Research Project: Impact of Uber Taxi Business in London 2015-2019

This research project examines the positive impact of the Uber taxi business on employment rates within London from 2015 to 2019. It explores the business model of Uber, its influence on industry profits, and the impact of environmental factors on the taxi industry. The project investigates the relationship between employment growth and Uber's expansion, identifying market opportunities and challenges. The report includes a literature review, research aims and objectives, and an overview of the research methodology, including data collection and analysis. The study provides an in-depth analysis of Uber's impact on the social economy of London, including benefits such as low-cost transportation and increased employment opportunities. The research also examines the company's business model, including key partners, activities, and revenue streams. The project aims to provide recommendations based on the findings, contributing to a better understanding of Uber's role in the London market. The research also includes the benefits of Uber to the social economy of London and the business model of Uber and its impact on the taxi industry.

Business research
project

Table of Contents
INTRODUCTION...........................................................................................................................1
Research Aims and objective.......................................................................................................1
Preliminary literature review.......................................................................................................2
Methods.......................................................................................................................................2
Timescale.....................................................................................................................................4
Resources.....................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
Business will lead to have major impact on employment rates and it will includes the
economy of all over the nations. Business are considered to be significant for increasing
employment options of citizens and this will lead to enhance their capability or living standards.
There are different types of business which generate employment opportunities of individual so
the make desired purchases and improve standard of living. This research report is based in
Uber company. This is an American company which is providing its products and services to
multinational market area. This company is known for its ride hailing services as it offers
transportation services to customers. Uber Technologies Inc is performing business activities
through its website and mobile application. This organisation was developed in year 2009 and
founder of this company is Garrett Camp and Travis Kalanick. Uber company is offering its
services in different part of the world and its headquarter is located in san Francisca, California.
This report will includes information about the positive impact on Uber Taxi business on
employment rates with in London form 2015 to 2019. In this report different methods or
approached for data collection has been considered. Collected information is properly evaluated
and on the basis of finding various recommendations has been provided in this report.
Overview of the research
The purpose of the report is to analyse as well as evaluate the impact over Uber business
on social economy within London market area. It is essential for researcher to collect appropriate
as well as accurate detail about the respective topic (DudleyBanister and Schwanen, 2017). This
will help in analysing as well as evaluating the influences on social economy factors by
respective company. Uber company is providing different types of products and services to
customers. This will aid in developing better and positive image in market. This company is
offering high quality services to customers which is helpful in satisfying their needs. Activities
as well as performance of Uber business will lead to have major impact over social economic
factors. Business operations of respective company will help in overall growth and development
of social economic of London. By understanding the impact of Uber company on employment
rates of London will help respective organisation to take better decisions. Uber business is
supporting lower and middle income group customers by offering its services at lower rates. This
will help in meeting with the requirements of customers of London market. Customers who
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belongs to lower and middle income group will not be able to effort high transportation facilities.
Product and services of Uber organisation will be able to full fill requirements of customers by
offering low rate transportation services to customers. Application of Uber is taking taxi industry
to a next level. It consist of number of functions and features that makes the ride easy for
passengers. Uber has come a long way from just providing transportation services. It has expand
its business through delivery of food, boats, grocery, truck, self driving cars and other
transportation on demand. The application consist of number of functions such as sharing current
status of ride with family and friends, splitting fare without any hesitation and involvement of
awkward conversation between peers, addition of multiple locations, planning of some scheduled
rides and syncing professional meetings with calendar shortcuts. Uber offered a safe ride to the
individuals and consider preferences of their passengers first. They assure that drivers have
proper license and they also training rating and development sessions to the drivers which adds
the security in overall rides. It gives a great opportunity to all taxi drivers to earn a steady
amount of income and secure their future.
Background of Uber
Uber is one of the leading company that is performing business activities in
transportation industry. It is providing different types of products and services to customers in
order to meet with their needs and requirements. Uber company was established in 2009 and
founder of this organisation was Garrett camp and Travis Kalanick. This is a well established
company that is providing its products and services. It includes mobile application, website,
vehicle for hire; delivery services (Rowe, 2017). It is very important for respective company to
meet with needs and wants of customers in order to gain competitive advantage over other rival
company. Key competitors of Uber in London market area are Bolt, Kapten, and Ola and so on.
