Business Report: Impact of Technology on Altassian's Operations

This report examines the impact of technology on Altassian, an Australian software company. It begins with an introduction to the IT sector and Altassian's operations, followed by a discussion on the positive and negative impacts of technology on business, including factors such as employee performance, competencies, and market analysis. The report analyzes Altassian's current practices, identifies gaps in employee performance, market reach, and technical skills, and proposes future marketing plans that leverage big data, AI, and upgraded devices. Recommendations include improving software usability, investing in R&D for cloud products, and addressing the skill gaps. The conclusion emphasizes the importance of adapting to technological advancements for future growth and competitiveness.

Digital economy
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INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................8
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INTRODUCTION
Information Technology Sector is mainly inclusive of organisation that produce software,
semiconductor, equipment, hardware, and internet or related services to consumers (Sturgeon,
2021). Present essay is conducted on Altassian which is an Australian software company
founded in the year 2002 and headquartered in Sydney Australia. Essay is inclusive of impact of
technology in business in which current practices, analysis of gap and future plan of company is
included.
MAIN BODY
Altassian: “the space between where we are, and where we want to be
Impact of technology in business
Technology is changing and dynamic ways which is bringing number of revolutions in
the manner in which organisation is conducting their business operations. Furthermore, it has
been underlining that organisation those who are operating their business services in IT industry
is significantly impacted with the technology. These can be in the terms of operation cost,
securing sensitive information, improving communication process. enhancing employee
productivity and more. It has been identified that Altassian is operating its business services in
offering products for software developers and project managers along with other software
development teams. Furthermore, it has been underlined that there are some certain forms of
good as well as negative impact of technology on business operation (Lv, Cai and Chang, 2021).
In terms with good impact, it has been identified that it helps business organisation to be
competitive. With the help of taking advantage of technology organisation can effectively assure
competitiveness than other rivals in industry. It has been underlined that technology also help
business organisation to enhance its overall productivity at great extent, with the help of
implementing new technology company can offer innovative services to customers. This has
been evaluated that, that artificial intelligence (AI) significantly allow organisation to have an
entire team to work towards consumer satisfaction. It also helps company to save overhead cost.
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Along with this it also helps in expanding business capabilities. While on the other hand in terms
with bad impact of technology of business, is has been identified that it is sometime it is harder
for organisation to manage security in order to protect themselves from being get robbed. It has
been identified that technology becomes more sophisticated that makes hackers to hack
important and essential documents. In this it is essential for company to develop recovery plan in
order to make them self-protected from virus’s malware, data breach and other form of harmful
risks. It has been evaluated that technology can be good and bad but in this modern time
technology is playing important role, in this business world that enhances business organisation
capability to perform in an industrial sector and assure significant and high competitiveness in
industry.
Factors affecting business of company
Attributes: It has been evaluated that, there are number of factors that are affecting
business operations of organisation in this one is growth and sustainment of organisation by
employee retention and acquisition. It is the major factor this can affect employees along with
related individuals. Furthermore, it has been underlined that the basis of attribution theory is that
individuals want to have awareness about the reason for the actions that they and others take. In
this attribution theory is essential for company, as it helps manager to effectively have
understanding of the some of the cause of employee behaviour that aid them to assist employees
in understanding thinking about their own behaviour (Mendes, 2021). Performance: It has been
identified that performance is also the major factor that can affect business of company.
Performance of employees is having significant influence upon organisational operation. It is
essential for company to identify the gap between employee’s performance and further provide
them training in order to implement dynamic technology in effective manner. It helps
organisation to influence their behaviour in effective way. Employee competencies: It has been
underlined that competencies enable employees of organisation to have proper understanding of
the behaviour that are required to be shown in workplace along with levels of performance
expected as to accomplish organisational objectives. It has been evaluated that competencies
have direct impact upon performance, in this it is essential for organisation to improve
knowledge of employees with the help of rotation or periodic training in order to make them
work in dynamic environment as to accomplish organisational goals.
