Research Report: Technology Impact on Austin Fraser Recruitment Firm

This research report investigates the impact of technology on the performance of Austin Fraser, a recruitment consultancy firm. The study examines how technology influences various aspects of the business, including financial earnings, productivity, and overall work processes. The report outlines the research methodology, including the formulation of research questions and a critical review of key references. It explores factors contributing to project selection and details the plan and procedure for the research investigation. The findings are analyzed to evaluate the impact of technology on the company's performance, with recommendations for further consideration and areas of improvement. The report emphasizes the importance of technology adoption in today's competitive business environment, highlighting the benefits and challenges associated with technological advancements. The research also uses Gantt charts to demonstrate project planning and execution.

RESEARCH REPORT

Table of Contents
INTRODUCTION...........................................................................................................................................3
TASK 1..........................................................................................................................................................3
1.1 Formulate and record research project outline ................................................................................3
1.2 Factors that contribute in the process of project selection ..............................................................4
1.3 Critical review of key references .......................................................................................................5
1.4 Research project Specification ..........................................................................................................7
1.5 Plan and procedure for agreed research specification ......................................................................8
TASK 2..........................................................................................................................................................8
2.1 Match resources efficiently to the research questions .....................................................................8
2.2 Undertake the proposed research investigation in accordance to agreed specifications..................8
2.3 Record and collate relevant data ......................................................................................................9
TASK 3........................................................................................................................................................12
3.1 Use appropriate research evaluation techniques ...........................................................................12
3.2 Interpret and analyze the results in terms of research specification ..............................................13
3.3 Recommendations and justify areas for further consideration .......................................................20
TASK 4........................................................................................................................................................20
4.1 Use an agreed format and appropriate media to present outcomes for the research ...................20
CONCLUSION ............................................................................................................................................20
REFERENCES ..............................................................................................................................................22

INTRODUCTION
Research project is formulated with examining the particular study area by business
organization so that key areas are understood. It is directly linked with delivering best way
through which required results are achieved in effective way. The research highlight the case of
Austin Fraser, which is a recruitment consultancy firm. They help in bringing the employee and
employer closer to each other and therefore saves money, time and problem of the individuals.
The research study concentrates on advantages of technology on overall organization's
performance. Apart from it, Researcher have to perform various actions and steps that will lead
to accomplish final objectives of the research that has been conducted. As it is a modern aspect
that has to be focused by the researcher in order to evaluate the impact of technology on the
overall working of the business entity. The report also assists in evaluating data information to
establish important relation between these components.
TASK 1
1.1 Formulate and record research project outline
In order to sustain in cut throat competition that is present in business world, it is
necessary for the companies to formulate number of technological changes in their working
process so that their final objectives and aims could be accomplished in set time period. Research
is a complex and broad process that involve number of activities that have to be carried out in
proper manner (Aas and Pedersen, 2011). The main reason for the selection of this topic of
research project is that technology is playing a vital role in every business organization to carry
out their working process in effective and efficient manner. The business entity that has been
selected for this research report is Austin Fraser. Apart from it, adoption of effective technology
in the organization’s system is directly linked with the performance of the company whether they
are able to achieve their ultimate vision and mission or not. There are number of tools and
techniques that are available in the business environment that can be incorporated in to the
system so that organization could able to achieve final goals and objectives. The title of this
project study is as below:

TITLE: “To Determine the Impact of Technology on Organization Performance- a case
study on Austin Fraser”.
Austin Fraser which is a recruitment consultancy firm masters in IT, life sciences and
engineering recruitment. Primarily, their basic aim is to create innovative image in the customer's
mind by adopting advanced and modern technology methods in order to gain competitive
advantage in market place. The objectives of research project is described as below:
 To identify the positive impact of technology on the business performance.
 To find out the impact of technology on financial earnings and productivity of the
company.
 To determine the usage of technology in enhancing the overall work process of business
organization.
Research questions: Researcher have to draft number of research question in order to
concentrate on issues and challenges that have to be focused upon while carrying out the
research process.
 What is the impact of technology on overall organization’s performance?
 How technology helps in enhancing the productiveness of business organization?
 How adoption of technology helps in business operations and overall work process?
1.2 Factors that contribute in the process of project selection
Research is a complex procedure that involves events and activities to be applied in order
to minimize the events of mistakes and faults that may restrict the effectiveness and efficiency of
the project (Lin and Huang, 2012).
 Introduction: It is the initial step in which the title for research project is formulated
with the help of correct data information.
 Literature review: Under this step, knowledge from number of authors and scholars are
highlighted so that needs and requirements of adopting tools and techniques to supply
products internationally are consider.

