This research proposal investigates the impact of employee turnover and declining sales on the organizational productivity of Bentley Motors, a luxury automobile manufacturer. The study aims to identify business issues, determine the reasons behind employee turnover and sales reduction, assess the effects of these issues on Bentley Motors' performance, and propose strategies for improvement. The research employs a deductive approach, utilizing a case study and action research methodologies to gather and analyze data. The literature review explores the causes of employee turnover, such as lack of motivation and discrimination, and the consequences of falling sales, including reduced productivity and competition. The research methodology outlines the research approach, philosophy, strategy, choice, and time horizon. The proposal seeks to understand the business challenges Bentley Motors faces and suggests ways to enhance organizational performance through employee investment, reward systems, effective employee selection, and work-life balance initiatives. The research will contribute to a better understanding of organizational challenges and provide practical solutions for improving business outcomes.
![[object Object]](/_next/static/media/star-bottom.7253800d.svg)