Rival organisation will lead to have major impact over sales and performance of Uber Company.
Research Aims and objective
Research Aim
“To identify the positive impact of Uber taxi business on employment rate within London
from 2015-2019.” Case study of Uber Company.
Research objective
 To understand the business model of Uber taxi and its impact upon industry profit
between 2015 and 2018.
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 To analyse the influence of business environmental factor to determine future challenges
and opportunities in the taxi industry.
 To identify the relation between the employment rate and growth of Uber taxi business
between 2015 and 2019.
 To analyse the market opportunities that has been provided by Uber taxi for Industry and
employment development.
Research questions
 What is the business model of Uber taxi and its impact upon industry profit between 2015
and 2018?
 What is the influence of business environmental factor to determine future challenges and
opportunities in the texi industry?
 What is the relation between the employment rate and growth of Uber texi business
between 2015 and 2019?
 What is the market opportunity that has been provided by Uber taxi for Industry and
employment development?
Rational
Uber company have major impact over social economy of London. It is essential for
researcher to analyse and determine the influence of this company on social economic
environment. This will aid in taking better decision for company as well as attracting more
customers. It will lead to boast performance or productivity of Uber company. It research project
will help in understanding the impact of company on industry profits. Different factors has been
determined that will lead to have influence over Uber organisation.
Benefits of Uber
Uber is well known company that is offering several products and services to customers
in order to meet with their requirements. There are various benefits which are provided by Uber
company to social economical factors (Leighton, 2016). The major advantages for London
market area from Uber company that is offer low cost transportation services to customers as
well as increase employment opportunities. This will lead to have positive impact over social
economy of London. Benefits of Uber company is mention below in detail.
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 Low cost transport – Uber business is offering high quality services to customers with
less of low cost to transportation. There are various companies that is providing same
quality services to customers as well as charging high transportation rates. This will help
in attracting more customers of London market area. By offering low rate services to
customers this organisation will help in enhancing social economical factors of London.
 Providing employment – In this company there are large number of employees working
with their skills to perform business activities. Uber company is providing transportation
services to customer and this company will be able to provide employment opportunities
to employees. This will support in social economical factor of environment as well as
over all growth and development of London market area. This will help in increasing the
living standard of society and external factors
Preliminary literature review
 What is the business model of Uber taxi and it’s impact upon industry profit between
2015 and 2018.
As per the views of Judgle works article it has been determined that Uber
company is on demand transportation services that is very effective for earning more
profits. Uber business model includes different components which is significant for
earning more profits as well as gaining competitive edge over other rival companies. In
order to understand business model of Uber taxi company canvas model framework has
been considered.
Key partners
 Investors
 Drivers
with car
 Car
provider
 Map API
 Payment
processors
Key activities
 Hiring drivers
 Payment to
drivers
 Customer
support
 Marketing and
promotional
activities
Value proposition
 Less waiting
time for
customers
 Less prices
 Comfortable
and safe
services
 Car tracking
facilities
Customer
relationship
 Effective
customer
support
services
 Digital and
social media
 Rating and
review
Customer segments
Drivers –
 Person own a
car and earn
money
 Person who
like to drive
User –
 Customer to
don’t own a
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 Additional
source of
income for
drivers
 Easy
payment to
employee
system car
 Require more
comfortable
transportatio
n services
Key resources
Human resources that
is employees or
drivers
Technological devices
Information
technology
Financial resources
Channels
 Mobile
application
for Ios and
Android
 Official
website
Cost structure
 Cost of innovative technology
 Salary to employees
 Marketing cost
 Launching events
Revenue streams
 Transportation service price
 Surge Pricing
 Per Km/Mile basis car ride price
The business model of Uber majorly includes four steps and this lead to effective and
efficient working of respective company. First step is to require a cab through mobile application
of Website of Uber Company. This step lead to call cab instantly or schedule is for later. When
request is made, customer will get notification about the nearest driver as well as information
about driver. The third set is ride and in this customer can track the arriving cab in order to find
the location. Once the customer has reached to the place the fourth step includes Payment or
rating to the driver. Uber company offer cashless payment also in order to provide ease to
customer for making payment to driver. Customer can also give ratings or feedback to drivers on
the basis of their performance and behaviour.