 Research Methodology: It refers to the method of gathering important data and
information is provided which can be in form of qualitative and quantitative.
 Data Analysis: It is the representation of collected information so that readers could
understand in better format.
 Conclusion and Recommendations: It is the last step in which recommendations are
provided in some key areas that require improvements after analyzing whole research
project. As well as conclusion is also formulated by researcher at the end of research
project.
1.3 Critical review of key references
As the corporate world is full of challenges, cut throat competition that keep on arising in
different filed areas therefore, every business organization shave to be well aware about the
factors changes that taking place in outside business. Modern time has enforced every company
to adopt advanced technology into their system so that their overall performance and
productivity could increase with time (Keeble and Wilkinson, 2017). Therefore, they aim to
locate right individual at right place so that both employee- employer’s demands and needs could
be full filled in conducive manner. The complete research report focuses on the improvements of
performance that take place in this company after adoption of advanced technology techniques in
to their system and work process. This process helps in achieving their final goals and objectives
in set time period. Every company wants to retain in the market place for longer period of time
by establishing their goodwill in minds of customers. The research project concentrates on
various benefits that the organizations will face while adopting the advanced and modern
technology in their system. There are number of advantages that are faced by the management
which is related to the productivity or earning huge profits and many others. As every business
operates in the dynamic environment which keeps on changing therefore, it is necessary to keep
in pace with these modifications. There are number of causes and aspects that need to be
addressed by the research while carrying out this project study.
There are different type business organizations that are present in the business
environment, all require advanced and modern technology system in order to operate with high
efficiency. Similarly Hence, they require to be active in adoption of changes that are taking
place in order to improve the organization’s performance in effective manner. Research also aids

in locating number of key areas that are prominent in the single business organization system and
require proper attention. Every research is conducted in order to fulfill the basic objective that
are been drawn by the researcher. Thus, it provide the framework on which whole research study
is based upon. The objectives helps the researcher to focus upon single direction and path. It does
not allow to deviate from the basic topic of the research study. There are several advantages and
disadvantages that have to be faced by the business organization system after adopting some
advanced and new technological aspects (Bharwani and Butt, 2012). It can be the boon or bane
for the company therefore, the management have to examine all these factors in conducive
manner and then adopt most suitable and proper process that will yield them high outcomes in
the form of revenues or profits. There are number of challenges that have to be faced by them so
that no problems will occur in the functioning.
Importance of technology in organization system
 By adopting appropriate technology system it enable organization system to survive for
longer period of time in the current market place. It is a fundamental process that results
in supporting criteria of the company.
 Austin Fraser aids in enhancing the overall performance of business and have to improve
the competitive edge of the company (Mohamed and Gian Singh, 2012).
 Introduction of some important system related to technological aspect that offer lots of
benefits to the company in relation to staff sector and to identify the need and
requirements in the business entity.
Creation of conducive relationship with sales volume and innovative process
Business organization by assisting advanced and modern technology process in the
overall system will results into enhancing the performance criteria to sustainable level. There are
several tools and methods that are present in business environment that helps in improving the
overall working style of the company. Customers always wants new and innovative methods in
the market place therefore the innovation process is directly linked with incre4saing the current
position of the organization. According to Kaya and Patton advanced and modern technology
system it has been find out that total quality of performance gets improved in effective way.
Organization's performance is a broad concept that consists of number of diverse key areas

