Impact of Technology in Marketing

This report discusses the significant impact of technology on marketing research and business operations, focusing on the practices of ResMarket Pty, a market research firm in Sydney. It highlights the benefits of advanced technologies in data collection, efficiency, and overall business success. The report concludes that modern technology plays a crucial role in achieving marketing objectives and enhancing the quality of products and services.

Impact of technology in
marketing

Table of Contents
INTRODUCTION...........................................................................................................................1
Impact of technology on marketing research..............................................................................1
Benefits of new technologies into business operations...............................................................2
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................4

INTRODUCTION
Marketing research is an appropriate process of collecting accurate information and data
by adopting different investigation methods which further used by number of companies while
running their business (Papadopoulos and Heslop, 2014). This report is going to highlight the
advanced technology used by ResMarket pty that is a research firm in Sydney whose main
motive is to acquire maximum relevant facts and figures. Lastly, it also throw some lights on
benefits of technology used into business operations.
Impact of technology on marketing research
Gathering of relevant facts and figures is not an easy task which requires experienced and
specialised person as well as advanced technology for minimizing barriers of marketing research
programmes. In today's business environment there are number of competitors emerges at
marketplace which uses different strategy of collecting data to run their business more
effectively and efficiently (Trainor and et. al., 2011). ResMarket pty is a firm famous for its
investigation programmes in Sydney have greatly affected by emergence of advanced technology
due to its maximum number of benefits. In fact increase in usage of computing and processing
system of personal computers is beneficial for overall business as it act as key to success of an
enterprise. Apart from this introduction of information technology is used by many more large
enterprises to perform their business operation in an effective manner because data gathered by
advanced systems is authentic and real. In additional, there are number of systems are available
for used by firm during research programme are – smart phones, digital marketing, social media,
computerized system etc. All these machineries influence the enterprises available in today's
running world by which they can perform their job role by attaining their organizational
objectives in minimum duration (Ganguli and Roy, 2011). It also affect economy of a country
because presence of developed companies supports whole nation in raising the standard of
employees as well as overall society.
By considering advantages and disadvantages of different technologies a cited
organization trying to adopt new systems to enhance their merchandising activities for
establishing their position in competitive market. But due to changes in micro and macro factors
manager of enterprise is in a great dilemma whether to adopt or not. Instead of all this, firm
engaged in collecting real and authentic data for other companies may consider different factors
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and elements before using advanced methods and techniques for example cost of technology,
nature, outcome, side affects, members required in executing process. On the other hand, if there
is positive impact then it also have some negative effect due to which member of an enterprise is
confused while implementing this programmes (Michaelidou, Siamagka and Christodoulides,
2011). Last but not the least usage of advanced technology plays a very eminent role in attaining
objectives of millions of customers by promoting innovative products at marketplace on the basis
of customer taste and preferences. At the end it has been understood that cluster of 7 P'S is
greatly affected by emergence of impressive systems as it is used by company while converting
raw materials into finished goods.
Benefits of new technologies into business operations
ResMarket pty is a business firm popular for providing accurate and real data to number
of organizations which is utilize by them while performing their functions to attain their set
targets and goals (Hortinha, Lages and Filipe Lages, 2011). In fact there are number of
advantages are available by using modern technologies while performing business operations
which is mentioned as follows :-
Minimize time period:- According to this element organization which adopted advanced
systems may accomplish their business activities as soon as possible due to presence of number
of facilities which is beneficial for overall enterprise.
Profit maximization:- One of a major strength of this market research is to generate
maximum revenue by manufacturing impressive goods and services to seek the attention of
numerous of customers.
Identify the hidden barriers :- It also useful in eliminating obstacles faced by enterprise
with the help of past evidences, information and data so that they can easily achieve their set
goals (Horbach, Rammer and Rennings, 2012).
Increase productivity:- Marketing research by using advanced technology act as a very
impressive tools and technique of maximizing the ratio of companies in various ways for
example assessment of competitors strategies helps in making plans of production department.
Instead of all this, it has been understood that usage of high tech equipments and methods
while investigation programmes is key to success of research session because its supports in
enhancing the quality of products and assist an enterprise before conducting all the business
activities. In fact manager of research team may consider relevant factors for example customer,
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suppliers, stakeholders, political factors, legal laws because all are interdependent upon each
other.
By concluding above information related to influence of technology in marketing shows
the eminent role played by various modern devices and systems in attaining goals and objectives
of an enterprise in a minimum duration with consideration of relevant facts and figures
(ResMarket Pty is a Sydney based market research firm, 2017). Therefore it has been understood
that modern equipments are used by most of firms while collecting accurate data and information
for effective implementation of marketing programmes of many more organizations
CONCLUSION
From the above report it can be summarized that availability of modern technology is
very much useful for attaining objectives of marketing with the use of different and impressive
ideas or thoughts. Basically, this report highlighted numerous of devices which is used by one of
famous ResMarket pty situated in Sydney for gathering relevant data and evidences which is
used by various enterprises to attain their merchandising objectives. At last, this assignment
throw some lights on advantages of various technologies.
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REFERENCES
Books and Journals
Papadopoulos, N. and Heslop, L.A., 2014. Product-country images: Impact and role in
international marketing. Routledge.
Trainor, K.J and et. al., 2011. Integrating information technology and marketing: An
examination of the drivers and outcomes of e-Marketing capability. Industrial
marketing management. 40(1), pp.162-174.
Ganguli, S. and Roy, S.K., 2011. Generic technology-based service quality dimensions in
banking: Impact on customer satisfaction and loyalty. International journal of bank
marketing. 29(2), pp.168-189.
Michaelidou, N., Siamagka, N.T. and Christodoulides, G., 2011. Usage, barriers and
measurement of social media marketing: An exploratory investigation of small and
medium B2B brands. Industrial marketing management. 40(7), pp.1153-1159.
Hortinha, P., Lages, C. and Filipe Lages, L., 2011. The trade-off between customer and
technology orientations: impact on innovation capabilities and export performance.
Journal of International Marketing. 19(3), pp.36-58.
Horbach, J., Rammer, C. and Rennings, K., 2012. Determinants of eco-innovations by type of
environmental impact—The role of regulatory push/pull, technology push and market
pull. Ecological economics. 78, pp.112-122.
Online
ResMarket Pty is a Sydney based market research firm. 2017. [Online]. Available through
<http://homeworkacetutors.com/resmarket-pty-sydney-based-market-research-firm/>
[Accessed on 22nd August 2017]
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