A Report: Impact of Travel Bloggers and Vloggers on Tourism Industry

This report examines the significant impact of travel bloggers and vloggers on the tourism industry. It explores how these online platforms influence tourist decision-making processes, analyzing the role of blogs and vlogs in disseminating information and shaping travel choices. The research investigates the strategies employed by travel companies to leverage blogging and vlogging for promotional purposes, and assesses the overall impact of these platforms on the industry, including brand awareness and revenue generation. The report also reviews relevant literature, defines research objectives and questions, and outlines the research design, including the methodologies used for data collection and analysis. The findings highlight the importance of online content in the modern travel landscape and offer insights for tourism businesses seeking to enhance their marketing efforts through digital channels.

THE IMPACT OF
TRAVEL BLOGGERS
AND VLOGERS ON
TOURISM
INDUSTRY

Table of Contents
TOPIC: THE IMPACT OF TRAVEL BLOGGERS AND VLOGERS ON TOURISM INDUSTRY.........3
INTRORDUCTION....................................................................................................................................3
Research Aim:.........................................................................................................................................3
Research Objectives................................................................................................................................3
Research Questions.................................................................................................................................3
Rational of research.................................................................................................................................4
Literature Review........................................................................................................................................4
To analyze the impact of blogging and vlogging over decision making process of tourist......................4
To determine appropriate strategies of promoting tourism industry by travel blogging and vlogging.....5
To ascertain the impact of travel blogs and vlogs on tourism industry....................................................6
Research Design..........................................................................................................................................7
Timeline......................................................................................................................................................8
CONCLUSION.........................................................................................................................................11
REFERNCES............................................................................................................................................12

TOPIC: THE IMPACT OF TRAVEL BLOGGERS AND VLOGERS ON TOURISM
INDUSTRY
INTRORDUCTION
Travel industry is known for arranging trips, vacations, and holidays for providing better
experiences to visitors. In previous time, people used to share their memories and travelling
experiences with friends & acquaintances by which they get to know about travel destinations,
services and more. Nowadays, with increase in use of online techniques, there is new trend of
travel blogging & vlogging is prevailing within travel industry where people share their
personalize experiences during travelling (Yetimoğlu and Uğurlu, 2020). With the help of blogs
and vlogs, it is easy to disseminate information to wide range of audience within short period of
time and people also feel more connected while go through with such bolgs. It is stated that due
to blogging and vlogging , there is a great hike has been seen in the number of national and
international tourist. These online techniques are more transparent thus tourist are likely to trust
over the information provides by blogs and vlogs. The present report is based on Trafalgar which
is a well known tour services provider based on UK. It was started in the year of 1947 and
currently has been organized nearly 230 trips across the globe. It is known for quality of services
and overwhelming experience which they provide to tourist. The present report is based on
analyzing the impact of blogging and vlogging over tourism industry. Also, it aims to analyze the
impact of these online practices over decision making process of tourist.
Research Aim: The aim of project is “to identify the impact of travel bloggers and vloggers on
tourism sector”.
Research Objectives:
 To analyze the impact of blogging and vlogging over decision making process of tourist.
 To determine appropriate strategies of promoting tourism industry by travel blogging and
vlogging.
 To ascertain the impact of travel blogs and vlogs on tourism industry.

Research Questions:
 What is the impact of blogging and vlogging over decision making process of tourist?
 What are the strategies used of promoting tourism industry by travel blogging and
vlogging?
 What is the impact of travel blogs and vlogs on tourism industry?
Rational of research
It is stated that in present time use of online practices & approaches are increasing
rapidly. So, individuals are more likely to rely on information provided by internet for meeting
with their requirements. Here, travel blogs and vlogs are the best way to get required information
about a particular tourism destination. It helps to put tremendous impact over tour & travel
industry in terms of driving favorable outcomes. Main reason of undertaking the present study is
to gain significant information regarding the impact of travel blogging & volgging over travel
industry. It is also helpful in decision making process of tourist. Here, bolgs are likely to provide
detailed & indepth information to users which further lead towards effective decision making.
The present report has been carried out in terms of analyzing impact of blooging and vlogging
over decision making process of travelers. This vast & valuable information will further assist in
order to prepare appropriate strategies for getting positive results.
Literature Review
To analyze the impact of blogging and vlogging over decision making process of tourist
According to Yesiloglu, (2020), It is stated that blogging is regarded as the process of
writing by considering target audience with an aim to provide them appropriate information on a
particular niche. Here, blogs are considered as one of imperatives ways in current time in order
to interact and keep in touch with target segment. On other side vlogs are the videos which depict
the personal experience of an individual. People are more likely to connect with vlogs due to use
of video format and other options. In current time, customers are smart & intelligent as they
consider ample of factors before taking a decision. They are likely to get detailed information
before reaching to a particular decision. Now, young travelers segment is a crucial part of
existing travel market. Youth segment is highly fascinated towards technology and like to obtain
all the required information of travelling from web based mediums(Jiménez-Castillo and