including financial aspects, improvements in different sections that are present in the
organization. By introducing technology there are some aspects which is handled in positive
manner which involve conduction of critical work process in lesser time period as well as
eliminating various types of risk and challenges that that can occur in the carrying out the work
process (Sundtoft Hald and Ellegaard, 2011). Hence, it is seen that the overall productiveness of
the company's performance gets increased. There are several opportunities that are present in
business environment that results in enhancing the consultancy services of Austin Fraser.
Technology is a essential process that involve number of tools, equipment and work
process that is incorporated for transforming proper inputs into required outputs that will result in
fulfilling the final objectives in correct manner. The topic of this research study is very much
important as the impact of technology is consider vital and essential feature in today's
competitive world. As researcher have to come across several issues and problems hence, it is a
big deal for conducting this research on this process.
According to Reddick the basic focus is to evaluate the significance that is strategically
posses the impact of technology on the organization's performance. It is very much necessary
that proper and correct technology system must be incorporated so that it lead to improvements
of key areas. Otherwise the impact of technology can be negative on overall performance thus, it
is very much necessary to examine the results of technology before adoption and incorportaed in
business process.
1.4 Research project Specification
This part highlights the basic aim and objectives in conducive mode so that whole
research study is based upon it (Sørensen, 2011). The important objective of this research study
report is to examine the need and necessity of creativeness and innovation which is included in
marketing techniques for increasing the overall sales of the business organization. Primarily,
Austin Fraser is rising by working with appropriate technologies in their business organization
and performing corrective actions.
1.5 Plan and procedure for agreed research specification
This section involve the importance of Gantt chart which is a graphical representation
that focuses on activities and work processes that is carried out by employees in particular time
period. On the other hand, it will help organization for accomplishing fixed objectives and aims

as it design the sequence of activities that has to be followed in proper procedure and that results
in achieving final scope of project. The formulation of Gantt chart also helps the management to
take the decisions in effective and adequate manner (Consoli, 2012).
TASK 2
2.1 Match resources efficiently to the research questions
Collection of data and important materials in order to accept method of collection that is
primary and secondary sources as it aids in minimizing events that cause losses. In accordance to
this report it has been concluded that competitive business environment is highly centered on
overall improvements in marketing tools and techniques so that final objectives and aims can be
accomplished. Primary source of data collection involve gathering of information by researcher
himself and that is the first hand information. There are number of primary sources through
which data can be collected that are interviews, observation, questionnaire surveys. On the other
hand secondary data are those which are already collected and is used by the researcher. It
include information from books, business journals, magazines and many other. There are several
advantages and disadvantages of this sources of data collection and hence have to be evaluated
by the researcher in order to gain its benefits and uses (Edwards and Hulme, 2014).
2.2 Undertake the proposed research investigation in accordance to agreed specifications
Whole research process is conducted for some important purpose and aims that require
lots of innovation that is aligned with the ultimate objectives of the company. The major aims of
the every organization is to earn high profits and outcomes by increasing their overall sales. The
ways which is constituted by this company is as follows:
 Questionnaire: This is a primary source of data collection in which researcher conduct
this by framing questionnaire which is filled by the respondents and that is utilized in
creating research project report (Ross and Blumenstein, 2013).
 Random Sampling: In this step the particular company perform the sampling process on
certain number of customers from the whole population. Austin Fraser has selected 40
respondents for further procedure.

2.3 Record and collate relevant data
Researcher have adopted questionnaire process to accumulate the data information in
order to select 40 individuals from the whole population as it results in taking the final decision
by the researcher. It is drawn below:
Questionnaire
Q1. Is it beneficial to adopt modern technology to improve the overall organization's
performance?
 Yes
 No
Q2. What are the requirements for adopting current technology in the organization system?
 Increase of overall sales volume
 To establish sustainable image
 Improving overall company's performance
 All of the above
Q3. Is there any improvements in overall performance of the company or not?
 Yes
 No
Q4. Rate the current services of Austin Fraser?
 Satisfied
 very Good
 Not satisfied
Q5. Is there any improvements in working of company after adopting advanced technology?
 Satisfactory

 Not satisfactory
 None of the above
Q6. Are you happy with the present working of Austin Fraser?
 Yes
 No
Q7. Any recommendations for overall improvement?
…......................................................................................................................................................
..........................................................................................................
Theme 1: Is it beneficial to adopt modern
technology to improve the overall
organization's performance?
Frequency
 Yes 30
 No 10
Theme 2: What are the requirements for
adopting current technology in the organization
system?
Frequency
 Increase of overall sales volume 20
 To establish sustainable image 10
 Improving overall company's
performance
5
 All of the above 5

Theme 3: Is there any improvements in overall
performance of the company or not?
Frequency
Yes 35
No 5
Theme 4: Rate the current services of Austin
Fraser?
Frequency
 Satisfied 20
 very Good 10
 Not satisfied 10
Theme 5: Is there any improvements in
working of company after adopting advanced
technology?
Frequency
 Satisfactory 15
 Not satisfactory 15
 None of the above 10
Theme 6. Are you happy with the present
working of Austin Fraser?
Frequency
 Yes 35
 No 5

