Central Queensland University: Tech Impact on Tourism Project Proposal

This project proposal investigates the impact of emerging technologies on the travel and tourism industry, using Harbour Rocks as a case study. It outlines aims and objectives, including understanding the usability, complications, effectiveness, and limitations of new technologies. The proposal addresses research questions about organizational growth, advantages and disadvantages, future prospects, and the measurement of success. It also discusses the research project justification, potential outputs, and conceptual framework, drawing on existing literature to highlight the importance of technologies like AI, ICT, and mobile applications. The methodology section details the data collection, sampling, and analysis methods, along with ethical considerations and limitations. The project is organized with a schedule, WBS structure, and cost analysis, aiming to provide insights into how technology can optimize services, improve customer engagement, and enhance overall industry performance.

Running head: IMPACT OF TECHNOLOGY ON TRAVEL & TOURISM INDUSTRY
Impact of technology on Travel & Tourism Industry
Enter: Name of the Student
Enter: Name of the University
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1IMPACT OF TECHNOLOGY ON TRAVEL & TOURISM INDUSTRY
Table of Contents
Chapter 1: Introduction....................................................................................................................3
Aims and objective of the research..............................................................................................3
1.2 Research Questions................................................................................................................4
1.3 Problems statement................................................................................................................4
1.4 Rational of the study..............................................................................................................4
1.5 Research hypothesis...............................................................................................................5
Chapter 2: Research Project Justification and Potential Outputs....................................................5
2.1 Introduction............................................................................................................................5
2.2 Conceptual framework...........................................................................................................6
2.3 Potential outputs..................................................................................................................12
Chapter 3: Research methodology.................................................................................................12
3.1 Research philosophy............................................................................................................12
3.2 Research Design..................................................................................................................12
3.3 Data collection process........................................................................................................13
3.4 Data sampling method.........................................................................................................13
3.5 Data analysis method...........................................................................................................13
3.6 Ethical considerations..........................................................................................................13
3.6 Limitation of the study.........................................................................................................14
3.7 Summary of the proposal.....................................................................................................14
Chapter 4 Research Project Organisation......................................................................................14
Scheduling of the proposal........................................................................................................15
WBS Structure of this proposal.................................................................................................16
Cost Analysis of this proposal...................................................................................................17
Reference.......................................................................................................................................18

2IMPACT OF TECHNOLOGY ON TRAVEL & TOURISM INDUSTRY
Chapter 1: Introduction
This proposal will be identifying the impact of using numerous categories of emerging
technologies in tourism and the travel industry, such as the Harbour Rocks, Australia. Being one
of the best places for both national as well as international tourists, Harbour Rocks provides
luxurious services over a period of time. According to the investigative sources it can be said that
the service provided by this commercial establishment can be hugely improved if emerging
technologies are considered as a platform for changing the current infrastructure of this
corporation. This corporate establishment provides an extensive range of service for their
consumers in terms of the Wi-Fi access, bar and restaurant services, breakfast facilities, and
other essential services such as the warehouses and the penthouses. This corporate establishment
allows their consumers to customize all the services they are getting, hence it can be assumed
that the incorporation of the emerging technologies will be very much beneficial for both the
consumers of this corporate establishment and also for the management team of this corporate
establishment to understand the importance of incorporating emerging technologies in the
business environment of Harbour Rocks.
Aims and objective of the research
The foremost aims and objective of this proposal are listed below.
 To present the usability of emerging technology.
 To understand the complication of the incorporation of emerging technologies.
 To measure the effectiveness of the new emerging technologies.
 To understand the limitations of using emerging technologies.