Sánchez-Fernández, 2019). Their decision regarding travel can be easily influence by using
online media. In contemporary world, there are variety of online sources such as bolgs and vlogs
are present by which travelers can obtain require information in time & cost effective manner. In
addition to this, there is huge transparency is offered by these platforms which is the most
attractive factor for youth. By the assessment of all required information, they are likely to take
select an appropriate decision. In Blogs, there are a lot of graphics, pictures, visuals are also
share which play a crucial role in gaining attention and keep users engage with the content.
However, vloggers provide their views, opinions on a particular destination by videos. It is stated
that vlogs induce beliefs, values within digital space on the basis of content views by audience.
Travel lovers are likely to watch the videos which are based on real life experiences and have
been prepared after gaining significant amount of information. Hence, it puts tremendous impact
over decision making of tourist. With the increasing use internet, it is convenient to get necessary
set of information about different travel destinations which is provide by other travelers. It
spreads word of mouth and communication for travelers which further assist them in order to
take a wise decision in terms of selecting appropriate tourist destination. Therefore, blogs &
vlogs put a substantial impact over decision making process of travelers. So, travel companies
need to put efforts for creating brand awareness using online technologies in order to get
favorable outcomes.
To determine appropriate strategies of promoting tourism industry by travel blogging and
vlogging
According to Hussain, (2020), there are various ways by which tourism industry can
promote its services among target segment. Here, effective strategies are formulated by tour and
travel companies for gaining positive response of travelers. Now, ample of online methods are
applied within industry for promotion purpose. In this, blogs & vlogs are one of the most applied
approaches in travel industry. If, a prominent & well known bloggers provides positive feedback
about a particular destination then people are more likely to prefer the recommended location.
There are some well known video bloggers such as Mark Wiens, Casey Neistat and more who
assist tourist service providers in promotion activities. Thus, blogs & vlogs are widely used
strategies within tourism industry. However, there are certain approaches can used by companies
in order to get better response from blogs. For this, they are required to first analyze target
segment and then prepare tailored content as per the requirement of audience. In addition to this,

travel industry has extensive competition so it is imperative for travel bloggers to optimize their
content by prracticising appropriate strategies related to search engine optimization. They need
to select as well as implement effective keywords for improving ranking of website within search
engine. These strategies are helpful and will assist travel companies in order to promote their
services in significant manner.
To ascertain the impact of travel blogs and vlogs on tourism industry
According to Jennefer Ontiveros, (2016) travel blogs and vlogs significantly influence
tour and travel industry. It is stated that blogs are also written by travelers after gaining
significant amount of information about the destination. Through blogs, they are likely to share
their own experiences within the tourist place. It is considered as one of the best ways for
promoting tourism places. Also, people are more likely to trust when someone share their real
life experiences. Further, blogs are helpful in terms of gaining data about a specific travel
destination and also inspire travelers to visit a particular place. Blogs not only inspire readers but
also activate their imagination in an efficient manner. In present days, it is seen that blogs have
obtained significant power on travel agencies, handbooks and other such sources. Vlogs are more
visual thus helps tourist in order to visualize their future trip. Here, vloggers share their own
experiences so that one can believe that they will be also having similar experience while visiting
to the tourist destination. These blogs & vlogs are considered as the major source of information
for tourist. Here, they get true and reliable information from those people who have real life
experience. So, they can easily related and visualize the experience which they will get during
travelling (Bakker, 2016). It is analyzed that travel blogs and vlogs play a crucial role in
enhancing overall sales and revenue of travel companies by promoting their services at wide
level. In addition to this, it is also an advance and creative way of promotion where it is quiet
easy to get the attention of users by using visuals, graphics and more. So, there are a lot of
companies within the industry who prefer online blogging and vlogging for promoting services
in significant manner. Apart from this, it also put a positive image over reputation of company in
market place.

Research Design
In research there is a complete step by step process is adopted in order to gather
significant information in a systematic way. For this purpose, different steps which are included
in research methodology are given as under:
Research approach: It comprises certain methods which further help in order to collect
appropriate information in appropriate way. In this regard, there are two approaches of research
are used such as inductive and deductive (Clandinin, Cave and Berendonk, 2016). Inductive
approach is related with evolution of new theory and concept. On other side, deductive is based
on analysis of existing framework. The present report is based on detailed analysis of an existing
framework thus deductive approach is applied in order to get the required information in an
effective manner.
Research Philosophy: It is related with the way of collecting , analyzing as well as using
information in proper way. There are two kinds of philosophies generally used by researcher
such as positivism and interpretivism. Here, Positivism approach is helpful in getting meaningful
conclusion out of research.
Research Design:
It refers to the framework of research techniques and methods which is applied by
researcher during project. For conducting a research, it is important to select an appropriate
research design. In this regard, there are some specific research designs are used which are
mentioned below:
Quantitative research: It is concern with application of statistical and mathematical
techniques by which researcher is likely to get reliable and authentic information. This research
design is used for working with numerical information. Under this, ample of tools and techniques
are used for the purpose of detail analysis.
Qualitative analysis: This research design is helpful in order to get detailed and indpeth
information which further assist researcher in gaining significant information in an efficient
manner (Daniel and Harland, 2017). Under this, different sources such as case study, focus