This business model of Uber company will lead to have major impact on overall growth and
development of the taxi industry In year between 2015 to 2018 Uber company has developed
strong brand image that will lead to have direct impact on profitability of business and its
industry. As per the government statistics, approx 285400 taxi licensed has been created up to
year 2018. This lead to increase in employment rate in London market area and Uber company is
providing various working opportunities to London citizens. In the end of 2018 it has been
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analysed that the industry growth was massive to £ 9.7 billions. The industry of Taxi was
growing as it was clearly a great opportunity of investments.
What is the influence of business environmental factor to determine future challenges and
opportunities in the taxi industry.
According to the view point of (…….) it has been determined that, there are numerous
factors of business environment such as geographic, demographics, technology, environment and
many others. All these result in creating several future challenges as well as opportunities for
Tax industry. Such as technology, as everyone known that technology advancement is taking
place day by day and it is important for every business firm to implement latest technology
within their working. So, they will be able to make customers need satisfy in effective manner
and result in accomplishing predetermined goals and objectives. Thus, for taxi industry
technology is one of the future opportunities because if help in doing thing within more effective
manner as well as customer feel free to box taxi for them and make payment in easy manner.
Apart from this, there are several other challenges which respective industry will face due to
business environment factors economy if it will fluctuate then there will be decline in business of
Taxi industry because people will not use taxi as much as before they are using. In addition this,
Taxi company such as Uber have to decrease charges which they taken from customers this will
also give negative impact on profitability of company.
 What is the relation between the employment rate and growth of Uber taxi business
between 2015 and 2019.
 What is the market opportunities that has been provided by Uber taxi for Industry and
employment development.
Methods
There are several methods and approaches which will help researcher to collect data as well as
analyse its properly. it is crucial to use correct and accurate methods of data collection as it will
help in attaining desired outcome of this research. There are different methods or ways through
which researcher could collect or gather information as well as useful data. This will lead to have
direct impact over successful performance of researcher. In order to take better decision as well
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as analyse facts it is essential to collect or assemble information in appropriate manner. It has
been determined that there are several possible ways through which researcher could gather data.
It is important to using authentic as well as appropriate methods of data collections.
Research methodology
This can be describe as way or procedure in which research could assemble information
about the topic. Research methodology is a process that include different tools and techniques
that is very useful in analysing, choosing as well as identifying appropriate information about the
research (Gray, 2019). This is helpful in creating a path way in which researcher will be able to
conduct research in effective and efficient manner. Research methodology will help in resolving
the problems or issues that could arise while conducting research activities. There are various
methods or approaches of data collection that is mention below in detail.
Qualitative research
Qualitative research basically refers to the concepts, definitions, metaphors as well as
description of specific things. It included collection of data by means of conversational and
open-ended communication. This type of research approach is considered in order to understand
the concept and details. Qualitative research is significant for gaining insight about the topic as
well clearly understanding each and every detail of the topic. This type of research helps
investigator to gain proper insight about the topic through thoughts or experiences. This research
approach will help in determining the problem as well as gaining information through reasons,
opinions etc. This is very helpful in determining the new concept as well as uncover the trends or
opinions. Through this deeper information about the topic can be analysed properly. This is very
helpful for researcher to successfully conduct the research and attain desired outcomes. It can be
define as a particular method for gathering non numerical data. It is designed in a way that they
help the researcher to reveal the behavior and perception of the respondents in context to a
particular topic. There are different methods for conducting qualitative research such as focus
groups, content analysis, interviews, surveys, case study researcher and so on. Outcomes of this
research are generally descriptive and the conclusion can be drawn easily from the overall data
which has been obtained. It helps the researcher to explore decisions that are made and provide
them with detailed insights. Each method of the qualitative research chosen by an analyzer will
generate a huge amount of data. In addition to the methods which are available there are other.
Quantitative research
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This refer as the research approach which is more systematic as compare to qualitative
research. In this type of research approach data is gathered and represented in numerical form.