3IMPACT OF TECHNOLOGY ON TRAVEL & TOURISM INDUSTRY
1.2 Research Questions
The research questions of this proposal are listed below.
 How can emerging technologies ensure the organizational growth of Harbour Rocks?
 What are the advantages and disadvantages of emerging technologies?
 What are the future prospects of using emerging technologies?
 Is scheduling and budgeting important for the employment of a particular technology in
Harbour Rocks?
 How can the degree of success of incorporating technology measured?
1.3 Problems statement
The incorporation of the emerging technologies has numerous changes such as aligning
the vision of the organization with the future prospect of the technology which is going to be
incorporated in this hospital. The foremost challenges which can be faced by the hospital
corporation is the professional development of the employees which are working in this
corporation, scheduling of the implementation plan is the other significant challenge of the
technologies for this corporate establishment. The user adoption challenges are the other
problems which have to be addressed in the first place so that the growth of this private
establishment is maintained.
1.4 Rational of the study
The incorporation of the new technologies can have a huge impact on the growth and
development of Harbour Rocks as the services offered by this commercial establishment can be
huge optimized after the employment for the new emerging technologies. The net profitability of

4IMPACT OF TECHNOLOGY ON TRAVEL & TOURISM INDUSTRY
this corporation can also be improved using emerging technologies as well. It can also be said
that the location-based services offered by this private establishment can also be enhanced using
emerging technologies. The chatbot and the mobile application facility obtained from the IT
innovations can also be very much responsible for improving the customer engagement of this
commercial establishment. The networking of this organization can also be improved using these
emerging technologies as well.
1.5 Research hypothesis
 H0: The incorporation of emerging technologies can have a positive impact on the growth
and development of Harbour Rocks.
 H1: The incorporation of emerging technologies will not have any significant impact on
the growth and progress of Harbour Rocks.
Chapter 2: Research Project Justification and Potential Outputs
2.1 Introduction
The incorporation of emerging technologies can have a huge impact on the growth and
development of the tourism and travel industry. This unit of the paper will be very much
beneficial to understand the importance of the emerging technologies from which the
commercial establishment can address their issue faced by the consumers as well as by the
workers of this establishment.

5IMPACT OF TECHNOLOGY ON TRAVEL & TOURISM INDUSTRY
2.2 Conceptual framework
The conceptual framework of this proposal is described in the following diagram
Figure 1: Conceptual framework of this proposal
(Source: Created by the author)
As stated by Al-Badi, Tarhini & Al-Sawaei (2017), the use of emerging technologies can
have a huge impact on the growth and productivity of the transportation industry. The
investigators of this paper suggested that the ICT can play a huge role in the travel and tourism
industry by providing wide range of software and Information System which can be very much
helpful to track and manage essential business documents in terms of the annual financial data
and the raw data of the business (Tom Dieck, Fountoulaki & Jung, 2018). The investigators of
Identifying the areas of
improvement on travel and
tourism industry
Identification of the
technologies which can be
used in the travel and
tourism industry
Identify the limitation of the
technologies and risks while
implememting the new
technology
Ubderstand all the
government regulations and
the protocols of the new
technologies along with the
ethical cobsiderations.
Pklan the entire
implmentation of the new
technology using IT project
governance plan.
Make the descisions based
on the data collection
procedure. Data security
must be maintained.
Aligning the workimng
procedure of the
technologies with the
workplace ethics and busiess
practicess.
Quality of servuce is
improved in the tourism and
travel industry.
Customer satisfaction of the
travela nd tourism industry

6IMPACT OF TECHNOLOGY ON TRAVEL & TOURISM INDUSTRY
this paper also suggested that tourism products can also be enhanced using ICT technologies
such as Artificial Intelligence. The IT innovations can also help the management team of the
hotel industries to control and manage all the subsidiary organization, all the third party vendors
and all the external stakeholders (Ukpabi & Karjaluoto, 2017). The investigators of this data
source suggested that both the agency as well as the home-based travel agents can be managed
productively using the real time deducted software which are produced by the software
developers using wide range of programming languages and design tools. The complexities of
managing the packages of air travel and cruise journeys are easily solved due to the use of
emerging IT innovations (Vellas, 2016). The investigator of the paper also suggested that both
the operational efficiency as well as the customer experience can be significantly improved using
the emerging technologies such as the robotics technology and the Internet of things (Sigala,
2018). The concept of e-tourist can be successfully implemented among the external as the
internal environment of the travel industry using IT risk management. The incorporation of the
IT innovation can also help the management team of this commercial establishment to
understand the expectation of the consumers of this industry using the feedback platform where
both the internal stakeholders communicate with the consumers of the travel industry.
However, Baum (2015), productivity as well as the efficiency of the travel industry can
be improved using IT technologies such as the blockchain technology and big data analytics. The
investigator of the paper also suggested that the use of the Management Information System can
be hugely beneficial to manage each of the business activities of a hotel industry (Wang, So &
Sparks, 2017). The investigator of this paper also suggested that the use of the emerging
technologies can have a huge impact on the tourism industry as these technologies are widely

