A Study on Social Network's Impact on Rowlinson Knitwear's Business

This report investigates the impact of social networks on small and medium enterprises (SMEs), focusing on Rowlinson Knitwear Ltd. as a case study. It evaluates the concept, characteristics, and importance of social networking functions within the company, assesses the strategies, models, and theories adopted by Rowlinson Knitwear, and determines the advantages and disadvantages of social networking on its performance. The research covers the role of social media platforms like Facebook, Instagram, and Twitter in enhancing brand recognition, customer engagement, and overall business growth. It also explores the use of customer relationship management (CRM) in social media and the application of social theory to understand network interactions, providing insights into how social networking influences communication, marketing, and customer relations for SMEs.

The Impact of social
network on small and
medium enterprise

Table of Contents
Research topic: “The Impact of social network on small and medium enterprise”, A study on
Rowlinson Knitwear........................................................................................................................1
INTRODUCTION...........................................................................................................................1
Background of topic...............................................................................................................1
Significance of the topic.........................................................................................................2
Purpose of the topic................................................................................................................2
Research aim..........................................................................................................................3
Research objectives................................................................................................................3
Research questions.................................................................................................................3
Literature review..............................................................................................................................3
To evaluate the concept, characteristics and importance of social networking function
performed in Rowlinson Knitwear.........................................................................................3
To assess the strategies, models and theories of social networking adopted by Rowlinson
Knitwear.................................................................................................................................5
To determine the impact, advantages and disadvantages of social networking on the
performance of Rowlinson Knitwear.....................................................................................6
Research method..............................................................................................................................8
Evaluation of research....................................................................................................................11
Interpretation..................................................................................................................................15
Conclusion and recommendation...................................................................................................19
CONCLUSION..............................................................................................................................20
REFERENCES..............................................................................................................................21

Research topic: “The Impact of social network on small and medium
enterprise”, A study on Rowlinson Knitwear
INTRODUCTION
Background of topic
The concept of the social networking is tending to be related with the making use of the
internet -based use of the social media platforms in order to stay connected with friends, family,
or peers. The most popular social networking includes and comprises of the Facebook,
Instagram, and Twitter. Further, it has been seen and analysed that the marketers and business
organisation also tend to make use of the social networking sites for increasing brand recognition
as well as with the aim of leading and having the encouraging brand loyalty (Borah, Iqbal and
Akhtar, 2022). Further, it has been seen and analysed that the Social media networking can be
defined as having of the applications and use of the websites which are tend to be design in such
a way that enables people to communicate with others easily, share content quickly, efficiently as
well as in real time. Further, in present times the, social networking tends to reflects and presents
out the most commonly used communication tool and it has also become an integral part of the
marketing strategies of business that provides an organisation with measurable results. Along
with this, it has been also seen and find out that with the help of social media networking the
small and medium sized organisation are also becoming able to effectively promoting their
products and services in the market and communicate their features to the customers which in
turn helps in attracting them towards the brand (Yeon and et. al., 2022). Further, a vital impact of
social network is being seen on small and medium sized company as it enables millions of
individuals to connect with one another and share their views and ideas and it provide a more
cost effective and better way to connect and interact with customers at global level. Beside this,
the making use and adoption of the social media networking tend to includes and comprises of
the use of various online as well as digital modes of communication that tend to help and ensures
an interrupted and smoother way of the communication and effective connection with customers.
Apart from this, the social networking also tends to supports and lead to the use of various
creative as well as many new and innovative promotion and the advertising tools that tend to also
leads and facilities a batter and improved level of the engagement with the consumers. It is
necessary for the small and medium sized organisation to have effective utilisation of the social
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meal networking as it is necessary and vital to ensure better success and growth of an
organisation at international level and it also tend to supports a better contention and interaction
with the customer to the improved working performance and higher growth level. Further, the
organisation selected for current project is Rowlinson Knitwear Ltd. which tend to be a
manufactures of the apparels. Further, Rowlinson Knitwear Ltd is tending to engaged and having
the business operation of the producing the knitwear and school wear for school students and it
tend to conduct its business in the United Kingdom (Yousefi Akhijahani, 2022).