Current practices
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It has been evaluated that in Altassian there are some certain forms of current practices
being undertaken by company such as value creation. In this company aim towards offering
creating value for consumers by offering them high services and products. Along with this
organisation also aim towards creating value for shareholders in the form of enhancing future
availability of investment capital and enhancing stock price. Along with it has been identified
that within workplace organisation company offer significant rewards and incentives to
employees as per their performance basis. It is one of the most effective current practices through
which organisation manage performance of employees according to organisational objectives.
Analysis of the gap that lie behind development of company
Irrespective of number of significant current practices there is a space between where the
company is currently performing and where they want to be in future. It has been identified from
the performance gap analysis that lie behind development of company is that according to this
analysis of company, it has been identified that Altassian lacks in the performance of employee
in which they restrict to adopt new technology in fast way comparatively with its other
competitors. However, it is essential for organisation to bridge the gap in order to effectively
accomplish their future development opportunity in a well-defined and effective manner. While
on the other hand market gap analysis of this organisation signifies that companies somehow
lacks behind reaching sales objectives. It has been evaluated that Altassian is a leading provider
of development collaboration and issue tracking software for teams. Company is still selling new
licence for the server product. It is the major market cap which will want change overnight.
Furthermore, according to the man power gap analysis of respective organisation it has been
evaluated that there is technical skill shortage prevail in this organisation that make company to
recruit number of team members from overseas (Van Belleghem, 2021). It is not only increasing
their overall expenses but also affecting their smooth operations. While at last as per the profit
gap analysis it has been identified that organisation somehow lacks in attaining profit as per their
laid down objectives. Thus, according to the all factors in the gap analysis it has been identified
that these elements lie behind development of company, in this with the help of developing
future plan in effective manner Altassian can significantly improve their business operations and
can further accomplish their objectives where they want to be in future while fulfilling the gaps
in effective manner.
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The future
Marketing plan of company in future: In terms of marketing plan Altassian aim towards
taking advantage of big data artificial intelligence, mixed reality and virtual technologies in order
to understand behaviour of consumers. With the help of virtual reality organisation can offer
their services to customers in effective manner. Furthermore, organisation also aim towards
taking advantage of public relation, social media marketing and pay-per-click methods in order
to influence consumers towards their offerings. Upgraded devices, it has been evaluated that
technology is changing in a faster than ever manner. There are number of latest trend as well as
practices that is dynamically changing through which organisation can stay ahead of the curve.
In this with the help of digital transformation organisation can effectively utilise people
technology and processes in order to make fundamental change in their business performance.
This is important for organisation as to achieve success in this modern world and overcome
aggressive competition prevailing in information technology sector (Saeedi and Visvizi, 2021).
In this it has been identified that the future plan of organisation is to take advantage of upgraded
device according to the latest trend and technologies prevailing in information technology
industry. With the help of this objective organisation aim towards enhancing that profitability
and consumer satisfaction rate in future in effective manner. Altassian aim towards taking use of
upgraded devices by replacing old one with new version of the same software. In this by
replacing Software and Hardware with better or new version organisation aim towards bringing
system up to date in order to make improvements and its characteristics. Along with this
organisation also am towards upgrading their business software’s in order to offer effective well
as improve features along with speed enhancement in order to offer better experiences to their
consumers (Geada, 2021). Recruitment of employees and customer value, it has been identified
that the factor in which company lacks behind is lack of skilled employees that makes
organisation to hire team members from overseas. In this organisation is required to enhance
their employee value proposition by retaining their existing employees and offering them
training and development according to the latest trends and technologies in effective manner.
Along with this organisation in their future plan also aim towards offering growth opportunity
with the help of attractive recruitment channels by taking advantage of recruitment data.
Furthermore, with the help of taking advantage of value-based recruitment approach organisation
aim towards recruiting and attracting prospective employees through which they can effectively
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accomplish their business objectives in a well-defined and effective manner. It is one of the most
important features in the future plan.