7IMPACT OF TECHNOLOGY ON TRAVEL & TOURISM INDUSTRY
used to create and use new collaboration tools (Sezgin, 2016). The investigators of the paper also
suggested that the use of the technologies can also be very much beneficial in the corporate
meeting where the stakeholders of the business are thousands of miles apart from each other
using bidirectional secure communication portals with video conferencing ability (Rivera,
Gregory & Cobos, 2015). The incorporation of the emerging technologies has successfully
solved the distance and time issue faced by the top level management team of the global tourism
industries. The investigators of this paper have also suggested that the growth of the travel as
well as the tourism industry is ensured using technologies such as digital marketing platforms.
The significant of the Hotel Management System, as well as mobile communication, was also
highlighted by the investigators of this paper.
As mentioned by the Benckendorff, Xiang, & Sheldon (2019), mobile technology,
augmented reality and IoT can be successfully used in the travel and tourism industry. The
investigator of the paper stated the use of emerging technologies can be very much beneficial for
the travel as well as the tourism industry. The significance of the virtual assistance was
mentioned by the investigators of this paper in a detailed manner (Neuhofer, 2016). The
investigator of the paper stated that the use of blockchain technology can help the customer
service department of the hotel and tourism industry to understand the expectation of the clients
of travel and tourism industry. The limitations well as the advantages of using these emerging
technologies was stared in a professional manner in this paper (Navío-Marco, Ruiz-Gómez &
Sevilla-Sevilla, 2018). The investigator of the paper suggested that recognition technology is
very much beneficial in the travel and tourism industry. The investigator of the paper also stated
about the significance of the recognition technology as it helps to remove the friction in business

8IMPACT OF TECHNOLOGY ON TRAVEL & TOURISM INDUSTRY
and other interactions. The retina scanning ability of emerging technologies is very much
beneficial for maintaining the security of the organizational assets of the travel and tourism
industry. The investigator of the paper suggested that privacy of the conference halls and the
private rooms which are used for the corporate meetings (Xiang & Fesenmaier, 2017). The
effectiveness and the usability of the retina scanning technology was mentioned by the
investigator as well. The contribution of the print recognition technology was presented in the
paper in a detailed manner in this paper.
However, Boniface, Cooper & Cooper (2016), stated that the use of Virtual Reality can
have the maximum effect on the travel and tourism industry. The investigator of the paper
suggested that the use of the emerging technologies suggested that Virtual Reality can single-
handedly assist the tourism and travel industry to manage each of the business complexities. All
the desired recreation activities which are needed in the travel industry can be conceptualized
and planned in an organized manner using Virtual Reality. The investigator of the paper
suggested that the use of the Augmented Reality is very much important for most of the travel
industries as it can help in the optimization of the resources. The significance of robotics
technology can have a huge impact on the tourism industry can allow consumers to design the
services they wish to get from the global tourist places. The impact of Artificial Intelligence was
also discussed by the researchers of this data sources in a professional manner (Moutinho &
Vargas-Sanchez, 2018). The investigator of this paper has suggested that the raw data of the
hotel and tourism industry can be measured and monitored using the big data technologies as
well. At the same time it can also be said the concept of predictive analysis can also be used by