Significance of the topic
The current research topic is based on analysing the impact of the social network on small
and medium enterprise's working performance which tend to be significant and effective as it
current business environment having proper social media presence is vital and essential for all
business organisation. Further, the undertaking of current project is effective and vital as it tend
to supports and lead to an in-depth understanding about the role and impact of the social
networking in leading improved business performance and growth for the small and medium
sized enterprise. The selection of current project is significant as social working tend to supports
a cost and time efficient way of interaction and communicating with a larger number of
customers that tend to leads to and supports a higher business growth and sales level for a small
and medium sized firm (Akel and Candan, 2022). Beside this, the selection and making choice of
the current topic based on social network on small and medium enterprise's working performance
is also meeting the interest level of researcher and also supporting higher academic integrity and
performance level that is making it more rationale and significant. Along with this, undertaking
of current study would also lead and supports to the higher skill development as well as
improved knowledge creation therefore leading and supporting higher significant for both
researcher and small and medium sized organisation.
Purpose of the topic
The main purpose of the current project is to evaluate about the concept, key
characteristics as well as the importance of social networking function performed within
Rowlinson Knitwear. Beside this, the current study also tend to focus and aim at the assessing
about the strategies, models and theories of social networking adopted by Rowlinson Knitwear.
Finally, the purpose of the current project also includes and comprise of the determining the
impact, advantages and disadvantages of social networking on the performance of Rowlinson
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Knitwear. Further, the key focus of current project also tends to includes of conducting a
systematic literature review along with having primary set of research methodology to get a
batter analysis and gathering of information top effectively meet and achieve the set objectives.
Research aim
To investigate the impact of social network on small and medium enterprise's working
performance. A study on Rowlinson Knitwear
Research objectives
 To evaluate the concept, characteristics and importance of social networking function
performed in Rowlinson Knitwear
 To assess the strategies, models and theories of social networking adopted by Rowlinson
Knitwear
 To determine the impact, advantages and disadvantages of social networking on the
performance of Rowlinson Knitwear
Research questions
 What is the concept, characteristics and importance of social networking function
performed in Rowlinson Knitwear?
 What are the strategies, model and theories of social networking adopted by Rowlinson
Knitwear?
 What is the impact, advantages and disadvantages of social networking on the
performance of Rowlinson Knitwear?
Literature review
To evaluate the concept, characteristics and importance of social networking function performed
in Rowlinson Knitwear
Social networking healthy individual to connect the person with the other person and also allows
the business to share the information, ideas and message. There are different kind of organisation
that are using social networking functions so that they can become capable to create an
announcer branded musician and promote products and services and answer customer queries
and concerns. Apart from this social networking function represent an important groups in any
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community health planning initiatives and helps the individual to provide appropriate feedback
and identify priorities opportunities so that they can establish position on the particular issues
and approaches so that they can plan the strategies for the interventions (Hassani and Mosconi,
2022). The Rowlinson Knitwear organisation is using social networking function so that they
can improve the productivity and efficiency of their organisation. There are different kind of
social media networks that are using by the organisation like Facebook, Instagram, Twitter and
these are the most popular social networking sites that helps the company to connect with their
employees and customers enhance the productivity and efficiency of the organisation.
Furthermore social networking sites also support the organisation to create more customer base
and provide more job opportunities in the country so that they can focusing on the economic
growth and also enhance the brand image and reputation. Social networking sites are those sides
that are driven by the numerous of relationship among their members with no control on the
settings information. Apart from this it also supports the organisation to identify know the
communities so that they can identify their importance of the community and collect the
appropriate information by combining the appropriate data. Understanding community is very
important for the organisation because it provide appropriate access to a community and generate
knowledge so that they can identify the requirement and characteristics and needs of the
customer in order to work accordingly and plan their strategies. There are several kind of
benefits for the Rowlinson Knitwear organisation by using social media networking function
and these are like it helps organisation to make easier communication with their customer and
also helps them to receive and review and respond to customer grievance even more faster. Apart
from this it also support the organisation to make their brand model a table and help them to
maintain that capability of the organisation (de Zubielqui, Fryges and Jones, 2019). Apart from
this it also support the organisation to promoting the content for the organisation so that they can
easily target the right individual for the organisation in order to accomplish their goals and
objectives. Furthermore it also supports the company to maintain the reputation of the
organisation at any level and also support organisation to understand and overcome the bad
experience of the organisation. It is generate leads directly and indirectly because it is it
mandatory to let individual get to identify about the brand and also support organisation to
generate more leads for the company so that they can improve the productivity and efficiency of
the company.