Recommendation
Altassian is an Australian software company that engage in the process of developing products
for project manager, software developers and other software developers. This organisation is
performing their business operations in Australia with more than 6000 employees. It is essential
for organisation to effectively evaluate the factors which is creating gap between their future
growth. In this there are some certain recommendations that will allow organisation to overcome
the challenges in effective manner. In this company is recommended to emphasize upon
improving software usability with the help of smart collaboration curve. It has been identified
that machine learning and data science is significantly dominating that will allow this
organisation to have more competitive differentiation in information technology industry. With
the help of taking advantage of software with smooth UI design and accompanying with machine
learning that will benefit uses organisation can improve their business operations in effective
manner. In addition to this with the help of machine learning company can manage their work
and can ensure collaboration software as to enhance expectations of users (Laidlaw, 2021).
Company is also recommended to break their plan into manageable step and significantly invest
in R&D in their cloud products. This will significantly help organisation to have more secure,
faster, cost-effective and more remote friendly services. It will allow organisation to meet the
needs and demands of consumers by 2024. In addition to this company is also recommended to
take advantage of their cloud saving calculator in order to have understanding of cost associated
with their self-managed licence. This will allow organisations to estimate the extent that would
be helpful in transition to cloud. Along with this organisation is also recommended to increase
price of maintenance for their existing server licence as to make sure to continue security and
maintenance of their server platform. In addition to this organisation is also recommended to
emphasize upon the gap analysis of each and every segment and implement strategies
accordingly as to overcome the challenges in effective manner and accomplish laid-down
objectives in their future plan effectively.
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CONCLUSION
According to the above-mentioned analysis it has been identified that information
technology is one of the most leading industrial segment nowadays in which there is significant
impact of the dynamic trends in information technology sector. In this organisation with the help
of emphasizing upon the factors such as attributes, performance and employee competencies can
identify the gaps which is affecting their current performance and creating a space between their
future growth opportunity. In this with the help of taking advantage of significant measures
organisation can overcome challenges and can show higher growth and development.
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REFERENCES
Books and Journals
Sturgeon, T.J., 2021. Upgrading strategies for the digital economy. Global Strategy Journal, 11(1),
pp.34-57.
Lv, K., Cai, D. and Chang, P., 2021, March. The Transformation and Challenge of Human Resource
Management in Public Sector Under Digital Economy. In 6th International Conference on Financial
Innovation and Economic Development (ICFIED 2021) (pp. 330-334). Atlantis Press.
Mendes, M.V.I., 2021. The limitations of international relations regarding MNCs and the digital
economy: Evidence from Brazil. Review of Political Economy, 33(1), pp.67-87.
Van Belleghem, L., 2021. Simulating digital activity in the making: Elements of
methodology. Digital Transformations in the Challenge of Activity and Work: Understanding and
Supporting Technological Changes, 3, pp.211-223.
Geada, N., 2021. Change Management in the Digital Transformation Projects: Process Control
Challenge. In Digital Transformation and Challenges to Data Security and Privacy (pp. 91-97). IGI
Global.
Laidlaw, E., 2021. Privacy and Cybersecurity in Digital Trade: The Challenge of Cross Border Data
Flows. Available at SSRN 3790936.
Saeedi, K. and Visvizi, A., 2021. Software Development Methodologies, HEIs, and the Digital
Economy. Education Sciences, 11(2), p.73.
Ubaydullayev, L.X. and Dedajanov, B.N., 2021. THE DIGITAL ECONOMY: ADVANTAGES
AND RISKS.
Mendes, M.V.I., 2021. The limitations of international relations regarding MNCs and the digital
economy: Evidence from Brazil. Review of Political Economy, 33(1), pp.67-87.
Miao, Z., 2021. Digital economy value chain: concept, model structure, and mechanism. Applied
Economics, pp.1-16.
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