TASK 3
3.1 Use appropriate research evaluation techniques
The researcher have to evaluate number of options that are available in front of them and
choose most effective and efficient mode that will yield them high profits and outcomes. There
are several research evaluation techniques that are present in the environment hence, proper
study must be taken to select the best and suitable option. The two distinct types of evaluation
methods that are available is described below:
 Formative Assessment Method: In this type of method it has been focused that overall
research process must be conducted in earning high outcomes and gains and on the other
hand concentrates on reducing the possibility of errors and fraud that get raised in the
process (Ghapanchi and Aurum, 2012).
 Summative assessment method: In this type of evaluation process, researcher always
concentrates on specific events and activities that are conducted in the research project.
This is consider the last stage in which final results are taken together.
3.2 Interpret and analyze the results in terms of research specification
This section involve interpreting the collected data information in graphical form so that
the company can take decisions accordingly. It is described below:
Theme 1: Advantages of adopting modern technology to improve the overall organization's
performance

Interpretation: From the above data analysis it has been observed that 30 respondents agrees that
adopting modern technology system by the company will results into improving the overall
performance whereas 10 respondents do not agree for the same.
Theme 2: Requirements for adopting current technology in the organization system
Yes
No
Increase of overall sales
volume
To establish sustainable
image
Improving overall
company's performance
All of the above

Interpretation: From the above collected data it has been concluded that 20 respondents
believe that by adopting advanced and current technology will lead to increase their overall sales
volume where as 10 believes that it is results in creating sustainable image in customer's mind.
On the other hand, 5 respondents agrees that it aids in improving overall performance of Austin
Fraser and other 5 accepts the all the above criteria.
Theme 3: Review of overall performance of the company
Yes
No

Interpretation: From the above presented data information it has been concluded that 35
respondents there is many improvements in overall performance of the company by adopting
advanced technological methods. On the other hand 5 respondents do not agree with this aspect.
It is required that Austin Fraser have to review their overall performance system so that they
continuously work to accomplish final goals and objectives in conducive manner.
Theme 4: About current services of Austin Fraser

Interpretation: From the above gathered data it has been concluded that 20 respondents are
satisfied with the current services of Austin Fraser, whereas 10 are not fully satisfied but believe
that they are doing good and 10 are not satisfied with this. Hence, Monaco have to review some
aspects that need improvements in key areas for the company.
Theme 5: Improvements in working of company after adopting advanced technology
Satisfied
very Good
Not satisfied

Interpretation: From the above gathered data information it has been concluded that 15
respondents are satisfied with there is lot of improvements in overall working of the company
whereas 15 respondents are not at all satisfied with the same aspect therefore, company have to
make proper decisions in such key areas that require continuous assessment. On the other hand
10 people are not interested and do not agree with the two options available.
Theme 6. About present working of Austin Fraser
Satisfactory
Not satisfactory
None of the above

Interpretation: from the above structured graph it has been interpreted that 35 respondents are
satisfied and contend with the present working of the company and 5 do not agree with the view
point. Therefore, company have to examine with the present status and level of the company and
consider the feed backs of people who are not satisfied with the present working of the company.
3.3 Recommendations and justify areas for further consideration
From the above analyzed data and information there are some important key areas that
must be properly conducted by the company in adequate way. Some are discussed below:
 Company have to perform environmental scanning process in frequent time so that
overall business process must be conducted in effective way.
 Always prefer modern and innovative technology system so that various operations and
transactions are conducted in appropriate mode (Kakabadse, Kouzmin and Kakabadse,
2017).
 The research and development department must be updated in frequent way so that they
could always focused on introducing innovative techniques in the business organization.
Yes
No

It is consider main building block of the business organization as they supply suitable
information.
TASK 4
4.1 Use an agreed format and appropriate media to present outcomes for the research

CONCLUSION
From the above prepared research project it has been concluded that modern business era
is full of challenges and aspects that has to be faced by every business organization in order to
accomplish ultimate goals and aims. Technology is an essential aspect that play a vital role in
enhancing the overall performance of the company. The selected organization of this project is
Austin Fraser that deals in supplying consultancy service related to recruitment function to the
market place. Company have to carry out the research work by considering reviews of the
respondents by adopting questionnaire method. After this, the analysis process is conducted
which deliver lot of information of improvements. On the other hand entity adopts evaluation
techniques to review the level of their performance so that key areas are identified so that
improvements can be made in this regard.