group, interview and other such methods are used in order to get required information for further
study.
Data Collection:
In research, data has significant value as it helps in order to reach at conclusion within
time and cost effective manner. Here, two major sources of data collection are given below:
Primary data collection: It is widely used method of data collection which is concern
with gathering of raw and first hand information. In this, all the necessary data is collected by
researcher with own efforts by using different sources such as observation , questionnaire, survey
and more (Golichenko, 2016). It is important to analyze different source of information and then
use one or more suitable source in order to collect authentic & reliable information in significant
manner. However, primary data collection consumes a lot of time and cost but also provide
reliable set of information.
Secondary data collection: It is stated that secondary information is collected with a lot
of sources such as websites, articles, journals and more. It is a time and cost effective way of
data collection where information is extracted from the creation of some other researcher.
Researcher needs to be careful about authentication and reliability while using secondary
information.
Timeline
It is a significant part of research which depicts order of different activities along with the
time required in order to conduct each and every activity. Timeline provides a wide overview to
reader about the completion of project. It is also helpful in assigning task and responsibilities for
completion of project in timely manner. While undertaking a project, it is important to first
determine the time period so that researcher can prepare appropriate strategies for timely
completion of project in an efficient manner. For the purpose of current project, a detailed
timeline is mentioned below:

Activities to be carried out during the
research project
Time period
Aim and objectives 6
Literature review 18
Research Methodology 14
Data Collection 36
Data Analysis 21
Conclusion and Recommendation 7
Final Report Submission 2
Gantt Chart: It is graphical representation of all the activities which are scheduled for
completion of project in timely manner. In simple words, it comprises number of activities along
with time period, roles and responsibilities of different individuals associated with project
(Daniel, 2018). It is a significant tool which assist researcher in order to evaluate the progress of
project in timely manner. In this regards, Gantt chart for current set of activities is given below:

CONCLUSION
It is concluded out of above explanation that use of technology is increasing within travel
industry which has been generated scope of growth and success within industry. According to
recent development, blogs & vlogs are used by travel companies for promoting tourist
destination at wide level. It is analyzed that bloggers and vloggers provide the real life
experience in order to gain attention of more number of tourist. It is concluded that people are
likely rely on blogs and vlogs in terms of getting required information for decision making. It is
summarized that vlogs and blogs are helpful in driving more growth within tourism industry
which is good for travel companies and significantly improve their brand image in market place.

REFERNCES
Books and Journals
Arora, N. and Lata, S., 2020. YouTube channels influence on destination visit intentions. Journal
of Indian Business Research.
Bakker, W., 2016. Social Media and the impact on travel and tourism. Entrepreneurship und
Tourismus: Unternehmerisches Denken und Erfolgskonzepte aus der Praxis, p.2287.
Clandinin, D.J., Cave, M.T. and Berendonk, C., 2016. Narrative inquiry: a relational research
methodology for medical education. Medical education, 51(1), pp.89-96.
Daniel, B.K. and Harland, T., 2017. Higher education research methodology: A step-by-step
guide to the research process. Routledge.
Daniel, B.K., 2018. Empirical verification of the “TACT” framework for teaching rigour in
qualitative research methodology. Qualitative Research Journal.
Golichenko, O.G., 2016. The national innovation system: From concept to research
methodology. Problems of Economic Transition, 58(5), pp.463-481.
Hussain, K., 2020. Social Media Impact On Tourism In Pakistan. Bulletin of Business and
Economics (BBE), 9(2), pp.74-84.
Jiménez-Castillo, D. and Sánchez-Fernández, R., 2019. The role of digital influencers in brand
recommendation: Examining their impact on engagement, expected value and purchase
intention. International Journal of Information Management, 49, pp.366-376.
Yesiloglu, S., 2020. The rise of influencers and influencer marketing (pp. 7-25). Routledge.
Yetimoğlu, S. and Uğurlu, K., 2020. Influencer Marketing for Tourism and Hospitality. In The
Emerald Handbook of ICT in Tourism and Hospitality. Emerald Publishing Limited.
Online
The Importance of Blogs for Evangelizing Tourism Destinations, 2016, [Online], Available
through< https://www.insightsassociation.org/article/importance-blogs-evangelizing-tourism-
destinations />
T H E I M P A C T O F T R A V E L B L O G S I N D E S T I N A T I O N
M A R K E T I N G , 2 0 1 6 , [ O N L I N E ] , A V A L I A B L E
T H R O U G H < H T T P : / / W W W . B R A N D B A . S E / B L O G / 2 0 1 6 / 1 1 / 1 0 / T H E
- I M P A C T - O F - T R A V E L - B L O G S - I N - D E S T I N A T I O N - M A R K E T I N G
/>