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To assess the strategies, models and theories of social networking adopted by Rowlinson
Knitwear
Customer relationship management is the word important part of the social media and social
networking because it support the organisation to create appropriate connections among the
employees and the company. A social customer relationship management is the integration
between the customer relationship management and between the software and social media
channels. This empowers the team in order to understand and engage customer and gain market
inside so that they can provide appropriate customer services in the market please. Apart from
this it also support the organisation to create effective connections with their employees and
provide support that support organisation to incorporate a customer interaction history across the
social channels (Müller, 2019). Apart from this by pulling appropriate social data directly into
the customer relationship management organisation become capable to get same information to
anyone within the organisation. Apart from does it also support organisation to enhance the
Process of the organisation and maintain transparency into their customer and sell procedure. It
also supports the company to improve the internal communication among the organisation and
also and build a deeper relationship with their customer in order to improve the productivity and
efficiency. Further more than a different kind of Paris set up followed by the Rowlinson
Knitwear organisation because it helps them to analyse that how their individual and group to
interact with other inside the network. Apart from that it also helps the individual to understand
and make it easier for them to examine the individual pieces that are starting with the largest
element that is networks and walking down to the smallest element that is actors. Apart from
this, social theory is the appropriate model that emphasise the significance of social relation. It is
a very complex an interdisciplinary sector that draws from psychology, sociology. It is the theory
that was introduced in the 1819 is the study of the structure of society. This is the theory that
supports the organisation to applied different kind of discipline that includes sociology, political
science, and communication in marketing. These kind of theory helps organisation to suggest
that social actors that are influenced by the personal ties of other individual in their personal
Networks (De Oliveira, 2020). Apart from this this is the theory that support organisation to
enhance their communication and connections between the individual who shared interest or who
I am in the individual are within the proximity to one another. Social networking theory can be
adopted and used by the organisation so that they can stay in touch with their customer and
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achieve their goals and objectives. As social media has become more mainstream under a
different kind of social networks like Facebook, Twitter that become very predominant form of
communication between the individual. These kind of sites allowed the individual to post
updates about themselves that about that what they’re doing to any given moment. Apart from
this there’s also provide a form for the discussion of the ideas and also sharing of pictures and
videos. Apart from this social media has modified the way the individual communicate and do
business (Aziz, Sumantoro and Maria, 2019). Now social media networks are getting more
sophisticated day by day and it is become very important for the organisation to engage with
customer and connect with potential future customers so that they can improve the productivity
and efficiency of the organisation. There are different kind of social networks like Snapchat,
Facebook, Instagram that create different kind of features and that allow users as well as
individual to post stories or live videos that only last for 24 hours. So it is become an important
for the business to create short-term campaigns that do not require any kind of long-term
commitments like hiring a person full-time. It also permits the individual to see that how their
specific campaigns perform before investing in them. Apart from the social media has become
one of the most effective and efficient mode of advertising and it is very essential for the
organisation to identify that what the target demographic wants to identify in order to provide
them with appropriate products and services so that they can keep them coming back. Apart from
this Rowlinson Knitwear organisation have done this Very effectively by using different kind of
social Media marketing tools for their products. Apart from this in order to identify and attract
new audience towards the organisation the company is working on the social media strategies so
that they can use social media and marketing tool for their products and enhance their capability
and efficiency (Raharja, 2019).
