Retail Industry: Impact of Advance Technology on Company Performance

This report examines the impact of advance technology on company performance within the retail industry, using Morrison as a case study. The report begins by defining advance technology and its significance, followed by an analysis of the relationship between technology adoption and company performance. It explores the challenges Morrison faces when implementing new technologies, such as financial constraints and lack of expertise, while also highlighting the benefits, including improved operations and increased customer attraction. The methodology involves a qualitative research approach with data collected through questionnaires and secondary sources, analyzed using thematic data analysis. The findings indicate that advance technology directly impacts organizational success, leading to improvements in various aspects of the business. The report concludes with recommendations to minimize the challenges and maximize the benefits of technology adoption, emphasizing the importance of strategic planning and resource allocation.

Assessment

INTRODUCTION
Background
 In the modern era, range of companies uses advance technologies in order
to stay ahead in the competition.
 In the same way, current study will provide a deep understanding about the
advance technology and their importance in company’s operation.
 There are many advance tools used by the retail industry which in turn
assist to increase customer base and financial performance.
 Thus, it can be stated that with the help of advance tool, company satisfy
the need of customers and improve the financial performance as well.

Aim and Objectives
Aim: “To analyze the impact of using advance technology upon the
company performance in the context of retail industry: A case study
of Morrison”
Objectives:
 To understand the concept of advance technology
 To examine the relationship between advance technology and
company performance
 To ascertain the challenges face by Morrison while implementing
new technologies
 To recommend the best ways through which challenges are
minimized.

LITERATURE REVIEW
Theme 1: Concept of advance technology
Berge and et.al., (2020) stated that it is define as a new or developing
IT innovation which provides best services to their customers. In
every industry, there are ranges of option available which in turn
improve the process and product. Similarly, in retail industry Artificial
intelligence is one of the most transformative evolution which
improve the overall performance. Further, Chege, Wang and Suntu
(2020) argued that personalized customer service is another important
thing which assist to increase customer base.

Continue…
Theme 3: Challenges face by Morrison while implementing new
technologies
According to Mardiana (2018) company faces finance issue while
implementing new techniques and this in turn affect the overall business
environment. Also this affect the business in opposite manner and that is why
most of the company do not use the same. Deshwal (2020) share their opinion
and stated that lack of expertise is consider another challenge that affect the
business environment. That is why, there is a need to solve the define
challenges that assist to implement new techniques easily.

Methodology
Particulars
Research Type For the current study, scholar will uses qualitative
research type in which in-depth data are collected
that assist to meet the define aim.
Research Approach Inductive research approach will be adopted by the
researcher in order to generate the best results
because it is relied upon qualitative study.
Research Philosophy Interpretivism research philosophy will be used by
the investigator because it will assist to interpret the
results in better manner. Also, scholar generates the
best outcome that assists to meet the results.

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Particulars
Data Collection There are two types of data collection methods will be
used i.e. primary and secondary such that under primary,
questionnaire is designed while in secondary data,
relevant books and articles will be selected.
Data Analysis In this, thematic data analysis method has been selected
in which graphs and tables are designed that assist to
examine the impact of advance technology upon
organization performance.
Sampling For sampling 20 managers of Morrison will be selected
who assist to improve the results and meet the define
aim as well.

Results
 Theme 1: Morrison uses
advance technology
 Theme 2: Advance technology
creates direct impact upon
company performance
Yes No
0
2
4
6
8
10
12
14
16
16
4
Respondents
17
4
Yes
No

Continue…
 Theme 3: advance technique is
implemented by company
 Theme 4: Benefit of using
advance technology at workplace
Online
business
AI Personalized
customer
service
All of these
0
2
4
6
8
10
12
2
4
2
12
Increase
performance
Attract
customer
Improve
operations
All of these
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2 3 1 14

Continue…..
Theme 5: Any limitation to digital
technology that Is used by company
Theme 6: Challenges did Morrison
face while implementing new
techniques.
Yes No
0
2
4
6
8
10
12
14
16
18
18
2
2 3
4
11
Limited budget
Lack of expertise
Lack of strategy
All of these

Conclusion
 By summing up above it has been concluded that advance technology
creates direct impact upon organization success.
 Through primary research it is concluded that in this modern era, range of
advance technologies are used that assist to improve the results.
 Also with the help of qualitative study, researcher concluded that
companies use many advance tools which leads to affect in positive
manner.

REFERENCES
 Chege, S.M., Wang, D. and Suntu, S.L., 2020. Impact of information technology
innovation on firm performance in Kenya. Information Technology for
Development.26(2). pp.316-345.
 Deshwal, V.K., 2020. COVID-19: Analysis disease pattern, treatment and use of
advance technology to control spreading of disease. Eur J Pharma Med Res. 7(5).
pp.282-5.
 Mardiana, H., 2018. Lecturer's Attitude towards Advance Technology and Its Impact
to the Learning Process: Case Study in Tangerang City Campuses. Online
Submission.4(1). pp.12-25.
 Norton, P.T. and et.al., 2019. Organizational Influences on Health Care System
Adoption and Use of Advanced Health Information Technology Capabilities. The
American journal of managed care. 25(1). p.e21.
 Singh, K.M., Singh, L.B. and Gautam, U.S., 2019. Cluster Front Line Demonstration
an effective tool for spreading the advance technology of Sesame among the
farmers. The Journal of Rural and Agricultural Research. 19(1). pp.10-14.
 ten Berge, J. and et.al., 2020. Technology implementation within enterprises and job
ending among employees. A study of the role of educational attainment,
organizational tenure, age and unionization. Research in Social Stratification and
Mobility. 69. p.100548.