Pearson BTEC HND Business Unit 11: Sainsbury's Website Impact Research

This research project investigates the impact of digital technology, specifically websites, on the business growth of Sainsbury's. It aims to evaluate the benefits of website implementation, analyzing its influence on business activities and profitability. The project identifies the impact of websites in ...Read More

RESEARCH PROJECT

INTRODUCTION
Digitization refers as the most essential tool for every business concern
on enhancing their business operations at large scale through applying
various innovative and effective tools at market place. The effective
implementation of digital technologies are effective for organizations
as to attaining significant position at market place.

AIMS AND OBJECTIVES
Aims:
'To evaluate the benefits of digital technology, especially websites, on business growth of
an organisation. a case study on Sainsbury's.
objectives:
• To identify the impact of websites in the current business environment and as well as
business activity.
• To evaluate various ways through which profitability of an organisation can be increased
after implementing websites.
• To analyse the importance of digital technology and websites in Sainsbury's.

Theme 1: The implementation of website is beneficiary
for an organisational growth and success.

Theme 2: There are various benefits which are derived
by customers through effective utilisation of digital
technologies by Sainsbury.

Theme 3: The major tools of digital technology used by
Sainsbury as to promoting e-commerce business.

Theme 4: There are various areas the organisation is
most affected through the implementation of websites.

Theme 5: There are various benefits which are derived by
Sainsbury through effectively implementing digital;
technologies within its business operations.

Theme 6: In society there are different area which are
benefited by the use of digital technologies by
Organisations.

Theme 7: There are various influence of digitalisation
within the modern business era.

theme 8: there various technologies that can be applied by
Sainsbury for boosting their performance within the market.

Theme 9: There are different effect of launching
website on company's revenue as well as profitability.

Theme 10: Websites has enable Sainsbury to increase
its global footprint.

REFERENCES
Ganguli, S. and Roy, S. K., 2011. Generic technology-based service quality dimensions in
banking: Impact on customer satisfaction and loyalty. International journal of bank
marketing. 29(2). pp.168-189.
Otim, S., and et. al., 2012. The impact of information technology investments on downside
risk of the firm: alternative measurement of the business value of IT. Journal of
Management Information Systems. 29(1). pp.159-194.
IşıK, Ö., Jones, M.C. and Sidorova, A., 2013. Business intelligence success: The roles of BI
capabilities and decision environments. Information & Management. 50(1). pp.13-23.