Impact of Managing Technology & Innovation on Aston Martin, UK

This report, focused on Aston Martin, investigates the significance of technology and innovation management within the UK automotive industry. It explores the background of the research topic, emphasizing the importance of continuous technological upgrades and innovation for a company like Aston Martin to maintain a competitive edge. The research aims to evaluate the impact of technology and innovation on the company's success, determine recent trends in the automotive sector, and identify potential improvements. The methodology involves a positivism research philosophy, a deductive approach, and a survey strategy using questionnaires for data collection, supplemented by both primary and secondary data analysis. The study addresses ethical considerations and provides a detailed timescale, along with resource allocation for conducting the research. The report also includes a comprehensive list of references supporting the research findings.

Proposal and Ethics
Form
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Table of Contents
Research Title: Impact of Managing technology & innovation on the success of an organisation
within automotive industry of UK. A research project on Aston Martin........................................1
Background to Research Topic........................................................................................................1
Background to Research Organisation.............................................................................................1
Research Rationale...........................................................................................................................1
Research Aims and Objectives........................................................................................................2
Research Aim:........................................................................................................................2
Research Objectives:..............................................................................................................2
Research Questions..........................................................................................................................2
Research Methodology....................................................................................................................2
Research philosophy...............................................................................................................3
Research Approach:................................................................................................................3
Research Strategy:..................................................................................................................3
The Research design...............................................................................................................3
Research Methodology:..........................................................................................................4
Research Tools:......................................................................................................................4
Data Collection and Data Analysis Techniques.....................................................................4
Sampling:................................................................................................................................4
Access and Ethical Issues................................................................................................................4
Timescale.........................................................................................................................................5
Resources.........................................................................................................................................5
REFERENCES................................................................................................................................6
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Research Title: Impact of Managing technology & innovation on the success
of an organisation within automotive industry of UK. A research project
on Aston Martin.
Background to Research Topic
Managing technology and innovation is mainly associated with the setting and
communicating continuously the strategic priorities of a firm to have better implication of new
ideas and techniques in order to get better results in timely and effective manner (Aboelmaged
and Hashem, 2019). With globalisation of nation and continuous innovation and changes in
world of technology, proper management of technology has become more vital and important to
shape a firm and accomplish its set strategic and operational objectives in a more effective and
better manner.
Background to Research Organisation
The selected orgnisation for current investigation is Aston martin which is well known
British Independent Manufacturer of luxury sports cars and other form of electric vehicles. The
main headquarter of Aston Martin is located at Warwickshire, England, UK and having its
branches all across the world. Aston Martin is a multinational company and operating at global
level thus, it tend to face a high level of competition and needs to meet and fulfil expectation of
larger number of customers (Chang, Liao and Wu, 2017). Thus, it become vital and important fir
Aston Martin to have continuous technology upgrading and innovation which is the main reason
behind selection Aston martin for current investigation on importance of continuous
management of technology and innovation within a firm along with its impact on success and
performance.
Research Rationale
The selection of current research project is rationale and vital as it facilitates and leads to
vital information about the continuous management of technology and innovation that has
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become essential and significant for all business orgnisation to work effectively and survive in
current dynamic environment. Apart from this, current research project is significant for an
orgnisation as it provide analysis of recent trends and innovation in automotive industry that can
be adopted by a company to have improvement in its success and performance level. Beside this,
selection of current topic also meet the personal interest and educational background of the
researcher along with leading improvement in skills and managerial competencies.
Research Aims and Objectives
Research Aim:
To evaluate about the importance of continuous management of technology and
innovation within a firm along with its impact on success and performance level within
automotive industry of UK. A research project on Aston Martin.
Research Objectives:
 To review about the importance of continuous management of technology and innovation
within a business firm.
 To determine the impact of Managing technology & innovation on the success level of
Aston Martin.
 To investigate about some recent trends and innovation in automotive industry that can
be adopted by Aston Martin to have improvement in its success and performance level.
Research Questions
 What are the main importance of continuous management of technology and innovation
within a business firm?
 What possible impact of Managing technology & innovation on the success level of
Aston Martin?
 Which are the some recent trends and innovation in automotive industry that can be
adopted by Aston Martin to have improvement in its success and performance level?
