing the conceptual understanding of social media and consumer buying behavior, evaluating the impact of social media, and recommending strategies to enhance consumer buying behavior, providing valuable insights into the role of social media in modern marketing practices.