To determine the impact, advantages and disadvantages of social networking on the performance
of Rowlinson Knitwear
There are different kind of advantages and disadvantages of the social media that create impact
on the Rowlinson Knitwear organisation in order to achieve their goals and objectives. By using
social media networks in the organisation the organisation become capable to improve their
capabilities and also helps them to the raising of social networking sites and support them to
adapt the technologies in an appropriate manner. Apart from this it also support the organisation
to connect with others and share their information in an appropriate manner so that they can
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improve the customer base and connection that brings all the organisation all together in its
easily accessible. Apart from this it also support the organisation to do online marketing with
their customers that makes them more likely to use their services and the organisation can get the
feedback right away (Rezaei, Jafari-Sadeghi and Bresciani, 2020). Apart from this the
organisation also become capable to do different kind of important things like major new events,
missing person, weather information and many more so that the organisation can cover in the
world in a moment. Apart from the social media also allow the organisation to satisfy 1 million
of individual and keep creative control for themselves. It also support them to achieve their goals
and objectives by joining a group with the same name and making long distance goals in order to
keep them accountable so that the organisation can grow and can go a long way in order to
making those goals on purpose so that they can achieve them. It also helps and motivates them to
become more capable because of Mini competition level in the marketplace. There are different
kind of disadvantages of using social media networking functions like privacy problems and
sharing online location of getting in trouble at the workplace due to sharing something in
effective under convey the message which is ineffective and sharing too much with the public
game cause the organisation two-faced different kind of issues. Apart from this the organisation
also facing different kind of problems like changing in lifestyle and changing in habits and sleep
disruptions. By using social media network the organisation is affected because of the
competition level has been increased and emotional connections as well as also create impact on
the Hilton proper sleep of the individual. Apart from this by using social media platform the
organisation observed that the individual is lacking the emotional connections with their
colleagues because they cannot since they moved her interest from the other person. It makes the
individual wonder if they mean what they say (Butkouskaya, 2020). Apart from this by using
social media platform it also reduce family intimacy because it’s separate from the family more
than they actually think. Apart from this the organisation also observed that it also create
embarked on the capability of the organisation as well as capability of the individual because it
can cause health issues like sleep disorder and could be analysed as a distraction for me an
individual to become an addiction.
Research method
It tends to forms out the one of the most crucial and efficient set of research project that
provided the systematic and sequential information about the research method and approaches
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that are being used and applied by a researcher to effectively meet and achieve the set objectives
(Sawang and Unsworth, 2018). A discussion about the research method and approaches that are
being used and applied within current project are provided below along with supporting and
leafing with proper justification for their use:
Research philosophy- this section of the methodology of research tend to reflect about the
assumptions that are being made and observed by the researcher while undertaking and
conducting an investigation that ensures better accomplishment and undertaking of knowledge
creation. There are four main types and forms of the common research philosophy which
includes of the positivistic, realism along with the pragmatism as well as the interpretivisim set
of research philosophy. As per the nature of the current study that is based on determining the
impact of social network on small and medium size business making application of the
positivisms philosophy is seemed most suitable and appropriate as it supports a practical together
with systematic nature of the investigation (Hassani and Mosconi, 2022).
Research approach- The research approach is also forms up a significant part of the study
as it helps in analysing and evaluating the gathered information in appropriate manner which
support the investigator to represent the valid outcome throughout the gathered and evaluated
data. The research approaches are mainly of two main kinds such as deduction as well as the
abduction approach. The selection of approach is depending over the type of problem required to
be discuss within the report. Among these two, abduction approach is one which put emphasis
toward creating own theory by conducting the effective research and determining result out of it
(Borgatti, Everett and Johnson, 2018). But on other side, deduction approach is one which is
support in evaluating the numerical facts and figures which further support in determining the
accuracy of presenting particular data. Therefore, for current study used of the deduction
approach is made to have better scanning and testing of facts to review about the impact of social
network in a more efficient manner.
Research strategy: Research strategy can be described as a step-by-step action plan that
helps the organisation as well as investigator to stab Lish appropriately out of the investigation
present effort. This is the further that enables a systematic and effective implementation of the
investigation procedure and produce quality outcomes that will help the organisation to grab the
existing information of the leaders and the management of the organisation. It can be analysed
that research strategy is an important aspect of the investigation because it supports the
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