Research Methodology
This section forms a vital part of a research project which provides all the needed
information about the research method and approaches that could be purposely used by a
researcher to perform investigation (Guertler and Sick, 2020). A description and justification for
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selection of research design and methods for current investigation on Aston Martin are provided
as follows:
Research philosophy
From four main types of research philosophy which consists of positivism, interpretivism,
realism and pragmatism use of positivism research philosophy is seemed most appropriate for
current study as this allow a more systematic and practical way to evaluate about the importance
of continuous management of technology and innovation for a firm along with its impact
(Kamal, M.M. and et. al., 2020). Further, positivism philosophy is also helpful to set out a
correlation and interaction about numeric knowledge and set objectives which facilitates more
specific and efficient research results.
Research Approach:
The research approach is manly of two types named as inductive and deductive approach
from which one is opted by researcher to as per the nature of research. Implication of deductive
approach is more justifiable for current research project on Aston Martin as it ensures better
support for positivistic research philosophy. Further, use of inductive approach is avoided as it is
in line with interpretivism philosophy and associated with creation of new theory that is a more
complex and time consuming where as utilisation of deductive approach ensures a more efficient
testing and scanning of set objective to have better results (Obeidat and et. al., 2017).
Research Strategy:
This section of methodology is vital as it provided a complete base and framework for
conducting a research that is comprising of many data collection techniques like action research,
survey, interview, observation, grounded theory of research, etc (Tajpour, Hosseini and
Salamzadeh, 2020). From these set of research theory, use and implication of survey mode of
strategy is most appropriate and suitable for current instigation as this strategy enables use of
questionnaire which is less expensive and provided most flexible form for data collection for
current study.
The Research design
Experimental and descriptive are two most common set of research design out of current
study on Aston Martin is based on use of descriptive research design. The justification for
making use of descriptive research design for current study is based on the fact that it facilitates
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most accurate and systematic way of investigation that properly describes and emphasis on
current situation and phenomena to investigate about set objective in a more viable way (Santos
and et. al., 2018).
Research Methodology:
There are two common set of research method consists of qualitative and quantitative form
of research from which the qualitative is based on collection of in-depth and theoretical form of
data which is much time consuming and complex. Thus, use of qualitative method of research is
avoided and selection of quantitative research method is made which support easy data collection
in numeric terms along with more effective presentation of collected facts in statistical form with
the help of graphical charts and tables (Valmohammadi, 2017).
Research Tools:
Selection of questionnaire is made as research tool for investigation on Aston martin which
facilitates most easy way to collect data from a larger numbers of participants in most cost and
time effective manner. Questionnaire is mainly a written document comprises of a set of question
related with a specific research topic and its objective.
Data Collection and Data Analysis Techniques
Collection of data can be made from the two common sources i.e. primary and secondary
out of which both are applied and used for collection of data for current study. Use of primary set
of data is justifiable as it provide first hand data directly from participants where as secondary
form of data collection is appropriate as it facilitates and ensures support from past finding
(Zabel and Telkmann, 2020). Further, analysis of secondary data would be made with the help of
systematic literature review where as quantitative nature of primary data would be analysed
through use of frequency table and pie charts.
Sampling:
A sample size of 40 participants would have been selected for current investigation from the
employees of Aston Martin with the help of random from of sampling.
Access and Ethical Issues
To overcome the issue of data protection a safety, access to collected information is limited
to researcher and tutor. Apart from this, Implication of BERA code of ethics and provisions of
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data protection act are also made for current investigation to overcome all the ethical issues
related with reliability and authenticity of investigation.
Timescale
Use of following Gantt chart would have been made to represent and provide the timescale
for current investigation.
Activities Wee
k 1
Wee
k 2
Wee
k 3
Wee
k 4
Week
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Wee
k 6
Wee
k 7
Wee
k 8
Wee
k 9
Designing and submitting
the research
Analyzing and drafting the
literature review
Structuring and designing
the methodology
Drafting the research
philosophy
Drafting the research
approach
Conducting data collection
method
Finding limitations of the
research
Finalizing the report
&printing
Resources
Various forms of resources are used for conducting current investigation in a viable manner
which consist of technical resources, financial resources along with human resources. The use of
financial resources is vital to meet the expenses and cost of assets and resources required which
consist of data collection cost, transportation cost and other possible expense. Human resource
are employed as team members and participants for performing various research activity. Finally
the technical resources consists of UoB digital library, EBSCO eBooks, British library,
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Computer for report writing and SMART phone for effective collection and analysis of research
data.