9IMPACT OF TECHNOLOGY ON TRAVEL & TOURISM INDUSTRY
the senior management team of the travel industries as well as by the project managers of the
tourism industries.
According to Cai, Richter & McKenna (2019), the use of emerging technologies can be
very much significant for the top level management team of the travel and tourism industries.
The investigator of the paper suggested that the use of the IT innovation can be successfully used
to calculate the loyalty bonus points, which are calculated by the technical team of commercial
establishments. The website, as well as the application of the travel and tourism industry, can use
numerous technologies to manage and filter the loyalty bonuses (Liang et al., 2017). Checking of
the boarding pass of the international consumers of the travel industry can also be done using
advanced automated systems.
It can also be said that the extra information can also be added using the Management
Information Systems. The importance of the peer to peer systems can be successfully highlighted
by the investigators of this paper. The investigator of this paper suggested that the use of
emerging technologies can be very much useful to manage the customizable and the interactive
maps which are used by the consumers of the travel industry. The investigator of the paper stated
that the use of the technologies can have a significant impact on the Airbnb connect travellers.
The investigator of the paper also suggested that the growth and productivity of the tourism
industry can be significantly benefitted from using dedicated Information Systems (Li, Robinson
& Oriade, 2017). The management of the Airbnb tours can also be enhanced considerably using
the emerging technologies at the same time, it can also be said that the group tours which are
offered by the private hotels can also be managed in an organized manner using emerging
technologies such as Artificial Intelligence. The investigator of the paper also highlighted that

10IMPACT OF TECHNOLOGY ON TRAVEL & TOURISM INDUSTRY
the use of the organization application can help the management team of hotel and tourism
industry to secure the organization data from the numerous categories of cybersecurity concerns
in terms of ransomware (Mason, 2015). The researcher of this paper also highlighted that the use
the emerging of the latest IT innovations can help the travel and tourism industry to understand
the dynamic requirements of the consumer, the categorization of the cultural differences of the
consumers also be identified and managed using the IT services.
Along with that Dhaigude, Kapoor & Ambekar (2016), Global Distribution System
(GDS) can be very much beneficial for most of the travel and tourism industries to manage each
of the activities of the travel industry. The complexity of taking payment from the international
consumers is a huge challenge for most of the global corporate hotel which can be solved
purposefully after the use of the GDS which have numerous global payment gateways integrated
into it. The investigator of the paper also suggested that the growth of the travel industry can be
ensured using the wide range of services such as high-speed internet and travel port mobile
agents (Kasemsap, 2017). The investigator of this paper suggested that the employment of the
emerging technologies must be employed using a proper risk management plan as there are
numerous limitation associated with these emerging services as well. The investigator of the
paper stated that most of the requests coming from both the existing as well as the potential
clients can be managed in an organized modus using the big data technology.
The paper also helps in understanding the role of the emerging technologies which are
used in the sale and marketing departments of the global travel industries. The investigator of the
paper suggested that social media platforms can also contribute to the growth and development
of the tourism and travel industry (Xiang, Magnini & Fesenmaier, 2015). The paper also helps in

11IMPACT OF TECHNOLOGY ON TRAVEL & TOURISM INDUSTRY
identifying the role of ICT in understanding the present market condition for the travel and
tourism industry, the paper suggested that the use of the Customer Relationship Management
System can be very much important to understand the opinion of the consumers who have
already obtained the services of the hotel industry. The concept of predictive intelligence was
highlighted by the researchers of this paper as well in a detailed manner (Iyer, Dey &
Chakraborty, 2015). The concept of e-tourism was also highlighted by each of the researchers of
this paper, at the same time the researchers highlighted that the leisure suppliers, providers of the
raw materials, car rental organizations, hoteliers and e-travel organizations. The importance of
seamless technology was also highlighted by the researchers of this paper. The influx of
international visitors considering the work permits and the visas can be managed in a
professional manner using IT innovations. New role of the internal stakeholders can also be
determined using technologies such as data mining and big data technology (Huang et al., 2016).
The destination promotion and the sustainability rules of the hotels and travel industry can also
be successfully addressed using emerging technologies. It can also be said that emerging
technologies can be very much important to measure adverse business situations in terms of
inflation and recession.
2.3 Potential outputs
The above discussion can be very much beneficial to understand the incorporation of the
emerging technologies can be hugely beneficial for both the management team as well as for the
consumers of the hotel and tourism industry. The discussion in this research is very much
beneficial for the management team of the hotel industries as they can also use these