This help in easily understanding the facts and figures of the research data as well as gaining set
outcomes. Quantitative research is very effective for quantify the problems with the support of
generated numerical data or information. In this researcher will collect the data as well as
represent it in numerical form as well as systematic understanding of the research. The
quantitative research referred to as a type of investigation by collecting the valuable data
particularly in the form of numerical values, statistical and logical techniques. Such type of
research basically focus on gathering the information from recent and potential clients by
utilizing various sampling methods and delivering several online surveys and polls. The results
which are being collected are always in the form of numbers and digits. After prior knowledge
and understanding of such collected numbers, the changes in the study is being conducted
accordingly. This type of research is often attained in social science using methods that include
statistics so as to accumulate quantitative information from the recent investigation. Few
mathematical theories and frame works are utilized in this research methods. Primary
quantitative research method have been used for doing research in market, where they primarily
focus on collecting the information from the earlier study.
Data collection
This can be describe as the process of collecting data or information in order to take better
and effective decision. Data collection process is very important part of research as it help
investigator to assemble data from various sources and use it properly for research decisions.
 Primary data collection – This refer as the way of collecting or assembling first hand
data or information. Through this researcher will be able to collect information which is
never used or collected before. This type of information is considered to be fresh
information and help in gathering information which is appropriate to the topic. This is
consider as the most effective method of data collection for gathering new and fresh
information. There are different source through which researcher can collect information
such as interview, survey, questionnaires, experiments, observation and many more.
There are drawbacks that could be faced by researcher while collecting data or
information through primary sources. This is very time consuming process and in this
researcher will have to invest huge cost for assembling data. It is very important that
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researcher have complete understanding and knowledge about the topic for analysing the
collected information. It is essential that investigator have necessary skills as well as
knowledge about the topic as this support in assembling appropriate data to conduct
research. Investigator will be able will to collect and assemble data which is required in
collecting as well as gathering useful information in order to analyse that data. Through
this method research will be able to collect appropriate details about the topic.
 Secondary data collection – This refer as the way of gather or assembling data form
already collected sources. In secondary method of data collection researcher will be
collecting data from primary sources. This type of method includes books, journals,
online data, government paper or business documents. These types of sources are
significant for providing information. Secondary method is considered to be cost
effective and it will help researcher to gather more data in less time. It is not necessary
the researcher needs to have in depth information for collecting data through secondary
sources. The major drawback of secondary data collection method is that it is not useful
for providing more accurate and in depth information about the topic. Research material
which has been already published is considered to be an essential element for conducting
a secondary research.
Thus for this research different methods and tools has been used that will help in
conducting task and activities in effective manner. In this qualitative research approach has be
used as this will help in providing accurate and appropriate information about the topic. From
primary data investigator is collecting information from survey and questionnaire sources. This
will help collecting direct information from customers. For secondary sources researcher has
used online data which is collected for different sources of internet. In this books and journals
this method will help in collecting as well as assembling data and information in easy manner. In
this research project information is collected from customers as well as drivers. Sample size
selected for conducting researcher is 30 customers and 30 drivers of Uber Company.
TIME SCALE
Work Breakdown structure – This is one of the effective tools that is helpful in
complex task and projects in effective manner. Work breakdown structure can be described as a
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method of dividing or classifying large or complex activities in smaller parts. So that investigator
could successful complete research activities (Ørngreen and Levinsen, 2017). This is represented
in the form of hierarchical tree form which includes each and every activity of research project.
This will lead to creating an outline map for performing different task. Work breakdown
structure is very helpful in managing different task of research as well as controlling activities in
effective manner. In this research project investigator is considering work breakdown structure in
order to successfully complete this project as well as attain desired goals. It is crucial for
researcher that all activities and task of this project in timely completed and work breakdown
structure will help researcher in dealing with large and complex task.
Gantt chart – This is a type of bar chart that is helpful in representing the task and
activities in of the research project. This is developed by Henry Gantt and 1919 year and the
motive of developing this tool is to provide frame work to researcher. This is effective model
that will help investigator to plan different activities. In this model researcher can plan and
schedule different task of research with respect to the time that is required to successful complete
research. This is one of the commonly used tools and it will help in managing and controlling
activities as per the requirement. Through Gantt chart tool, researcher will be able to represent
the task with its start and end time in order to successfully complete this research project. The
Gantt chart is represented in the bar type structure that will assist in planning as well as
organizing different activities of the research. This tool helps in smoothly completing day to day
activities of research by showing the work as per the scheduled.
Questionnaire
Questionnaire
Name –
Age –
E mail –
Contact number –
Q 1. Are you aware of taxi business of Uber at the London, United Kingdom?
a) Yes
b) No
Q 2. Do you use taxi service of Uber?
a) Yes
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