REFERENCES
Books and journal
Aboelmaged, M. and Hashem, G., 2019. Absorptive capacity and green innovation adoption in
SMEs: The mediating effects of sustainable organisational capabilities. Journal of
Cleaner Production, 220, pp.853-863.
Canonico, P. and et. al., 2020. Knowledge creation in the automotive industry: Analysing obeya-
oriented practices using the SECI model. Journal of Business Research, 112, pp.450-457.
Chang, W.J., Liao, S.H. and Wu, T.T., 2017. Relationships among organizational culture,
knowledge sharing, and innovation capability: a case of the automobile industry in
Taiwan. Knowledge Management Research & Practice, 15(3), pp.471-490.
Chatzoglou, P. and Chatzoudes, D., 2018. The role of innovation in building competitive
advantages: an empirical investigation. European Journal of Innovation Management.
Duarte, S. and Machado, V.C., 2017. Green and lean implementation: an assessment in the
automotive industry. International Journal of Lean Six Sigma.
Erthal, A. and Marques, L., 2020. Organisational culture in lean construction: managing
paradoxes and dilemmas. Production Planning & Control, pp.1-19.
Guertler, M.R. and Sick, N., 2020. Exploring the enabling effects of project management for
SMEs in adopting open innovation–A framework for partner search and selection in open
innovation projects. International Journal of Project Management.
Júnior, E.L.L., Gandia, R.M., Sugano, J.Y., Souza, T.A.D. and Rodriguez, D.Z., 2019. New
business models and the sharing economy: impacts and challenges for the traditional
automotive industry. International Journal of Automotive Technology and Management,
19(3-4), pp.301-320.
Kamal, M.M. and et. al., 2020. Servitization implementation in the manufacturing organisations:
Classification of strategies, definitions, benefits and challenges. International Journal of
Information Management, 55, p.102206.
Luthra, S. and et. al., 2018. Modelling critical success factors for sustainability initiatives in
supply chains in Indian context using Grey-DEMATEL. Production Planning & Control,
29(9), pp.705-728.
Meyer-Brötz, F. and et. al., 2018. Mapping the technology and innovation management literature
using hybrid bibliometric networks. International Journal of Technology Management,
77(4), pp.235-286.
Obeidat, B.Y. and et. al., 2017. The impact of intellectual capital on innovation via the mediating
role of knowledge management: a structural equation modelling approach. International
Journal of Knowledge Management Studies, 8(3-4), pp.273-298.
Pandit, D. and et. al., 2018. Disruptive innovation and dynamic capabilities in emerging
economies: Evidence from the Indian automotive sector. Technological Forecasting and
Social Change, 129, pp.323-329.
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Qamar, A. and et. al., 2020. Quality and flexibility performance trade-offs between lean and
agile manufacturing firms in the automotive industry. Production Planning & Control,
31(9), pp.723-738.
Santos, G. and et. al., 2018. Critical success factors in the management of ideas as an essential
component of innovation and business excellence. International Journal of Quality and
Service Sciences.
Singh, J., Singh, H. and Kumar, A., 2020. Impact of lean practices on organizational
sustainability through green supply chain management–an empirical investigation.
International Journal of Lean Six Sigma.
Tajpour, M., Hosseini, E. and Salamzadeh, A., 2020. The effect of innovation components on
organisational performance: case of the governorate of Golestan Province. International
Journal of Public Sector Performance Management, 6(6), pp.817-830.
Valmohammadi, C., 2017. Customer relationship management: Innovation and performance.
International Journal of Innovation Science.
Wagner, S., Bican, P.M. and Brem, A., 2020. Critical success factors in the front end of
innovation: Results from an empirical study. International Journal of Innovation
Management, p.2150046.
Zabel, C. and Telkmann, V., 2020. The adoption of emerging technology-driven media
innovations. A comparative study of the introduction of virtual and augmented reality in
the media and manufacturing industries. Journal of Media Business Studies, pp.1-32.
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